Keyring Torch
FailDemand is soft, at -41.7% this quarter, so Keyring Torch is a Fail.
- Flapen Score
- 47 / 100Ranks 1,252 of 2,225 DIY & Tools niches · −2 vs the category median of 4947
- Market size
- £119K/yr280K searches / yr
- 90-day growth
- -41.7%search demand this quarter
- Competition
- 50%top-5 click share · 20 brands · 57 sellers
Flapen Score
Keyring Torch against its category
The dotted line is the DIY & Tools average. Past it, Keyring Torch is stronger. Inside it, weaker.
Market
The Keyring Torch market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Keyring Torch 280K times last year and spent an estimated £119K. The top 5 brands take 63% of clicks. Demand peaks in Sep–Oct–Nov–Dec. Flapen scores it 47 out of 100, a Fail.
01 · Demand
3.3% of searches ended in a purchase last week.
Shoppers searched for this 280K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.3% of those searches ended in a purchase. Searches in the last 90 days moved -41.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £119K a year.
- Searches, last 12 months
- 280K
- Growth, 90 days vs prior 90
- -41.7%
- Conversion, latest week
- 3.3%
- Market size, estimated
- £119Ka year
- Peak month
- October4.4× the quietest month
- Top search term
- keyring torch84K searches a year
02 · Price
A sale here is worth £13.01.
Listings sell for £13.01 on average, from £3.06 to £38.93. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 100 to 250 of them. At £13.01 that is £1K to £3K a year per listing.
- Average price
- £13.01under the $15 to $100 sweet spot
- Price range
- £3.06–£38.93
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £1K–£3K
- Returns
- 0.8%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
79% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.8% of listings are out of stock. The average listing ranks #252 within Hand Tools. It carries 2,350 reviews at 4.48 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 79%
- Prime listings
- 100%
- Out of stock, average day
- 5.8%
- Average rank
- #252in Hand Tools
- Average rating
- 4.48 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,350per listing
- Listings tracked
- 28
04 · Newcomers
Amazon counts 3 of last year's 9 launches as successful.
9 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 9
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 31 months
Products
Top Keyring Torch products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Blukar Mini Torch Rechargeable EDC Keychain Small Flashlight with 3 Modes
- Price
- £6.50
- Rating
- 4.6/5
- Reviews
- 3,665
- Age
- 11mo ago

SOL 2pk Mini Keyring Torch - LED Light Up Keyring - Small Torch Key Ring Light with Bright Beam - 2pk x 6cm
- Price
- £3.61
- Rating
- 4.2/5
- Reviews
- 1,953
- Age
- 4y ago

LUMINTOP EDC01 Keychain Torch 120 lumens Pocket Flashlight EDC 36 Hours Long Lasting 3 Modes IPX8 Waterproof AAA Battery Mini Torches for Indoor and Outdoor
- Price
- £8.12
- Rating
- 4.4/5
- Reviews
- 1,629
- Age
- 7y ago
![Blukar Mini Torch Rechargeable [2 Pack]EDC Keychain Flashlight with 3 Modes](https://m.media-amazon.com/images/I/41meN1W0aHL.jpg)
Blukar Mini Torch Rechargeable [2 Pack]EDC Keychain Flashlight with 3 Modes
- Price
- £9.94
- Rating
- 4.6/5
- Reviews
- 3,665
- Age
- 7mo ago

BEKLA Rechargeable Keyring Torch USB LED Flashlight 120 Lumen Extra Bright Mini Torch Portable EDC Pocket Light for Keys Handbags Camping Walking & Emergencies
- Price
- £10.73
- Rating
- 4.5/5
- Reviews
- 680
- Age
- 3y ago
Trending
90-day click momentum
SMALLRIG Rechargeable Mini EDC Flashlight 400 Lumens Magnetic Pocket-Sized LED Light IP65 Waterproof with 1/4-20 Screw Diffuser Everyday Carry Flashlight for Camping Signaling - 5710
- Price
- £17.30
- Rating
- 4.6/5
- Reviews
- 110
- Age
- 8mo ago

WARSUN T7 Rechargeable Pocket Torch Slim EDC Flashlight with USB-C Charging Magnetic Base & Clip Lightweight Portable LED Torch for Everyday Carry Night Walking Camping Work & Emergency
- Price
- £9.42
- Rating
- 4.5/5
- Reviews
- 3,186
- Age
- 1y ago

Banral Rechargeable Tactical Torch High Lumens Small Mini USB-C LED Torch Compact EDC Pocket Torch 4 Modes & Memory Function Waterproof Small Flashlight for Home Camping Emergency
- Price
- £12.86
- Rating
- 4.8/5
- Reviews
- 60
- Age
- 6mo ago

NEBO Edge 2K Pocket Torch 2 000 Lumens Rechargeable LED Flashlight with Dynamic Dial and 5 Light Modes USB-C Charging IPX6 Water & Impact Resistant Compact EDC Light for Tactical & Everyday Use
- Price
- £38.93
- Rating
- 4.5/5
- Reviews
- 55
- Age
- 1y ago
![Blukar Mini Torch Rechargeable [2 Pack]EDC Keychain Flashlight with 3 Modes](https://m.media-amazon.com/images/I/41meN1W0aHL.jpg)
Blukar Mini Torch Rechargeable [2 Pack]EDC Keychain Flashlight with 3 Modes
- Price
- £9.94
- Rating
- 4.6/5
- Reviews
- 3,665
- Age
- 7mo ago
Newest
by launch date
Banral Rechargeable Tactical Torch High Lumens Small Mini USB-C LED Torch Compact EDC Pocket Torch 4 Modes & Memory Function Waterproof Small Flashlight for Home Camping Emergency
- Price
- £12.86
- Rating
- 4.8/5
- Reviews
- 60
- Age
- 6mo ago
![Blukar Mini Torch Rechargeable [2 Pack]EDC Keychain Flashlight with 3 Modes](https://m.media-amazon.com/images/I/41meN1W0aHL.jpg)
Blukar Mini Torch Rechargeable [2 Pack]EDC Keychain Flashlight with 3 Modes
- Price
- £9.94
- Rating
- 4.6/5
- Reviews
- 3,665
- Age
- 7mo ago

SMALLRIG Rechargeable Mini EDC Flashlight 400 Lumens Magnetic Pocket-Sized LED Light IP65 Waterproof with 1/4-20 Screw Diffuser Everyday Carry Flashlight for Camping Signaling - 5710
- Price
- £17.30
- Rating
- 4.6/5
- Reviews
- 110
- Age
- 8mo ago

ASPUIC 2PCS 1200LM Super Bright Mini Keychain Flashlight Waterproof Rechargeable USB LED Torch Waterproof Small Pocket Keyring Light Portable EDC Torches for Hiking Camping Emergency(Black)
- Price
- £6.60
- Rating
- 4.1/5
- Reviews
- 41
- Age
- 10mo ago

LumiKey Mini - LED Key Light for Door and Locks Light Up Keyring Torch Keychain Flashlight with Key Organiser for Easy Lock Doorway and Porch Lighting (Mini)
- Price
- £14.95
- Rating
- 3.9/5
- Reviews
- 53
- Age
- 10mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.
Brands
20 falling
Sellers
57
Top-5 brand share
63%
Top 20: 100%
Top-5 click share
50%
Top 20: 90%
Open market
33%
- Blukar35%
- SOL9%
- LUMINTOP8%
- OLIGHT6%
- BEKLA6%
- ASPUIC4%
Demand
Keyring Torch search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 4.4×
Search terms
Top Keyring Torch search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- keyring torch84K/yr
- edc torch40K/yr
- keychain torch16K/yr
- mini torch keyring17K/yr
- torch keyring24K/yr
- edc flashlight11K/yr
- keyring light14K/yr
- key ring torch14K/yr
- keychain flashlight13K/yr
- keychain light7K/yr
Reviews and returns
What reviews say buyers love and hate about Keyring Torch
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Perhaps slightly large for a keychain
Really small
It's a tiny little torch
does not last
potential to break easily
Disappointingly short lived
Will not recharge
It won't hold any charge
Doesnt hold charge
Very short battery life
Terrible Battery Life
battery doesn't last veryvlongb
not easy in the dark
which can be quite annoying when you just want a standard light
Not very bright
Love
Bright light
Bright Light
Nice and bright
Good quality, bright lights
Build quality seems solid
Excellent product
Easy to charge
Holds charge well
recharges quickly
Good value for the money
Fair price
Money well spent
Easy to use
Very handy
making it incredibly convenient
Return
0.8% Return rate 19% Fixable by listing
not easy in the dark
which can be quite annoying when you just want a standard light
Not very bright
Not fully functional
doesn't work
after first charge wont work
Will not recharge
It won't hold any charge
Doesnt hold charge
Perhaps slightly large for a keychain
Really small
It's a tiny little torch
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Keyring Torch questions
Answered from the same tracked data.








