key safe
Worth a lookShows a $3.0M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size
Incredible£3.0M£3.0M/yr · 1.9M searches
Returns
Great1.0%return rate — above 5% kills the launch gate
Conversion
Great10.4%search→purchase rate — share of searches ending in a sale
Price range
Great£6.23–£55.66cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great£15.68avg listing price — sweet spot $15–$100
Brand share
Good71%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Review moat
Okay3,902.33avg incumbent reviews — the moat a new listing must climb
Growth
Bad-1.5%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, key safe is a £3.0M/yr Amazon United Kingdom market (1.9M searches/yr). The top 5 brands hold 71% of demand. Verdict: Worth a look — 60/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
key safe market data
- Units sold / yr
- 150K–200K
- avg 6,000–8,000/product
- Revenue / yr
- £2.4M–£3.1M
- units × avg price
- Conversion rate
- 10.4%
- Avg BSR
- #43
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 0.6%
- Avg brand age
- 40 months
- Avg seller age
- 172 days
Competition & brand share
The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.Brands
13 falling
Sellers
34
Top-5 brand share
71%
Top 20: 100%
Top-5 click share
66%
Top 20: 100%
Open market
24%
- Master Lock30%
- XShield23%
- Mohard6%
- Mitoymia6%
- LauCentral5%
- SHIELD HARDWARE5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -1.5% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Top key safe search terms
- key safe650K/yr
- lock box232K/yr
- key safe wall mounted191K/yr
- key box140K/yr
- key safe outdoor88K/yr
- key lock box outdoor80K/yr
- keysafe67K/yr
- key boxes wall mounted61K/yr
- key lock box53K/yr
- keysafe wall mounted outside50K/yr
Top key safe products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 15 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Master Lock Key Safe 5401EURD Wall Mounted Medium Strong Outdoor Weather Resistant Construction - Mounting Hardware Included
Master Lock£13.404.6★26,949 rev
XShield 4-digit Combination Key Safe | Wall-mount Lock Box | Weatherproof & Heavy-duty | Large Capacity For Keys & Access Cards | Outdoor Security Lockbox For Home & Business
XShield£6.234.5★516 rev
Mitoymia Key Safe Wall Mounted-Key Lock Box with 4 Digit Combination -Key Box to Share Keysafes Outside Approved-Lockbox- Key Safe Gray (H001)
Mitoymia£7.684.6★1,898 rev
LauCentral Key Safe Wall Mounted Enhanced Security 4 Digit Combination Key Safe Lock Box Outdoor Weatherproof for Share & Secure Keys For Home & Business
LauCentral£6.614.4★641 rev
Key Safe Combination Lock Box - Wall Mounted Heavy Duty Waterproof Key Storage
SHIELD HARDWARE£13.974.6★226 rev
Newest
by launch date
Mohard Key Safe Wall Mounted with Resettable Spare Key 4 Digit Combination Key Lock Box Outdoor Heavy Duty Weatherproof Large Capacity Keysafe Storage Key Box for Home Apartment Office Garage
Mohard£20.11339 rev
Mohard Key Safe Wall Mounted 12 Digit Combination Security Lock Box with Code Large Capacity & Weatherproof Push Button Keysafe Outdoor Spare Storage Keybox for Home Office Garage School
Mohard£18.56950 rev
XShield 4-digit Combination Key Safe | Wall-mount Lock Box | Weatherproof & Heavy-duty | Large Capacity For Keys & Access Cards | Outdoor Security Lockbox For Home & Business
XShield£6.23516 rev
XShield 12-digit Combination Key Safe | Wall-mount Lock Box | Weatherproof & Heavy-duty | Large Capacity For Keys & Access Cards | Outdoor Security Lockbox For Home & Business
XShield£13.95516 rev
Key Safe Combination Lock Box - Wall Mounted Heavy Duty Waterproof Key Storage
SHIELD HARDWARE£13.97226 rev
Trending
90-day click momentumXShield 12-digit Combination Key Safe | Wall-mount Lock Box | Weatherproof & Heavy-duty | Large Capacity For Keys & Access Cards | Outdoor Security Lockbox For Home & Business
XShield£13.954.5★
Mohard Key Safe Wall Mounted with Resettable Spare Key 4 Digit Combination Key Lock Box Outdoor Heavy Duty Weatherproof Large Capacity Keysafe Storage Key Box for Home Apartment Office Garage
Mohard£20.114.7★
Mohard Key Safe Wall Mounted 12 Digit Combination Security Lock Box with Code Large Capacity & Weatherproof Push Button Keysafe Outdoor Spare Storage Keybox for Home Office Garage School
Mohard£18.564.5★
XShield 4-digit Combination Key Safe | Wall-mount Lock Box | Weatherproof & Heavy-duty | Large Capacity For Keys & Access Cards | Outdoor Security Lockbox For Home & Business
XShield£6.234.5★
Key Safe Combination Lock Box - Wall Mounted Heavy Duty Waterproof Key Storage
SHIELD HARDWARE£13.974.6★
What buyers say about key safe
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent product”
“locking mechanism look pretty robust”
“Easy set up”
“Sturdy construction and well designed”
“Excellent value”
“Easy fit”
“As advertised”
“Easy to use”
“Strong and secure”
“The safe is very durable”
What buyers complain about
“Broke within a week”
“Poor quality locking mechanism”
“Cheap and poorly made”
“Sometimes difficult to open”
“Unit looks a bit fragile”
“Never worked”
“Jammed after 5 months”
“Not fit for purpose”
“However, installation posed several problems”
“poor instructions on how to change code”
Top return reasons
Common questions
- Is key safe profitable to sell on Amazon United Kingdom?
- The niche generates £3.0M/yr across 15 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -1.5%. Flapen's verdict: Worth a look (60/100).
- How competitive is the key safe niche?
- 13 brands and 34 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 71% of demand.
- What do buyers complain about in key safe?
- Top complaints mined from reviews: Durability, Locking Mechanism, Quality-Overall. The return rate is 1.0%.
- When does demand for key safe peak?
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- What does it cost to enter the key safe niche?
- Listings span £6.23–£55.66; the average listing price is £15.68 (sweet spot $15–$100). The average incumbent carries 3,902 reviews — the moat a new listing must climb.