Kitchen Worktop Covering
FailDemand is soft, at -30.2% this quarter, so Kitchen Worktop Covering is a Fail.
- Flapen Score
- 46 / 100Ranks 1,352 of 2,225 DIY & Tools niches · −3 vs the category median of 4946
- Market size
- £70K/yr495K searches / yr
- 90-day growth
- -30.2%search demand this quarter
- Competition
- 35%top-5 click share · 20 brands · 29 sellers
Flapen Score
Kitchen Worktop Covering against its category
The dotted line is the DIY & Tools average. Past it, Kitchen Worktop Covering is stronger. Inside it, weaker.
Market
The Kitchen Worktop Covering market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Kitchen Worktop Covering 495K times last year and spent an estimated £70K. The top 5 brands take 65% of clicks. Demand peaks in Feb. Flapen scores it 46 out of 100, a Fail.
01 · Demand
1.4% of searches ended in a purchase last week.
Shoppers searched for this 495K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -30.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £70K a year.
- Searches, last 12 months
- 495K
- Growth, 90 days vs prior 90
- -30.2%
- Conversion, latest week
- 1.4%
- Market size, estimated
- £70Ka year
- Peak month
- February1.7× the quietest month
- Top search term
- worktop vinyl covering93K searches a year
02 · Price
A sale here is worth £9.90.
Listings sell for £9.90 on average, from £4.22 to £30.51. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At £9.90 that is £0 to £990 a year per listing.
- Average price
- £9.90under the $15 to $100 sweet spot
- Price range
- £4.22–£30.51
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£990
- Returns
- 2.5%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
96% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 4.3% of listings are out of stock. The average listing ranks #206 within Painting Supplies, Tools & Wall Treatments. It carries 2,878 reviews at 4.11 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 96%
- Prime listings
- 91%
- Out of stock, average day
- 4.3%
- Average rank
- #206in Painting Supplies, Tools & Wall Treatments
- Average rating
- 4.11 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,878per listing
- Listings tracked
- 47
04 · Newcomers
Amazon counts 1 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 40 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 40 months
Products
Top Kitchen Worktop Covering products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Hode Marble Sticky Back Plastic 30cm X 2m Granite White Grey Vinyl Wrap Contact Paper Self Adhesive Wallpaper Waterproof PVC Roll for Kitchen Countertop Furniture Easy to Remove
- Price
- £4.67
- Rating
- 4.1/5
- Reviews
- 7,818
- Age
- 7y ago
Abyssaly Vinyl Wrap Wood Effect Sticky Back Plastic Roll Oak Brown Self Adhesive Wallpaper Vintage Removable Wallpaper for Furniture Wall 30cm X 200cm
- Price
- £6.02
- Rating
- 4.0/5
- Reviews
- 10,894
- Age
- 3y ago
vgoltd Furniture Stickers Gloss Self Adhesive Vinyl Wrap Sticky Contact Paper Roll for Kitchen Countertop Cupboard Cabinets Wardrobe & Tabletops (White 30 x 100 cm)
- Price
- £4.56
- Rating
- 4.2/5
- Reviews
- 4,963
- Age
- 3y ago
3 Rolls Vinyl Warehouse 90cm x 2.1m d-c-fix Ribbeck Oak Wood Sticky Back Vinyl Furniture Wrap 5378
- Price
- £27.44
- Rating
- 4.6/5
- Reviews
- 31
- Age
- 5y ago
Hode Vinyl Wrap 40cmX300cm White High Gloss Sticky Back Plastic Roll for Kitchen Bathroom Worktops White Self Adhesive Wallpaper for Furniture Stickers Covering Contact Paper Glittery
- Price
- £7.51
- Rating
- 4.2/5
- Reviews
- 18,570
- Age
- 7y ago
Trending
90-day click momentum
Aovanta 40cm x 10m Gloss Marble Vinyl Wrap for Furniture Grey Worktop Vinyl Covering Heat-Resistant Wrap Roll Self-Adhesive Furniture Sticker for Kitchen Worktops Countertops
- Price
- £10.43
- Rating
- 1.0/5
- Reviews
- 1
- Age
- 4mo ago
3 Rolls Vinyl Warehouse 90cm x 2.1m d-c-fix Ribbeck Oak Wood Sticky Back Vinyl Furniture Wrap 5378
- Price
- £27.44
- Rating
- 4.6/5
- Reviews
- 31
- Age
- 5y ago
Abyssaly Vinyl Wrap Wood Effect Sticky Back Plastic Roll Oak Brown Self Adhesive Wallpaper Vintage Removable Wallpaper for Furniture Wall 30cm X 200cm
- Price
- £6.02
- Rating
- 4.0/5
- Reviews
- 10,894
- Age
- 3y ago
Alened Sticky Back Plastic White Vinyl Wrap Matt 30x200cm Self Adhesive Wallpaper Peel and Stick Waterproof Removable for Kitchen Cupboard Furniture Walls DIY
- Price
- £5.15
- Rating
- 4.1/5
- Reviews
- 228
- Age
- 1y ago
vgoltd Furniture Stickers Gloss Self Adhesive Vinyl Wrap Sticky Contact Paper Roll for Kitchen Countertop Cupboard Cabinets Wardrobe & Tabletops (White 30 x 100 cm)
- Price
- £4.56
- Rating
- 4.2/5
- Reviews
- 4,963
- Age
- 3y ago
Newest
by launch dateAovanta 40cm x 10m Gloss Marble Vinyl Wrap for Furniture Grey Worktop Vinyl Covering Heat-Resistant Wrap Roll Self-Adhesive Furniture Sticker for Kitchen Worktops Countertops
- Price
- £10.43
- Rating
- 1.0/5
- Reviews
- 1
- Age
- 4mo ago
70cm×3m Glossy Marble Sticky Back Plastic Roll Grey Marble Vinyl Wrap for Kitchen Worktop Heat-Resistant Durable Worktop Vinyl Covering Contact Paper Self Adhesive Furniture Stickers
- Price
- £18.20
- Rating
- 3.7/5
- Reviews
- 29
- Age
- 12mo ago
70cm×3m Matt Marble Vinyl Wrap for Furniture Worktop Vinyl Covering White Marble Sticky Back Plastic Roll Durable Heat-Resistant Contact Paper Self Adhesive for Kitchen Worktops Countertops
- Price
- £17.99
- Rating
- 3.4/5
- Reviews
- 21
- Age
- 1y ago
Wood Effect Vinyl Self Adhesive Kitchen Vinyl Wrap for Furniture Stickers Wood Effect Sticky Back Plastic Roll Furniture Makeover Lifelike Grain Contact Paper Self Adhesive Wallpaper Tool Included
- Price
- £10.69
- Rating
- 4.1/5
- Reviews
- 38
- Age
- 1y ago
Alened Sticky Back Plastic White Vinyl Wrap Matt 30x200cm Self Adhesive Wallpaper Peel and Stick Waterproof Removable for Kitchen Cupboard Furniture Walls DIY
- Price
- £5.15
- Rating
- 4.1/5
- Reviews
- 228
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 35% of clicks. An open shelf where new products get seen.
Brands
20 falling
Sellers
29
Top-5 brand share
65%
Top 20: 100%
Top-5 click share
35%
Top 20: 77%
Open market
27%
- Hode24%
- Abyssaly14%
- VINYL WAREHOUSE.CO.UK11%
- Livelynine8%
- Generic8%
- vgoltd8%
Demand
Kitchen Worktop Covering search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb · busiest ÷ quietest = 1.7×
Search terms
Top Kitchen Worktop Covering search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- worktop vinyl covering93K/yr
- kitchen worktop vinyl wrap79K/yr
- vinyl wrap for kitchen worktop47K/yr
- white vinyl wrap49K/yr
- kitchen vinyl wrap for worktop32K/yr
- kitchen counter vinyl wrap35K/yr
- kitchen worktop covering vinyl self adhesive26K/yr
- marble vinyl wrap22K/yr
- white sticky back plastic17K/yr
- kitchen wrap for worktops18K/yr
Reviews and returns
What reviews say buyers love and hate about Kitchen Worktop Covering
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Poor adhesive
Does not stick well
Did not stick
Absolutely garbage
Bad quality
Absolutely rubbish
Far too thick
Thin material
Felt thinner too
Not easy to use
tricky to use
difficult to apply
It's like a weird grey/blue
Not white
Colour is a little more warmer/pinky tone brown irl than a yellowy bamboo colour
Love
Good quality
great quality, easy to clean, with a cloth, also fire retardant,so many uses for this
the quality of this wallpaper/wrap is quite alright
Easy to use
Super easy to apply
Easy to apply
Good value
Great value for money
Great value
Sticks well
Adheres really well
Good adhesive
Did the job for me
Exactly what I needed
As described
Return
2.5% Return rate 80% Fixable by listing
It's like a weird grey/blue
Not white
Colour is a little more warmer/pinky tone brown irl than a yellowy bamboo colour
Poor adhesive
Does not stick well
Did not stick
Not as advertised
Not as video looks
Has a sparkly effect not mentioned the listing so be aware
Absolutely garbage
Bad quality
Absolutely rubbish
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Kitchen Worktop Covering questions
Answered from the same tracked data.