Letter Box Draft Excluder Internal
FailDemand is soft, at -64.7% this quarter, so Letter Box Draft Excluder Internal is a Fail.
- Flapen Score
- 35 / 100Ranks 2,091 of 2,225 DIY & Tools niches · −14 vs the category median of 4935
- Market size
- £39K/yr93K searches / yr
- 90-day growth
- -64.7%search demand this quarter
- Competition
- 51%top-5 click share · 13 brands · 24 sellers
Flapen Score
Letter Box Draft Excluder Internal against its category
The dotted line is the DIY & Tools average. Past it, Letter Box Draft Excluder Internal is stronger. Inside it, weaker.
Market
The Letter Box Draft Excluder Internal market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Letter Box Draft Excluder Internal 93K times last year and spent an estimated £39K. The top 5 brands take 79% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 35 out of 100, a Fail.
01 · Demand
4.8% of searches ended in a purchase last week.
Shoppers searched for this 93K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.8% of those searches ended in a purchase. Searches in the last 90 days moved -64.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £39K a year.
- Searches, last 12 months
- 93K
- Growth, 90 days vs prior 90
- -64.7%
- Conversion, latest week
- 4.8%
- Market size, estimated
- £39Ka year
- Peak month
- November3.7× the quietest month
- Top search term
- internal letterbox draught excluder18K searches a year
02 · Price
A sale here is worth £8.72.
Listings sell for £8.72 on average, from £4.98 to £14.96. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £8.72 that is £872 to £2K a year per listing.
- Average price
- £8.72under the $15 to $100 sweet spot
- Price range
- £4.98–£14.96
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £872–£2K
- Returns
- 5.5%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
52% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 2.5% of listings are out of stock. The average listing ranks #168 within Door Hardware & Locks. It carries 570 reviews at 4.25 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 52%
- Prime listings
- 96%
- Out of stock, average day
- 2.5%
- Average rank
- #168in Door Hardware & Locks
- Average rating
- 4.25 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 570per listing
- Listings tracked
- 25
04 · Newcomers
Amazon counts 0 of last year's 4 launches as successful.
4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 42 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 42 months
Products
Top Letter Box Draft Excluder Internal products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
STORMGUARD 06SR0150000W Internal PVC Letter Box Brush Cover-White External dimentions 335mm x 75mm Aperture 279mm x45mm White
- Price
- £4.98
- Rating
- 4.4/5
- Reviews
- 1,802
- Age
- 15y ago
Internal Letter Box Draught Excluder Cover With Brushes & Flap - White PVC
- Price
- £5.52
- Rating
- 4.2/5
- Reviews
- 2,032
- Age
- 13y ago
Internal Letterbox Draught Excluder 13.5 Inch (34.2cm) PVC Draught Letter Plate Seal Letter Box Flap - Prevents Draughts Coming Through The Letter Box - for Wooden or uPVC Doors - White with Flap
- Price
- £9.07
- Rating
- 4.1/5
- Reviews
- 208
- Age
- 3y ago
Internal Letterbox Draught Excluder with Black Bristles - White PVC External Size - 34.2 x 7.9 x 0.8 cm 28.1 x 4.6 cm Internal Aperture
- Price
- £5.79
- Rating
- 4.8/5
- Reviews
- 7
- Age
- 10mo ago
Newthinking Internal Letter Box Brush Cover White Letterbox Cover Draught Excluder with Brush Aluminium Letter Box Draft excluder Suitable for Home mailboxes
- Price
- £8.15
- Rating
- 4.4/5
- Reviews
- 23
- Age
- 1y ago
Trending
90-day click momentum
Chimney Sheep Letterbox Draught Proofer - Interior Brush Seal
- Price
- £11.66
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 5y ago
11.5 Inch Internal Letter Box Flap & Draught Excluder (29.3 cm) - Letterbox Cover Internals Letter Plate for Wooden or uPVC Doors
- Price
- £8.26
- Rating
- 4.0/5
- Reviews
- 11
- Age
- 8mo ago
Internal Letterbox Draught Excluder 11.5 Inch Metal Letter Box Cover Flap Plate Seal Adjustable Chrome Replacement Letter Box for Wood or uPVC Doors (Silver)
- Price
- £8.87
- Rating
- 3.8/5
- Reviews
- 6
- Age
- 7mo ago
Internal Letterbox Draught Excluder with Black Bristles - White PVC External Size - 34.2 x 7.9 x 0.8 cm 28.1 x 4.6 cm Internal Aperture
- Price
- £5.79
- Rating
- 4.8/5
- Reviews
- 7
- Age
- 10mo ago
Internal Letterbox Draught Excluder 13.5 Inch (34.2cm) PVC Draught Letter Plate Seal Letter Box Flap - Prevents Draughts Coming Through The Letter Box - for Wooden or uPVC Doors - Brown Without Flap
- Price
- £7.99
- Rating
- 4.5/5
- Reviews
- 36
- Age
- 3y ago
Newest
by launch dateInternal Letterbox Draught Excluder 11.5 Inch Metal Letter Box Cover Flap Plate Seal Adjustable Chrome Replacement Letter Box for Wood or uPVC Doors (Silver)
- Price
- £8.87
- Rating
- 3.8/5
- Reviews
- 6
- Age
- 7mo ago
11.5 Inch Internal Letter Box Flap & Draught Excluder (29.3 cm) - Letterbox Cover Internals Letter Plate for Wooden or uPVC Doors
- Price
- £8.26
- Rating
- 4.0/5
- Reviews
- 11
- Age
- 8mo ago
Internal Letterbox Draught Excluder with Black Bristles - White PVC External Size - 34.2 x 7.9 x 0.8 cm 28.1 x 4.6 cm Internal Aperture
- Price
- £5.79
- Rating
- 4.8/5
- Reviews
- 7
- Age
- 10mo ago
Internal Letterbox Draught Excluder 11.5 Inch (29.2cm) Metal Letter Box Cover Flap Plate Seal Adjustable Chrome Replacement Letter Box for Wood or uPVC Doors Composite Front Doors (Gold)
- Price
- £8.18
- Rating
- 4.4/5
- Reviews
- 14
- Age
- 12mo ago
KWJEIULSOQ Letter Box Flap 11.5In - Letterbox Cover with Brush Silver
- Price
- £6.93
- Rating
- 4.4/5
- Reviews
- 18
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.
Brands
13 falling
Sellers
24
Top-5 brand share
79%
Top 20: 100%
Top-5 click share
51%
Top 20: 95%
Open market
17%
- STORMGUARD49%
- ZAVIA13%
- Navoys7%
- Newthinking5%
- Merriway5%
- Zhujiehigh4%
- Open — no brand owns it (7 brands, 17%)
Demand
Letter Box Draft Excluder Internal search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 3.7×
Search terms
Top Letter Box Draft Excluder Internal search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- internal letterbox draught excluder18K/yr
- letterbox draught excluder28K/yr
- letter box draught excluder internal25K/yr
- letter box cover internal3K/yr
- internal letter box draught excluder6K/yr
- letterbox cover internal4K/yr
- internal letter box cover4K/yr
- letter box draft excluder internal5K/yr
- letterbox draught excluder internal742/yr
Reviews and returns
What reviews say buyers love and hate about Letter Box Draft Excluder Internal
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Absolute rubbish
Rubbish quality
Poor quality
just the wrong size for my letter box
not fit for me
Letter box not fit for purpose after 12 months
Letter box not fit for purpose after 12 months
Recurring breaks
easily broke - look elsewhere
Not effectiv
The screws were very difficult to fix the two halves together
It couldnt be easier to install
Love
This letterbox cover is good quality
well made
Excellent quality
Perfect fit
Easy to fit
Product is exactly as described well made and perfect size
Great value
Excellent value for money
Good value for the price
Does what I need
Does the job
Works as described
not too flimsy
Very strong
the springs are very strong
Return
5.5% Return rate 81% Fixable by listing
just the wrong size for my letter box
not fit for me
Letter box not fit for purpose after 12 months
Absolute rubbish
Rubbish quality
Poor quality
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Letter Box Draft Excluder Internal questions
Answered from the same tracked data.