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Kids Torch

Maybe

Returns run at only 0.8% of orders. But prices span $3.49–$16.38, mostly outside the sweet spot, so Kids Torch is a Maybe.

Flapen Score
53
53 / 100
Top 29% of 2,225 DIY & Tools niches · +4 vs the category median of 49
Market size
£105K/yr250K searches / yr
90-day growth
-15.9%search demand this quarter
Competition
39%top-5 click share · 28 brands · 72 sellers

Flapen Score

Kids Torch against its category

The dotted line is the DIY & Tools average. Past it, Kids Torch is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kids Torch market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Kids Torch 250K times last year and spent an estimated £105K. The top 5 brands take 47% of clicks. Demand peaks in Nov–Dec. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

5.6% of searches ended in a purchase last week.

Shoppers searched for this 250K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.6% of those searches ended in a purchase. Searches in the last 90 days moved -15.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £105K a year.

Searches, last 12 months
250K
Growth, 90 days vs prior 90
-15.9%
Conversion, latest week
5.6%
Market size, estimated
£105Ka year
Peak month
December6.5× the quietest month
Top search term
kids torch87K searches a year

02 · Price

A sale here is worth £7.53.

Listings sell for £7.53 on average, from £3.49 to £16.38. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 100 to 250 of them. At £7.53 that is £753 to £2K a year per listing.

Average price
£7.53under the $15 to $100 sweet spot
Price range
£3.49–£16.38
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
100–250
Revenue per listing a year
£753–£2K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.0% of listings are out of stock. The average listing ranks #152 within Hand Tools. It carries 5,570 reviews at 4.21 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
100%
Out of stock, average day
7.0%
Average rank
#152in Hand Tools
Average rating
4.21 starsAmazon United Kingdom average 4.36 stars
Average reviews
5,570per listing
Listings tracked
42

04 · Newcomers

Amazon counts 0 of last year's 9 launches as successful.

9 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
9
Successful launches
0Amazon's first-year sales bar
Average brand age
40 months

Products

Top Kids Torch products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 39% of clicks. An open shelf where new products get seen.

£0£4K£8K£13K£17K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

28 falling

Sellers

72

Top-5 brand share

47%

Top 20: 93%

Top-5 click share

39%

Top 20: 77%

Open market

47%

  • EverBrite12%
  • greate12%
  • LANZHANFEI9%
  • Brainstorm TOYS7%
  • Lighting EVER6%
  • Amtech6%

Demand

Kids Torch search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 6.5×

Search terms

Top Kids Torch search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • kids torch87K/yr
  • torch kids28K/yr
  • kids torches for boys25K/yr
  • kids torches for girls14K/yr
  • torch for kids12K/yr
  • childrens torch18K/yr
  • kids torches14K/yr
  • toddler torch11K/yr
  • childrens torches9K/yr
  • torches for kids8K/yr

Reviews and returns

What reviews say buyers love and hate about Kids Torch

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Functionality-Overall13%−0.13

will not turn on

Didnt work

Not functional

Battery Life10%−0.07

one battery was dead

BATTERIES DEAD

Very short battery life

Brightness/Shine/Glow9%+1.91

hard to turn on not bright enough

not that bright

very poor light

Durability8%−0.07

broke very easily

Broke a couple of days into having it

does not last

Quality-Overall6%+0.25

cheap quality and flimsy

Terrible cheap quality

Poor quality

Love

Brightness/Shine/Glow25%+1.91

Bright Light

Bright Lights

Nice & bright

Value For Money11%+0.20

Good value for money

Fair price

Great Value

Quality-Overall10%+0.25

Excellent quality

more importantly, the build quality is fantastic

Well made and bright light

Ease Of Use6%+0.34

Easy to use

Very handy

Easy to handle

Charging5%+0.28

a long lasting charge

the charging capability is convenient

Holds charge well

Return

0.8% Return rate 24% Fixable by listing

Functionality-Overall27%▇▆▇▆▆█

will not turn on

Didnt work

Not functional

Size-Overall18%▇▆███▅

Small size

This torch is a lot smaller than it looked very disappointed

Small torch

Brightness/Shine/Glow15%▄▆▆█▅▅

hard to turn on not bright enough

not that bright

very poor light

Defective Material/Parts7%▅▆█▆▅▆

The lead to this don't work

Only three of four torches work

Tatty piece of plastic that does not work

Charging5%█▇▅▄▄▄

It won't hold any charge

Doesn't work and won't charge

Also it seems to take a very long time to charge

FAQ

Common Kids Torch questions

Answered from the same tracked data.