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Light Oak Wood Stain

Fail

Prices span $3.33–$11.54, mostly outside the sweet spot, so Light Oak Wood Stain is a Fail.

Flapen Score
33
33 / 100
Ranks 2,147 of 2,225 DIY & Tools niches · −16 vs the category median of 49
Market size
£36K/yr89K searches / yr
90-day growth
-4.2%search demand this quarter
Competition
80%top-5 click share · 7 brands · 38 sellers

Flapen Score

Light Oak Wood Stain against its category

The dotted line is the DIY & Tools average. Past it, Light Oak Wood Stain is stronger. Inside it, weaker.

33Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Light Oak Wood Stain market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Light Oak Wood Stain 89K times last year and spent an estimated £36K. The top 5 brands take 93% of clicks. Flapen scores it 33 out of 100, a Fail.

01 · Demand

5.5% of searches ended in a purchase last week.

Shoppers searched for this 89K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.5% of those searches ended in a purchase. Searches in the last 90 days moved -4.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £36K a year.

Searches, last 12 months
89K
Growth, 90 days vs prior 90
-4.2%
Conversion, latest week
5.5%
Market size, estimated
£36Ka year
Top search term
light oak wood stain25K searches a year

02 · Price

A sale here is worth £7.38.

Listings sell for £7.38 on average, from £3.33 to £11.54. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At £7.38 that is £2K to £4K a year per listing.

Average price
£7.38under the $15 to $100 sweet spot
Price range
£3.33–£11.54
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
250–500
Revenue per listing a year
£2K–£4K
Returns
1.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

64% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.5% of listings are out of stock. The average listing ranks #61 within Adhesives & Sealers. It carries 3,038 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
64%
Prime listings
100%
Out of stock, average day
1.5%
Average rank
#61in Adhesives & Sealers
Average rating
4.39 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,038per listing
Listings tracked
11

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 61 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
61 months

Products

Top Light Oak Wood Stain products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 80% of clicks. A locked shelf that new listings rarely crack.

£0£5K£11K£16K£22K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

38

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

80%

Top 20: 100%

Open market

3%

  • Furniture Clinic47%
  • Littlefair's18%
  • Johnstone's12%
  • RUSTINS12%
  • Parr's4%
  • Village Green4%
  • Open — no brand owns it (1 brand, 3%)

Demand

Light Oak Wood Stain search demand

Weekly searches over the year. Pick a range.

2K2KApr '26Apr '26May '26May '26May '26Jun '26Jun '26Jul '26

Search terms

Top Light Oak Wood Stain search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • light oak wood stain25K/yr
  • oak wood stain18K/yr
  • oak stain9K/yr
  • natural oak wood stain6K/yr
  • light oak stain7K/yr
  • oak stain for wood8K/yr
  • rustins wood dye6K/yr
  • wood stain oak3K/yr
  • light wood stain3K/yr
  • rustins wood stain2K/yr

Reviews and returns

What reviews say buyers love and hate about Light Oak Wood Stain

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Color34%−0.07

Wrong colour was sent

Inconsistent colour

came out grey

Value For Money13%−0.19

expensive compared to other products of similar quality

Pricey

Price is about the same as all of similar description for sale

Durability9%−0.02

has not lasted

Im not naive enough to think it will last the full 5 years as it says on the tin

Leak-Proof6%

Bottle had leaked in packaging on arrival

Size-Overall6%−0.09

50ml is tiny

Love

Color27%−0.07

Beautiful colour

The true shade I was looking for

Excellent colour match

Quality-Overall17%+1.02

Excellent, great results

Excellent product

Very good quality for the price

Coverage10%−0.04

Pretty good coverage

Small Bottle Covers really well

Covers well with a nice consistent finish pleased with the overall look

Stain Resistance8%+1.24

Nice stain easily applied from reliable manufacturer

Good Stain

Really happy with this wood stain covers well I used 2 coats i also use there lether cream as well

Value For Money7%−0.19

Beautiful Bargain

Good value

Well worth the money

Return

1.1% Return rate 67% Fixable by listing

Color52%▇▇▆▅▆█

Wrong colour was sent

Inconsistent colour

came out grey

Leak-Proof13%█▅▇▅█▂

Bottle had leaked in packaging on arrival

Size-Overall9%▁▃▂▅█▆

50ml is tiny

Functionality-Overall7%▄█▃▅▄▄

Not effective in my view

Paint Quality5%▁▁▁█▂▄

FAQ

Common Light Oak Wood Stain questions

Answered from the same tracked data.