Skip to content

Keyring Torch

Fail

Demand is soft, at -41.7% this quarter, so Keyring Torch is a Fail.

Flapen Score
47
47 / 100
Ranks 1,252 of 2,225 DIY & Tools niches · −2 vs the category median of 49
Market size
£119K/yr280K searches / yr
90-day growth
-41.7%search demand this quarter
Competition
50%top-5 click share · 20 brands · 57 sellers

Flapen Score

Keyring Torch against its category

The dotted line is the DIY & Tools average. Past it, Keyring Torch is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Keyring Torch market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Keyring Torch 280K times last year and spent an estimated £119K. The top 5 brands take 63% of clicks. Demand peaks in Sep–Oct–Nov–Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

3.3% of searches ended in a purchase last week.

Shoppers searched for this 280K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.3% of those searches ended in a purchase. Searches in the last 90 days moved -41.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £119K a year.

Searches, last 12 months
280K
Growth, 90 days vs prior 90
-41.7%
Conversion, latest week
3.3%
Market size, estimated
£119Ka year
Peak month
October4.4× the quietest month
Top search term
keyring torch84K searches a year

02 · Price

A sale here is worth £13.01.

Listings sell for £13.01 on average, from £3.06 to £38.93. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 100 to 250 of them. At £13.01 that is £1K to £3K a year per listing.

Average price
£13.01under the $15 to $100 sweet spot
Price range
£3.06–£38.93
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

79% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.8% of listings are out of stock. The average listing ranks #252 within Hand Tools. It carries 2,350 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
100%
Out of stock, average day
5.8%
Average rank
#252in Hand Tools
Average rating
4.48 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,350per listing
Listings tracked
28

04 · Newcomers

Amazon counts 3 of last year's 9 launches as successful.

9 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
9
Successful launches
3Amazon's first-year sales bar
Average brand age
31 months

Products

Top Keyring Torch products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.

£0£12K£24K£36K£47K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

20 falling

Sellers

57

Top-5 brand share

63%

Top 20: 100%

Top-5 click share

50%

Top 20: 90%

Open market

33%

  • Blukar35%
  • SOL9%
  • LUMINTOP8%
  • OLIGHT6%
  • BEKLA6%
  • ASPUIC4%

Demand

Keyring Torch search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '24Holiday '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 4.4×

Search terms

Top Keyring Torch search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • keyring torch84K/yr
  • edc torch40K/yr
  • keychain torch16K/yr
  • mini torch keyring17K/yr
  • torch keyring24K/yr
  • edc flashlight11K/yr
  • keyring light14K/yr
  • key ring torch14K/yr
  • keychain flashlight13K/yr
  • keychain light7K/yr

Reviews and returns

What reviews say buyers love and hate about Keyring Torch

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall11%+0.53

Perhaps slightly large for a keychain

Really small

It's a tiny little torch

Durability10%−0.12

does not last

potential to break easily

Disappointingly short lived

Charging8%

Will not recharge

It won't hold any charge

Doesnt hold charge

Battery Life7%−0.04

Very short battery life

Terrible Battery Life

battery doesn't last veryvlongb

Brightness/Shine/Glow5%+2.41

not easy in the dark

which can be quite annoying when you just want a standard light

Not very bright

Love

Brightness/Shine/Glow31%+2.41

Bright light

Bright Light

Nice and bright

Quality-Overall10%+0.26

Good quality, bright lights

Build quality seems solid

Excellent product

Charging8%

Easy to charge

Holds charge well

recharges quickly

Value For Money8%+0.20

Good value for the money

Fair price

Money well spent

Ease Of Use5%+0.34

Easy to use

Very handy

making it incredibly convenient

Return

0.8% Return rate 19% Fixable by listing

Brightness/Shine/Glow18%▆▇▅▆██

not easy in the dark

which can be quite annoying when you just want a standard light

Not very bright

Functionality-Overall16%▅▅█▇▄█

Not fully functional

doesn't work

after first charge wont work

Charging15%▇██▄▆▅

Will not recharge

It won't hold any charge

Doesnt hold charge

Size-Overall13%▆▆▇█▄▄

Perhaps slightly large for a keychain

Really small

It's a tiny little torch

Defective Material/Parts6%███▇▆▅

FAQ

Common Keyring Torch questions

Answered from the same tracked data.