Skip to content

Light Oak Wood Stain

Fail

Prices span $3.33–$11.54, mostly outside the sweet spot, so Light Oak Wood Stain is a Fail.

Flapen Score
33
33 / 100
Ranks 2,147 of 2,225 DIY & Tools niches · −16 vs the category median of 49
Market size
£36K/yr89K searches / yr
90-day growth
-4.2%search demand this quarter
Competition
80%top-5 click share · 7 brands · 38 sellers

Flapen Score

Light Oak Wood Stain against its category

The dotted line is the DIY & Tools average. Past it, Light Oak Wood Stain is stronger. Inside it, weaker.

33Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Light Oak Wood Stain market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Light Oak Wood Stain 89K times last year and spent an estimated £36K. The top 5 brands take 93% of clicks. Flapen scores it 33 out of 100, a Fail.

01 · Demand

An estimated 5.5% of those searches ended in a purchase.

Shoppers searched for this 89K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.5% of those searches ended in a purchase. Searches in the last 90 days moved -4.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £36K a year.

Searches, last 12 months
89K
Growth, 90 days vs prior 90
-4.2%
Conversion, latest week
5.5%
Market size, estimated
£36Ka year
Top search term
light oak wood stain25K searches a year

02 · Price

A sale here is worth £7.38.

Listings sell for £7.38 on average, from £3.33 to £11.54. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At £7.38 that is £2K to £4K a year per listing.

Average price
£7.38under the $15 to $100 sweet spot
Price range
£3.33–£11.54
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
250–500
Revenue per listing a year
£2K–£4K
Returns
1.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

64% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.5% of listings are out of stock. The average listing ranks #61 within Adhesives & Sealers. It carries 3,038 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
64%
Prime listings
100%
Out of stock, average day
1.5%
Average rank
#61in Adhesives & Sealers
Average rating
4.39 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,038per listing
Listings tracked
11

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 61 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
61 months

Products

Top Light Oak Wood Stain products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 80% of clicks. A locked shelf that new listings rarely crack.

£0£5K£11K£16K£22K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

38

Est. top-5 brand share

93%

Top 20: 100%

Est. top-5 click share

80%

Top 20: 100%

Open market

3%

  • Furniture Clinic47%
  • Littlefair's18%
  • Johnstone's12%
  • RUSTINS12%
  • Parr's4%
  • Village Green4%
  • Open — no brand owns it (1 brand, 3%)

Demand

Light Oak Wood Stain search demand

Weekly searches over the year. Pick a range.

2K2KApr '26Apr '26May '26May '26May '26Jun '26Jun '26Jul '26

Search terms

Top Light Oak Wood Stain search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • light oak wood stain25K/yr
  • oak wood stain18K/yr
  • oak stain9K/yr
  • natural oak wood stain6K/yr
  • light oak stain7K/yr
  • oak stain for wood8K/yr
  • rustins wood dye6K/yr
  • wood stain oak3K/yr
  • light wood stain3K/yr
  • rustins wood stain2K/yr

Reviews and returns

What reviews say buyers love and hate about Light Oak Wood Stain

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Color”
34%of negative reviews mention “Color”
1.1%of orders come back
“Wrong colour was sent”
A buyer, on “Color”34% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Light Oak Wood Stain questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data