Kitchen Paint
FailThe top 5 brands take 96% of clicks, so Kitchen Paint is a Fail.
- Flapen Score
- 39 / 100Ranks 1,901 of 2,225 DIY & Tools niches · −10 vs the category median of 4939
- Market size
- £60K/yr276K searches / yr
- 90-day growth
- -29.4%search demand this quarter
- Competition
- 44%top-5 click share · 7 brands · 49 sellers
Flapen Score
Kitchen Paint against its category
The dotted line is the DIY & Tools average. Past it, Kitchen Paint is stronger. Inside it, weaker.
Market
The Kitchen Paint market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Kitchen Paint 276K times last year and spent an estimated £60K. The top 5 brands take 96% of clicks. Demand peaks in Mar–Sep. Flapen scores it 39 out of 100, a Fail.
01 · Demand
An estimated 1.3% of those searches ended in a purchase.
Shoppers searched for this 276K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -29.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £60K a year.
- Searches, last 12 months
- 276K
- Growth, 90 days vs prior 90
- -29.4%
- Conversion, latest week
- 1.3%
- Market size, estimated
- £60Ka year
- Peak month
- September11.0× the quietest month
- Top search term
- kitchen paint117K searches a year
02 · Price
A sale here is worth £16.56.
Listings sell for £16.56 on average, from £8.37 to £24.24. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £16.56 that is £2K to £4K a year per listing.
- Average price
- £16.56inside the $15 to $100 sweet spot
- Price range
- £8.37–£24.24
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £2K–£4K
- Returns
- 0.7%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
74% of listings pay for placement with sponsored ads. 67% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #182 within Painting Supplies, Tools & Wall Treatments. It carries 2,764 reviews at 4.53 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 74%
- Prime listings
- 67%
- Out of stock, average day
- 0.0%
- Average rank
- #182in Painting Supplies, Tools & Wall Treatments
- Average rating
- 4.53 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,764per listing
- Listings tracked
- 39
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 47 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 47 months
Products
Top Kitchen Paint products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Johnstones - Kitchen Paint - Brilliant White - Matt Finish - Grease & Stain Resistant - Suitable for Kitchen Walls & Ceilings - Highly Durable - Low Odour - 12m2 Coverage per Litre - 2.5L
- Price
- £15.69
- Rating
- 4.6/5
- Reviews
- 3,884
- Age
- 7y ago

Johnstones - Kitchen Paint - Oatcake - Matt Finish - Grease & Stain Resistant - Suitable for Kitchen Walls & Ceilings - Highly Durable - Low Odour - 12m2 Coverage per Litre - 2.5L
- Price
- £13.57
- Rating
- 4.6/5
- Reviews
- 3,884
- Age
- 7y ago

Johnstones- Kitchen Paint- Natural Sage- Matt Finish - Grease & Stain Resistant- Suitable for Kitchen Walls & Ceilings- Highly Durable - Low Odour- 12m2 Coverage per Litre - 2.5L - Packaging May Vary
- Price
- £15.26
- Rating
- 4.6/5
- Reviews
- 3,884
- Age
- 7y ago

Johnstones - Washable Paint - Frosted Silver - Matt Finish - Emulsion Paint - Highly Durable - Stain Resistant - Non Toxic & Low Odour - 12m2 Coverage per Litre - 2.5L
- Price
- £13.44
- Rating
- 4.5/5
- Reviews
- 9,545
- Age
- 7y ago

Johnstones - Washable Paint - Pure Brilliant White - Matt Finish - Emulsion Paint - Highly Durable - Stain Resistant - Non Toxic & Low Odour - 12m2 Coverage per Litre - 2.5L
- Price
- £14.60
- Rating
- 4.5/5
- Reviews
- 9,545
- Age
- 7y ago
Trending
estimated 90-day click momentum
Johnstones - Kitchen Paint - Oatcake - Matt Finish - Grease & Stain Resistant - Suitable for Kitchen Walls & Ceilings - Highly Durable - Low Odour - 12m2 Coverage per Litre - 2.5L
- Price
- £13.57
- Rating
- 4.6/5
- Reviews
- 3,884
- Age
- 7y ago

Johnstones - Wall & Ceiling Paint - Natural Sage - Silk Finish- Emulsion Paint - Fantastic Coverage - Easy to Apply - Dry in 1-2 Hours - 12m2 Coverage per Litre - 2.5L
- Price
- £12.73
- Rating
- 4.6/5
- Reviews
- 782
- Age
- 7y ago

Johnstones - Washable Paint - Chapel Stone - Matt Finish - Emulsion Paint - Highly Durable - Stain Resistant - Non Toxic & Low Odour - 12m2 Coverage per Litre - 2.5L (Packaging may vary)
- Price
- £16.18
- Rating
- 4.5/5
- Reviews
- 9,545
- Age
- 7y ago

Johnstones - Washable Paint - Natural Sage - Matt Finish - Emulsion Paint - Highly Durable - Stain Resistant - Non Toxic & Low Odour - 12m2 Coverage per Litre - 2.5L- Pack of 1
- Price
- £14.78
- Rating
- 4.5/5
- Reviews
- 9,545
- Age
- 7y ago

Johnstones- Kitchen Paint- Natural Sage- Matt Finish - Grease & Stain Resistant- Suitable for Kitchen Walls & Ceilings- Highly Durable - Low Odour- 12m2 Coverage per Litre - 2.5L - Packaging May Vary
- Price
- £15.26
- Rating
- 4.6/5
- Reviews
- 3,884
- Age
- 7y ago
Newest
by launch date
SIRAMICO COATINGS Anti-Mould Paint | 1 Litre | Superior 10 Year Anti Mould Resistant Paint for Bathrooms Kitchens Walls and Ceilings - Easy Brush & Roller Application
- Price
- £15.32
- Rating
- 4.4/5
- Reviews
- 692
- Age
- 2y ago

Rust-Oleum Green Washable Kitchen Wall Paint in Matt Finish - Bramwell 2.5L
- Price
- £23.78
- Rating
- 4.6/5
- Reviews
- 34
- Age
- 3y ago

Johnstones - Washable Paint - Forest Stroll - Matt Finish - Emulsion Paint - Highly Durable - Stain Resistant - Non Toxic & Low Odour - 12m2 Coverage per Litre - 2.5L(Packaging may vary)
- Price
- £15.62
- Rating
- 4.5/5
- Reviews
- 9,545
- Age
- 4y ago

Crown EASYCLEAN Duck Egg Kitchen Paint - Matt Wall Paint 2.5L
- Price
- £20.26
- Rating
- 4.6/5
- Reviews
- 254
- Age
- 5y ago

Leyland Kitchen & Bathroom Mid Sheen Brilliant White 2.5 Litre
- Price
- £16.35
- Rating
- 4.4/5
- Reviews
- 390
- Age
- 6y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 44% of clicks. Leaders hold, but buyers still shop past them.
Brands
7 rising
Sellers
49
Est. top-5 brand share
96%
Top 20: 100%
Est. top-5 click share
44%
Top 20: 81%
Open market
1%
- Johnstone's69%
- Dulux17%
- Akzo Nobel5%
- Leyland3%
- SIRAMICO COATINGS2%
- Rust-Oleum2%
- Open — no brand owns it (1 brand, 1%)
Demand
Kitchen Paint search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Mar, Sep · busiest ÷ quietest = 11.0×
Search terms
Top Kitchen Paint search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- kitchen paint117K/yr
- kitchen paint for walls washable45K/yr
- dulux kitchen paint26K/yr
- washable paint for walls18K/yr
- white kitchen paint15K/yr
- kitchen paint for walls15K/yr
- kitchen wall paint12K/yr
- washable wall paint8K/yr
- paint for kitchen walls5K/yr
- kitchen paint white5K/yr
Reviews and returns
What reviews say buyers love and hate about Kitchen Paint
We read the reviews and the return reasons for every product selling here.
“paint has leaked out”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Kitchen Paint questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data








