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Keypad Locks for Doors

Fail

The top 5 products take 72% of clicks, so Keypad Locks for Doors is a Fail.

Flapen Score
48
48 / 100
Ranks 1,131 of 2,225 DIY & Tools niches · −1 vs the category median of 49
Market size
£106K/yr86K searches / yr
90-day growth
+0.1%search demand this quarter
Competition
72%top-5 click share · 16 brands · 51 sellers

Flapen Score

Keypad Locks for Doors against its category

The dotted line is the DIY & Tools average. Past it, Keypad Locks for Doors is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Keypad Locks for Doors market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Keypad Locks for Doors 86K times last year and spent an estimated £106K. The top 5 brands take 76% of clicks. Demand peaks in Feb. Flapen scores it 48 out of 100, a Fail.

01 · Demand

4.4% of searches ended in a purchase last week.

Shoppers searched for this 86K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.4% of those searches ended in a purchase. Searches in the last 90 days moved +0.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £106K a year.

Searches, last 12 months
86K
Growth, 90 days vs prior 90
+0.1%
Conversion, latest week
4.4%
Market size, estimated
£106Ka year
Peak month
February1.6× the quietest month
Top search term
keypad locks for doors15K searches a year

02 · Price

A sale here is worth £28.03.

Listings sell for £28.03 on average, from £5.84 to £61.73. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £28.03 that is £3K to £7K a year per listing.

Average price
£28.03inside the $15 to $100 sweet spot
Price range
£5.84–£61.73
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
£3K–£7K
Returns
2.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.7% of listings are out of stock. The average listing ranks #193 within Door Hardware & Locks. It carries 357 reviews at 4.19 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
100%
Out of stock, average day
3.7%
Average rank
#193in Door Hardware & Locks
Average rating
4.19 starsAmazon United Kingdom average 4.36 stars
Average reviews
357per listing
Listings tracked
17

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
43 months

Products

Top Keypad Locks for Doors products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 72% of clicks. A locked shelf that new listings rarely crack.

£0£11K£21K£32K£42K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 flat

Sellers

51

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

21%

  • HomeSecure28%
  • HOPPE26%
  • XFORT14%
  • Weielt4%
  • Asec4%
  • LAOYE4%

Demand

Keypad Locks for Doors search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb · busiest ÷ quietest = 1.6×

Search terms

Top Keypad Locks for Doors search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • keypad locks for doors15K/yr
  • push button lock7K/yr
  • digital gate locks for wooden gates7K/yr
  • combination door lock8K/yr
  • coded door lock6K/yr
  • gate lock combination4K/yr
  • keypad lock for garden gate4K/yr
  • combination gate lock5K/yr
  • code door lock5K/yr
  • code lock for door4K/yr

Reviews and returns

What reviews say buyers love and hate about Keypad Locks for Doors

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Locking Mechanism19%+0.60

Bad lock very disapointed

The lock suddenly stopped working

Faulty lock

Instructions/User Manual/Troubleshooting13%−0.19

instructions poor

Really difficult to follow instructions

Instructions make no sense being in Chinese-English

Quality-Overall12%+1.34

POOR QUALITY

Absolute rubbish

dont feel the best quality

Size-Overall7%−0.03

Awkward to fit

Extremely small and impractical to use

Rusts/Corrodes5%−0.08

Great for about a month then the code mechanism corroded and locked up

Some rust after a couple of months

Love

Locking Mechanism30%+0.60

Gate lock

Good Door Lock

Genuinely great lock

Quality-Overall15%+1.34

The build quality feels solid and sturdy, especially for the price, and they were very easy to install

good quality lock

Excellent product

Ease Of Use10%+0.72

Ease of use

Excellent easy to work with one hand unlike a padlock

Love the convenience

Assembly/Installation8%+0.48

Easy to install

Reasonably easy to install as long as you keep your drill level when drilling through the door

they were very easy to install

Security6%+0.65

Well made lock with easy to follow fitting instructions

Fantastic and secure

Works well, exactly what we needed for our outside entrance for security

Return

2.7% Return rate 37% Fixable by listing

Size-Overall30%██▇▇█▆

Awkward to fit

Extremely small and impractical to use

Locking Mechanism14%▄█▅█▇▇

Bad lock very disapointed

The lock suddenly stopped working

Faulty lock

Functionality-Overall12%▇▇▃█▆▅

wont work

Compatibility-Overall11%█▄▄▇▅▃
Defective Material/Parts11%▂▄▆▂▅█

FAQ

Common Keypad Locks for Doors questions

Answered from the same tracked data.