Ky Gel Lubricant

Shoppers searched for this 216K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 20.1% of those searches ended in a purchase. Searches in the last 90 days moved +6.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £286K a year.

Searches, last 12 months

216K

Growth, 90 days vs prior 90

+6.2%

Conversion, latest week

20.1%

Market size, estimated

£286Ka year

Peak month

January1.5× the quietest month

Top search term

ky jelly water-based lubricant sex116K searches a year

Listings sell for £6.58 on average, from £3.86 to £11.92. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 4,000 to 5,000 of them. At £6.58 that is £26K to £33K a year per listing.

Average price

£6.58under the $15 to $100 sweet spot

Price range

£3.86–£11.92

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

40K–50K

Units per listing a year

4,000–5,000

Revenue per listing a year

£26K–£33K

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

33% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #1 within Power Tool Accessories. It carries 3,596 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings

33%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#1in Power Tool Accessories

Average rating

4.48 starsAmazon United Kingdom average 4.36 stars

Average reviews

3,596per listing

Listings tracked

9

The brands on the shelf have sold for 92 months on average, so the names here are established.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

92 months