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Knobs for Chest of Drawers

Fail

Demand is soft, at -22.5% this quarter, so Knobs for Chest of Drawers is a Fail.

Flapen Score
44
44 / 100
Ranks 1,524 of 2,225 DIY & Tools niches · −5 vs the category median of 49
Market size
£61K/yr272K searches / yr
90-day growth
-22.5%search demand this quarter
Competition
27%top-5 click share · 51 brands · 67 sellers

Flapen Score

Knobs for Chest of Drawers against its category

The dotted line is the DIY & Tools average. Past it, Knobs for Chest of Drawers is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Knobs for Chest of Drawers market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Knobs for Chest of Drawers 272K times last year and spent an estimated £61K. The top 5 brands take 43% of clicks. Demand peaks in Feb. Flapen scores it 44 out of 100, a Fail.

01 · Demand

2.4% of searches ended in a purchase last week.

Shoppers searched for this 272K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.4% of those searches ended in a purchase. Searches in the last 90 days moved -22.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £61K a year.

Searches, last 12 months
272K
Growth, 90 days vs prior 90
-22.5%
Conversion, latest week
2.4%
Market size, estimated
£61Ka year
Peak month
February1.7× the quietest month
Top search term
brass knobs23K searches a year

02 · Price

A sale here is worth £9.23.

Listings sell for £9.23 on average, from £3.08 to £19.35. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At £9.23 that is £0 to £923 a year per listing.

Average price
£9.23under the $15 to $100 sweet spot
Price range
£3.08–£19.35
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
0–100
Revenue per listing a year
£0–£923
Returns
3.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

88% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 1.3% of listings are out of stock. The average listing ranks #225 within Cabinet Hardware. It carries 611 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
97%
Out of stock, average day
1.3%
Average rank
#225in Cabinet Hardware
Average rating
4.56 starsAmazon United Kingdom average 4.36 stars
Average reviews
611per listing
Listings tracked
68

04 · Newcomers

Amazon counts 0 of last year's 8 launches as successful.

8 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
8
Successful launches
0Amazon's first-year sales bar
Average brand age
32 months

Products

Top Knobs for Chest of Drawers products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 27% of clicks. An open shelf where new products get seen.

£0£2K£4K£6K£7K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

51 falling

Sellers

67

Top-5 brand share

43%

Top 20: 77%

Top-5 click share

27%

Top 20: 57%

Open market

53%

  • TsunNee15%
  • Mimhooy11%
  • Royal Kraft7%
  • Ajuny6%
  • Nicola Spring4%
  • AvoDovA4%

Demand

Knobs for Chest of Drawers search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb · busiest ÷ quietest = 1.7×

Search terms

Top Knobs for Chest of Drawers search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • brass knobs23K/yr
  • ceramic door knobs23K/yr
  • ceramic knobs19K/yr
  • brass drawer knobs18K/yr
  • ceramic drawer knobs19K/yr
  • drawer knobs vintage17K/yr
  • brass cupboard knobs13K/yr
  • draw knobs17K/yr
  • small door knobs13K/yr
  • brass cabinet knobs12K/yr

Reviews and returns

What reviews say buyers love and hate about Knobs for Chest of Drawers

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall46%−0.15

some simply hung loose

Short screws

Very small

Value For Money9%+1.03

looks far more expensive than it cost

it'll be relatively expensive to get new ones

looks expensive

Strength7%−0.08

they really are flimsy and look cheap

not sturdy enough for kitchen cupboards or any drawer that is large

too flimsy for my kitchen cabinets which I had planned to use them on

Defective Material/Parts5%−0.03

Item turned up with one of the knobs dented

Hard Feel2%

Some are slightly rough around the central trim

Love

Quality-Overall33%+1.67

Really nice quality knobs

Good quality drawer knobs

Decent quality

Value For Money19%+1.03

Good price

good value

Excellent value for money

Size-Overall11%−0.15

Fitted perfectly

Easy to fit

Fitted easily

Design-Overall6%+0.32

Nice fine classic design

the design has improved

Pretty Design

Advertised Vs Actual Product5%+0.54

Exactly what I needed

As described

Fulfills expectations

Return

3.0% Return rate 88% Fixable by listing

Size-Overall63%█▇▇▇▇▇

some simply hung loose

Short screws

Very small

Color19%▄▅▆█▇▇
Quality-Overall5%▆█▄▅▄▃

QUALITY AND FIT VERY HIT AND MISS

Advertised Vs Actual Product2%▅▄▇▂█▄
Compatibility-Overall2%▁▂▃▆█▇

FAQ

Common Knobs for Chest of Drawers questions

Answered from the same tracked data.