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Leica Laser Measure

Fail

Shoppers spend only $20K a year here, so Leica Laser Measure is a Fail.

Flapen Score
33
33 / 100
Ranks 2,147 of 2,225 DIY & Tools niches · −16 vs the category median of 49
Market size
£20K/yr16K searches / yr
90-day growth
-22.1%search demand this quarter
Competition
54%top-5 click share · 7 brands · 45 sellers

Flapen Score

Leica Laser Measure against its category

The dotted line is the DIY & Tools average. Past it, Leica Laser Measure is stronger. Inside it, weaker.

33Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Leica Laser Measure market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Leica Laser Measure 16K times last year and spent an estimated £20K. The top 5 brands take 97% of clicks. Demand peaks in Oct–Nov. Flapen scores it 33 out of 100, a Fail.

01 · Demand

1.5% of searches ended in a purchase last week.

Shoppers searched for this 16K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -22.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £20K a year.

Searches, last 12 months
16K
Growth, 90 days vs prior 90
-22.1%
Conversion, latest week
1.5%
Market size, estimated
£20Ka year
Peak month
October1.7× the quietest month
Top search term
leica laser measure7K searches a year

02 · Price

A sale here is worth £84.40.

Listings sell for £84.40 on average, from £14.33 to £386.55. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At £84.40 that is £0 to £8K a year per listing.

Average price
£84.40inside the $15 to $100 sweet spot
Price range
£14.33–£386.55
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
£0–£8K
Returns
1.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

73% of listings pay for placement with sponsored ads. 68% ship with Prime. On an average day, 5.1% of listings are out of stock. The average listing ranks #34 within Measuring & Layout Tools. It carries 2,623 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
73%
Prime listings
68%
Out of stock, average day
5.1%
Average rank
#34in Measuring & Layout Tools
Average rating
4.50 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,623per listing
Listings tracked
22

04 · Newcomers

Amazon counts 2 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
56 months

Products

Top Leica Laser Measure products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.

£0£1K£2K£3K£4K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

7 rising

Sellers

45

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

54%

Top 20: 98%

Open market

1%

  • MiLESEEY43%
  • Leica37%
  • Huepar10%
  • Kiprim4%
  • ACEGMET3%
  • RockSeed2%
  • Open — no brand owns it (1 brand, 1%)

Demand

Leica Laser Measure search demand

Weekly searches over the year, seasonality beneath. Pick a range.

600400Spike '24Black Friday '24Spike '25Prime Day '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 1.7×

Search terms

Top Leica Laser Measure search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • leica laser measure7K/yr
  • leica disto4K/yr
  • leica disto d23K/yr
  • laser measure leica3K/yr

Reviews and returns

What reviews say buyers love and hate about Leica Laser Measure

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Measurement/Reading Accuracy19%−0.11

Lacks accuracy

This is very inaccurate

Incorrect readings

Durability9%−0.08

Broke quickly

Broke within a week

Stopped working after a month

Value For Money8%+0.95

Very expensive for what it is

NOT worth the money

thats what its meant to be at the price

Functionality-Overall7%−0.05

it doesnt work

Doesnt work half of the time

didnt work at all

Ease Of Use7%+1.87

a bit complicated for doing the calculations

unable to work it out cant use it

Getting use to it can be a little tricky

Love

Ease Of Use29%+1.87

Easy to operate

Ease of use

Easy to learn to use

Value For Money14%+0.95

Good value for money

Excellent product for the money

Great value

Quality-Overall14%+0.70

Excellent product - made my life so much simpler

Great product, just what I needed

Excellent quality

Measurement/Reading Accuracy9%−0.11

very accurate

Accurate

the measurements are accurate

Advertised Vs Actual Product8%+0.63

As advertised

Does what it says

As described

Return

1.6% Return rate 13% Fixable by listing

Measurement/Reading Accuracy23%▅▃▆█▅▆

Lacks accuracy

This is very inaccurate

Incorrect readings

Functionality-Overall20%▅██▆█▇

it doesnt work

Doesnt work half of the time

didnt work at all

Defective Material/Parts7%▁█▇▅▅▇
Size-Overall6%█▂▄▂▂▄
Instructions/User Manual/Troubleshooting5%▁▅▆▆█▁

It's a good laser with terrible documentation

not easy to follow instructions for multiple use

Took me a while to get used to instructions

FAQ

Common Leica Laser Measure questions

Answered from the same tracked data.