large key safe
Skip itBrand-locked demand (top 5 brands take 93% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible£25.39avg listing price — sweet spot $15–$100
Returns
Great1.4%return rate — above 5% kills the launch gate
Price range
Good£3.80–£117.92cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.4%search→purchase rate — share of searches ending in a sale
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,628.91avg incumbent reviews — the moat a new listing must climb
Market size
Bad£97K£97K/yr · 70K searches
Growth
Bad-4.0%90-day search growth — must beat 0% to launch
Brand share
Bad93%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, large key safe is a £97K/yr Amazon United Kingdom market (70K searches/yr). The top 5 brands hold 93% of demand. Verdict: Skip it — 48/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
large key safe market data
- Units sold / yr
- 4K–5K
- avg 100–250/product
- Revenue / yr
- £102K–£127K
- units × avg price
- Conversion rate
- 5.4%
- Avg BSR
- #77
- Page quality
- 0%
- Prime
- 97%
- Sponsored
- 59%
- Out of stock
- 4.4%
- Avg brand age
- 54 months
- Avg seller age
- 161 days
Competition & brand share
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.Brands
11 falling
Sellers
55
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
50%
Top 20: 88%
Open market
5%
- Master Lock80%
- NEWIROVE4%
- Diyife3%
- D & S LONDON3%
- Uniclife3%
- VonHaus2%
- Open — no brand owns it (5 brands, 5%)
Demand
Weekly Amazon search volume, last 25 weeks — -4.0% search growth over the last 90 days.Top large key safe search terms
- master lock20K/yr
- master padlock14K/yr
- large key safe11K/yr
- masterlock padlock7K/yr
- master lock padlock8K/yr
- masterlock6K/yr
- large key safe wall mounted4K/yr
Top large key safe products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Master Lock Key Safe 5401EURD Wall Mounted Medium Strong Outdoor Weather Resistant Construction - Mounting Hardware Included
Master Lock£13.404.6★26,949 rev
MASTER LOCK 72EURD + M1EURDLFCC 4.5 m Double Loop Steel Cable + Key Laminated Padlock Security Level 8/10 Long Shackle
Master Lock£8.694.6★3,059 rev
Master Lock 7804EURD Laminated Padlock with Key and Thermoplastic Cover Black 7 8 x 4 x 2 9 cm
Master Lock£5.954.4★2,713 rev
MASTER LOCK Heavy Duty Padlock Security Level 8/10 Outdoor Keyed Covered Laminated Steel Weatherproof Medium Shackle
Master Lock£10.294.6★4,675 rev
MASTER LOCK Heavy Duty Padlock Security Level 9/10 Outdoor Keyed Covered Laminated Steel Weatherproof and Rustproof Large Shackle
Master Lock£14.234.6★694 rev
Newest
by launch date
XXL Key Safe Wall Mounted Diyife Heavy-Duty Key Lock Box for Car Keys Outdoor Weatherproof 4-Digit Combination Resettable Lockbox with Code for Home Garage Internal Dimensions: 109x762x406mm
Diyife£12.397,170 rev
ARK GUARD PRO XL Mk2 Police Approved Key Safe Outdoor Wall Mounted Lock Box
ARK GUARD£21.3865 rev
D&S London Safeguard Key Safe Extra-Large Lock Box for Outdoor Wall-Mounted 4-Digit Combination Alloy Body Key lock box for Home Airbnb Garage
D & S LONDON£36.8044 rev
Extra Large Key Boxes Wall Mounted Diyife Key Lock Box Outdoor for 10 Keys and Car Keys Cards Waterproof Lock Box Key Safe 4-Digit Combination Key Security Box for Home Office Garage School Airbnb
Diyife£9.09115 rev
Master Lock 5481EURD Key Safe with new Innovative Design Large Capacity High Security
Master Lock£22.82278 rev
Trending
90-day click momentumXXL Key Safe Wall Mounted Diyife Heavy-Duty Key Lock Box for Car Keys Outdoor Weatherproof 4-Digit Combination Resettable Lockbox with Code for Home Garage Internal Dimensions: 109x762x406mm
Diyife£12.394.6★
Rhino Lock Secure Key XL Combination Safe - Outdoor Heavy Duty Wall Mounted Security Key Safe - XL Large Internal Storage for House or Office Keys with Strong 4 Digit Lock #UKBrand (Large Grey)
Rhino Lock£21.364.6★
Master Lock 7804EURD Laminated Padlock with Key and Thermoplastic Cover Black 7 8 x 4 x 2 9 cm
Master Lock£5.954.4★
MASTER LOCK Heavy Duty Padlock Security Level 9/10 Outdoor Keyed Covered Laminated Steel Weatherproof and Rustproof Large Shackle
Master Lock£14.234.6★
![MASTER LOCK Heavy Duty Weatherproof Padlock [CEN Insurance Approved] [Closed Shackle] [Key] [Outdoor] 6327EURDCC for Transportation and Industrial Applications](https://m.media-amazon.com/images/I/51jMliLGQyL.jpg)
MASTER LOCK Heavy Duty Weatherproof Padlock [CEN Insurance Approved] [Closed Shackle] [Key] [Outdoor] 6327EURDCC for Transportation and Industrial Applications
Master Lock£27.394.7★
What buyers say about large key safe
What buyers praise and complain about, mined from review topics.What buyers love
“Lock works well”
“Build quality is great”
“Sturdy and easy to install”
“fair price”
“fits nice”
“Mounted very easily”
“Ease of use”
“Rating is very good for security”
“As described”
“The capacity is generous”
What buyers complain about
“Broke”
“terrible lock”
“Garbage”
“Rust”
“not fit for purpose”
“Good Product, however increased in price by 22% in a few weeks after I bought the first one”
“Unable to close or open”
“I thought it was jammed”
“The instructions on the packaging are poor to say the least”
“The plastic is so tough”
Top return reasons
Common questions
- Is large key safe profitable to sell on Amazon United Kingdom?
- The niche generates £97K/yr across 34 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -4.0%. Flapen's verdict: Skip it (48/100).
- How competitive is the large key safe niche?
- 11 brands and 55 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 93% of demand.
- What do buyers complain about in large key safe?
- Top complaints mined from reviews: Durability, Locking Mechanism, Quality-Overall. The return rate is 1.4%.
- What does it cost to enter the large key safe niche?
- Listings span £3.80–£117.92; the average listing price is £25.39 (sweet spot $15–$100). The average incumbent carries 2,629 reviews — the moat a new listing must climb.