Key
prices mostly outside the sweet spot ($2.50–$9.69) — Key doesn't clear our bar today.
Flapen Score
Is Key profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Key is a £52K/yr Amazon United Kingdom market (141K searches/yr). The top 5 brands hold 76% of demand. Verdict: Skip it — 42/100.
Key: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -6.2% over the last 90 days and 6.4% of searches end in a purchase.
£52K
revenue / yr
Who owns the niche?
The top 5 brands hold 76% of demand, so 24% of the market is open.
24%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.
0/100
page quality · 16 products
Top Key products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
FB2 Key Genuine Original Fire Brigade Mortice Lock Keys Pack of 1 (1)
- Price
- £2.50
- Rating
- 4.6/5
- Reviews
- 1,036
- Age
- 6y ago
FB2 Key Genuine Original Fire Brigade Mortice Lock Keys Pack of 2 (2)
- Price
- £3.51
- Rating
- 4.6/5
- Reviews
- 197
- Age
- 6y ago
FB Key Set 6Pcs FB2 Fire Brigade Key Firemans Key Set
- Price
- £6.52
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 5mo ago
LUFFLOK 62 PCS Vintage Keys Charms Charms for Crafting Making
- Price
- £4.66
- Rating
- 4.4/5
- Reviews
- 98
- Age
- 1y ago
Fire Brigade FB Master Key Set 6pcs FB1 FB2 FB4 FB5 FB11 FB14 and Drop Key
- Price
- £9.69
- Rating
- 4.7/5
- Reviews
- 61
- Age
- 1y ago
Trending
90-day click momentumFB Key Set 6Pcs FB2 Fire Brigade Key Firemans Key Set
- Price
- £6.52
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 5mo ago
ZLKSKER 10 PCS Filigree Steampunk Keys Double-sided Vintage Skeleton Keys Set Antique Bronze Key Charms Pendants
- Price
- £5.48
- Rating
- 4.8/5
- Reviews
- 28
- Age
- 2y ago
Fire Brigade Keys Set 8Pcs FB FB1 FB2 FB4 FB11 FB14 Firemans Drop Keys Fire Door Key for Communal Door Access
- Price
- £8.08
- Rating
- 4.5/5
- Reviews
- 15
- Age
- 1y ago
Skeleton Key Set 6 Pcs Universal Hollow Barrel Skeleton Keys with Wire Rope Keychain Antique Vintage Key Kit for Vintage Furniture and Locks
- Price
- £8.00
- Rating
- 3.8/5
- Reviews
- 97
- Age
- 1y ago
Fire Brigade Keys FB2 FB2 Keys Fireman Key 5pcs
- Price
- £5.81
- Rating
- 2.4/5
- Reviews
- 3
- Age
- 8mo ago
Newest
by launch dateFB Key Set 6Pcs FB2 Fire Brigade Key Firemans Key Set
- Price
- £6.52
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 5mo ago
Fire Brigade Keys FB2 FB2 Keys Fireman Key 5pcs
- Price
- £5.81
- Rating
- 2.4/5
- Reviews
- 3
- Age
- 8mo ago
Fire Brigade Keys Set 8Pcs FB FB1 FB2 FB4 FB11 FB14 Firemans Drop Keys Fire Door Key for Communal Door Access
- Price
- £8.08
- Rating
- 4.5/5
- Reviews
- 15
- Age
- 1y ago
Skeleton Key Set 6 Pcs Universal Hollow Barrel Skeleton Keys with Wire Rope Keychain Antique Vintage Key Kit for Vintage Furniture and Locks
- Price
- £8.00
- Rating
- 3.8/5
- Reviews
- 97
- Age
- 1y ago
Fire Brigade FB Master Key Set 6pcs FB1 FB2 FB4 FB5 FB11 FB14 and Drop Key
- Price
- £9.69
- Rating
- 4.7/5
- Reviews
- 61
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.
Brands
12 rising
Sellers
21
Top-5 brand share
76%
Top 20: 100%
Top-5 click share
71%
Top 20: 100%
Open market
18%
- VSILE39%
- EAI18%
- DHEISHA7%
- CARNFORTH7%
- XONOR6%
- Mellbree5%
Key demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.3×
Top Key search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- key67K/yr
- keys42K/yr
- fb2 key27K/yr
- fb2 key uk6K/yr
What reviews say buyers love and hate about Key
What buyers mention most, as a share of all reviews.
What buyers love
91% of reviews“Good quality keys”
“As expected”
“Worth every penny”
“Works great”
“Lovely collection of small vintage style keys”
What buyers complain about
89% of reviews“It doesn't work on the door lock”
“didn't work in my meter cupboard”
“Longer than usual”
“No, these were both of very low quality”
“Very brittle plastic finger grips”
Key return rate & reasons
Why buyers send it back, as a share of all return requests.
0.8%
Return rate
56%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Key questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
