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Knife Blades

Fail

Demand is soft, at -26.5% this quarter, so Knife Blades is a Fail.

Flapen Score
36
36 / 100
Ranks 2,049 of 2,225 DIY & Tools niches · −13 vs the category median of 49
Market size
£69K/yr110K searches / yr
90-day growth
-26.5%search demand this quarter
Competition
72%top-5 click share · 12 brands · 11 sellers

Flapen Score

Knife Blades against its category

The dotted line is the DIY & Tools average. Past it, Knife Blades is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Knife Blades market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Knife Blades 110K times last year and spent an estimated £69K. The top 5 brands take 79% of clicks. Demand peaks in Feb. Flapen scores it 36 out of 100, a Fail.

01 · Demand

An estimated 7.2% of those searches ended in a purchase.

Shoppers searched for this 110K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 7.2% of those searches ended in a purchase. Searches in the last 90 days moved -26.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £69K a year.

Searches, last 12 months
110K
Growth, 90 days vs prior 90
-26.5%
Conversion, latest week
7.2%
Market size, estimated
£69Ka year
Peak month
February1.6× the quietest month
Top search term
utility knife blades34K searches a year

02 · Price

A sale here is worth £8.67.

Listings sell for £8.67 on average, from £2.41 to £19.31. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £8.67 that is £2K to £4K a year per listing.

Average price
£8.67under the $15 to $100 sweet spot
Price range
£2.41–£19.31
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
£2K–£4K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

25% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.8% of listings are out of stock. The average listing ranks #31 within Hand Tools. It carries 2,941 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
25%
Prime listings
100%
Out of stock, average day
4.8%
Average rank
#31in Hand Tools
Average rating
4.62 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,941per listing
Listings tracked
16

04 · Newcomers

1 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 66 months on average, so the names here are established.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
66 months

Products

Top Knife Blades products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 72% of clicks. A locked shelf that new listings rarely crack.

£0£7K£14K£21K£28K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 falling

Sellers

11

Est. top-5 brand share

79%

Top 20: 100%

Est. top-5 click share

72%

Top 20: 100%

Open market

17%

  • OX Tools29%
  • STANLEY17%
  • Blue spot Tools14%
  • Rolson10%
  • PATNFR9%
  • Belivy5%
  • Open — no brand owns it (6 brands, 17%)

Demand

Knife Blades search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb · busiest ÷ quietest = 1.6×

Search terms

Top Knife Blades search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • utility knife blades34K/yr
  • knife blades31K/yr
  • stanley blades pack of 10015K/yr
  • utility blades7K/yr
  • stanley knife blades 100 pack8K/yr
  • blade knife7K/yr
  • knife blade6K/yr
  • knife blades 100 pack2K/yr

Reviews and returns

What reviews say buyers love and hate about Knife Blades

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “Quality-Overall”
20%of negative reviews mention “Dispensing Mechanism”
0.4%of orders come back
“Dispenser broke quite quickly though”
A buyer, on “Dispensing Mechanism”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Knife Blades questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data