Kindling Cracker
FailDemand is soft, at -57.3% this quarter, so Kindling Cracker is a Fail.
- Flapen Score
- 48 / 100Ranks 1,131 of 2,225 DIY & Tools niches · −1 vs the category median of 4948
- Market size
- £92K/yr58K searches / yr
- 90-day growth
- -57.3%search demand this quarter
- Competition
- 57%top-5 click share · 15 brands · 23 sellers
Flapen Score
Kindling Cracker against its category
The dotted line is the DIY & Tools average. Past it, Kindling Cracker is stronger. Inside it, weaker.
Market
The Kindling Cracker market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Kindling Cracker 58K times last year and spent an estimated £92K. The top 5 brands take 66% of clicks. Demand peaks in Jan–Feb–Dec. Flapen scores it 48 out of 100, a Fail.
01 · Demand
3.3% of searches ended in a purchase last week.
Shoppers searched for this 58K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.3% of those searches ended in a purchase. Searches in the last 90 days moved -57.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £92K a year.
- Searches, last 12 months
- 58K
- Growth, 90 days vs prior 90
- -57.3%
- Conversion, latest week
- 3.3%
- Market size, estimated
- £92Ka year
- Peak month
- January8.8× the quietest month
- Top search term
- kindling splitter52K searches a year
02 · Price
A sale here is worth £48.48.
Listings sell for £48.48 on average, from £10.65 to £140.48. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At £48.48 that is £0 to £5K a year per listing.
- Average price
- £48.48inside the $15 to $100 sweet spot
- Price range
- £10.65–£140.48
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 1K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£5K
- Returns
- 1.3%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
83% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 25.8% of listings are out of stock. The average listing ranks #1,468 within Fireplaces, Stoves & Accessories. It carries 855 reviews at 4.34 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 83%
- Prime listings
- 83%
- Out of stock, average day
- 25.8%
- Average rank
- #1,468in Fireplaces, Stoves & Accessories
- Average rating
- 4.34 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 855per listing
- Listings tracked
- 18
04 · Newcomers
Amazon counts 0 of last year's 4 launches as successful.
4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 43 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 43 months
Products
Top Kindling Cracker products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Kindling Cracker Original Log Splitter. Sturdy Manual Log Splitter. Made From Recycled Cast Iron. Compact Design. Wood Chopper For Kindling Wood. Log Splitters For Firewood Fireplace Accessories
- Price
- £98.80
- Rating
- 4.8/5
- Reviews
- 8,552
- Age
- 9y ago
Pro Kindling Splitter Wall Mounted Manual Log Splitter Wood Splitter
- Price
- £40.81
- Rating
- 4.1/5
- Reviews
- 60
- Age
- 2y ago
Kindling Splitter Log Wedge Manual Log Splitter Wedge Wood Splitter Wedge Steel Wood Wedge Black with 4 Holes and Install Screws
- Price
- £16.70
- Rating
- 4.2/5
- Reviews
- 29
- Age
- 9mo ago
6 Heavy Duty Manual Wood Splitter with Ultra-Sharp Engineered Steel Loss-Proof Bolt-On Metal Safety Cover Rust-Proof Electroplated Finish for Fireplace Camping & Stove(2026 Upgraded Ver)
- Price
- £29.70
- Rating
- 4.4/5
- Reviews
- 93
- Age
- 9mo ago
TOPWAY Manual Wood Log Splitter Wall Mounted Portable Firewood Splitter for Home Indoor Outdoor Camping Use 331246
- Price
- £28.98
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 1y ago
Trending
90-day click momentumTOPWAY Manual Wood Log Splitter Wall Mounted Portable Firewood Splitter for Home Indoor Outdoor Camping Use 331246
- Price
- £28.98
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 1y ago
| 36.5cm (H) (14) | Wood & Kindling Splitting Tool | Firewood Cutter with Pre-Drilled Base | Splitting Blade | Fireplace Decor
- Price
- £40.61
- Rating
- 4.6/5
- Reviews
- 8
- Age
- 8mo ago
6 Heavy Duty Manual Wood Splitter with Ultra-Sharp Engineered Steel Loss-Proof Bolt-On Metal Safety Cover Rust-Proof Electroplated Finish for Fireplace Camping & Stove(2026 Upgraded Ver)
- Price
- £29.70
- Rating
- 4.4/5
- Reviews
- 93
- Age
- 9mo ago
DREONVU Kindling Splitter Wood Splitter for Firewood Heavy Duty Forged Steel Manual Log Splitter for fireplaces Camping and Outdoor Use Orange
- Price
- £18.52
- Rating
- 5.0/5
- Reviews
- 5
- Age
- 6mo ago
Dunnet Tools Kindling Axe | Wood Splitting Tool with Non-Slip Handle | Suitable for Camping Outdoor Use and Wood Burner Logs
- Price
- £10.65
- Rating
- 3.4/5
- Reviews
- 33
- Age
- 1y ago
Newest
by launch dateDREONVU Kindling Splitter Wood Splitter for Firewood Heavy Duty Forged Steel Manual Log Splitter for fireplaces Camping and Outdoor Use Orange
- Price
- £18.52
- Rating
- 5.0/5
- Reviews
- 5
- Age
- 6mo ago
| 36.5cm (H) (14) | Wood & Kindling Splitting Tool | Firewood Cutter with Pre-Drilled Base | Splitting Blade | Fireplace Decor
- Price
- £40.61
- Rating
- 4.6/5
- Reviews
- 8
- Age
- 8mo ago
Kindling Splitter Log Wedge Manual Log Splitter Wedge Wood Splitter Wedge Steel Wood Wedge Black with 4 Holes and Install Screws
- Price
- £16.70
- Rating
- 4.2/5
- Reviews
- 29
- Age
- 9mo ago
6 Heavy Duty Manual Wood Splitter with Ultra-Sharp Engineered Steel Loss-Proof Bolt-On Metal Safety Cover Rust-Proof Electroplated Finish for Fireplace Camping & Stove(2026 Upgraded Ver)
- Price
- £29.70
- Rating
- 4.4/5
- Reviews
- 93
- Age
- 9mo ago
WISEPRO Manual Log Splitter High Visibility Splitting Base Safe and Efficient Firewood Log Splitter & Kindling Splitter -Cast Iron- Small & Medium Logs Perfect for Gardening and DIY
- Price
- £20.41
- Rating
- 4.3/5
- Reviews
- 8
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.
Brands
15 falling
Sellers
23
Top-5 brand share
66%
Top 20: 100%
Top-5 click share
57%
Top 20: 100%
Open market
28%
- Kindling Cracker29%
- Fachmach12%
- Spares2go10%
- Mskekit9%
- MEEPOCAN6%
- TOPWAY6%
Demand
Kindling Cracker search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb, Dec · busiest ÷ quietest = 8.8×
Reviews and returns
What reviews say buyers love and hate about Kindling Cracker
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Expensive for what it is
Expensive
Waste of money
larger than I expected
Smaller than expected
I think the blade width is too wide for logs
A hefty piece of rubbish
Poor quality
Dangerus, poor quality falling apart
awkward to use
which is hard to avoid
Took abit of getting used to
blunt bounced of wooden plank end on
Poor, wont split pre chopped hardwood logs down to kindling, not sharp at all
Love
Easy to use
Very easy to use, split wood clean and easily
Makes Kindling Prep Quick and Easy
looks very well made
Good quality log splitter
Excellent Product
Good value
Worth the money
Great value
it does not feel flimsy at all
This is what it says - heavy duty
Sturdy construction
Just as described
Exactly what I needed
Exactly as advertised
Return
1.3% Return rate 43% Fixable by listing
larger than I expected
Smaller than expected
I think the blade width is too wide for logs
The edge wasnt that sharp
I know it's not meant to have a knife sharp edge
Looks nothing like the picture
The advert and video showed people tapping the wood and splitting it. Not so
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Kindling Cracker questions
Answered from the same tracked data.