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Joint Compound

Fail

Demand is soft, at -25.9% this quarter, so Joint Compound is a Fail.

Flapen Score
45
45 / 100
Ranks 1,445 of 2,225 DIY & Tools niches · −4 vs the category median of 49
Market size
£67K/yr47K searches / yr
90-day growth
-25.9%search demand this quarter
Competition
63%top-5 click share · 8 brands · 78 sellers

Flapen Score

Joint Compound against its category

The dotted line is the DIY & Tools average. Past it, Joint Compound is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Joint Compound market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Joint Compound 47K times last year and spent an estimated £67K. The top 5 brands take 94% of clicks. Flapen scores it 45 out of 100, a Fail.

01 · Demand

10.8% of searches ended in a purchase last week.

Shoppers searched for this 47K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.8% of those searches ended in a purchase. Searches in the last 90 days moved -25.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £67K a year.

Searches, last 12 months
47K
Growth, 90 days vs prior 90
-25.9%
Conversion, latest week
10.8%
Market size, estimated
£67Ka year
Top search term
joint compound12K searches a year

02 · Price

A sale here is worth £13.16.

Listings sell for £13.16 on average, from £2.95 to £44.88. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £13.16 that is £1K to £3K a year per listing.

Average price
£13.16under the $15 to $100 sweet spot
Price range
£2.95–£44.88
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

26% of listings pay for placement with sponsored ads. 74% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #225 within Building Supplies. It carries 2,108 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
26%
Prime listings
74%
Out of stock, average day
0.0%
Average rank
#225in Building Supplies
Average rating
4.39 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,108per listing
Listings tracked
19

04 · Newcomers

Amazon counts 1 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
54 months

Products

Top Joint Compound products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.

£0£7K£13K£20K£27K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

78

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

63%

Top 20: 100%

Open market

3%

  • Ronseal52%
  • Bartoline14%
  • Polycell14%
  • POLYCELL9%
  • GORILLA5%
  • Toupret3%
  • Open — no brand owns it (2 brands, 3%)

Demand

Joint Compound search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K600Spike '26NovDecJanFebMarAprMayJunJul

Peak months: Nov · busiest ÷ quietest = 1.7× · 9 of 12 months tracked

Search terms

Top Joint Compound search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • joint compound12K/yr
  • ronseal smooth finish filler5K/yr
  • ronseal filler4K/yr
  • polycell smoothover8K/yr
  • polyfilla smoothover5K/yr
  • joint compound for walls4K/yr
  • drywall mud3K/yr
  • joint filler3K/yr
  • drywall joint compound3K/yr

Reviews and returns

What reviews say buyers love and hate about Joint Compound

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall17%−0.12

Absolutely rubbish

This product sure is cheap

Disappointed with quality

Ease Of Use15%+1.39

Easy to use - more difficult than I expected

It is difficult to apply

Too hard to be useful

Leak-Proof11%

Arrived having completely leaked out into the box

filler leaked everywhere

with liquid having leaked through

Color6%+0.23

However after a month or so Ive noticed that the whiteness has started to turn yellow

may need more that one coat because of the colour

Turns white to yellow after a month

Size-Overall5%+0.20

is abit too big for filler

Small pot

Very small tub

Love

Ease Of Use23%+1.39

Easy to use

it was very easy to apply

so handy it's ready to use

Quality-Overall20%−0.12

brilliant product, good for practising

Its well-made

Excellent product

Advertised Vs Actual Product13%−0.05

As advertised

Better than expected

Worked as expected

Value For Money8%+0.53

Excellent value for money

Good price

very good value for money thanks

Stitch/Finish/Polish4%+0.60

Great finish

Very good finishing filler

Gives nice smooth finish

Return

0.4% Return rate 9% Fixable by listing

Leak-Proof47%▇▇▆█▆█

Arrived having completely leaked out into the box

filler leaked everywhere

with liquid having leaked through

Defective Material/Parts14%▅▆█▇▆█
Size-Overall5%▅▄▃█▄▅

is abit too big for filler

Small pot

Very small tub

Functionality-Overall4%█▆▅▄▅▃
Maintenance And Repair4%▂▁█▄▅▂

FAQ

Common Joint Compound questions

Answered from the same tracked data.