Skip to content

Knobs for Chest of Drawers

Fail

Demand is soft, at -22.5% this quarter, so Knobs for Chest of Drawers is a Fail.

Flapen Score
44
44 / 100
Ranks 1,524 of 2,225 DIY & Tools niches · −5 vs the category median of 49
Market size
£61K/yr272K searches / yr
90-day growth
-22.5%search demand this quarter
Competition
27%top-5 click share · 51 brands · 67 sellers

Flapen Score

Knobs for Chest of Drawers against its category

The dotted line is the DIY & Tools average. Past it, Knobs for Chest of Drawers is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Knobs for Chest of Drawers market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Knobs for Chest of Drawers 272K times last year and spent an estimated £61K. The top 5 brands take 43% of clicks. Demand peaks in Feb. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 2.4% of those searches ended in a purchase.

Shoppers searched for this 272K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.4% of those searches ended in a purchase. Searches in the last 90 days moved -22.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £61K a year.

Searches, last 12 months
272K
Growth, 90 days vs prior 90
-22.5%
Conversion, latest week
2.4%
Market size, estimated
£61Ka year
Peak month
February1.7× the quietest month
Top search term
brass knobs23K searches a year

02 · Price

A sale here is worth £9.23.

Listings sell for £9.23 on average, from £3.08 to £19.35. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At £9.23 that is £0 to £923 a year per listing.

Average price
£9.23under the $15 to $100 sweet spot
Price range
£3.08–£19.35
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
0–100
Revenue per listing a year
£0–£923
Returns
3.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

88% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 1.3% of listings are out of stock. The average listing ranks #225 within Cabinet Hardware. It carries 611 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
97%
Out of stock, average day
1.3%
Average rank
#225in Cabinet Hardware
Average rating
4.56 starsAmazon United Kingdom average 4.36 stars
Average reviews
611per listing
Listings tracked
68

04 · Newcomers

0 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
8
Successful launches
0Amazon's first-year sales bar
Average brand age
32 months

Products

Top Knobs for Chest of Drawers products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 27% of clicks, no more. An open shelf where new products get seen.

£0£2K£4K£6K£7K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

51 falling

Sellers

67

Est. top-5 brand share

43%

Top 20: 77%

Est. top-5 click share

27%

Top 20: 57%

Open market

53%

  • TsunNee15%
  • Mimhooy11%
  • Royal Kraft7%
  • Ajuny6%
  • Nicola Spring4%
  • AvoDovA4%

Demand

Knobs for Chest of Drawers search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb · busiest ÷ quietest = 1.7×

Search terms

Top Knobs for Chest of Drawers search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • brass knobs23K/yr
  • ceramic door knobs23K/yr
  • ceramic knobs19K/yr
  • brass drawer knobs18K/yr
  • ceramic drawer knobs19K/yr
  • drawer knobs vintage17K/yr
  • brass cupboard knobs13K/yr
  • draw knobs17K/yr
  • small door knobs13K/yr
  • brass cabinet knobs12K/yr

Reviews and returns

What reviews say buyers love and hate about Knobs for Chest of Drawers

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “Quality-Overall”
46%of negative reviews mention “Size-Overall”
3.0%of orders come back
“some simply hung loose”
A buyer, on “Size-Overall”46% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Knobs for Chest of Drawers questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data