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Light Bulb Security Camera

Maybe

The products selling today average only 3.6★. But shoppers spend only $8K a year here, so Light Bulb Security Camera is a Maybe.

Flapen Score
50
50 / 100
Top 43% of 2,225 DIY & Tools niches · +1 vs the category median of 49
Market size
£8K/yr36K searches / yr
90-day growth
+10.9%search demand this quarter
Competition
55%top-5 click share · 22 brands · 89 sellers

Flapen Score

Light Bulb Security Camera against its category

The dotted line is the DIY & Tools average. Past it, Light Bulb Security Camera is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Light Bulb Security Camera market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Light Bulb Security Camera 36K times last year and spent an estimated £8K. The top 5 brands take 65% of clicks. Demand peaks in Oct–Dec. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

0.8% of searches ended in a purchase last week.

Shoppers searched for this 36K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.8% of those searches ended in a purchase. Searches in the last 90 days moved +10.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £8K a year.

Searches, last 12 months
36K
Growth, 90 days vs prior 90
+10.9%
Conversion, latest week
0.8%
Market size, estimated
£8Ka year
Peak month
December1.8× the quietest month
Top search term
light bulb camera14K searches a year

02 · Price

A sale here is worth £26.43.

Listings sell for £26.43 on average, from £10.58 to £83.04. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At £26.43 that is £0 to £3K a year per listing.

Average price
£26.43inside the $15 to $100 sweet spot
Price range
£10.58–£83.04
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
£0–£3K
Returns
2.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

64% of listings pay for placement with sponsored ads. 72% ship with Prime. On an average day, 31.3% of listings are out of stock. The average listing ranks #580 within Safety & Security. It carries 700 reviews at 3.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
64%
Prime listings
72%
Out of stock, average day
31.3%
Average rank
#580in Safety & Security
Average rating
3.62 starsAmazon United Kingdom average 4.36 stars
Average reviews
700per listing
Listings tracked
25

04 · Newcomers

Amazon counts 1 of last year's 8 launches as successful.

8 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
8
Successful launches
1Amazon's first-year sales bar
Average brand age
26 months

Products

Top Light Bulb Security Camera products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.

£0£305£611£916£1K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

22 flat

Sellers

89

Top-5 brand share

65%

Top 20: 98%

Top-5 click share

55%

Top 20: 95%

Open market

31%

  • VCY16%
  • BSLVWG15%
  • iN13%
  • HomiQ13%
  • litokam8%
  • LaView5%

Demand

Light Bulb Security Camera search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '24Holiday '24Spike '25Spike '26DecMarJunAugNovMarMay

Peak months: Oct, Dec · busiest ÷ quietest = 1.8×

Search terms

Top Light Bulb Security Camera search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • light bulb camera14K/yr
  • bulb camera5K/yr
  • light bulb security camera6K/yr
  • camera light bulb2K/yr
  • lightbulb camera2K/yr
  • camera bulb2K/yr
  • lightbulb camera wifi1K/yr
  • cctv light bulb camera894/yr
  • light bulb security camera outdoor1K/yr
  • lightbulb security camera453/yr

Reviews and returns

What reviews say buyers love and hate about Light Bulb Security Camera

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Connectivity-Overall13%−0.11

No power or wifi

not connecting to app

both were unable to connect to the app Gsmart Cam

Image/Picture Clarity8%−0.12

poor picture

the quality of the video/pictures was very, very disappointing

.grainy images unless you subscribe

Size-Overall7%

Anyway, the adaptor is a bit bulky

It is quite large

Small

Functionality-Overall7%−0.12

nothing works

there is no 24/7 recording option

Does not work

Durability6%−0.17

failed after only three weeks

Worked for three weeks then went offline, not pleased

Love

Camera Quality20%+1.39

Fabulous camera

Great camera with excellent features

Great camera, easy to set up

Night Vision12%+0.49

I was particularly impressed by the night vision performance

Night vision is as clear as day

Great night vision

Assembly/Installation9%+0.22

Easy to install

Easy set up

So far so good, easy to set up and install

Value For Money8%+0.74

Amazing value

Great price

it is well worth it

Image/Picture Clarity7%−0.12

Great picture

Good picture quality

Clear picture

Return

2.6% Return rate 16% Fixable by listing

Connectivity-Overall22%▅█▆▄▄▅

No power or wifi

not connecting to app

both were unable to connect to the app Gsmart Cam

Functionality-Overall15%▆▄▂█▇▅

nothing works

there is no 24/7 recording option

Does not work

Compatibility-Overall9%▁▁█▄▄▃

it's not Tuya compatible

Had to return as I got no pairing up with any of my devices

Image/Picture Clarity9%▆▁▁▃█▇

poor picture

the quality of the video/pictures was very, very disappointing

.grainy images unless you subscribe

Size-Overall8%▇█▆▂▂▂

Anyway, the adaptor is a bit bulky

It is quite large

Small

FAQ

Common Light Bulb Security Camera questions

Answered from the same tracked data.