Is kids paint brushes profitable to sell on Amazon United Kingdom?

The niche generates £128K/yr across 18 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -14.3%. Flapen's verdict: Worth a look (50/100).

How competitive is the kids paint brushes niche?

17 brands and 46 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 64% of demand.

What do buyers complain about in kids paint brushes?

Top complaints mined from reviews: Quality-Overall, Value For Money, Rusts/Corrodes. The return rate is 0.2%.

When does demand for kids paint brushes peak?

Demand peaks in Oct–Nov–Dec; the busiest month runs 2.1× the quietest.

What does it cost to enter the kids paint brushes niche?

Listings span £2.23–£10.14; the average listing price is £4.59 (sweet spot $15–$100). The average incumbent carries 1,003 reviews — the moat a new listing must climb.

kids paint brushes

Worth a look

Shows low returns (0.2%), but prices mostly outside the sweet spot ($2.23–$10.14) keeps it on the watch list.

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Conversion

Incredible16.7%

search→purchase rate — share of searches ending in a sale

Brand share

Good64%

top-5 brand share — brands hold most of the demand

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Review moat

Good1,002.67

avg incumbent reviews — the moat a new listing must climb

Competition

Okay61%

top-5 click share — leaders hold, buyers still browse

Market size

Okay£128K

£128K/yr · 167K searches

Growth

Bad-14.3%

90-day search growth — must beat 0% to launch

Avg price

Bad£4.59

avg listing price — sweet spot $15–$100

Price range

Bad£2.23–£10.14

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals Low Review Barrier

According to Flapen's Amazon United Kingdom niche tracking, kids paint brushes is a £128K/yr Amazon United Kingdom market (167K searches/yr). The top 5 brands hold 64% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Worth a look — 50/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

kids paint brushes market data

Units sold / yr: 25K–30K; avg 1,250–1,500/product
Revenue / yr: £115K–£138K; units × avg price
Conversion rate: 16.7%
Avg BSR: #135
Page quality: 0%
Prime: 94%
Sponsored: 78%
Out of stock: 0.0%
Avg brand age: 31 months
Avg seller age: 192 days

Competition & brand share

The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.

Brands

17 falling

Sellers

Top-5 brand share

64%

Top 20: 100%

Top-5 click share

61%

Top 20: 100%

Open market

31%

BNXF26%
DEEINN12%
anezus10%
JCF8%
Syylqyr8%
ART BOX5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -14.3% search growth over the last 90 days.

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.1×

Open Trend

Top kids paint brushes search terms

kids paint brushes67K/yr -14.9%11.4% conv.
childrens paint brushes20K/yr -15.2%11.4% conv.
paint brushes kids11K/yr +37.0%11.4% conv.
paint brush set kids14K/yr +17.7%7.5% conv.
paint brushes for children17K/yr -56.3%10.9% conv.
paint brushes for kids7K/yr -17.8%11.1% conv.
paintbrushes for children7K/yr -19.4%11.7% conv.
paint brush kids6K/yr -10.0%11.9% conv.
kids paint brush4K/yr +0.4%9.8% conv.
kids paintbrushes5K/yr -15.8%8.3% conv.

All search terms

Top kids paint brushes products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 18 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

10 Pcs Kids Paint Brushes Colorful Paint-Brushes Childrens Painting Brushes Set Children Paint Brush Toddler Large Chubby PaintBrushes Multi Color PaintBrushes for Watercolor Acrylic Paints

BNXF£4.154.6★142 rev

Artist Paint Brush Set - 15 Different Sizes With Palettes for Watercolor Oil Face Painting - Adults & Kids

DEEINN£3.174.3★91 rev

JCF Kids Paint Brushes 4 PCS Painting Brushes Set Flat Tip with Plastic Handle and Hog Bristles Painting Brushes Multi Color Paint Brushes for Kids Beginners Art Supplies

JCF£3.304.4★1,650 rev

28 Pcs Teens Paint Brushes Paint Brush Set Teen Colorful Paintbrushes Some Brushes Have Random Colors Toddler Painting Set Suitable for Early Childhood DIY Learning of teens art Painting

Syylqyr£7.694.4★33 rev

Anezus 10Pcs Chubby Paint Brushes for Kids - Round & Flat Washable & Acrylic Paint

anezus£5.624.5★7,036 rev

Newest

by launch date

10 PCS Nylon Hair Paint Brushes Set - Flat Art Paintbrushes for Kids & Adults Multi-Purpose Brushes for Face Nail Art Watercolor Oil Acrylics Decorations Models & Figurines (Light blue)

Muexoee£2.2365 rev

5mo ago

10-Piece Nylon Hair Paint Brush Set Art Flat Brushes for Face Nail Art Kids Painting with Watercolor Oil Acrylic Decorations Models Figurines - Deep Blue

Admygo£2.51171 rev

5mo ago

4-Piece Vibrant Kids Paintbrush Set with Durable Plastic Handles and Soft Hog Bristles for Various Art Projects

Tholire£3.273 rev

10mo ago

4-Piece Vibrant Kids Paint Brush Set with Durable Plastic Handles and Soft Hog Bristles for Various Art Projects

Reyuvidep£2.977 rev

11mo ago

28 Pcs Teens Paint Brushes Paint Brush Set Teen Colorful Paintbrushes Some Brushes Have Random Colors Toddler Painting Set Suitable for Early Childhood DIY Learning of teens art Painting

Syylqyr£7.6933 rev

1y ago

What buyers say about kids paint brushes

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money27%

“Amazing price”

Quality-Overall16%

“They are quality brushes”

Paint Quality12%

“Lovely paint brushes”

Size-Overall10%

“Size is brilliant”

Advertised Vs Actual Product9%

“As advertised perfect”

Ease Of Cleaning8%

“keep clean”

Fun/Entertainment Experience3%

“Great fun”

Collectibles2%

“Perfect for adding into PYO sets”

Efficiency2%

“Worked well”

Grip2%

“Easy to hold in the little hands”

What buyers complain about

Quality-Overall50%

“Cheap and useless”

Value For Money25%

“slightly expensive compared to other shops”

Rusts/Corrodes8%

“rusty leaving black residue on hands”

Functionality-Overall8%

“The rollers are not functional”

Top return reasons

Quality-Overall34%

Size-Overall21%

Functionality-Overall10%

Compatibility-Overall6%

Paint Quality6%

Advertised Vs Actual Product6%

Defective Material/Parts4%

Thickness3%

Value For Money3%

Shape/Style3%

Common questions

Is kids paint brushes profitable to sell on Amazon United Kingdom?: The niche generates £128K/yr across 18 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -14.3%. Flapen's verdict: Worth a look (50/100).
How competitive is the kids paint brushes niche?: 17 brands and 46 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 64% of demand.
What do buyers complain about in kids paint brushes?: Top complaints mined from reviews: Quality-Overall, Value For Money, Rusts/Corrodes. The return rate is 0.2%.
When does demand for kids paint brushes peak?: Demand peaks in Oct–Nov–Dec; the busiest month runs 2.1× the quietest.
What does it cost to enter the kids paint brushes niche?: Listings span £2.23–£10.14; the average listing price is £4.59 (sweet spot $15–$100). The average incumbent carries 1,003 reviews — the moat a new listing must climb.