Kitchen Worktop
FailBuyers convert on only 0.2% of searches, so Kitchen Worktop is a Fail.
- Flapen Score
- 46 / 100Ranks 1,352 of 2,225 DIY & Tools niches · −3 vs the category median of 4946
- Market size
- £47K/yr258K searches / yr
- 90-day growth
- -21.3%search demand this quarter
- Competition
- 31%top-5 click share · 19 brands · 51 sellers
Flapen Score
Kitchen Worktop against its category
The dotted line is the DIY & Tools average. Past it, Kitchen Worktop is stronger. Inside it, weaker.
Market
The Kitchen Worktop market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Kitchen Worktop 258K times last year and spent an estimated £47K. The top 5 brands take 81% of clicks. Flapen scores it 46 out of 100, a Fail.
01 · Demand
An estimated 0.2% of those searches ended in a purchase.
Shoppers searched for this 258K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved -21.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £47K a year.
- Searches, last 12 months
- 258K
- Growth, 90 days vs prior 90
- -21.3%
- Conversion, latest week
- 0.2%
- Market size, estimated
- £47Ka year
- Peak month
- January1.5× the quietest month
- Top search term
- kitchen worktop104K searches a year
02 · Price
A sale here is worth £83.63.
Listings sell for £83.63 on average, from £2.96 to £204.42. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At £83.63 that is £0 to £8K a year per listing.
- Average price
- £83.63inside the $15 to $100 sweet spot
- Price range
- £2.96–£204.42
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 250–500
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£8K
- Returns
- 1.5%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
69% of listings pay for placement with sponsored ads. 22% ship with Prime. On an average day, 16.5% of listings are out of stock. The average listing ranks #959 within Building Supplies. It carries 299 reviews at 4.38 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 69%
- Prime listings
- 22%
- Out of stock, average day
- 16.5%
- Average rank
- #959in Building Supplies
- Average rating
- 4.38 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 299per listing
- Listings tracked
- 58
04 · Newcomers
0 of last year's 16 launches cleared the first-year sales bar.
16 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.
- Launched, last 12 months
- 16
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 41 months
Products
Top Kitchen Worktop products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
HOUSE OF WORKTOPS - Solid Beech Kitchen Worktops Length: 1M 2M 3M 4M Thickness: 27mm and 40mm Premium Solid Beech Timber Worktops (Upstand 3M x 80mm x 18mm)
- Price
- £35.06
- Rating
- 4.7/5
- Reviews
- 194
- Age
- 6y ago

Solid Oak Kitchen Worktop | 1000mm x 620mm x 40mm | Premium Wood Worktops | Oak Wooden Timber Counter Tops | Cut To Size Customisation Available | Real Wood Block Stave Kitchen Countertops
- Price
- £87.05
- Rating
- 4.7/5
- Reviews
- 148
- Age
- 2y ago

Black Granite Laminated Kitchen Worktop 1m x 600mm x 28mm Waterproof Easy to Instal Oak Laminated Countertops
- Price
- £43.80
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1y ago

HOUSE OF WORKTOPS - Solid Oak Kitchen Worktop Length: 1M 2M 3M 4M Thickness: 27mm and 40mm Premium Solid Oak Timber Worktops (1.5M x 620mm x 40mm)
- Price
- £155.53
- Rating
- 4.5/5
- Reviews
- 223
- Age
- 6y ago

Black Granite Kitchen Worktop 1.5m x 600mm x 30mm Heat and Water Resistant Kitchen Countertop
- Price
- £64.32
- Rating
- 4.7/5
- Reviews
- 4
- Age
- 1y ago
Trending
estimated 90-day click momentum
HOUSE OF WORKTOPS - Solid Oak Kitchen Worktop Length: 1M 2M 3M 4M Thickness: 27mm and 40mm Premium Solid Oak Timber Worktops (1M x 620mm x 27mm)
- Price
- £99.72
- Rating
- 4.5/5
- Reviews
- 223
- Age
- 6y ago

Jet Black Kitchen Worktop 1m x 600mm x 40mm Heat and Water Resistant Kitchen Countertop
- Price
- £47.38
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 1y ago

Premium Kitchen Worktop Porterhouse Walnut 1.5m Length Modern Design Professional Grade Counter Top for Home and Commercial Use
- Price
- £59.99
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 8mo ago

Classic Granite Kitchen Worktop 1m x 600mm x 40mm Heat and Water Resistant Kitchen Countertop
- Price
- £47.97
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1y ago

Solid Oak Kitchen Worktop | 3000mm x 620mm x 40mm | Premium Wood Worktops | Oak Wooden Timber Counter Tops | Cut To Size Customisation Available | Real Wood Block Stave Kitchen Countertops
- Price
- £188.92
- Rating
- 4.7/5
- Reviews
- 148
- Age
- 2y ago
Newest
by launch date
Premium Kitchen Worktop Porterhouse Walnut 1.5m Length Modern Design Professional Grade Counter Top for Home and Commercial Use
- Price
- £59.99
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 8mo ago

Top Worktops Compact Laminate Worktop Whitewashed Oak 3050 x 608 x12 mm Modern Solid Core Waterproof Heat Resistant Low Maintenance Surface for Kitchens Bathrooms & Utility Spaces
- Price
- £110.24
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 11mo ago

Black Granite Kitchen Worktop 1.5m x 600mm x 30mm Heat and Water Resistant Kitchen Countertop
- Price
- £64.32
- Rating
- 4.7/5
- Reviews
- 4
- Age
- 1y ago

Stone Oak Kitchen Worktop 1m x 600mm x 40mm Heat and Water Resistant Kitchen Countertop
- Price
- £44.90
- Rating
- 4.0/5
- Reviews
- 1
- Age
- 1y ago

Jet Black Kitchen Worktop 1m x 600mm x 40mm Heat and Water Resistant Kitchen Countertop
- Price
- £47.38
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 31% of clicks, no more. An open shelf where new products get seen.
Brands
19 falling
Sellers
51
Est. top-5 brand share
81%
Top 20: 100%
Est. top-5 click share
31%
Top 20: 72%
Open market
16%
- Generic36%
- domli20%
- House of Worktops, ESTD 199915%
- Top Worktops7%
- BONTEC3%
- Bushboard3%
- Open — no brand owns it (13 brands, 16%)
Demand
Kitchen Worktop search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5×
Search terms
Top Kitchen Worktop search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- kitchen worktop104K/yr
- worktop59K/yr
- kitchen worktops22K/yr
- worktops11K/yr
- work tops kitchen worktops9K/yr
- kitchen work top7K/yr
- laminate worktop8K/yr
- worktop offcuts9K/yr
- bathroom worktop5K/yr
- breakfast bar worktop4K/yr
Reviews and returns
What reviews say buyers love and hate about Kitchen Worktop
We read the reviews and the return reasons for every product selling here.
“Absolutely garbage”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Kitchen Worktop questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data








