Key

Shoppers searched for this 141K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.4% of those searches ended in a purchase. Searches in the last 90 days moved -6.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £52K a year.

Searches, last 12 months

141K

Growth, 90 days vs prior 90

-6.2%

Conversion, latest week

6.4%

Market size, estimated

£52Ka year

Peak month

October1.3× the quietest month

Top search term

key67K searches a year

Listings sell for £5.78 on average, from £2.50 to £9.69. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 750 to 1,000 of them. At £5.78 that is £4K to £6K a year per listing.

Average price

£5.78under the $15 to $100 sweet spot

Price range

£2.50–£9.69

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

10K–13K

Units per listing a year

750–1,000

Revenue per listing a year

£4K–£6K

Returns

0.8%of orders · Amazon United Kingdom median 0.6%

75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.0% of listings are out of stock. The average listing ranks #823 within Door Hardware & Locks. It carries 401 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings

75%

Prime listings

100%

Out of stock, average day

7.0%

Average rank

#823in Door Hardware & Locks

Average rating

4.33 starsAmazon United Kingdom average 4.36 stars

Average reviews

401per listing

Listings tracked

16

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

0Amazon's first-year sales bar

Average brand age

41 months