Is kids torch profitable to sell on Amazon United Kingdom?

The niche generates £105K/yr across 42 tracked products. 0 of 9 products launched in the last 360 days are still selling. 90-day search growth is -15.9%. Flapen's verdict: Worth a look (53/100).

How competitive is the kids torch niche?

28 brands and 72 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 47% of demand.

What do buyers complain about in kids torch?

Top complaints mined from reviews: Functionality-Overall, Battery Life, Brightness/Shine/Glow. The return rate is 0.8%.

When does demand for kids torch peak?

Demand peaks in Nov–Dec; the busiest month runs 6.5× the quietest.

What does it cost to enter the kids torch niche?

Listings span £3.49–£16.38; the average listing price is £7.53 (sweet spot $15–$100). The average incumbent carries 5,570 reviews — the moat a new listing must climb.

kids torch

Worth a look

Shows low returns (0.8%), but prices mostly outside the sweet spot ($3.49–$16.38) keeps it on the watch list.

Returns

Incredible0.8%

return rate — above 5% kills the launch gate

Brand share

Great47%

top-5 brand share — no brand owns this niche

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Competition

Great39%

top-5 click share — an open shelf

Conversion

Good5.6%

search→purchase rate — share of searches ending in a sale

Market size

Okay£105K

£105K/yr · 250K searches

Review moat

Bad5,569.55

avg incumbent reviews — the moat a new listing must climb

Avg price

Bad£7.53

avg listing price — sweet spot $15–$100

Growth

Bad-15.9%

90-day search growth — must beat 0% to launch

Price range

Bad£3.49–£16.38

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals No Dominant Brand

According to Flapen's Amazon United Kingdom niche tracking, kids torch is a £105K/yr Amazon United Kingdom market (250K searches/yr). The top 5 brands hold 47% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 53/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

kids torch market data

Units sold / yr: 13K–15K; avg 100–250/product
Revenue / yr: £94K–£113K; units × avg price
Conversion rate: 5.6%
Avg BSR: #152
Page quality: 0%
Prime: 100%
Sponsored: 93%
Out of stock: 7.0%
Avg brand age: 40 months
Avg seller age: 188 days

Competition & brand share

Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.

Brands

28 falling

Sellers

Top-5 brand share

47%

Top 20: 93%

Top-5 click share

39%

Top 20: 77%

Open market

47%

EverBrite12%
greate12%
LANZHANFEI9%
Brainstorm TOYS7%
Lighting EVER6%
Amtech6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -15.9% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 6.5×

Open Trend

Top kids torch search terms

kids torch87K/yr -13.7%5.9% conv.
torch kids28K/yr +31.7%8.6% conv.
kids torches for boys25K/yr -23.5%6.7% conv.
kids torches for girls14K/yr +4.4%7.0% conv.
torch for kids12K/yr -29.0%5.3% conv.
childrens torch18K/yr -42.0%5.0% conv.
kids torches14K/yr -30.3%4.5% conv.
toddler torch11K/yr -47.4%1.9% conv.
childrens torches9K/yr -34.7%3.0% conv.
torches for kids8K/yr -13.8%4.5% conv.

All search terms

Top kids torch products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

greate mini Torch for Kids - Battery Powered with 60 lumens & 110m Range

greate£5.594.6★3,005 rev

4 Pack Mini Torch Set Super Bright Small Torches with 9 LEDs Battery Powered for Kids & Adults Camping Hiking Outdoor Gifts (Batteries Not Included)

LANZHANFEI£7.434.2★220 rev

Amtech 9 LED Glow in the Dark Torch Compact with Wrist Strap and Batteries Included for Camping Fishing and Emergency Lighting.

Amtech£4.634.1★395 rev

Energizer Eveready LED Torch Pack of 2 Super Bright Flashlight Water Resistant Perfect for Camping Outdoors & Emergency Light Pack of 2 4 AA Batteries Included Blue/Yellow

EVEREADY£7.044.3★2,736 rev

LE LED Torch Battery Powered LE1000 Super Bright Hand Flashlight Adjustable Focus Water Resistant Lightweight Small Torch for Power Cut Camping Dog Walking Gift for Kids Men Dad Him Elderly

Lighting EVER£6.404.6★49,493 rev

Newest

by launch date

Kizmyee Rechargeable Silicon Torch Unicorn LED Childrens Torch Dimmable High Lumen Strobe 3 Modes Pocket Light for Children Camping Emergencies Outdoor Portable Lighting

Kizmyee£8.83200 rev

8mo ago

XLTXWD 2PCS Kids Torch Mini Torch Small Torchs Flashlight with Lanyard for Camping Hiking and Outdoor Adventures Glow in The Dark Handheld Light for Kids

XLTXWD£5.917 rev

10mo ago

XLTXWD 3PCS Kids Torch Mini Torch for Kids with Lanyard Glow in The Dark for Camping Outdoor Activities

XLTXWD£6.271 rev

10mo ago

GEARLITE Small Torch Battery Powered 4Pack Torches LED Super Bright Smooth Rounded Kids Torch Set for Party Outdoor Emergencies Ideal Gifts for Kids (Batteries Included)

GEARLITE£5.80274 rev

1y ago

ZKLiLi Kid Flashlight LED Torch Rechargeable Crocodile Fun Flashlight Suitable for Camping and Outdoor Exploration Dog Walking Birthday Gift 1 Pack Crocodile

ZKLiLi£11.65308 rev

1y ago

What buyers say about kids torch

What buyers praise and complain about, mined from review topics.

What buyers love

Brightness/Shine/Glow25%

“Bright Light”

Value For Money11%

“Good value for money”

Quality-Overall10%

“Excellent quality”

Ease Of Use6%

“Easy to use”

Charging5%

“a long lasting charge”

Size-Overall5%

“Fits in your pocket so easily”

Strength5%

“Strong beam”

Battery Life3%

“good battery life”

Advertised Vs Actual Product3%

“It doese the job”

Portability2%

“portable”

What buyers complain about

Functionality-Overall13%

“will not turn on”

Battery Life10%

“one battery was dead”

Brightness/Shine/Glow9%

“hard to turn on not bright enough”

Durability8%

“broke very easily”

Quality-Overall6%

“cheap quality and flimsy”

Size-Overall6%

“Small size”

Charging4%

“It won't hold any charge”

Value For Money3%

“Pretty bad value”

Strength3%

“broke very easily”

Defective Material/Parts3%

“The lead to this don't work”

Top return reasons

Functionality-Overall27%

Size-Overall18%

Brightness/Shine/Glow15%

Defective Material/Parts7%