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Laser Measure

Maybe

Products sell for $20.33 on average, inside the sweet spot. But demand is soft, at -14.8% this quarter, so Laser Measure is a Maybe.

Flapen Score
51
51 / 100
Top 38% of 2,225 DIY & Tools niches · +2 vs the category median of 49
Market size
£703K/yr493K searches / yr
90-day growth
-14.8%search demand this quarter
Competition
71%top-5 click share · 10 brands · 38 sellers

Flapen Score

Laser Measure against its category

The dotted line is the DIY & Tools average. Past it, Laser Measure is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Laser Measure market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Laser Measure 493K times last year and spent an estimated £703K. The top 5 brands take 87% of clicks. Demand peaks in Nov. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

7.0% of searches ended in a purchase last week.

Shoppers searched for this 493K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.0% of those searches ended in a purchase. Searches in the last 90 days moved -14.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £703K a year.

Searches, last 12 months
493K
Growth, 90 days vs prior 90
-14.8%
Conversion, latest week
7.0%
Market size, estimated
£703Ka year
Peak month
November1.5× the quietest month
Top search term
laser measure287K searches a year

02 · Price

A sale here is worth £20.33.

Listings sell for £20.33 on average, from £12.32 to £35.73. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,500 to 2,000 of them. At £20.33 that is £30K to £41K a year per listing.

Average price
£20.33inside the $15 to $100 sweet spot
Price range
£12.32–£35.73
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
1,500–2,000
Revenue per listing a year
£30K–£41K
Returns
1.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.3% of listings are out of stock. The average listing ranks #12 within Measuring & Layout Tools. It carries 5,307 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
100%
Out of stock, average day
2.3%
Average rank
#12in Measuring & Layout Tools
Average rating
4.43 starsAmazon United Kingdom average 4.36 stars
Average reviews
5,307per listing
Listings tracked
15

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
35 months

Products

Top Laser Measure products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 71% of clicks. A locked shelf that new listings rarely crack.

£0£70K£141K£211K£281K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

38

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

9%

  • MiLESEEY41%
  • Kiprim18%
  • RockSeed15%
  • DTAPE7%
  • atolla6%
  • Huepar4%
  • Open — no brand owns it (4 brands, 9%)

Demand

Laser Measure search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 1.5×

Search terms

Top Laser Measure search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • laser measure287K/yr
  • laser measurement tool53K/yr
  • lazer measurer33K/yr
  • laser distance measure20K/yr
  • laser measuring devices & accessories13K/yr
  • laser measuring tool11K/yr
  • laser measure tool8K/yr
  • laser distance meters6K/yr
  • measuring laser5K/yr
  • laser measurer6K/yr

Reviews and returns

What reviews say buyers love and hate about Laser Measure

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Measurement/Reading Accuracy25%−0.14

Incorrect readings

Lacks accuracy

This is very inaccurate

Ease Of Use10%+1.79

Getting use to it can be a little tricky

not simple to use

unable to work it out cant use it

Durability9%−0.08

Broke quickly

Broke within a week

Stopped working after a month

Functionality-Overall9%−0.06

Poor performance in day light

it doesnt work

Doesnt work half of the time

Battery Life8%−0.04

battery consumption was not acceptable

Unknown battery life

Battery drain problem

Love

Ease Of Use30%+1.79

Easy to operate

Easy to use

Easy to learn to use

Quality-Overall16%+0.92

Reasonable value for the quality

Excellent quality

well made

Value For Money14%+0.87

Great value

Great value

Good Value

Measurement/Reading Accuracy9%−0.14

very accurate

the measurements are accurate

Very accurate measurements

Advertised Vs Actual Product6%+0.52

Works as advertised

Just what I needed

Does what it says

Return

1.5% Return rate 11% Fixable by listing

Functionality-Overall24%▄█▆▆▆▇

Poor performance in day light

it doesnt work

Doesnt work half of the time

Measurement/Reading Accuracy23%▅▄▆█▆▇

Incorrect readings

Lacks accuracy

This is very inaccurate

Defective Material/Parts8%▅▇█▅▇▅
Display-Overall5%▄█▂▄█▂
Size-Overall5%█▃▄▄▃▃

FAQ

Common Laser Measure questions

Answered from the same tracked data.