Is keyring torch profitable to sell on Amazon United Kingdom?

The niche generates £119K/yr across 28 tracked products. 3 of 9 products launched in the last 360 days are still selling. 90-day search growth is -41.7%. Flapen's verdict: Skip it (47/100).

How competitive is the keyring torch niche?

20 brands and 57 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 63% of demand.

What do buyers complain about in keyring torch?

Top complaints mined from reviews: Size-Overall, Durability, Charging. The return rate is 0.8%.

When does demand for keyring torch peak?

Demand peaks in Sep–Oct–Nov–Dec; the busiest month runs 4.4× the quietest.

What does it cost to enter the keyring torch niche?

Listings span £3.06–£38.93; the average listing price is £13.01 (sweet spot $15–$100). The average incumbent carries 2,350 reviews — the moat a new listing must climb.

keyring torch

Skip it

Soft demand (-41.7% this quarter) — this niche doesn't clear our bar today.

Returns

Incredible0.8%

return rate — above 5% kills the launch gate

Brand share

Good63%

top-5 brand share — brands hold most of the demand

Price range

Good£3.06–£38.93

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good50%

top-5 click share — leaders hold, buyers still browse

Avg price

Good£13.01

avg listing price — sweet spot $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Conversion

Okay3.3%

search→purchase rate — share of searches ending in a sale

Review moat

Okay2,350.39

avg incumbent reviews — the moat a new listing must climb

Market size

Okay£119K

£119K/yr · 280K searches

Growth

Bad-41.7%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United Kingdom niche tracking, keyring torch is a £119K/yr Amazon United Kingdom market (280K searches/yr). The top 5 brands hold 63% of demand. Demand peaks in Sep–Oct–Nov–Dec. Verdict: Skip it — 47/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

keyring torch market data

Units sold / yr: 13K–15K; avg 100–250/product
Revenue / yr: £163K–£195K; units × avg price
Conversion rate: 3.3%
Avg BSR: #252
Page quality: 0%
Prime: 100%
Sponsored: 79%
Out of stock: 5.8%
Avg brand age: 31 months
Avg seller age: 181 days

Competition & brand share

The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.

Brands

20 falling

Sellers

Top-5 brand share

63%

Top 20: 100%

Top-5 click share

50%

Top 20: 90%

Open market

33%

Blukar35%
SOL9%
LUMINTOP8%
OLIGHT6%
BEKLA6%
ASPUIC4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -41.7% search growth over the last 90 days.

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 4.4×

Open Trend

Top keyring torch search terms

keyring torch84K/yr -47.2%3.1% conv.
edc torch40K/yr -29.3%0.5% conv.
keychain torch16K/yr -42.9%2.1% conv.
mini torch keyring17K/yr -35.4%3.4% conv.
torch keyring24K/yr -48.0%3.0% conv.
edc flashlight11K/yr -13.9%0.4% conv.
keyring light14K/yr -45.6%2.5% conv.
key ring torch14K/yr -65.4%2.6% conv.
keychain flashlight13K/yr -32.2%0.7% conv.
keychain light7K/yr -26.9%1.7% conv.

All search terms

Top keyring torch products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Blukar Mini Torch Rechargeable EDC Keychain Small Flashlight with 3 Modes

Blukar£6.504.6★3,665 rev

SOL 2pk Mini Keyring Torch - LED Light Up Keyring - Small Torch Key Ring Light with Bright Beam - 2pk x 6cm

SOL£3.614.2★1,953 rev

LUMINTOP EDC01 Keychain Torch 120 lumens Pocket Flashlight EDC 36 Hours Long Lasting 3 Modes IPX8 Waterproof AAA Battery Mini Torches for Indoor and Outdoor

LUMINTOP£8.124.4★1,629 rev

Blukar Mini Torch Rechargeable [2 Pack]EDC Keychain Flashlight with 3 Modes

Blukar£9.944.6★3,665 rev

BEKLA Rechargeable Keyring Torch USB LED Flashlight 120 Lumen Extra Bright Mini Torch Portable EDC Pocket Light for Keys Handbags Camping Walking & Emergencies

BEKLA£10.734.5★680 rev

Newest

by launch date

Banral Rechargeable Tactical Torch High Lumens Small Mini USB-C LED Torch Compact EDC Pocket Torch 4 Modes & Memory Function Waterproof Small Flashlight for Home Camping Emergency

Banral£12.8660 rev

6mo ago

Blukar Mini Torch Rechargeable [2 Pack]EDC Keychain Flashlight with 3 Modes

Blukar£9.943,665 rev

7mo ago

SMALLRIG Rechargeable Mini EDC Flashlight 400 Lumens Magnetic Pocket-Sized LED Light IP65 Waterproof with 1/4-20 Screw Diffuser Everyday Carry Flashlight for Camping Signaling - 5710

SMALLRIG£17.30110 rev

8mo ago

ASPUIC 2PCS 1200LM Super Bright Mini Keychain Flashlight Waterproof Rechargeable USB LED Torch Waterproof Small Pocket Keyring Light Portable EDC Torches for Hiking Camping Emergency(Black)

ASPUIC£6.6041 rev

10mo ago

LumiKey Mini - LED Key Light for Door and Locks Light Up Keyring Torch Keychain Flashlight with Key Organiser for Easy Lock Doorway and Porch Lighting (Mini)

LumiKey£14.9553 rev

10mo ago

What buyers say about keyring torch

What buyers praise and complain about, mined from review topics.

What buyers love

Brightness/Shine/Glow31%

“Bright light”

Quality-Overall10%

“Good quality, bright lights”

Charging8%

“Easy to charge”

Value For Money8%

“Good value for the money”

Ease Of Use5%

“Easy to use”

Size-Overall5%

“Fits in your pocket so easily”

Strength4%

“Very sturdy”

Advertised Vs Actual Product4%

“As described”

Battery Life3%

“The battery lasts a long time”

Portability3%

“It's highly portable”

What buyers complain about

Size-Overall11%

“Perhaps slightly large for a keychain”

Durability10%

“does not last”

Charging8%

“Will not recharge”

Battery Life7%

“Very short battery life”

Brightness/Shine/Glow5%

“not easy in the dark”

Functionality-Overall5%

“Not fully functional”

Quality-Overall5%

“awful build quality”

Touch/Button Controls4%

“Buttons bad”

Value For Money2%

“charged £5 more for it”

Magnetic Strength/Adsorption2%

“The magnetic base isn't really strong enough”

Top return reasons

Brightness/Shine/Glow18%

Functionality-Overall16%

Charging15%

Size-Overall13%

Defective Material/Parts6%

Quality-Overall4%

Touch/Button Controls3%

Value For Money3%

Advertised Vs Actual Product3%

Strength3%

Common questions

Is keyring torch profitable to sell on Amazon United Kingdom?: The niche generates £119K/yr across 28 tracked products. 3 of 9 products launched in the last 360 days are still selling. 90-day search growth is -41.7%. Flapen's verdict: Skip it (47/100).
How competitive is the keyring torch niche?: 20 brands and 57 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 63% of demand.
What do buyers complain about in keyring torch?: Top complaints mined from reviews: Size-Overall, Durability, Charging. The return rate is 0.8%.
When does demand for keyring torch peak?: Demand peaks in Sep–Oct–Nov–Dec; the busiest month runs 4.4× the quietest.
What does it cost to enter the keyring torch niche?: Listings span £3.06–£38.93; the average listing price is £13.01 (sweet spot $15–$100). The average incumbent carries 2,350 reviews — the moat a new listing must climb.