knobs for chest of drawers
Skip itSoft demand (-22.5% this quarter) — this niche doesn't clear our bar today.
Brand share
Great43%top-5 brand share — no brand owns this niche
Competition
Great27%top-5 click share — an open shelf
Review moat
Good610.69avg incumbent reviews — the moat a new listing must climb
Returns
Good3.0%return rate — above 5% kills the launch gate
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Conversion
Okay2.4%search→purchase rate — share of searches ending in a sale
Avg price
Okay£9.23avg listing price — sweet spot $15–$100
Price range
Okay£3.08–£19.35cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£61K£61K/yr · 272K searches
Growth
Bad-22.5%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, knobs for chest of drawers is a £61K/yr Amazon United Kingdom market (272K searches/yr). The top 5 brands hold 43% of demand. Demand peaks in Feb. Verdict: Skip it — 44/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
knobs for chest of drawers market data
- Units sold / yr
- 6K–8K
- avg 0–100/product
- Revenue / yr
- £55K–£74K
- units × avg price
- Conversion rate
- 2.4%
- Avg BSR
- #225
- Page quality
- 0%
- Prime
- 97%
- Sponsored
- 88%
- Out of stock
- 1.3%
- Avg brand age
- 32 months
- Avg seller age
- 184 days
Competition & brand share
Clicks spread well past the top 5 (27% combined) — an open shelf where new products get seen.Brands
51 falling
Sellers
67
Top-5 brand share
43%
Top 20: 77%
Top-5 click share
27%
Top 20: 57%
Open market
53%
- TsunNee15%
- Mimhooy11%
- Royal Kraft7%
- Ajuny6%
- Nicola Spring4%
- AvoDovA4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -22.5% search growth over the last 90 days.Peak months: Feb · busiest ÷ quietest = 1.7×
Top knobs for chest of drawers search terms
- brass knobs23K/yr
- ceramic door knobs23K/yr
- ceramic knobs19K/yr
- brass drawer knobs18K/yr
- ceramic drawer knobs19K/yr
- drawer knobs vintage17K/yr
- brass cupboard knobs13K/yr
- draw knobs17K/yr
- small door knobs13K/yr
- brass cabinet knobs12K/yr
Top knobs for chest of drawers products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
TsunNee 12PCS Vintage Cabinet Knobs Chic Drawer Knobs Antique Brass Kitchen Cupboard Handles 30mm Round Furniture Door Knobs
TsunNee£6.544.5★2,216 rev
Mimhooy 6Pcs Blue Ceramic Drawer Knobs - Vintage Floral Cabinet Knobs
Mimhooy£5.734.4★115 rev
AvoDovA Vintage 10PCS Ceramic Round Drawer Knobs Shabby Chic 33MM Kitchen Cabinet & Cupboard Pull Handles
AvoDovA£9.884.6★1,141 rev
Mimhooy 6Pcs Green Ceramic Knobs Vintage Floral Cabinet & Cupboard Knobs
Mimhooy£5.744.4★115 rev
Nicola Spring Ceramic Cupboard Drawer Handle Knobs - Vintage Flower Design - Olive Green - Pack of 6
Nicola Spring£11.554.8★592 rev
Newest
by launch date
Mimhooy 12Pcs Antique Bronze Knobs Vintage Cupboard & Drawer Knobs
Mimhooy£6.925 rev
LTMMC 4 Pcs Vintage Kitchen Cupboard Handles Modern Minimalist Drawer Knobs
LTMMC£4.0946 rev
CYILIUEN 6 Pcs White Pumpkin Ceramic Knobs with Screw Gasket and Screwdriver Ceramic Pull Handle for Decorative Furniture Hardware
CYILIUEN£8.26160 rev
Ajuny Ceramic Knobs Set of 12 Green Handpainted Cabinets Drawers Pulls
Ajuny£13.64662 rev
Ajuny Ceramic Knobs Set of 10 Green White Printed Cupboard Door Drawer Pull
Ajuny£13.13203 rev
Trending
90-day click momentumMimhooy 12Pcs Antique Bronze Knobs Vintage Cupboard & Drawer Knobs
Mimhooy£6.925.0★
RZDEAL 4pcs Solid Brass Cabinet Knobs Pulls Cabinet Drawer Dresser Gold Knobs Modern Handles (1x1/25mmx25mm) Brushed Brass Finish
RZDEAL£10.584.8★
Ajuny Ceramic Knobs Set of 12 Green Handpainted Cabinets Drawers Pulls
Ajuny£13.644.7★
20 Mix Vintage Look Flower Assorted Ceramic Knobs Door Handle Cabinet Drawer Cupboard Pull (Flat)
KNOBSWORLD£12.414.7★
TsunNee 24PCS Vintage Cabinet Knobs Chic Drawer Knobs Antique Brass Kitchen Cupboard Handles 30mm Round Furniture Door Knobs
TsunNee£9.054.5★
What buyers say about knobs for chest of drawers
What buyers praise and complain about, mined from review topics.What buyers love
“Really nice quality knobs”
“Good price”
“Fitted perfectly”
“Nice fine classic design”
“Exactly what I needed”
“Gorgeous colour”
“Sturdy and super easy to install”
“Easy to assemble”
“Beautiful and heavy”
“useful anywhere really, personal choice”
What buyers complain about
“some simply hung loose”
“looks far more expensive than it cost”
“they really are flimsy and look cheap”
“Item turned up with one of the knobs dented”
“Some are slightly rough around the central trim”
“you can't easily find a nut or a die to clean up the threads after”
“QUALITY AND FIT VERY HIT AND MISS”
Top return reasons
Common questions
- Is knobs for chest of drawers profitable to sell on Amazon United Kingdom?
- The niche generates £61K/yr across 68 tracked products. 0 of 8 products launched in the last 360 days are still selling. 90-day search growth is -22.5%. Flapen's verdict: Skip it (44/100).
- How competitive is the knobs for chest of drawers niche?
- 51 brands and 67 sellers compete. The top 5 products take 27% of clicks and top 5 brands hold 43% of demand.
- What do buyers complain about in knobs for chest of drawers?
- Top complaints mined from reviews: Size-Overall, Value For Money, Strength. The return rate is 3.0%.
- When does demand for knobs for chest of drawers peak?
- Demand peaks in Feb; the busiest month runs 1.7× the quietest.
- What does it cost to enter the knobs for chest of drawers niche?
- Listings span £3.08–£19.35; the average listing price is £9.23 (sweet spot $15–$100). The average incumbent carries 611 reviews — the moat a new listing must climb.