Key Safe

Shoppers searched for this 1.9M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 10.4% of those searches ended in a purchase. Searches in the last 90 days moved -1.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £3.0M a year.

Searches, last 12 months

1.9M

Growth, 90 days vs prior 90

-1.5%

Conversion, latest week

10.4%

Market size, estimated

£3.0Ma year

Peak month

September1.3× the quietest month

Top search term

key safe650K searches a year

Listings sell for £15.68 on average, from £6.23 to £55.66. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 6,000 to 8,000 of them. At £15.68 that is £94K to £125K a year per listing.

Average price

£15.68inside the $15 to $100 sweet spot

Price range

£6.23–£55.66

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

150K–200K

Units per listing a year

6,000–8,000

Revenue per listing a year

£94K–£125K

Returns

1.0%of orders · Amazon United Kingdom median 0.6%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.6% of listings are out of stock. The average listing ranks #43 within Safety & Security. It carries 3,902 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

0.6%

Average rank

#43in Safety & Security

Average rating

4.50 starsAmazon United Kingdom average 4.36 stars

Average reviews

3,902per listing

Listings tracked

15

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

40 months