Joint Compound
FailDemand is soft, at -25.9% this quarter, so Joint Compound is a Fail.
- Flapen Score
- 45 / 100Ranks 1,445 of 2,225 DIY & Tools niches · −4 vs the category median of 4945
- Market size
- £67K/yr47K searches / yr
- 90-day growth
- -25.9%search demand this quarter
- Competition
- 63%top-5 click share · 8 brands · 78 sellers
Flapen Score
Joint Compound against its category
The dotted line is the DIY & Tools average. Past it, Joint Compound is stronger. Inside it, weaker.
Market
The Joint Compound market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Joint Compound 47K times last year and spent an estimated £67K. The top 5 brands take 94% of clicks. Flapen scores it 45 out of 100, a Fail.
01 · Demand
10.8% of searches ended in a purchase last week.
Shoppers searched for this 47K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.8% of those searches ended in a purchase. Searches in the last 90 days moved -25.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £67K a year.
- Searches, last 12 months
- 47K
- Growth, 90 days vs prior 90
- -25.9%
- Conversion, latest week
- 10.8%
- Market size, estimated
- £67Ka year
- Top search term
- joint compound12K searches a year
02 · Price
A sale here is worth £13.16.
Listings sell for £13.16 on average, from £2.95 to £44.88. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £13.16 that is £1K to £3K a year per listing.
- Average price
- £13.16under the $15 to $100 sweet spot
- Price range
- £2.95–£44.88
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £1K–£3K
- Returns
- 0.4%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
26% of listings pay for placement with sponsored ads. 74% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #225 within Building Supplies. It carries 2,108 reviews at 4.39 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 26%
- Prime listings
- 74%
- Out of stock, average day
- 0.0%
- Average rank
- #225in Building Supplies
- Average rating
- 4.39 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,108per listing
- Listings tracked
- 19
04 · Newcomers
Amazon counts 1 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 54 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 54 months
Products
Top Joint Compound products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Ronseal 6886271-HHW Smooth Finish Filler Multi-Purpose Ready Mixed 900g White
- Price
- £5.71
- Rating
- 4.5/5
- Reviews
- 9,067
- Age
- 15y ago

Bartoline Ready Mixed Plaster Skim and Repair 2.5 L
- Price
- £8.42
- Rating
- 4.4/5
- Reviews
- 653
- Age
- 5y ago

Ronseal Smooth Finish Filler Multi-Purpose Ready Mixed 1.8kg white
- Price
- £7.33
- Rating
- 4.4/5
- Reviews
- 4,140
- Age
- 15y ago

Polycell SmoothOver for Damaged and Textured Walls 5L
- Price
- £37.99
- Rating
- 3.9/5
- Reviews
- 337
- Age
- 12y ago

Polycell Finishing Skim Polyfilla 2.5 Ltr
- Price
- £14.05
- Rating
- 4.4/5
- Reviews
- 141
- Age
- 13y ago
Trending
90-day click momentum
Bartoline Patching Plaster 1.5kg All-Purpose Filler for Cracks & Holes Smooth Finish for Walls Ceilings Wood Brick & More
- Price
- £4.12
- Rating
- 4.5/5
- Reviews
- 100
- Age
- 12y ago

FERNOX Hawk White Jointing Compound 200gm
- Price
- £8.70
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 5mo ago

Wall Filler 600g All Purpose Wall Repair Kit with Filling Tool and Sanding Block Crack and Hole Filler for Plaster Wood Brick and Masonry Easy Smooth Finish DIY Decorating
- Price
- £10.90
- Rating
- 5.0/5
- Reviews
- 8
- Age
- 5mo ago

Polycell SmoothOver for Damaged and Textured Walls 5L
- Price
- £37.99
- Rating
- 3.9/5
- Reviews
- 337
- Age
- 12y ago

Ronseal Smooth Finish Multi Purpose Interior Wall Filler Ready Mixed 330g
- Price
- £2.95
- Rating
- 4.4/5
- Reviews
- 3,212
- Age
- 19y ago
Newest
by launch date
FERNOX Hawk White Jointing Compound 200gm
- Price
- £8.70
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 5mo ago

Wall Filler 600g All Purpose Wall Repair Kit with Filling Tool and Sanding Block Crack and Hole Filler for Plaster Wood Brick and Masonry Easy Smooth Finish DIY Decorating
- Price
- £10.90
- Rating
- 5.0/5
- Reviews
- 8
- Age
- 5mo ago

Gorilla Smooth Finish Wall Filler 473ml Applies Purple & Dries White | Repairs Small and Large Holes in Walls & Ceiling Smooth Finish Wont Shrink or Crack Fills any Depth| Indoor & Outdoor Use
- Price
- £8.96
- Rating
- 4.6/5
- Reviews
- 326
- Age
- 10mo ago

Toupret Joint Skim & Fill Quick Dry - Crack Resistant Easy Sand Paintable Wall & Ceiling Filler - 10kg
- Price
- £22.34
- Rating
- 4.4/5
- Reviews
- 111
- Age
- 5y ago

Bartoline Ready Mixed Plaster Skim and Repair 2.5 L
- Price
- £8.42
- Rating
- 4.4/5
- Reviews
- 653
- Age
- 5y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.
Brands
8 falling
Sellers
78
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
63%
Top 20: 100%
Open market
3%
- Ronseal52%
- Bartoline14%
- Polycell14%
- POLYCELL9%
- GORILLA5%
- Toupret3%
- Open — no brand owns it (2 brands, 3%)
Demand
Joint Compound search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov · busiest ÷ quietest = 1.7× · 9 of 12 months tracked
Search terms
Top Joint Compound search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- joint compound12K/yr
- ronseal smooth finish filler5K/yr
- ronseal filler4K/yr
- polycell smoothover8K/yr
- polyfilla smoothover5K/yr
- joint compound for walls4K/yr
- drywall mud3K/yr
- joint filler3K/yr
- drywall joint compound3K/yr
Reviews and returns
What reviews say buyers love and hate about Joint Compound
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Absolutely rubbish
This product sure is cheap
Disappointed with quality
Easy to use - more difficult than I expected
It is difficult to apply
Too hard to be useful
Arrived having completely leaked out into the box
filler leaked everywhere
with liquid having leaked through
However after a month or so Ive noticed that the whiteness has started to turn yellow
may need more that one coat because of the colour
Turns white to yellow after a month
is abit too big for filler
Small pot
Very small tub
Love
Easy to use
it was very easy to apply
so handy it's ready to use
brilliant product, good for practising
Its well-made
Excellent product
As advertised
Better than expected
Worked as expected
Excellent value for money
Good price
very good value for money thanks
Great finish
Very good finishing filler
Gives nice smooth finish
Return
0.4% Return rate 9% Fixable by listing
Arrived having completely leaked out into the box
filler leaked everywhere
with liquid having leaked through
is abit too big for filler
Small pot
Very small tub
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Joint Compound questions
Answered from the same tracked data.








