Laminate Underlay
MaybeAn estimated 0.5% of orders come back. But demand is soft, at -17.9% this quarter, so Laminate Underlay is a Maybe.
- Flapen Score
- 50 / 100Top 43% of 2,225 DIY & Tools niches · +1 vs the category median of 4950
- Market size
- £69K/yr188K searches / yr
- 90-day growth
- -17.9%search demand this quarter
- Competition
- 48%top-5 click share · 18 brands · 25 sellers
Flapen Score
Laminate Underlay against its category
The dotted line is the DIY & Tools average. Past it, Laminate Underlay is stronger. Inside it, weaker.
Market
The Laminate Underlay market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Laminate Underlay 188K times last year and spent an estimated £69K. The top 5 brands take 63% of clicks. Demand peaks in Nov. Flapen scores it 50 out of 100, a Maybe.
01 · Demand
An estimated 2.3% of those searches ended in a purchase.
Shoppers searched for this 188K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.3% of those searches ended in a purchase. Searches in the last 90 days moved -17.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £69K a year.
- Searches, last 12 months
- 188K
- Growth, 90 days vs prior 90
- -17.9%
- Conversion, latest week
- 2.3%
- Market size, estimated
- £69Ka year
- Peak month
- November1.5× the quietest month
- Top search term
- laminate underlay44K searches a year
02 · Price
A sale here is worth £16.35.
Listings sell for £16.35 on average, from £6.07 to £35.29. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £16.35 that is £2K to £4K a year per listing.
- Average price
- £16.35inside the $15 to $100 sweet spot
- Price range
- £6.07–£35.29
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £2K–£4K
- Returns
- 0.5%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads.
93% of listings pay for placement with sponsored ads. 19% ship with Prime. On an average day, 9.2% of listings are out of stock. The average listing ranks #99 within Building Supplies. It carries 283 reviews at 4.47 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 93%
- Prime listings
- 19%
- Out of stock, average day
- 9.2%
- Average rank
- #99in Building Supplies
- Average rating
- 4.47 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 283per listing
- Listings tracked
- 27
04 · Newcomers
0 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 50 months
Products
Top Laminate Underlay products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Acoustic Sonic Gold Underlay 5mm Thick - Choose Any Size - for All Wood Laminate Flooring - Damp Proof Mebrane - Great Sound & Heat Insulation (5mm Thick 15m2-1 Roll)
- Price
- £24.43
- Rating
- 4.5/5
- Reviews
- 658
- Age
- 7y ago

IMPERIAL STUDIOS 2MM White Foam Wood Laminate LVT & Vinyl Flooring Underlay - 1m x 7.5m Comfort Acoustic Foam Floor Roll - Heat Insulated Waterproof Underlayment
- Price
- £9.78
- Rating
- 4.6/5
- Reviews
- 73
- Age
- 1y ago

Royale - 2mm White Foam Underlay for Any Laminate/Real Wood Floor - 1m x 15m (15m2 Roll Size) - Acoustic Flooring Underlay
- Price
- £10.64
- Rating
- 4.6/5
- Reviews
- 321
- Age
- 9y ago

XPS Thermal underlay for laminate & real wood flooring 5m - XPS foam underlay 5mm - Easy to install
- Price
- £9.96
- Rating
- 4.4/5
- Reviews
- 83
- Age
- 8y ago

280mm x 10M Foam Wrap Roll for Underlay Packing Material Cushioning Fragile Items Foam Roll for Shipping Packing Moving Supplies
- Price
- £8.39
- Rating
- 4.2/5
- Reviews
- 100
- Age
- 1y ago
Trending
estimated 90-day click momentum
INMOZATA Acoustic Silver Underlay for Wood or Laminate Flooring3mm Foil Damp Proof MembraneGreat Sound & Heat Insulation (15m2 Roll)
- Price
- £16.58
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 3mo ago

3mm Silver Wood Flooring & Laminate Underlay Foil Damp Proof Membrane Moisture Barrier Underlayment for Covers 15m(1 x Rolls)
- Price
- £15.25
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 7mo ago

Imperial Studios Comfort Gold Underlay 3mm Acoustic Polyethylene Foam Underlay for Wood or Laminate Flooring with Foil Damp Proof Membrane - Great Sound & Heat Insulation (Roll Dimension: 7.5)
- Price
- £15.66
- Rating
- 4.4/5
- Reviews
- 23
- Age
- 3y ago

Sliva Laminate Wood Flooring Installation Kit with 40 Spacers Mallet Block and Pull Bar
- Price
- £10.90
- Rating
- 4.3/5
- Reviews
- 152
- Age
- 2y ago

6Pcs Foam Sheets Self Adhesive- 3mm Thick- 300mm x200mm Floor Protector Pads Furniture Pads Non-Slip Thick Closed Cell Foam Neoprene Rubber Sheets Pads Insulation Anti Vibratio
- Price
- £7.33
- Rating
- 4.4/5
- Reviews
- 494
- Age
- 4y ago
Newest
by launch date
INMOZATA Acoustic Silver Underlay for Wood or Laminate Flooring3mm Foil Damp Proof MembraneGreat Sound & Heat Insulation (15m2 Roll)
- Price
- £16.58
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 3mo ago

3mm Silver Wood Flooring & Laminate Underlay Foil Damp Proof Membrane Moisture Barrier Underlayment for Covers 15m(1 x Rolls)
- Price
- £15.25
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 7mo ago

280mm x 10M Foam Wrap Roll for Underlay Packing Material Cushioning Fragile Items Foam Roll for Shipping Packing Moving Supplies
- Price
- £8.39
- Rating
- 4.2/5
- Reviews
- 100
- Age
- 1y ago

Smooth Rubber Roll Flooring Matting | 3mm Thick | 1m Wide | Up to 15m Length (1m x 1m)
- Price
- £12.87
- Rating
- 4.1/5
- Reviews
- 158
- Age
- 1y ago

IMPERIAL STUDIOS 2MM White Foam Wood Laminate LVT & Vinyl Flooring Underlay - 1m x 7.5m Comfort Acoustic Foam Floor Roll - Heat Insulated Waterproof Underlayment
- Price
- £9.78
- Rating
- 4.6/5
- Reviews
- 73
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 48% of clicks. Leaders hold, but buyers still shop past them.
Brands
18 rising
Sellers
25
Est. top-5 brand share
63%
Top 20: 100%
Est. top-5 click share
48%
Top 20: 93%
Open market
31%
- AcuStick22%
- IMPERIAL STUDIOS17%
- Royale10%
- FloorPro7%
- B2C7%
- Floors 4 You6%
Demand
Laminate Underlay search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov · busiest ÷ quietest = 1.5×
Search terms
Top Laminate Underlay search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- laminate underlay44K/yr
- underlay laminate flooring31K/yr
- laminate flooring underlay26K/yr
- underlay for vinyl flooring18K/yr
- laminate floor underlay13K/yr
- underlay for laminate flooring8K/yr
- lvt underlay9K/yr
- vinyl underlay8K/yr
- laminate underlay 5mm7K/yr
- laminate underlay 3mm5K/yr
Reviews and returns
What reviews say buyers love and hate about Laminate Underlay
We read the reviews and the return reasons for every product selling here.
“Lip not deep enough”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
22 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Laminate Underlay questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data








