Ky Gel Lubricant
prices mostly outside the sweet spot ($3.86–$11.92) — Ky Gel Lubricant doesn't clear our bar today.
Flapen Score
Is Ky Gel Lubricant profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Ky Gel Lubricant is a £286K/yr Amazon United Kingdom market (216K searches/yr). The top 5 brands hold 91% of demand. Verdict: Skip it — 44/100.
Ky Gel Lubricant: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved +6.2% over the last 90 days and 20.1% of searches end in a purchase.
£286K
revenue / yr
Who owns the niche?
The top 5 brands hold 91% of demand, so 9% of the market is open.
9%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 9 products
Top Ky Gel Lubricant products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
KY Jelly Lube 57g Water Based Lubricant Extra Thick Gel Extra Comfort Ph Friendly Gentle Formula Gynecologically Tested Eases Vaginal Dryness & Intimate Discomfort Non-Sticky Non-Staining
- Price
- £3.98
- Rating
- 4.1/5
- Reviews
- 50
- Age
- 1y ago
KY Jelly Lube 113g Water Based Lubricant Extra Thick Gel Extra Comfort Ph Friendly Gentle Formula Gynecologically Tested Eases Vaginal Dryness & Intimate Discomfort Non-Sticky Non-Staining
- Price
- £6.88
- Rating
- 4.1/5
- Reviews
- 50
- Age
- 1y ago
K-Y Jelly Personal Lubricant Large (Package May Vary) Transparent 82 g
- Price
- £4.80
- Rating
- 4.6/5
- Reviews
- 7,378
- Age
- 19y ago
Knect Personal Water Based Lube 75ml Fragrance Free Safe for use with latex and polyisoprene Condoms Non Staining Personal Lubricant Easy to Rinse off
- Price
- £4.01
- Rating
- 4.6/5
- Reviews
- 4,847
- Age
- 17y ago
KY Jelly 82g
- Price
- £5.33
- Rating
- 4.6/5
- Reviews
- 308
- Age
- 15y ago
Trending
90-day click momentumKY Jelly Lube 113g Water Based Lubricant Extra Thick Gel Extra Comfort Ph Friendly Gentle Formula Gynecologically Tested Eases Vaginal Dryness & Intimate Discomfort Non-Sticky Non-Staining
- Price
- £6.88
- Rating
- 4.1/5
- Reviews
- 50
- Age
- 1y ago
KY Ultragel Lube 44ml Water Based Lubricant pH Friendly Gentle Formula Gynecologically Tested Gel Long Lasting Eases Vaginal Dryness & Intimate Discomfort Non-Sticky Non-Greasy
- Price
- £3.86
- Rating
- 4.1/5
- Reviews
- 50
- Age
- 1y ago
Knect Personal Water Based Lube 75ml Fragrance Free Safe for use with latex and polyisoprene Condoms Non Staining Personal Lubricant Easy to Rinse off
- Price
- £4.01
- Rating
- 4.6/5
- Reviews
- 4,847
- Age
- 17y ago
K-Y Jelly Personal Lubricant Large (Package May Vary) Transparent 82 g
- Price
- £4.80
- Rating
- 4.6/5
- Reviews
- 7,378
- Age
- 19y ago
KY Jelly 82g
- Price
- £5.33
- Rating
- 4.6/5
- Reviews
- 308
- Age
- 15y ago
Newest
by launch dateKY Jelly Lube 57g Water Based Lubricant Extra Thick Gel Extra Comfort Ph Friendly Gentle Formula Gynecologically Tested Eases Vaginal Dryness & Intimate Discomfort Non-Sticky Non-Staining
- Price
- £3.98
- Rating
- 4.1/5
- Reviews
- 50
- Age
- 1y ago
KY Jelly Lube 113g Water Based Lubricant Extra Thick Gel Extra Comfort Ph Friendly Gentle Formula Gynecologically Tested Eases Vaginal Dryness & Intimate Discomfort Non-Sticky Non-Staining
- Price
- £6.88
- Rating
- 4.1/5
- Reviews
- 50
- Age
- 1y ago
KY Ultragel Lube 44ml Water Based Lubricant pH Friendly Gentle Formula Gynecologically Tested Gel Long Lasting Eases Vaginal Dryness & Intimate Discomfort Non-Sticky Non-Greasy
- Price
- £3.86
- Rating
- 4.1/5
- Reviews
- 50
- Age
- 1y ago
MediSale Bundle - 3 x KY Jelly Sterile Personal Lubricant (82g Each) Water-Based Non-Greasy Fragrance-Free | Long-Lasting Sterile Lubrication for Comfort & Ease
- Price
- £10.97
- Rating
- 4.9/5
- Reviews
- 14
- Age
- 2y ago
Lubido Original Water Based Paraben Free Intimate Gel Lube - 250ml (Pack of 2)
- Price
- £7.50
- Rating
- 4.6/5
- Reviews
- 19,275
- Age
- 11y ago
Competition: brands, sellers & click share
The top 5 products capture 83% of clicks — a locked-up shelf that new listings rarely crack.
Brands
4 flat
Sellers
60
Top-5 brand share
91%
Top 20: 91%
Top-5 click share
83%
Top 20: 100%
Open market
0%
- K-Y72%
- Knect10%
- --9%
- Johnson & Johnson6%
- LUBIDO3%
Ky Gel Lubricant demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.5×
Top Ky Gel Lubricant search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- ky jelly water-based lubricant sex116K/yr
- ky jelly37K/yr
- ky jelly water-based27K/yr
- ky gel5K/yr
- ky jelly k-y sterile lubricant4K/yr
- k y gel for women3K/yr
What reviews say buyers love and hate about Ky Gel Lubricant
What buyers mention most, as a share of all reviews.
What buyers love
82% of reviews“An excellent and cost effective product”
“Good value”
“Great lube and good value for money”
“Do the job as intended”
“cleanups a breeze”
What buyers complain about
74% of reviews“Great lube although it can get sticky quickly”
“My major issue with this after using it for the last year is the after smell on fabrics”
“Dont bother, only last a little while then absorbs and you then need more”
“Stains bedding👎 Sticky asf and stains”
“Dries Up”
Ky Gel Lubricant return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
15%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Ky Gel Lubricant questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
