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Large Torch

Fail

Demand is soft, at -38.1% this quarter, so Large Torch is a Fail.

Flapen Score
43
43 / 100
Ranks 1,615 of 2,225 DIY & Tools niches · −6 vs the category median of 49
Market size
£37K/yr57K searches / yr
90-day growth
-38.1%search demand this quarter
Competition
59%top-5 click share · 16 brands · 26 sellers

Flapen Score

Large Torch against its category

The dotted line is the DIY & Tools average. Past it, Large Torch is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Large Torch market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Large Torch 57K times last year and spent an estimated £37K. The top 5 brands take 67% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

3.8% of searches ended in a purchase last week.

Shoppers searched for this 57K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.8% of those searches ended in a purchase. Searches in the last 90 days moved -38.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £37K a year.

Searches, last 12 months
57K
Growth, 90 days vs prior 90
-38.1%
Conversion, latest week
3.8%
Market size, estimated
£37Ka year
Peak month
November3.4× the quietest month
Top search term
large torch18K searches a year

02 · Price

A sale here is worth £17.31.

Listings sell for £17.31 on average, from £6.55 to £36.68. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £17.31 that is £2K to £4K a year per listing.

Average price
£17.31inside the $15 to $100 sweet spot
Price range
£6.55–£36.68
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
£2K–£4K
Returns
1.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.2% of listings are out of stock. The average listing ranks #118 within Hand Tools. It carries 4,383 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
100%
Out of stock, average day
7.2%
Average rank
#118in Hand Tools
Average rating
4.45 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,383per listing
Listings tracked
19

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
52 months

Products

Top Large Torch products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£7K£11K£15K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 falling

Sellers

26

Top-5 brand share

67%

Top 20: 100%

Top-5 click share

59%

Top 20: 100%

Open market

28%

  • NIANPU24%
  • REHKITTZ17%
  • LETOUR11%
  • AA9%
  • Generic6%
  • NOVOSTELLA5%

Demand

Large Torch search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Holiday '24Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 3.4×

Search terms

Top Large Torch search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • large torch18K/yr
  • heavy duty torch13K/yr
  • big torch10K/yr
  • large torches battery powered5K/yr
  • searchlight3K/yr
  • spotlight torch4K/yr
  • large torch rechargeable4K/yr

Reviews and returns

What reviews say buyers love and hate about Large Torch

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Charging19%−0.11

It wouldnt charge at all

Not charging

Wont recharge

Durability13%−0.12

Dead after single use

broke within a week

does not last

Size-Overall8%

Beam is too narrow

Size a bit large than expected

Small size

Brightness/Shine/Glow6%+2.13

Wasn't as bright as it was supposed to be

not super bright

Not very good light

Quality-Overall6%+0.54

awful build quality

Cheap rubbish

Poor quality

Love

Brightness/Shine/Glow30%+2.13

Bright light

Bright Light

Extremely bright

Quality-Overall12%+0.54

Very impressive build quality

Excellent Quality

Good quality set

Charging9%−0.11

holds the charge well

Holds charge well

Easy to charge

Value For Money8%+0.44

Excellent value

Fair price

Amazing value

Strength8%+0.32

Very sturdy

powerful beam

Well constructed

Return

1.1% Return rate 20% Fixable by listing

Brightness/Shine/Glow19%▆█▅█▆▅

Wasn't as bright as it was supposed to be

not super bright

Not very good light

Charging19%█▆██▇▄

It wouldnt charge at all

Not charging

Wont recharge

Size-Overall14%▆█▅█▆▆

Beam is too narrow

Size a bit large than expected

Small size

Functionality-Overall13%▅▆█▆▆▆

will not turn on

Not working

It has stopped working

Quality-Overall5%▇▅▆▅▂█

awful build quality

Cheap rubbish

Poor quality

FAQ

Common Large Torch questions

Answered from the same tracked data.