kitchen cupboard paint
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.4%return rate — above 5% kills the launch gate
Avg price
Great£17.75avg listing price — sweet spot $15–$100
Price range
Great£10.94–£30.59cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay3,546.03avg incumbent reviews — the moat a new listing must climb
Market size
Okay£113K£113K/yr · 457K searches
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
Growth
Bad-28.1%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, kitchen cupboard paint is a £113K/yr Amazon United Kingdom market (457K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Feb. Verdict: Skip it — 38/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
kitchen cupboard paint market data
- Units sold / yr
- 6K–8K
- avg 100–250/product
- Revenue / yr
- £107K–£142K
- units × avg price
- Conversion rate
- 1.4%
- Avg BSR
- #98
- Page quality
- 0%
- Prime
- 97%
- Sponsored
- 73%
- Out of stock
- 6.7%
- Avg brand age
- 43 months
- Avg seller age
- 173 days
Competition & brand share
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.Brands
5 falling
Sellers
16
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
51%
Top 20: 90%
Open market
0%
- Rust-Oleum53%
- Johnstone's28%
- V3315%
- THE ONE3%
- Fiinix2%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -28.1% search growth over the last 90 days.Peak months: Feb · busiest ÷ quietest = 2.0×
Top kitchen cupboard paint search terms
- kitchen cupboard paint209K/yr
- cupboard paint83K/yr
- rustoleum kitchen cupboard paint74K/yr
- kitchen cabinet paint27K/yr
- rust oleum kitchen cupboard paint21K/yr
- paint for kitchen cupboards10K/yr
- cabinet paint9K/yr
- rust-oleum kitchen cupboard paint6K/yr
- kitchen door paint6K/yr
- kitchen unit paint5K/yr
Top kitchen cupboard paint products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Rust-Oleum Light Brown Kitchen Cupboard Paint in Matt Finish - Hessian 750ml
Rust-Oleum£16.764.5★255 rev
CUPBOARD PAINT WHITE 750ml
Johnstone's£12.284.5★5,088 rev
V33 Renovation Cupboard & Worktop Paint - No Undercoat Needed - High Resistance to Water Stains & Scratches - Ultra Washable - Loft Grey Satin 2L
V33£29.094.2★523 rev
Johnstones 390289 Cupboard Paint Antique Cream 750 ml
Johnstone's£13.314.5★5,088 rev
Rust-Oleum Green Scrubbable Kitchen Cupboard Paint in Satin Finish - Bramwell 750ml
Rust-Oleum£18.304.6★451 rev
Newest
by launch date
Rust-Oleum Kitchen Wood Cupboard and Cabinet Paint in Matt Finish - Oatfield 750ml
Rust-Oleum£19.863 rev
V33 Renovation Cupboard & Worktop Paint - No Undercoat Needed - High Resistance to Water Stains & Scratches - Ultra Washable - Loft Grey Satin 2L
V33£29.09523 rev
V33 Renovation Cupboard & Worktop Paint - No Undercoat Needed - High Resistance to Water Stains & Scratches - Ultra Washable - White Satin 750ml
V33£21.15523 rev
V33 Renovation Cupboard & Worktop Paint - No Undercoat Needed - High Resistance to Water Stains & Scratches - Ultra Washable - Charcoal Grey Satin 2L
V33£30.59523 rev
V33 Renovation Cupboard & Worktop Paint - No Undercoat Needed - High Resistance to Water Stains & Scratches - Ultra Washable - White Satin 2L
V33£29.29523 rev
Trending
90-day click momentum
Rust-Oleum Black Kitchen Cupboard Paint in Matt Finish - Natural Charcoal (BLACK) 750ml
Rust-Oleum£19.414.6★
Rust-Oleum Cream Scrubbable Kitchen Cupboard Paint in Satin Finish - Clotted Cream 750ml
Rust-Oleum£18.854.7★
Rust-Oleum Kitchen Wood Cupboard and Cabinet Paint in Matt Finish - Oatfield 750ml
Rust-Oleum£19.865.0★
V33 Renovation Cupboard & Worktop Paint - No Undercoat Needed - High Resistance to Water Stains & Scratches - Ultra Washable - Charcoal Grey Satin 2L
V33£30.594.2★
Johnstones 390289 Cupboard Paint Antique Cream 750 ml
Johnstone's£13.314.5★
What buyers say about kitchen cupboard paint
What buyers praise and complain about, mined from review topics.What buyers love
“Superb paint”
“Beautiful colour”
“Excellent coverage”
“great paint easy to apply pleased”
“Easy to use”
“Good coverage”
“well worth the money”
“The finish is great”
“Done the job”
“It dries so natural and quick”
What buyers complain about
“the paint chipping”
“Absolute rubbish at a high price”
“Colour not as expected”
“Rubbish”
“it was smaller than I thought”
“the coverage isn't great”
“Wipes off. Comes off. Not fit for Bathroom purposes”
“if dripped on clothes its difficult to come off”
“Appears thick in the tin”
“doesn't last”
Top return reasons
Common questions
- Is kitchen cupboard paint profitable to sell on Amazon United Kingdom?
- The niche generates £113K/yr across 30 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -28.1%. Flapen's verdict: Skip it (38/100).
- How competitive is the kitchen cupboard paint niche?
- 5 brands and 16 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in kitchen cupboard paint?
- Top complaints mined from reviews: Paint Quality, Value For Money, Color. The return rate is 1.4%.
- When does demand for kitchen cupboard paint peak?
- Demand peaks in Feb; the busiest month runs 2.0× the quietest.
- What does it cost to enter the kitchen cupboard paint niche?
- Listings span £10.94–£30.59; the average listing price is £17.75 (sweet spot $15–$100). The average incumbent carries 3,546 reviews — the moat a new listing must climb.