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Keyring Torch

soft demand (-41.7% this quarter) — Keyring Torch doesn't clear our bar today.

Flapen Score

47
Skip it
Market size 28Growth 4Conversion 41Competition 58Returns 96Price range 67Avg price 58Brand share 70Review moat 41Quality gap 45
This niche Category average

Is Keyring Torch profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Keyring Torch is a £119K/yr Amazon United Kingdom market (280K searches/yr). The top 5 brands hold 63% of demand. Demand peaks in Sep–Oct–Nov–Dec. Verdict: Skip it — 47/100.

Keyring Torch: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -41.7% over the last 90 days and 3.3% of searches end in a purchase.

£119K

revenue / yr

Units sold / yr15K
Search volume / yr-41.7%280K
Conversion rate3.3%
Avg price£13.01

Who owns the niche?

The top 5 brands hold 63% of demand, so 37% of the market is open.

37%

open market share

Brands · sellers20 · 57
Top-5 product click share50%
Open market37%
Avg brand age31 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 28 products

Sponsored placement79%
New entrants (1y)9· 3 succeeded
Avg rating4.5★
Avg reviews2,350

Top Keyring Torch products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.

£0£12K£24K£36K£47K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

20 falling

Sellers

57

Top-5 brand share

63%

Top 20: 100%

Top-5 click share

50%

Top 20: 90%

Open market

33%

  • Blukar35%
  • SOL9%
  • LUMINTOP8%
  • OLIGHT6%
  • BEKLA6%
  • ASPUIC4%

Keyring Torch demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume280KCVR3.3%Products28Brands20Top 5 Brands63%OOS Rate5.8%Rating4.5★Reviews2,350Avg BSR#252
18K13KSpike '24Holiday '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 4.4×

Top Keyring Torch search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • keyring torch84K/yr
  • edc torch40K/yr
  • keychain torch16K/yr
  • mini torch keyring17K/yr
  • torch keyring24K/yr
  • edc flashlight11K/yr
  • keyring light14K/yr
  • key ring torch14K/yr
  • keychain flashlight13K/yr
  • keychain light7K/yr

What reviews say buyers love and hate about Keyring Torch

What buyers mention most, as a share of all reviews.

What buyers love

81% of reviews
Brightness/Shine/Glow31%

Bright light

Quality-Overall10%

Good quality, bright lights

Charging8%

Easy to charge

Value For Money8%

Good value for the money

Ease Of Use5%

Easy to use

What buyers complain about

59% of reviews
Size-Overall11%

Perhaps slightly large for a keychain

Durability10%

does not last

Charging8%

Will not recharge

Battery Life7%

Very short battery life

Brightness/Shine/Glow5%

not easy in the dark

Keyring Torch return rate & reasons

Why buyers send it back, as a share of all return requests.

0.8%

Return rate

19%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Brightness/Shine/Glow
18%
2Functionality-Overall
16%
3Charging
15%
4Size-Overall
13%
5Defective Material/Parts
6%

Common Keyring Torch questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Keyring Torch 47/100 on Amazon United Kingdom — Skip it. The niche generates £119K/yr across 28 tracked products. 3 of 9 products launched in the last 360 days are still selling. Search demand moved -41.7% over the last 90 days.
Search demand for Keyring Torch on Amazon United Kingdom peaks in Sep–Oct–Nov–Dec, where the busiest month runs 4.4× the quietest.