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Key Cabinet

Maybe

Returns run at only 1.0% of orders. But demand is soft, at -17.3% this quarter, so Key Cabinet is a Maybe.

Flapen Score
58
58 / 100
Top 12% of 2,225 DIY & Tools niches · +9 vs the category median of 49
Market size
£99K/yr123K searches / yr
90-day growth
-17.3%search demand this quarter
Competition
33%top-5 click share · 32 brands · 67 sellers

Flapen Score

Key Cabinet against its category

The dotted line is the DIY & Tools average. Past it, Key Cabinet is stronger. Inside it, weaker.

58Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Key Cabinet market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Key Cabinet 123K times last year and spent an estimated £99K. The top 5 brands take 59% of clicks. Demand peaks in Sep–Oct. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

3.2% of searches ended in a purchase last week.

Shoppers searched for this 123K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.2% of those searches ended in a purchase. Searches in the last 90 days moved -17.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £99K a year.

Searches, last 12 months
123K
Growth, 90 days vs prior 90
-17.3%
Conversion, latest week
3.2%
Market size, estimated
£99Ka year
Peak month
October1.5× the quietest month
Top search term
key cabinet45K searches a year

02 · Price

A sale here is worth £25.27.

Listings sell for £25.27 on average, from £8.65 to £102.17. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At £25.27 that is £0 to £3K a year per listing.

Average price
£25.27inside the $15 to $100 sweet spot
Price range
£8.65–£102.17
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
£0–£3K
Returns
1.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

88% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 8.1% of listings are out of stock. The average listing ranks #51 within Safety & Security. It carries 945 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
88%
Out of stock, average day
8.1%
Average rank
#51in Safety & Security
Average rating
4.40 starsAmazon United Kingdom average 4.36 stars
Average reviews
945per listing
Listings tracked
59

04 · Newcomers

Amazon counts 1 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
1Amazon's first-year sales bar
Average brand age
57 months

Products

Top Key Cabinet products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 33% of clicks. An open shelf where new products get seen.

£0£2K£4K£6K£8K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

32 falling

Sellers

67

Top-5 brand share

59%

Top 20: 93%

Top-5 click share

33%

Top 20: 71%

Open market

35%

  • Uniclife22%
  • Landlord Direct Supplies13%
  • Amazon Basics11%
  • Cathedral Products6%
  • MENIBBLER6%
  • Burg-Wachter6%

Demand

Key Cabinet search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25SepDecMarJunAugNovMarMay

Peak months: Sep, Oct · busiest ÷ quietest = 1.5×

Search terms

Top Key Cabinet search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • key cabinet45K/yr
  • key cabinet wall mounted20K/yr
  • key cupboard13K/yr
  • key cabinets11K/yr
  • key storage box10K/yr
  • key cupboard wall mounted8K/yr
  • key box indoor8K/yr
  • key holder box4K/yr
  • key box holder4K/yr

Reviews and returns

What reviews say buyers love and hate about Key Cabinet

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall13%+1.38

the actual build quality was extremely poor

Poor quality control

Bad quality

Durability12%−0.13

Easily broken

Broke on first use

Broke after a couple of weeks

Locking Mechanism8%−0.06

the lock poor

Absolutely rubbish DO NOT BUY THIS LOCK BOX

This was a big error because the lock would not open again

Size-Overall7%

not fit for purpose

the holes were too large

Small

Strength6%−0.01

not as sturdy as I thought

Not very strong

not very robust

Love

Quality-Overall23%+1.38

Good quality box

Great build quality

Good quality

Value For Money12%+0.65

Great value

Good value for the money

Good value

Advertised Vs Actual Product11%+0.98

As advertised

As described

does exactly what is needed

Locking Mechanism6%−0.06

Easy to set the lock

Simple key lock that mounts well

locks well with the 2 supplied keys

Design-Overall6%+0.23

Pretty and functional

The build feels decent

well designed

Return

1.0% Return rate 58% Fixable by listing

Size-Overall49%▆█▇▇▆▆

not fit for purpose

the holes were too large

Small

Defective Material/Parts9%▄▅█▆▆▅

Arrived broken and without any fixtures

Item was broken

Complaint faulty goods

Functionality-Overall7%▃▄▄█▅▅
Quality-Overall5%▆▆▅▄█▄

the actual build quality was extremely poor

Poor quality control

Bad quality

Mechanism Issues5%█▂▅▄▃▃

FAQ

Common Key Cabinet questions

Answered from the same tracked data.