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Joseph Joseph Washing Up Bowl

Fail

The top 5 brands take 100% of clicks, so Joseph Joseph Washing Up Bowl is a Fail.

Flapen Score
32
32 / 100
Ranks 2,167 of 2,225 DIY & Tools niches · −17 vs the category median of 49
Market size
£45K/yr43K searches / yr
90-day growth
-15.3%search demand this quarter
Competition
94%top-5 click share · 3 brands · 17 sellers

Flapen Score

Joseph Joseph Washing Up Bowl against its category

The dotted line is the DIY & Tools average. Past it, Joseph Joseph Washing Up Bowl is stronger. Inside it, weaker.

32Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Joseph Joseph Washing Up Bowl market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Joseph Joseph Washing Up Bowl 43K times last year and spent an estimated £45K. All 3 brands take every click. Flapen scores it 32 out of 100, a Fail.

01 · Demand

5.4% of searches ended in a purchase last week.

Shoppers searched for this 43K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.4% of those searches ended in a purchase. Searches in the last 90 days moved -15.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £45K a year.

Searches, last 12 months
43K
Growth, 90 days vs prior 90
-15.3%
Conversion, latest week
5.4%
Market size, estimated
£45Ka year
Peak month
December1.5× the quietest month
Top search term
joseph joseph washing up bowl40K searches a year

02 · Price

A sale here is worth £19.62.

Listings sell for £19.62 on average, from £8.32 to £25.88. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At £19.62 that is £5K to £10K a year per listing.

Average price
£19.62inside the $15 to $100 sweet spot
Price range
£8.32–£25.88
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
250–500
Revenue per listing a year
£5K–£10K
Returns
1.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

71% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #150 within Kitchen & Bath Fixtures. It carries 5,047 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
86%
Out of stock, average day
0.0%
Average rank
#150in Kitchen & Bath Fixtures
Average rating
4.59 starsAmazon United Kingdom average 4.36 stars
Average reviews
5,047per listing
Listings tracked
7

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
40 months

Products

Top Joseph Joseph Washing Up Bowl products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 94% of clicks. A locked shelf that new listings rarely crack.

£0£7K£14K£20K£27K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

17

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

94%

Top 20: 100%

Open market

0%

  • Joseph Joseph86%
  • Minky8%
  • ReBorn6%
  • Open — no brand owns it (0%)

Demand

Joseph Joseph Washing Up Bowl search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Reviews and returns

What reviews say buyers love and hate about Joseph Joseph Washing Up Bowl

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Leak-Proof17%

The drain plug started to leak so I thought I would replace it with another bowl after some 8 years or so

Its started to leak

It leaks at the plug

Size-Overall16%−0.05

A bit big for my sink

Too small

Smaller than the last 2 I bought

Value For Money9%

too expensive for what it is

Ok its more expensive than the average washing up bowl

Little on the expensive side

Color8%−0.04

The colour is pale blue not stone

Water Resistance8%−0.02

I turn and tighten the plug and it continues not to hold the water

The water escapes from it

Love

Quality-Overall24%+1.36

Fabulous product

A great bowl

Quality bowl

Ease Of Cleaning15%+0.89

Sink does not need to be cleaned so frequently

Easy to clean

Stays clean

Size-Overall12%−0.05

Fits well

Fits perfectly in our black sink

it fits my small sink perfectly

Strength10%+0.77

Sturdy

Very sturdy plastic

it feels very robust

Ease Of Use7%+0.52

Effective and easy to use

The plug is handy

The handles makes it easy to move around

Return

1.2% Return rate 87% Fixable by listing

Size-Overall53%█▇▆▅▅▆

A bit big for my sink

Too small

Smaller than the last 2 I bought

Color30%▃▆█▆█▆

The colour is pale blue not stone

Leak-Proof4%▁▁▅▆█▃

The drain plug started to leak so I thought I would replace it with another bowl after some 8 years or so

Its started to leak

It leaks at the plug

Advertised Vs Actual Product3%▃▁▄▁▁█
Socket/Port/Plug2%█▄▇▄▁▃

FAQ

Common Joseph Joseph Washing Up Bowl questions

Answered from the same tracked data.