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Letterbox Cage

Maybe

Returns run at only 1.4% of orders. But demand is soft, at -20.7% this quarter, so Letterbox Cage is a Maybe.

Flapen Score
54
54 / 100
Top 24% of 2,225 DIY & Tools niches · +5 vs the category median of 49
Market size
£159K/yr328K searches / yr
90-day growth
-20.7%search demand this quarter
Competition
48%top-5 click share · 17 brands · 27 sellers

Flapen Score

Letterbox Cage against its category

The dotted line is the DIY & Tools average. Past it, Letterbox Cage is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Letterbox Cage market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Letterbox Cage 328K times last year and spent an estimated £159K. The top 5 brands take 66% of clicks. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

3.5% of searches ended in a purchase last week.

Shoppers searched for this 328K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.5% of those searches ended in a purchase. Searches in the last 90 days moved -20.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £159K a year.

Searches, last 12 months
328K
Growth, 90 days vs prior 90
-20.7%
Conversion, latest week
3.5%
Market size, estimated
£159Ka year
Peak month
November1.5× the quietest month
Top search term
letter box catcher169K searches a year

02 · Price

A sale here is worth £13.64.

Listings sell for £13.64 on average, from £7.72 to £23.14. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At £13.64 that is £1K to £3K a year per listing.

Average price
£13.64under the $15 to $100 sweet spot
Price range
£7.72–£23.14
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
1.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

81% of listings pay for placement with sponsored ads. 65% ship with Prime. On an average day, 18.7% of listings are out of stock. The average listing ranks #276 within Door Hardware & Locks. It carries 664 reviews at 4.18 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
65%
Out of stock, average day
18.7%
Average rank
#276in Door Hardware & Locks
Average rating
4.18 starsAmazon United Kingdom average 4.36 stars
Average reviews
664per listing
Listings tracked
26

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
56 months

Products

Top Letterbox Cage products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.

£0£6K£13K£19K£25K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 falling

Sellers

27

Top-5 brand share

66%

Top 20: 100%

Top-5 click share

48%

Top 20: 95%

Open market

28%

  • MAMMO27%
  • Maison & White11%
  • REPEAK10%
  • MAIL MORE9%
  • MAGNA RETAIL8%
  • HowseHold6%

Demand

Letterbox Cage search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Letterbox Cage search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • letter box catcher169K/yr
  • letterbox cage48K/yr
  • letter box cage23K/yr
  • letter catcher13K/yr
  • mail catcher10K/yr
  • letter catcher for front door9K/yr
  • post catcher for letterboxes indoor9K/yr
  • letterbox catcher8K/yr
  • dog proof letter box catcher5K/yr
  • post catcher8K/yr

Reviews and returns

What reviews say buyers love and hate about Letterbox Cage

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall15%+2.29

this will not fit

The slits couldve been slightly shorter

This was too big for my standard box

Durability14%−0.17

It won't last long i dont think

Fell off

the whole thing just fell off

Pet Friendly9%

Definitely not dog proof

Dont buy if you have a dog

Not dog proof in the slightest

Adhesion/Stickiness9%−0.05

the sticky tape wouldn't hold

still its not sticking

not that easy to put together on the door did not want to stick

Quality-Overall7%+0.52

Very poor quality

Rubbish

Unremarkable

Love

Size-Overall28%+2.29

Easy fit

Easy to fit

Very easy to fit, lays nice and flat

Quality-Overall15%+0.52

Good quality, easy to put together

Excellent product

Good Quality

Advertised Vs Actual Product13%+1.06

As advertised

As described

Just what I needed

Ease Of Use11%−0.04

Easy to use

Its made life easier

very simple to hang

Assembly/Installation10%

Easy install

Easy to set up

Easy to put together and install

Return

1.4% Return rate 83% Fixable by listing

Size-Overall73%▇▇▇█▇█

this will not fit

The slits couldve been slightly shorter

This was too big for my standard box

Defective Material/Parts4%██▅▅▅▆
Compatibility-Overall3%▃█▅▄▅▄
Functionality-Overall3%█▃▆▄▅▆

Didnt work

Strength2%▃▂▅▄█▂

fixings are a bit flimsy

FAQ

Common Letterbox Cage questions

Answered from the same tracked data.