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Large Key Safe

Fail

The top 5 brands take 93% of clicks, so Large Key Safe is a Fail.

Flapen Score
48
48 / 100
Ranks 1,131 of 2,225 DIY & Tools niches · −1 vs the category median of 49
Market size
£97K/yr70K searches / yr
90-day growth
-4.0%search demand this quarter
Competition
50%top-5 click share · 11 brands · 55 sellers

Flapen Score

Large Key Safe against its category

The dotted line is the DIY & Tools average. Past it, Large Key Safe is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Large Key Safe market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Large Key Safe 70K times last year and spent an estimated £97K. The top 5 brands take 93% of clicks. Flapen scores it 48 out of 100, a Fail.

01 · Demand

5.4% of searches ended in a purchase last week.

Shoppers searched for this 70K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.4% of those searches ended in a purchase. Searches in the last 90 days moved -4.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £97K a year.

Searches, last 12 months
70K
Growth, 90 days vs prior 90
-4.0%
Conversion, latest week
5.4%
Market size, estimated
£97Ka year
Top search term
master lock20K searches a year

02 · Price

A sale here is worth £25.39.

Listings sell for £25.39 on average, from £3.80 to £117.92. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £25.39 that is £3K to £6K a year per listing.

Average price
£25.39inside the $15 to $100 sweet spot
Price range
£3.80–£117.92
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
£3K–£6K
Returns
1.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

59% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 4.4% of listings are out of stock. The average listing ranks #77 within Padlocks & Hasps. It carries 2,629 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
59%
Prime listings
97%
Out of stock, average day
4.4%
Average rank
#77in Padlocks & Hasps
Average rating
4.46 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,629per listing
Listings tracked
34

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
54 months

Products

Top Large Key Safe products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£8K£12K£16K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

55

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

50%

Top 20: 88%

Open market

5%

  • Master Lock80%
  • NEWIROVE4%
  • Diyife3%
  • D & S LONDON3%
  • Uniclife3%
  • VonHaus2%
  • Open — no brand owns it (5 brands, 5%)

Demand

Large Key Safe search demand

Weekly searches over the year. Pick a range.

2K1KFeb '26Mar '26Mar '26Apr '26May '26Jun '26

Search terms

Top Large Key Safe search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • master lock20K/yr
  • master padlock14K/yr
  • large key safe11K/yr
  • masterlock padlock7K/yr
  • master lock padlock8K/yr
  • masterlock6K/yr
  • large key safe wall mounted4K/yr

Reviews and returns

What reviews say buyers love and hate about Large Key Safe

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability20%−0.29

Broke

Broke within a week

Broke on first use

Locking Mechanism13%+0.39

terrible lock

it failing to lock once shut

it's hard to lock too

Quality-Overall13%−0.04

Garbage

Poor quality, dial only unlocks if the numbers are not properly central and once the bar is open its hard to re-lock as the barrel isnt central

Poor Quality

Rusts/Corrodes5%−0.05

Rust

had started to get a little rusty

starting to rust on edge

Size-Overall5%+0.44

not fit for purpose

The unit itself is a little larger than I anticipated

was a little tight

Love

Locking Mechanism26%+0.39

Lock works well

the lock is easy to use

Really handy and simple lock

Quality-Overall15%−0.04

Build quality is great

the build quality appears solid

Build quality is impressive

Strength12%+1.02

Sturdy and easy to install

Strong product

It's solidly built

Value For Money7%+0.37

fair price

Good value for money

Value for money

Size-Overall6%+0.44

fits nice

Easy fitting

easy to fit for me being an elderly man of 76 it seemed to be an easy fix

Return

1.4% Return rate 44% Fixable by listing

Size-Overall39%▆▇███▇

not fit for purpose

The unit itself is a little larger than I anticipated

was a little tight

Locking Mechanism18%█▆▄▆▆▇

terrible lock

it failing to lock once shut

it's hard to lock too

Functionality-Overall11%▅██▆▇█
Defective Material/Parts6%▆▆█▆▆▅
Mechanism Issues4%█▂▆▆▅▆

FAQ

Common Large Key Safe questions

Answered from the same tracked data.