Laser Pen
MaybeReturns run at only 0.9% of orders. But demand is soft, at -11.7% this quarter, so Laser Pen is a Maybe.
- Flapen Score
- 53 / 100Top 29% of 2,225 DIY & Tools niches · +4 vs the category median of 4953
- Market size
- £555K/yr830K searches / yr
- 90-day growth
- -11.7%search demand this quarter
- Competition
- 68%top-5 click share · 13 brands · 28 sellers
Flapen Score
Laser Pen against its category
The dotted line is the DIY & Tools average. Past it, Laser Pen is stronger. Inside it, weaker.
Market
The Laser Pen market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Laser Pen 830K times last year and spent an estimated £555K. The top 5 brands take 75% of clicks. Demand peaks in Nov–Dec. Flapen scores it 53 out of 100, a Maybe.
01 · Demand
3.9% of searches ended in a purchase last week.
Shoppers searched for this 830K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.9% of those searches ended in a purchase. Searches in the last 90 days moved -11.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £555K a year.
- Searches, last 12 months
- 830K
- Growth, 90 days vs prior 90
- -11.7%
- Conversion, latest week
- 3.9%
- Market size, estimated
- £555Ka year
- Peak month
- December1.9× the quietest month
- Top search term
- laser pointer266K searches a year
02 · Price
A sale here is worth £16.97.
Listings sell for £16.97 on average, from £3.87 to £114.48. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,250 to 1,500 of them. At £16.97 that is £21K to £25K a year per listing.
- Average price
- £16.97inside the $15 to $100 sweet spot
- Price range
- £3.87–£114.48
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 1,250–1,500
- Revenue per listing a year
- £21K–£25K
- Returns
- 0.9%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
87% of listings pay for placement with sponsored ads. 87% ship with Prime. On an average day, 12.6% of listings are out of stock. The average listing ranks #197 within Hand Tools. It carries 824 reviews at 4.39 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 87%
- Prime listings
- 87%
- Out of stock, average day
- 12.6%
- Average rank
- #197in Hand Tools
- Average rating
- 4.39 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 824per listing
- Listings tracked
- 15
04 · Newcomers
Amazon counts 2 of last year's 8 launches as successful.
8 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 8
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 34 months
Products
Top Laser Pen products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Laser Measure Device 50M MiLESEEY Laser Distance Meter With 2 Spirit Level Bubbles 2mm Accuracy 2 inch LCD Backlight Pythagorean Mode Measure Distance Area/Volume Calculation Home Fitting
- Price
- £14.79
- Rating
- 4.4/5
- Reviews
- 2,433
- Age
- 3y ago

Rechargeable & Waterproof Waterproof Aluminum Tactical Flashlight High-Intensity Long-Range Beam
- Price
- £15.27
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 9mo ago

VOVIGGOL Interactive Toys For Cats And Dogs Cat Toy With Led Intelligent Electic Cat Toys For Training Exercises Usb Rechargeable
- Price
- £6.03
- Rating
- 4.5/5
- Reviews
- 488
- Age
- 1y ago

YYCAT Cat Toys for Indoor Cats Kittens 7 in 1 Function Rechargeable Interactive Cat Toy Wand with a Free Toy Mouse
- Price
- £5.94
- Rating
- 4.5/5
- Reviews
- 1,880
- Age
- 4y ago

Outdoor Laser Measure MiLESEEY 100M Laser Measure Device Rechargeable Multifunctional Laser Measurement Tool with Pointfinder Camera P2P Technology Perfect for Long Range Measuring (App Version)
- Price
- £114.48
- Rating
- 4.0/5
- Reviews
- 654
- Age
- 3y ago
Trending
90-day click momentum
Rechargeable & Waterproof Waterproof Aluminum Tactical Flashlight High-Intensity Long-Range Beam
- Price
- £15.27
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 9mo ago

HAPPOYEER USB Rechargeable Bright Light Flashlight Long Distance Range for TV/LED/LCD Screens Tactical Flashlights Office/Camping/Astronomic/Construction
- Price
- £10.24
- Rating
- 4.0/5
- Reviews
- 1
- Age
- 2mo ago

Super Bright Rechargeable Astronomy Torch with Long Beam Professional High Performance Flashlight for Outdoor Hiking Talking and Outdoor Use Remote Controlled Rechargeable Lamp
- Price
- £11.49
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago

EASERIA Interactive Cat Toy Pointer Red LED Pointer for Cat trainning 5 Pattens and 7 in 1 Function USB Rechargeablen
- Price
- £4.67
- Rating
- 4.9/5
- Reviews
- 13
- Age
- 5mo ago

murr Interactive Cat Toy Engaging Chase and Play Toy for Cats Battery-Operated Stimulating Indoor Activity for Cats
- Price
- £3.87
- Rating
- 3.8/5
- Reviews
- 12
- Age
- 11mo ago
Newest
by launch date
HAPPOYEER USB Rechargeable Bright Light Flashlight Long Distance Range for TV/LED/LCD Screens Tactical Flashlights Office/Camping/Astronomic/Construction
- Price
- £10.24
- Rating
- 4.0/5
- Reviews
- 1
- Age
- 2mo ago

Super Bright Rechargeable Astronomy Torch with Long Beam Professional High Performance Flashlight for Outdoor Hiking Talking and Outdoor Use Remote Controlled Rechargeable Lamp
- Price
- £11.49
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago

EASERIA Interactive Cat Toy Pointer Red LED Pointer for Cat trainning 5 Pattens and 7 in 1 Function USB Rechargeablen
- Price
- £4.67
- Rating
- 4.9/5
- Reviews
- 13
- Age
- 5mo ago

Cat Toys Cat Toys Interactive for Indoor Cats Dog
- Price
- £5.07
- Rating
- 4.5/5
- Reviews
- 72
- Age
- 6mo ago

Interactive toys for cats and dogs Kitten Practice Chaser Toys
- Price
- £6.06
- Rating
- 4.4/5
- Reviews
- 93
- Age
- 8mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 68% of clicks. Leaders hold, but buyers still shop past them.
Brands
13 falling
Sellers
28
Top-5 brand share
75%
Top 20: 100%
Top-5 click share
68%
Top 20: 100%
Open market
19%
- MiLESEEY44%
- Generic9%
- VOVIGGOL8%
- YYCAT7%
- PAIDASHU7%
- HAPPOYEER6%
Demand
Laser Pen search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 1.9×
Search terms
Top Laser Pen search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- laser pointer266K/yr
- laser pen149K/yr
- laser111K/yr
- lazer45K/yr
- green laser pointer33K/yr
- lazer pen34K/yr
- lazer pointer30K/yr
- laser pointer high power16K/yr
- lazer pointer powerful11K/yr
- high power laser pointer17K/yr
Reviews and returns
What reviews say buyers love and hate about Laser Pen
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Broke on first use :-
Broke after 2 uses
broke immediately - inside a minute of use
Doesnt charge
Wouldn't recharge
Never charged or worked
Incorrect readings
Lacks accuracy
This is very inaccurate
But the laser on this is poor quality
Bad quality
Build quality is fairly basic
it won't tern on
Doesnt work
Never worked
Love
Cats enjoy it
Dogs Happy
Cats love it
Fun cat toy
Good toy
Great fun
Good price
Good value for money
Worth money
It recharges fairly quickly
Charges brilliantly
easy to charge
Perfectly good device
Excellent product
Very well made
Return
0.9% Return rate 14% Fixable by listing
it won't tern on
Doesnt work
Never worked
Incorrect readings
Lacks accuracy
This is very inaccurate
Doesnt charge
Wouldn't recharge
Never charged or worked
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Laser Pen questions
Answered from the same tracked data.








