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Knife Blades

Fail

Demand is soft, at -26.5% this quarter, so Knife Blades is a Fail.

Flapen Score
36
36 / 100
Ranks 2,049 of 2,225 DIY & Tools niches · −13 vs the category median of 49
Market size
£69K/yr110K searches / yr
90-day growth
-26.5%search demand this quarter
Competition
72%top-5 click share · 12 brands · 11 sellers

Flapen Score

Knife Blades against its category

The dotted line is the DIY & Tools average. Past it, Knife Blades is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Knife Blades market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Knife Blades 110K times last year and spent an estimated £69K. The top 5 brands take 79% of clicks. Demand peaks in Feb. Flapen scores it 36 out of 100, a Fail.

01 · Demand

7.2% of searches ended in a purchase last week.

Shoppers searched for this 110K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.2% of those searches ended in a purchase. Searches in the last 90 days moved -26.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £69K a year.

Searches, last 12 months
110K
Growth, 90 days vs prior 90
-26.5%
Conversion, latest week
7.2%
Market size, estimated
£69Ka year
Peak month
February1.6× the quietest month
Top search term
utility knife blades34K searches a year

02 · Price

A sale here is worth £8.67.

Listings sell for £8.67 on average, from £2.41 to £19.31. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £8.67 that is £2K to £4K a year per listing.

Average price
£8.67under the $15 to $100 sweet spot
Price range
£2.41–£19.31
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
£2K–£4K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

25% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.8% of listings are out of stock. The average listing ranks #31 within Hand Tools. It carries 2,941 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
25%
Prime listings
100%
Out of stock, average day
4.8%
Average rank
#31in Hand Tools
Average rating
4.62 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,941per listing
Listings tracked
16

04 · Newcomers

Amazon counts 1 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 66 months on average, so the names here are established.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
66 months

Products

Top Knife Blades products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 72% of clicks. A locked shelf that new listings rarely crack.

£0£7K£14K£21K£28K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 falling

Sellers

11

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

17%

  • OX Tools29%
  • STANLEY17%
  • Blue spot Tools14%
  • Rolson10%
  • PATNFR9%
  • Belivy5%
  • Open — no brand owns it (6 brands, 17%)

Demand

Knife Blades search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb · busiest ÷ quietest = 1.6×

Search terms

Top Knife Blades search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • utility knife blades34K/yr
  • knife blades31K/yr
  • stanley blades pack of 10015K/yr
  • utility blades7K/yr
  • stanley knife blades 100 pack8K/yr
  • blade knife7K/yr
  • knife blade6K/yr
  • knife blades 100 pack2K/yr

Reviews and returns

What reviews say buyers love and hate about Knife Blades

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Dispensing Mechanism20%−0.08

Dispenser broke quite quickly though

Rubbish dispenser

Rubbish dispenser with the dispensing point being blocked with excess plastic

Quality-Overall17%+1.84

Cheap and total garbage

Definitely not the same quality as previously bought

Poor quality

Durability10%−0.03

Blunt with in a week

they don't last long

Value For Money9%0.00

for the money given it's not worth it

So, a waste of money

Size-Overall9%+1.18

only fit OX knives

But although they look the same as the previous blades they are just slightly larger than the original blades

Love

Quality-Overall33%+1.84

Amazing quality

These blades are great quality

Excellent,high quality blades

Value For Money29%0.00

Good Value

Great value

Good value for money

Advertised Vs Actual Product7%+0.54

As expected

Everything they say it is

Just what we needed

Strength7%+0.59

Handy little holder sturdy

Solid case, easy to operate

Solid

Size-Overall7%+1.18

Fits just right

Perfect fit for my knife

They are perfect size to fit most standard knifes

Return

0.4% Return rate 57% Fixable by listing

Size-Overall60%▆█▃▆▃▆

only fit OX knives

But although they look the same as the previous blades they are just slightly larger than the original blades

Compatibility-Overall10%▆▁▁▁█▁
Quality-Overall10%█▁▁█▁▁

Cheap and total garbage

Definitely not the same quality as previously bought

Poor quality

Assembly/Installation5%▁▁█▁▁▁
Durability5%▁▁█▁▁▁

Blunt with in a week

they don't last long

FAQ

Common Knife Blades questions

Answered from the same tracked data.