Kitchen Cupboard Paint
FailThe top 5 brands take 100% of clicks, so Kitchen Cupboard Paint is a Fail.
- Flapen Score
- 38 / 100Ranks 1,956 of 2,225 DIY & Tools niches · −11 vs the category median of 4938
- Market size
- £113K/yr457K searches / yr
- 90-day growth
- -28.1%search demand this quarter
- Competition
- 51%top-5 click share · 5 brands · 16 sellers
Flapen Score
Kitchen Cupboard Paint against its category
The dotted line is the DIY & Tools average. Past it, Kitchen Cupboard Paint is stronger. Inside it, weaker.
Market
The Kitchen Cupboard Paint market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Kitchen Cupboard Paint 457K times last year and spent an estimated £113K. All 5 brands take every click. Demand peaks in Feb. Flapen scores it 38 out of 100, a Fail.
01 · Demand
1.4% of searches ended in a purchase last week.
Shoppers searched for this 457K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -28.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £113K a year.
- Searches, last 12 months
- 457K
- Growth, 90 days vs prior 90
- -28.1%
- Conversion, latest week
- 1.4%
- Market size, estimated
- £113Ka year
- Peak month
- February2.0× the quietest month
- Top search term
- kitchen cupboard paint209K searches a year
02 · Price
A sale here is worth £17.75.
Listings sell for £17.75 on average, from £10.94 to £30.59. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £17.75 that is £2K to £4K a year per listing.
- Average price
- £17.75inside the $15 to $100 sweet spot
- Price range
- £10.94–£30.59
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £2K–£4K
- Returns
- 1.4%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
73% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 6.7% of listings are out of stock. The average listing ranks #98 within Painting Supplies, Tools & Wall Treatments. It carries 3,546 reviews at 4.54 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 73%
- Prime listings
- 97%
- Out of stock, average day
- 6.7%
- Average rank
- #98in Painting Supplies, Tools & Wall Treatments
- Average rating
- 4.54 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 3,546per listing
- Listings tracked
- 30
04 · Newcomers
Amazon counts 0 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 43 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 43 months
Products
Top Kitchen Cupboard Paint products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Rust-Oleum Light Brown Kitchen Cupboard Paint in Matt Finish - Hessian 750ml
- Price
- £16.76
- Rating
- 4.5/5
- Reviews
- 255
- Age
- 4y ago
CUPBOARD PAINT WHITE 750ml
- Price
- £12.28
- Rating
- 4.5/5
- Reviews
- 5,088
- Age
- 9y ago
V33 Renovation Cupboard & Worktop Paint - No Undercoat Needed - High Resistance to Water Stains & Scratches - Ultra Washable - Loft Grey Satin 2L
- Price
- £29.09
- Rating
- 4.2/5
- Reviews
- 523
- Age
- 3y ago
Johnstones 390289 Cupboard Paint Antique Cream 750 ml
- Price
- £13.31
- Rating
- 4.5/5
- Reviews
- 5,088
- Age
- 9y ago
Rust-Oleum Green Scrubbable Kitchen Cupboard Paint in Satin Finish - Bramwell 750ml
- Price
- £18.30
- Rating
- 4.6/5
- Reviews
- 451
- Age
- 3y ago
Trending
90-day click momentum
Rust-Oleum Black Kitchen Cupboard Paint in Matt Finish - Natural Charcoal (BLACK) 750ml
- Price
- £19.41
- Rating
- 4.6/5
- Reviews
- 854
- Age
- 4y ago
Rust-Oleum Cream Scrubbable Kitchen Cupboard Paint in Satin Finish - Clotted Cream 750ml
- Price
- £18.85
- Rating
- 4.7/5
- Reviews
- 377
- Age
- 3y ago
Rust-Oleum Kitchen Wood Cupboard and Cabinet Paint in Matt Finish - Oatfield 750ml
- Price
- £19.86
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 11mo ago
V33 Renovation Cupboard & Worktop Paint - No Undercoat Needed - High Resistance to Water Stains & Scratches - Ultra Washable - Charcoal Grey Satin 2L
- Price
- £30.59
- Rating
- 4.2/5
- Reviews
- 523
- Age
- 3y ago
Johnstones 390289 Cupboard Paint Antique Cream 750 ml
- Price
- £13.31
- Rating
- 4.5/5
- Reviews
- 5,088
- Age
- 9y ago
Newest
by launch dateRust-Oleum Kitchen Wood Cupboard and Cabinet Paint in Matt Finish - Oatfield 750ml
- Price
- £19.86
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 11mo ago
V33 Renovation Cupboard & Worktop Paint - No Undercoat Needed - High Resistance to Water Stains & Scratches - Ultra Washable - Loft Grey Satin 2L
- Price
- £29.09
- Rating
- 4.2/5
- Reviews
- 523
- Age
- 3y ago
V33 Renovation Cupboard & Worktop Paint - No Undercoat Needed - High Resistance to Water Stains & Scratches - Ultra Washable - White Satin 750ml
- Price
- £21.15
- Rating
- 4.2/5
- Reviews
- 523
- Age
- 3y ago
V33 Renovation Cupboard & Worktop Paint - No Undercoat Needed - High Resistance to Water Stains & Scratches - Ultra Washable - Charcoal Grey Satin 2L
- Price
- £30.59
- Rating
- 4.2/5
- Reviews
- 523
- Age
- 3y ago
V33 Renovation Cupboard & Worktop Paint - No Undercoat Needed - High Resistance to Water Stains & Scratches - Ultra Washable - White Satin 2L
- Price
- £29.29
- Rating
- 4.2/5
- Reviews
- 523
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.
Brands
5 falling
Sellers
16
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
51%
Top 20: 90%
Open market
0%
- Rust-Oleum53%
- Johnstone's28%
- V3315%
- THE ONE3%
- Fiinix2%
Demand
Kitchen Cupboard Paint search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb · busiest ÷ quietest = 2.0×
Search terms
Top Kitchen Cupboard Paint search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- kitchen cupboard paint209K/yr
- cupboard paint83K/yr
- rustoleum kitchen cupboard paint74K/yr
- kitchen cabinet paint27K/yr
- rust oleum kitchen cupboard paint21K/yr
- paint for kitchen cupboards10K/yr
- cabinet paint9K/yr
- rust-oleum kitchen cupboard paint6K/yr
- kitchen door paint6K/yr
- kitchen unit paint5K/yr
Reviews and returns
What reviews say buyers love and hate about Kitchen Cupboard Paint
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
the paint chipping
paint chips off easily
Poor quality paint
Absolute rubbish at a high price
Not cheap,
Overpriced for such a tiny amount
Colour not as expected
Very pale
Colour issue
Rubbish
Absolute rubbish at a high price
Poor quality
it was smaller than I thought
It's a small pot
Yes the tin is small
Love
Superb paint
Fantastic paint and colour
Excellent Paint
Beautiful colour
Beautiful colour too
true colour
Excellent coverage
Excellent product
Good quality
great paint easy to apply pleased
Easy to paint on
Excellent Paint
Easy to use
easy to apply
easy to use goes on smoothly
Return
1.4% Return rate 72% Fixable by listing
Colour not as expected
Very pale
Colour issue
it was smaller than I thought
It's a small pot
Yes the tin is small
the paint chipping
paint chips off easily
Poor quality paint
Absolute rubbish at a high price
Not cheap,
Overpriced for such a tiny amount
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Kitchen Cupboard Paint questions
Answered from the same tracked data.