Kitchen Paint
brand-locked demand (top 5 brands take 96% of clicks) — Kitchen Paint doesn't clear our bar today.
Flapen Score
Is Kitchen Paint profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Kitchen Paint is a £60K/yr Amazon United Kingdom market (276K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Mar–Sep. Verdict: Skip it — 39/100.
Kitchen Paint: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -29.4% over the last 90 days and 1.3% of searches end in a purchase.
£60K
revenue / yr
Who owns the niche?
The top 5 brands hold 96% of demand, so 4% of the market is open.
4%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 39 products
Top Kitchen Paint products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Johnstones - Kitchen Paint - Brilliant White - Matt Finish - Grease & Stain Resistant - Suitable for Kitchen Walls & Ceilings - Highly Durable - Low Odour - 12m2 Coverage per Litre - 2.5L
- Price
- £15.69
- Rating
- 4.6/5
- Reviews
- 3,884
- Age
- 7y ago
Johnstones - Kitchen Paint - Oatcake - Matt Finish - Grease & Stain Resistant - Suitable for Kitchen Walls & Ceilings - Highly Durable - Low Odour - 12m2 Coverage per Litre - 2.5L
- Price
- £13.57
- Rating
- 4.6/5
- Reviews
- 3,884
- Age
- 7y ago
Johnstones- Kitchen Paint- Natural Sage- Matt Finish - Grease & Stain Resistant- Suitable for Kitchen Walls & Ceilings- Highly Durable - Low Odour- 12m2 Coverage per Litre - 2.5L - Packaging May Vary
- Price
- £15.26
- Rating
- 4.6/5
- Reviews
- 3,884
- Age
- 7y ago
Johnstones - Washable Paint - Frosted Silver - Matt Finish - Emulsion Paint - Highly Durable - Stain Resistant - Non Toxic & Low Odour - 12m2 Coverage per Litre - 2.5L
- Price
- £13.44
- Rating
- 4.5/5
- Reviews
- 9,545
- Age
- 7y ago
Johnstones - Washable Paint - Pure Brilliant White - Matt Finish - Emulsion Paint - Highly Durable - Stain Resistant - Non Toxic & Low Odour - 12m2 Coverage per Litre - 2.5L
- Price
- £14.60
- Rating
- 4.5/5
- Reviews
- 9,545
- Age
- 7y ago
Trending
90-day click momentumJohnstones - Kitchen Paint - Oatcake - Matt Finish - Grease & Stain Resistant - Suitable for Kitchen Walls & Ceilings - Highly Durable - Low Odour - 12m2 Coverage per Litre - 2.5L
- Price
- £13.57
- Rating
- 4.6/5
- Reviews
- 3,884
- Age
- 7y ago
Johnstones - Wall & Ceiling Paint - Natural Sage - Silk Finish- Emulsion Paint - Fantastic Coverage - Easy to Apply - Dry in 1-2 Hours - 12m2 Coverage per Litre - 2.5L
- Price
- £12.73
- Rating
- 4.6/5
- Reviews
- 782
- Age
- 7y ago
Johnstones - Washable Paint - Chapel Stone - Matt Finish - Emulsion Paint - Highly Durable - Stain Resistant - Non Toxic & Low Odour - 12m2 Coverage per Litre - 2.5L (Packaging may vary)
- Price
- £16.18
- Rating
- 4.5/5
- Reviews
- 9,545
- Age
- 7y ago
Johnstones - Washable Paint - Natural Sage - Matt Finish - Emulsion Paint - Highly Durable - Stain Resistant - Non Toxic & Low Odour - 12m2 Coverage per Litre - 2.5L- Pack of 1
- Price
- £14.78
- Rating
- 4.5/5
- Reviews
- 9,545
- Age
- 7y ago
Johnstones- Kitchen Paint- Natural Sage- Matt Finish - Grease & Stain Resistant- Suitable for Kitchen Walls & Ceilings- Highly Durable - Low Odour- 12m2 Coverage per Litre - 2.5L - Packaging May Vary
- Price
- £15.26
- Rating
- 4.6/5
- Reviews
- 3,884
- Age
- 7y ago
Newest
by launch date
SIRAMICO COATINGS Anti-Mould Paint | 1 Litre | Superior 10 Year Anti Mould Resistant Paint for Bathrooms Kitchens Walls and Ceilings - Easy Brush & Roller Application
- Price
- £15.32
- Rating
- 4.4/5
- Reviews
- 692
- Age
- 2y ago
Rust-Oleum Green Washable Kitchen Wall Paint in Matt Finish - Bramwell 2.5L
- Price
- £23.78
- Rating
- 4.6/5
- Reviews
- 34
- Age
- 3y ago
Johnstones - Washable Paint - Forest Stroll - Matt Finish - Emulsion Paint - Highly Durable - Stain Resistant - Non Toxic & Low Odour - 12m2 Coverage per Litre - 2.5L(Packaging may vary)
- Price
- £15.62
- Rating
- 4.5/5
- Reviews
- 9,545
- Age
- 4y ago
Crown EASYCLEAN Duck Egg Kitchen Paint - Matt Wall Paint 2.5L
- Price
- £20.26
- Rating
- 4.6/5
- Reviews
- 254
- Age
- 5y ago
Leyland Kitchen & Bathroom Mid Sheen Brilliant White 2.5 Litre
- Price
- £16.35
- Rating
- 4.4/5
- Reviews
- 390
- Age
- 6y ago
Competition: brands, sellers & click share
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.
Brands
7 rising
Sellers
49
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
44%
Top 20: 81%
Open market
1%
- Johnstone's69%
- Dulux17%
- Akzo Nobel5%
- Leyland3%
- SIRAMICO COATINGS2%
- Rust-Oleum2%
- Open — no brand owns it (1 brand, 1%)
Kitchen Paint demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Mar, Sep · busiest ÷ quietest = 11.0×
Top Kitchen Paint search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- kitchen paint117K/yr
- kitchen paint for walls washable45K/yr
- dulux kitchen paint26K/yr
- washable paint for walls18K/yr
- white kitchen paint15K/yr
- kitchen paint for walls15K/yr
- kitchen wall paint12K/yr
- washable wall paint8K/yr
- paint for kitchen walls5K/yr
- kitchen paint white5K/yr
What reviews say buyers love and hate about Kitchen Paint
What buyers mention most, as a share of all reviews.
What buyers love
89% of reviews“Beautiful paint and nice colour”
“Money well spent”
“Great quality and washable”
“The colour is pretty”
“Covers well”
What buyers complain about
80% of reviews“paint has leaked out”
“This is more pink”
“The consistency is pretty thick so will need water added”
“POOR QUALITY CONTAINER”
“Poor coverage”
Kitchen Paint return rate & reasons
Why buyers send it back, as a share of all return requests.
0.7%
Return rate
36%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Kitchen Paint questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
