Kitchen Cupboard Paint
FailThe top 5 brands take 100% of clicks, so Kitchen Cupboard Paint is a Fail.
- Flapen Score
- 38 / 100Ranks 1,956 of 2,225 DIY & Tools niches · −11 vs the category median of 4938
- Market size
- £113K/yr457K searches / yr
- 90-day growth
- -28.1%search demand this quarter
- Competition
- 51%top-5 click share · 5 brands · 16 sellers
Flapen Score
Kitchen Cupboard Paint against its category
The dotted line is the DIY & Tools average. Past it, Kitchen Cupboard Paint is stronger. Inside it, weaker.
Market
The Kitchen Cupboard Paint market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Kitchen Cupboard Paint 457K times last year and spent an estimated £113K. All 5 brands take every click. Demand peaks in Feb. Flapen scores it 38 out of 100, a Fail.
01 · Demand
An estimated 1.4% of those searches ended in a purchase.
Shoppers searched for this 457K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -28.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £113K a year.
- Searches, last 12 months
- 457K
- Growth, 90 days vs prior 90
- -28.1%
- Conversion, latest week
- 1.4%
- Market size, estimated
- £113Ka year
- Peak month
- February2.0× the quietest month
- Top search term
- kitchen cupboard paint209K searches a year
02 · Price
A sale here is worth £17.75.
Listings sell for £17.75 on average, from £10.94 to £30.59. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £17.75 that is £2K to £4K a year per listing.
- Average price
- £17.75inside the $15 to $100 sweet spot
- Price range
- £10.94–£30.59
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £2K–£4K
- Returns
- 1.4%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
73% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 6.7% of listings are out of stock. The average listing ranks #98 within Painting Supplies, Tools & Wall Treatments. It carries 3,546 reviews at 4.54 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 73%
- Prime listings
- 97%
- Out of stock, average day
- 6.7%
- Average rank
- #98in Painting Supplies, Tools & Wall Treatments
- Average rating
- 4.54 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 3,546per listing
- Listings tracked
- 30
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 43 months
Products
Top Kitchen Cupboard Paint products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Rust-Oleum Light Brown Kitchen Cupboard Paint in Matt Finish - Hessian 750ml
- Price
- £16.76
- Rating
- 4.5/5
- Reviews
- 255
- Age
- 4y ago
CUPBOARD PAINT WHITE 750ml
- Price
- £12.28
- Rating
- 4.5/5
- Reviews
- 5,088
- Age
- 9y ago
V33 Renovation Cupboard & Worktop Paint - No Undercoat Needed - High Resistance to Water Stains & Scratches - Ultra Washable - Loft Grey Satin 2L
- Price
- £29.09
- Rating
- 4.2/5
- Reviews
- 523
- Age
- 3y ago
Johnstones 390289 Cupboard Paint Antique Cream 750 ml
- Price
- £13.31
- Rating
- 4.5/5
- Reviews
- 5,088
- Age
- 9y ago
Rust-Oleum Green Scrubbable Kitchen Cupboard Paint in Satin Finish - Bramwell 750ml
- Price
- £18.30
- Rating
- 4.6/5
- Reviews
- 451
- Age
- 3y ago
Trending
estimated 90-day click momentum
Rust-Oleum Black Kitchen Cupboard Paint in Matt Finish - Natural Charcoal (BLACK) 750ml
- Price
- £19.41
- Rating
- 4.6/5
- Reviews
- 854
- Age
- 4y ago
Rust-Oleum Cream Scrubbable Kitchen Cupboard Paint in Satin Finish - Clotted Cream 750ml
- Price
- £18.85
- Rating
- 4.7/5
- Reviews
- 377
- Age
- 3y ago
Rust-Oleum Kitchen Wood Cupboard and Cabinet Paint in Matt Finish - Oatfield 750ml
- Price
- £19.86
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 11mo ago
V33 Renovation Cupboard & Worktop Paint - No Undercoat Needed - High Resistance to Water Stains & Scratches - Ultra Washable - Charcoal Grey Satin 2L
- Price
- £30.59
- Rating
- 4.2/5
- Reviews
- 523
- Age
- 3y ago
Johnstones 390289 Cupboard Paint Antique Cream 750 ml
- Price
- £13.31
- Rating
- 4.5/5
- Reviews
- 5,088
- Age
- 9y ago
Newest
by launch dateRust-Oleum Kitchen Wood Cupboard and Cabinet Paint in Matt Finish - Oatfield 750ml
- Price
- £19.86
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 11mo ago
V33 Renovation Cupboard & Worktop Paint - No Undercoat Needed - High Resistance to Water Stains & Scratches - Ultra Washable - Loft Grey Satin 2L
- Price
- £29.09
- Rating
- 4.2/5
- Reviews
- 523
- Age
- 3y ago
V33 Renovation Cupboard & Worktop Paint - No Undercoat Needed - High Resistance to Water Stains & Scratches - Ultra Washable - White Satin 750ml
- Price
- £21.15
- Rating
- 4.2/5
- Reviews
- 523
- Age
- 3y ago
V33 Renovation Cupboard & Worktop Paint - No Undercoat Needed - High Resistance to Water Stains & Scratches - Ultra Washable - Charcoal Grey Satin 2L
- Price
- £30.59
- Rating
- 4.2/5
- Reviews
- 523
- Age
- 3y ago
V33 Renovation Cupboard & Worktop Paint - No Undercoat Needed - High Resistance to Water Stains & Scratches - Ultra Washable - White Satin 2L
- Price
- £29.29
- Rating
- 4.2/5
- Reviews
- 523
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 51% of clicks. Leaders hold, but buyers still shop past them.
Brands
5 falling
Sellers
16
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
51%
Top 20: 90%
Open market
0%
- Rust-Oleum53%
- Johnstone's28%
- V3315%
- THE ONE3%
- Fiinix2%
Demand
Kitchen Cupboard Paint search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb · busiest ÷ quietest = 2.0×
Search terms
Top Kitchen Cupboard Paint search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- kitchen cupboard paint209K/yr
- cupboard paint83K/yr
- rustoleum kitchen cupboard paint74K/yr
- kitchen cabinet paint27K/yr
- rust oleum kitchen cupboard paint21K/yr
- paint for kitchen cupboards10K/yr
- cabinet paint9K/yr
- rust-oleum kitchen cupboard paint6K/yr
- kitchen door paint6K/yr
- kitchen unit paint5K/yr
Reviews and returns
What reviews say buyers love and hate about Kitchen Cupboard Paint
We read the reviews and the return reasons for every product selling here.
“the paint chipping”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Kitchen Cupboard Paint questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data