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Kids Ski Goggles

Fail

Demand is soft, at -96.6% this quarter, so Kids Ski Goggles is a Fail.

Flapen Score
35
35 / 100
Ranks 2,091 of 2,225 DIY & Tools niches · −14 vs the category median of 49
Market size
£47K/yr58K searches / yr
90-day growth
-96.6%search demand this quarter
Competition
65%top-5 click share · 10 brands · 16 sellers

Flapen Score

Kids Ski Goggles against its category

The dotted line is the DIY & Tools average. Past it, Kids Ski Goggles is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kids Ski Goggles market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Kids Ski Goggles 58K times last year and spent an estimated £47K. The top 5 brands take 86% of clicks. Demand peaks in Jan–Feb–Mar–Nov–Dec. Flapen scores it 35 out of 100, a Fail.

01 · Demand

4.9% of searches ended in a purchase last week.

Shoppers searched for this 58K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.9% of those searches ended in a purchase. Searches in the last 90 days moved -96.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £47K a year.

Searches, last 12 months
58K
Growth, 90 days vs prior 90
-96.6%
Conversion, latest week
4.9%
Market size, estimated
£47Ka year
Peak month
February51.2× the quietest month
Top search term
kids ski goggles34K searches a year

02 · Price

A sale here is worth £16.23.

Listings sell for £16.23 on average, from £8.01 to £35.07. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £16.23 that is £0 to £2K a year per listing.

Average price
£16.23inside the $15 to $100 sweet spot
Price range
£8.01–£35.07
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
4.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

60% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 23.5% of listings are out of stock. The average listing ranks #72 within Safety & Security. It carries 727 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
60%
Prime listings
100%
Out of stock, average day
23.5%
Average rank
#72in Safety & Security
Average rating
4.41 starsAmazon United Kingdom average 4.36 stars
Average reviews
727per listing
Listings tracked
15

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
44 months

Products

Top Kids Ski Goggles products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.

£0£5K£9K£14K£19K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 rising

Sellers

16

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

10%

  • Salomon54%
  • EasYoung19%
  • PONCEAU5%
  • Odtmger5%
  • Supertrip4%
  • Findway3%
  • Open — no brand owns it (4 brands, 10%)

Demand

Kids Ski Goggles search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26Prime Day '26DecMarJunAugNovMarMay

Peak months: Jan, Feb, Mar, Nov, Dec · busiest ÷ quietest = 51.2×

Search terms

Top Kids Ski Goggles search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • kids ski goggles34K/yr
  • ski goggles kids21K/yr
  • kids ski goggles 6-144K/yr

Reviews and returns

What reviews say buyers love and hate about Kids Ski Goggles

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall31%−0.19

feel cheap

Average product

Rubbish quality

Size-Overall19%−0.03

Too big for 5 year old

would also fit small adult

Durability19%−0.14

One of the two broke first use

They lasted a week

Moist/Dry13%−0.09

Kept fingers dry

Water Resistance6%−0.04

Definitely they're not waterproof

Love

Value For Money33%+2.84

they feel like excellent value

good value for money

Good value

Quality-Overall19%−0.19

they are well made

Decent pair of goggles

Good price and decent quality

Size-Overall12%−0.03

Fit my 6 & 7 year old perfectly

Good fit tight against face I used the for blowing dust off machines good visibility

Good fit with adjustable strap, very comfy and fit great over the helmet

Suitability Winter Weather7%+0.49

Good, Affordable Goggles For Winter Sun

Comfortable snow goggles

The Vicloon snow goggles have been a great addition to my winter gear

Compatibility-Overall6%+0.46

Compatible with glasses

Return

4.4% Return rate 84% Fixable by listing

Size-Overall73%▇▆█▇▆█

Too big for 5 year old

would also fit small adult

Quality-Overall7%▅█▆▆▁▁

feel cheap

Average product

Rubbish quality

Color3%█▄▂█▁▁
Value For Money2%▅▄▇█▁▁
Visibility2%▆█▁▁▁▁

FAQ

Common Kids Ski Goggles questions

Answered from the same tracked data.