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Laminate Underlay

Maybe

Returns run at only 0.5% of orders. But demand is soft, at -17.9% this quarter, so Laminate Underlay is a Maybe.

Flapen Score
50
50 / 100
Top 43% of 2,225 DIY & Tools niches · +1 vs the category median of 49
Market size
£69K/yr188K searches / yr
90-day growth
-17.9%search demand this quarter
Competition
48%top-5 click share · 18 brands · 25 sellers

Flapen Score

Laminate Underlay against its category

The dotted line is the DIY & Tools average. Past it, Laminate Underlay is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Laminate Underlay market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Laminate Underlay 188K times last year and spent an estimated £69K. The top 5 brands take 63% of clicks. Demand peaks in Nov. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

2.3% of searches ended in a purchase last week.

Shoppers searched for this 188K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.3% of those searches ended in a purchase. Searches in the last 90 days moved -17.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £69K a year.

Searches, last 12 months
188K
Growth, 90 days vs prior 90
-17.9%
Conversion, latest week
2.3%
Market size, estimated
£69Ka year
Peak month
November1.5× the quietest month
Top search term
laminate underlay44K searches a year

02 · Price

A sale here is worth £16.35.

Listings sell for £16.35 on average, from £6.07 to £35.29. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £16.35 that is £2K to £4K a year per listing.

Average price
£16.35inside the $15 to $100 sweet spot
Price range
£6.07–£35.29
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
£2K–£4K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

93% of listings pay for placement with sponsored ads. 19% ship with Prime. On an average day, 9.2% of listings are out of stock. The average listing ranks #99 within Building Supplies. It carries 283 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
19%
Out of stock, average day
9.2%
Average rank
#99in Building Supplies
Average rating
4.47 starsAmazon United Kingdom average 4.36 stars
Average reviews
283per listing
Listings tracked
27

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
50 months

Products

Top Laminate Underlay products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£7K£10K£14K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

18 rising

Sellers

25

Top-5 brand share

63%

Top 20: 100%

Top-5 click share

48%

Top 20: 93%

Open market

31%

  • AcuStick22%
  • IMPERIAL STUDIOS17%
  • Royale10%
  • FloorPro7%
  • B2C7%
  • Floors 4 You6%

Demand

Laminate Underlay search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 1.5×

Search terms

Top Laminate Underlay search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • laminate underlay44K/yr
  • underlay laminate flooring31K/yr
  • laminate flooring underlay26K/yr
  • underlay for vinyl flooring18K/yr
  • laminate floor underlay13K/yr
  • underlay for laminate flooring8K/yr
  • lvt underlay9K/yr
  • vinyl underlay8K/yr
  • laminate underlay 5mm7K/yr
  • laminate underlay 3mm5K/yr

Reviews and returns

What reviews say buyers love and hate about Laminate Underlay

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Thickness18%−0.12

Lip not deep enough

Half different thicknesses to the other half

Its paper thin

Quality-Overall7%+2.02

Good quality product would recommend wasnt as much as I thought it would be

Ease Of Use7%−0.04

Hard to work with

Size-Overall7%−0.05

Hammer to small and light

Strength7%−0.05

also easily broken due to brittleness

not strong enough

Love

Quality-Overall27%+2.02

Good quality

Great product

Decent

Value For Money24%+0.98

Great value

Good value

Great price

Advertised Vs Actual Product21%+1.10

Does what it needs to

Exactly what I needed

As described

Ease Of Use9%−0.04

Easy to use

Useful

this made the job so much easier I wish I purchased it years ago

Efficiency4%+0.20

Works well

Worked well

Return

0.5% Return rate 46% Fixable by listing

Size-Overall34%█▅▄▅▇▆

Hammer to small and light

Thin11%▂▃▁▄▃█
Quality-Overall10%▃▆▇▃█▁

Good quality product would recommend wasnt as much as I thought it would be

Thickness8%▂█▁▁▃▄

Lip not deep enough

Half different thicknesses to the other half

Its paper thin

Advertised Vs Actual Product6%▁▁▆█▄▅

FAQ

Common Laminate Underlay questions

Answered from the same tracked data.