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Knee Pads

Maybe

Returns run at only 1.5% of orders. But demand is soft, at +0.4% this quarter, so Knee Pads is a Maybe.

Flapen Score
62
62 / 100
Top 4% of 2,225 DIY & Tools niches · +13 vs the category median of 49
Market size
£525K/yr862K searches / yr
90-day growth
+0.4%search demand this quarter
Competition
36%top-5 click share · 33 brands · 92 sellers

Flapen Score

Knee Pads against its category

The dotted line is the DIY & Tools average. Past it, Knee Pads is stronger. Inside it, weaker.

62Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Knee Pads market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Knee Pads 862K times last year and spent an estimated £525K. The top 5 brands take 52% of clicks. Flapen scores it 62 out of 100, a Maybe.

01 · Demand

4.9% of searches ended in a purchase last week.

Shoppers searched for this 862K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.9% of those searches ended in a purchase. Searches in the last 90 days moved +0.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £525K a year.

Searches, last 12 months
862K
Growth, 90 days vs prior 90
+0.4%
Conversion, latest week
4.9%
Market size, estimated
£525Ka year
Peak month
May1.3× the quietest month
Top search term
knee pads557K searches a year

02 · Price

A sale here is worth £12.39.

Listings sell for £12.39 on average, from £3.75 to £57.37. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 750 to 1,000 of them. At £12.39 that is £9K to £12K a year per listing.

Average price
£12.39under the $15 to $100 sweet spot
Price range
£3.75–£57.37
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
40K–50K
Units per listing a year
750–1,000
Revenue per listing a year
£9K–£12K
Returns
1.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

87% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.5% of listings are out of stock. The average listing ranks #22 within Safety & Security. It carries 4,714 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings
87%
Prime listings
100%
Out of stock, average day
9.5%
Average rank
#22in Safety & Security
Average rating
4.34 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,714per listing
Listings tracked
46

04 · Newcomers

Amazon counts 2 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
2Amazon's first-year sales bar
Average brand age
53 months

Products

Top Knee Pads products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 36% of clicks. An open shelf where new products get seen.

£0£11K£21K£32K£42K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

33 falling

Sellers

92

Top-5 brand share

52%

Top 20: 92%

Top-5 click share

36%

Top 20: 81%

Open market

42%

  • flintronic14%
  • Bodyprox13%
  • Amazon Basics10%
  • Scruffs8%
  • Thunderbolt7%
  • WrightFits6%

Demand

Knee Pads search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Knee Pads search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • knee pads557K/yr
  • knee pads construction work32K/yr
  • knee pad32K/yr
  • knee pads work88K/yr
  • work knee pads19K/yr
  • knee pads for work17K/yr
  • gel knee pads13K/yr
  • kneepads14K/yr
  • knee protector13K/yr
  • work knee pads for men13K/yr

Reviews and returns

What reviews say buyers love and hate about Knee Pads

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall13%−0.10

Didn't fit

so way too big

Very short length

Value For Money10%+0.11

Not worth the cost

very pricey

Not worth the money

Comfort-Overall9%+2.74

Not comfortable

very uncomfortable to wear

However, after wearing them for more than an hour, they can become quite uncomfortable and start to hurt your legs

Quality-Overall8%+1.45

Rubbish product

Absolute cheap overpriced rubbish

Bad quality

Grip7%−0.04

can slip down

do not hold the pads in place

Keep slipping down

Love

Comfort-Overall31%+2.74

Extremely comfortable

very comfy for all day use

Comfortable to wear

Quality-Overall19%+1.45

Excellent product

great build quality

Ideal for garden,good quality

Value For Money13%+0.11

Money well spent

Good for the price

Excellent value

Size-Overall9%−0.10

Good sizing and easy to fit

Easy fit

Good fit: They are easily adjusted

Advertised Vs Actual Product5%+0.17

Exactly as described

Exactly as advertised

Just what I needed

Return

1.5% Return rate 71% Fixable by listing

Size-Overall63%▇█▇███

Didn't fit

so way too big

Very short length

Comfort-Overall10%█▆▇▆▆▄

Not comfortable

very uncomfortable to wear

However, after wearing them for more than an hour, they can become quite uncomfortable and start to hurt your legs

Cushion4%▅█▄▅▅▆

doesnt return so no padding where you want it

Mine had nothing left in the padding area

all the padding has gone to nothing

Quality-Overall4%▇▄▄▄▇█

Rubbish product

Absolute cheap overpriced rubbish

Bad quality

Grip2%▂▃█▄▃▄

can slip down

do not hold the pads in place

Keep slipping down

FAQ

Common Knee Pads questions

Answered from the same tracked data.