knife blades
Skip itSoft demand (-26.5% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Great7.2%search→purchase rate — share of searches ending in a sale
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Review moat
Okay2,941.44avg incumbent reviews — the moat a new listing must climb
Price range
Okay£2.41–£19.31cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad£8.67avg listing price — sweet spot $15–$100
Competition
Bad72%top-5 click share — a locked-up shelf
Market size
Bad£69K£69K/yr · 110K searches
Growth
Bad-26.5%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, knife blades is a £69K/yr Amazon United Kingdom market (110K searches/yr). The top 5 brands hold 79% of demand. Demand peaks in Feb. Verdict: Skip it — 36/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
knife blades market data
- Units sold / yr
- 6K–8K
- avg 250–500/product
- Revenue / yr
- £52K–£69K
- units × avg price
- Conversion rate
- 7.2%
- Avg BSR
- #31
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 25%
- Out of stock
- 4.8%
- Avg brand age
- 66 months
- Avg seller age
- 177 days
Competition & brand share
The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.Brands
12 falling
Sellers
11
Top-5 brand share
79%
Top 20: 100%
Top-5 click share
72%
Top 20: 100%
Open market
17%
- OX Tools29%
- STANLEY17%
- Blue spot Tools14%
- Rolson10%
- PATNFR9%
- Belivy5%
- Open — no brand owns it (6 brands, 17%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -26.5% search growth over the last 90 days.Peak months: Feb · busiest ÷ quietest = 1.6×
Top knife blades search terms
- utility knife blades34K/yr
- knife blades31K/yr
- stanley blades pack of 10015K/yr
- utility blades7K/yr
- stanley knife blades 100 pack8K/yr
- blade knife7K/yr
- knife blade6K/yr
- knife blades 100 pack2K/yr
Top knife blades products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 16 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
OX Pro 100 Pack Heavy Duty Knife Blades & Dispenser
OX Tools£9.514.7★5,792 rev
Blue Spot Tools 29194 100 PCE Utility Blades in Dispenser
Blue spot Tools£5.474.6★3,263 rev
STANLEY 1992 Trimming Utility Knife Blade Regular Duty for Retractable Blade Knives 2-11-921
STANLEY£2.774.7★9,912 rev
200 Pcs Enduring Utility Blade Multi Purpose Utility Knife Blades Easy to Cut Knife Cutting Edge for Cutting
PATNFR£12.044.5★53 rev
Rolson 62898 100pc Utility Knife Blade
Rolson£6.724.3★1,275 rev
Newest
by launch date
JD Brands Snap Off Blades 18mm 10 Pack Replacement Utility Knife Blades Sharp Cutting Edge for DIY and Trade Use
JD Brands£2.4159 rev
Belivy Heavy Duty Utility Knife Blades 100 Pack Universal Trapezoid Blades Made from Hardened Steel for Box Cutters Carpet Knives Vinyl Flooring DIY & Trade Use
Belivy£8.5926 rev
200 Pcs Enduring Utility Blade Multi Purpose Utility Knife Blades Easy to Cut Knife Cutting Edge for Cutting
PATNFR£12.0453 rev
Bosch Professional 50 Replacement Blades in a Dispenser (Compatible with Bosch Professional Trapezoid Blade Knife)
Bosch Professional£12.36519 rev
WORKPRO Trapezoid Blade Set 100-Pack SK5 Stainless Steel Blades
WORKPRO£6.7219,929 rev
Trending
90-day click momentumWORKPRO Trapezoid Blade Set 100-Pack SK5 Stainless Steel Blades
WORKPRO£6.724.7★
STANLEY Heavy Duty 1992 Knife Blades (Pack of 100) 1-11-921
STANLEY£19.314.7★
JD Brands Snap Off Blades 18mm 10 Pack Replacement Utility Knife Blades Sharp Cutting Edge for DIY and Trade Use
JD Brands£2.414.6★
200 Pcs Enduring Utility Blade Multi Purpose Utility Knife Blades Easy to Cut Knife Cutting Edge for Cutting
PATNFR£12.044.5★
Belivy Heavy Duty Utility Knife Blades 100 Pack Universal Trapezoid Blades Made from Hardened Steel for Box Cutters Carpet Knives Vinyl Flooring DIY & Trade Use
Belivy£8.594.8★
What buyers say about knife blades
What buyers praise and complain about, mined from review topics.What buyers love
“Amazing quality”
“Good Value”
“As expected”
“Handy little holder sturdy”
“Fits just right”
“Handy”
“Five stars for reliability, durability, and being a proper toolbox essential”
“good design”
“easy to install/,use”
“fixes to the wall easily”
What buyers complain about
“Dispenser broke quite quickly though”
“Cheap and total garbage”
“Blunt with in a week”
“for the money given it's not worth it”
“only fit OX knives”
“Thinner than branded blades”
“every single blade went rusty within about a month or 2”
“The description is false”
“Poppies of OX or theyve substantially used cheaper materials,they are terrible,nowhere near like the previous ones I bought,blunt before you even cut anything,terrible blades,do NOT buy”
“don't fit the knife because they jam the slider”
Top return reasons
Common questions
- Is knife blades profitable to sell on Amazon United Kingdom?
- The niche generates £69K/yr across 16 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -26.5%. Flapen's verdict: Skip it (36/100).
- How competitive is the knife blades niche?
- 12 brands and 11 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 79% of demand.
- What do buyers complain about in knife blades?
- Top complaints mined from reviews: Dispensing Mechanism, Quality-Overall, Durability. The return rate is 0.4%.
- When does demand for knife blades peak?
- Demand peaks in Feb; the busiest month runs 1.6× the quietest.
- What does it cost to enter the knife blades niche?
- Listings span £2.41–£19.31; the average listing price is £8.67 (sweet spot $15–$100). The average incumbent carries 2,941 reviews — the moat a new listing must climb.