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Kitchen Door Vinyl Wrap

Fail

Prices span $3.58–$15.66, mostly outside the sweet spot, so Kitchen Door Vinyl Wrap is a Fail.

Flapen Score
37
37 / 100
Ranks 2,017 of 2,225 DIY & Tools niches · −12 vs the category median of 49
Market size
£48K/yr127K searches / yr
90-day growth
-20.7%search demand this quarter
Competition
65%top-5 click share · 13 brands · 24 sellers

Flapen Score

Kitchen Door Vinyl Wrap against its category

The dotted line is the DIY & Tools average. Past it, Kitchen Door Vinyl Wrap is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kitchen Door Vinyl Wrap market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Kitchen Door Vinyl Wrap 127K times last year and spent an estimated £48K. The top 5 brands take 81% of clicks. Demand peaks in Jan–Feb. Flapen scores it 37 out of 100, a Fail.

01 · Demand

5.3% of searches ended in a purchase last week.

Shoppers searched for this 127K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.3% of those searches ended in a purchase. Searches in the last 90 days moved -20.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £48K a year.

Searches, last 12 months
127K
Growth, 90 days vs prior 90
-20.7%
Conversion, latest week
5.3%
Market size, estimated
£48Ka year
Peak month
January2.2× the quietest month
Top search term
white vinyl wrap49K searches a year

02 · Price

A sale here is worth £7.06.

Listings sell for £7.06 on average, from £3.58 to £15.66. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £7.06 that is £2K to £4K a year per listing.

Average price
£7.06under the $15 to $100 sweet spot
Price range
£3.58–£15.66
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
£2K–£4K
Returns
2.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.9% of listings are out of stock. The average listing ranks #29 within Painting Supplies, Tools & Wall Treatments. It carries 4,518 reviews at 4.19 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
100%
Out of stock, average day
0.9%
Average rank
#29in Painting Supplies, Tools & Wall Treatments
Average rating
4.19 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,518per listing
Listings tracked
19

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
42 months

Products

Top Kitchen Door Vinyl Wrap products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.

£0£5K£10K£14K£19K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 rising

Sellers

24

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

16%

  • vgoltd32%
  • Hode20%
  • Alened13%
  • Decoroom10%
  • Assnit7%
  • Lya Vinyl3%
  • Open — no brand owns it (7 brands, 16%)

Demand

Kitchen Door Vinyl Wrap search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb · busiest ÷ quietest = 2.2×

Search terms

Top Kitchen Door Vinyl Wrap search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • white vinyl wrap49K/yr
  • white sticky back plastic17K/yr
  • white vinyl self adhesive12K/yr
  • white fablon10K/yr
  • gloss white vinyl wrap6K/yr
  • white self adhesive vinyl6K/yr
  • white wrap4K/yr
  • white gloss vinyl wrap5K/yr
  • vinyl wrap white4K/yr
  • white adhesive vinyl4K/yr

Reviews and returns

What reviews say buyers love and hate about Kitchen Door Vinyl Wrap

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Color19%−0.33

It's like a weird grey/blue

NOT WHITE

it looks pink

Quality-Overall16%−0.04

Bad quality

Cheap looking

Very disappointed as it is not cheap

Adhesion/Stickiness14%−0.07

not the best adhesion

doesnt stick very well

barely sticks well

Thickness11%−0.11

Far too thick

unfortunately its rubbish very thin actually see through

Felt thinner too

Ease Of Use5%+2.35

bit fiddly to do

Not easy to fix

tricky to use

Love

Quality-Overall19%−0.04

Great quality permanent vinyl

Good quality

Great product

Ease Of Use19%+2.35

Easy to use

easy to work with

easy to handle

Value For Money9%+0.20

Cheaper alternative

Good value

Value for money

Advertised Vs Actual Product7%+0.47

As described

It is what it says

It does what it says on the packet

Size-Overall5%+0.48

fits perfectly

Easy to cut to size

is a perfect fit Well pleased made a big differance to my kitchen doors

Return

2.0% Return rate 73% Fixable by listing

Size-Overall35%▇▆▆▆██

the vinyl is tiny

Color27%▇█▆▆▇▅

It's like a weird grey/blue

NOT WHITE

it looks pink

Adhesion/Stickiness8%▅▆█▅▃▄

not the best adhesion

doesnt stick very well

barely sticks well

Advertised Vs Actual Product5%▄▂▆█▂▂

Not as advertised

Not as video looks

Has a sparkly effect not mentioned the listing so be aware

Quality-Overall4%▁▄▂█▅▅

Bad quality

Cheap looking

Very disappointed as it is not cheap

FAQ

Common Kitchen Door Vinyl Wrap questions

Answered from the same tracked data.