ky gel lubricant
Skip itPrices mostly outside the sweet spot ($3.86–$11.92) — this niche doesn't clear our bar today.
Conversion
Incredible20.1%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Market size
Good£286K£286K/yr · 216K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+6.2%90-day search growth — must beat 0% to launch
Review moat
Okay3,596.33avg incumbent reviews — the moat a new listing must climb
Brand share
Bad91%top-5 brand share — brand-locked demand
Avg price
Bad£6.58avg listing price — sweet spot $15–$100
Competition
Bad83%top-5 click share — a locked-up shelf
Price range
Bad£3.86–£11.92cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, ky gel lubricant is a £286K/yr Amazon United Kingdom market (216K searches/yr). The top 5 brands hold 91% of demand. Verdict: Skip it — 44/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
ky gel lubricant market data
- Units sold / yr
- 40K–50K
- avg 4,000–5,000/product
- Revenue / yr
- £263K–£329K
- units × avg price
- Conversion rate
- 20.1%
- Avg BSR
- #1
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 33%
- Out of stock
- 0.0%
- Avg brand age
- 92 months
- Avg seller age
- 176 days
Competition & brand share
The top 5 products capture 83% of clicks — a locked-up shelf that new listings rarely crack.Brands
4 flat
Sellers
60
Top-5 brand share
91%
Top 20: 91%
Top-5 click share
83%
Top 20: 100%
Open market
0%
- K-Y72%
- Knect10%
- --9%
- Johnson & Johnson6%
- LUBIDO3%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +6.2% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.5×
Top ky gel lubricant search terms
- ky jelly water-based lubricant sex116K/yr
- ky jelly37K/yr
- ky jelly water-based27K/yr
- ky gel5K/yr
- ky jelly k-y sterile lubricant4K/yr
- k y gel for women3K/yr
Top ky gel lubricant products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 9 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
KY Jelly Lube 57g Water Based Lubricant Extra Thick Gel Extra Comfort Ph Friendly Gentle Formula Gynecologically Tested Eases Vaginal Dryness & Intimate Discomfort Non-Sticky Non-Staining
K-Y£3.984.1★50 rev
KY Jelly Lube 113g Water Based Lubricant Extra Thick Gel Extra Comfort Ph Friendly Gentle Formula Gynecologically Tested Eases Vaginal Dryness & Intimate Discomfort Non-Sticky Non-Staining
K-Y£6.884.1★50 rev
K-Y Jelly Personal Lubricant Large (Package May Vary) Transparent 82 g
K-Y£4.804.6★7,378 rev
Knect Personal Water Based Lube 75ml Fragrance Free Safe for use with latex and polyisoprene Condoms Non Staining Personal Lubricant Easy to Rinse off
Knect£4.014.6★4,847 rev
KY Jelly 82g
Johnson & Johnson£5.334.6★308 rev
Newest
by launch dateKY Jelly Lube 57g Water Based Lubricant Extra Thick Gel Extra Comfort Ph Friendly Gentle Formula Gynecologically Tested Eases Vaginal Dryness & Intimate Discomfort Non-Sticky Non-Staining
K-Y£3.9850 rev
KY Jelly Lube 113g Water Based Lubricant Extra Thick Gel Extra Comfort Ph Friendly Gentle Formula Gynecologically Tested Eases Vaginal Dryness & Intimate Discomfort Non-Sticky Non-Staining
K-Y£6.8850 rev
KY Ultragel Lube 44ml Water Based Lubricant pH Friendly Gentle Formula Gynecologically Tested Gel Long Lasting Eases Vaginal Dryness & Intimate Discomfort Non-Sticky Non-Greasy
K-Y£3.8650 rev
MediSale Bundle - 3 x KY Jelly Sterile Personal Lubricant (82g Each) Water-Based Non-Greasy Fragrance-Free | Long-Lasting Sterile Lubrication for Comfort & Ease
--£10.9714 rev
Lubido Original Water Based Paraben Free Intimate Gel Lube - 250ml (Pack of 2)
LUBIDO£7.5019,275 rev
Trending
90-day click momentumKY Jelly Lube 113g Water Based Lubricant Extra Thick Gel Extra Comfort Ph Friendly Gentle Formula Gynecologically Tested Eases Vaginal Dryness & Intimate Discomfort Non-Sticky Non-Staining
K-Y£6.884.1★
KY Ultragel Lube 44ml Water Based Lubricant pH Friendly Gentle Formula Gynecologically Tested Gel Long Lasting Eases Vaginal Dryness & Intimate Discomfort Non-Sticky Non-Greasy
K-Y£3.864.1★
Knect Personal Water Based Lube 75ml Fragrance Free Safe for use with latex and polyisoprene Condoms Non Staining Personal Lubricant Easy to Rinse off
Knect£4.014.6★
K-Y Jelly Personal Lubricant Large (Package May Vary) Transparent 82 g
K-Y£4.804.6★
KY Jelly 82g
Johnson & Johnson£5.334.6★
What buyers say about ky gel lubricant
What buyers praise and complain about, mined from review topics.What buyers love
“An excellent and cost effective product”
“Good value”
“Great lube and good value for money”
“Do the job as intended”
“cleanups a breeze”
“perfect for partner”
“So easy”
“goodness me its sticky”
“long lasting”
“Awesome product, does not dry out nor does it have a funky smell”
What buyers complain about
“Great lube although it can get sticky quickly”
“My major issue with this after using it for the last year is the after smell on fabrics”
“Dont bother, only last a little while then absorbs and you then need more”
“Stains bedding👎 Sticky asf and stains”
“Dries Up”
“uncomfortably so when dry”
“Very, very slippery”
“it isn't worth the weeks of discomfort”
“as both of us have quite a sensitive nose”
“it triggered a flare-up immediately”
Top return reasons
Common questions
- Is ky gel lubricant profitable to sell on Amazon United Kingdom?
- The niche generates £286K/yr across 9 tracked products. 90-day search growth is +6.2%. Flapen's verdict: Skip it (44/100).
- How competitive is the ky gel lubricant niche?
- 4 brands and 60 sellers compete. The top 5 products take 83% of clicks and top 5 brands hold 91% of demand.
- What do buyers complain about in ky gel lubricant?
- Top complaints mined from reviews: Adhesion/Stickiness, Smell, Absorbency. The return rate is 0.1%.
- When does demand for ky gel lubricant peak?
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- What does it cost to enter the ky gel lubricant niche?
- Listings span £3.86–£11.92; the average listing price is £6.58 (sweet spot $15–$100). The average incumbent carries 3,596 reviews — the moat a new listing must climb.