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60

jigsaw

Worth a look

Shows a sweet-spot price point ($34.10 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 57Growth 22Conversion 50Competition 79Returns 50Price range 93Avg price 95Brand share 77Review moat 70Quality gap 58

Avg price

Incredible£34.10

avg listing price — sweet spot $15–$100

Price range

Great£13.75–£72.07

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Great36%

top-5 click share — an open shelf

Brand share

Great58%

top-5 brand share — no brand owns this niche

Review moat

Good691.75

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Market size

Good£425K

£425K/yr · 309K searches

Conversion

Good4.0%

search→purchase rate — share of searches ending in a sale

Returns

Good3.0%

return rate — above 5% kills the launch gate

Growth

Bad-5.5%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United Kingdom niche tracking, jigsaw is a £425K/yr Amazon United Kingdom market (309K searches/yr). The top 5 brands hold 58% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 60/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

jigsaw market data

Units sold / yr
8K–10K
avg 100–250/product
Revenue / yr
£273K–£341K
units × avg price
Conversion rate
4.0%
Avg BSR
#36
Page quality
0%
Prime
85%
Sponsored
90%
Out of stock
1.3%
Avg brand age
45 months
Avg seller age
175 days

Competition & brand share

Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.

Brands

25 rising

Sellers

88

Top-5 brand share

58%

Top 20: 96%

Top-5 click share

36%

Top 20: 79%

Open market

36%

  • DEKOPRO21%
  • HYCHIKA BETTER TOOLS FOR BETTER LIFE12%
  • Bosch10%
  • Einhell8%
  • SORAKO7%
  • Lucn6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -5.5% search growth over the last 90 days.
25K15KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.6×

Top jigsaw search terms

  • jigsaw tool80K/yr
  • cordless jigsaw46K/yr
  • jig saw27K/yr
  • cordless jigsaw with battery and charger22K/yr
  • electric jigsaw23K/yr
  • jig saws16K/yr
  • jig saws electric17K/yr
  • jigsaw cordless11K/yr
  • jig saw cordless9K/yr
  • jigsaw saw7K/yr
All search terms

Top jigsaw products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%£17K8%£34K12%£51K16%£68K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about jigsaw

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money29%

“Great value”

Quality-Overall18%

“Build quality is solid”

Ease Of Use11%

“easy to hold”

Strength7%

“Its a powerful beast”

Advertised Vs Actual Product5%

“works as expected”

Battery Life3%

“battery life is good”

Weight Light2%

“not too heavy”

Durability2%

“Durable product”

Efficiency2%

“Works well”

Functionality-Overall2%

“It does the jobs”

What buyers complain about

Quality-Overall12%

“Looks cheap”

Durability12%

“Broke 5 days after return date”

Functionality-Overall10%

“can see no reason for it to have stopped working”

Instructions/User Manual/Troubleshooting6%

“The user instructions weren't the best for this newbie”

Weight Heavy6%

“Heavy average tool”

Noise Level5%

“it's way too loud”

Socket/Port/Plug5%

“the plug is damaged going to have to return”

Strength4%

“Not powerful enough”

Charging3%

“Lasted through a lot of cuts on one charge”

Ease Of Use2%

“even my male neighbour found it extremely difficult to do”

Top return reasons

Functionality-Overall22%
Defective Material/Parts14%
Quality-Overall8%
Durability6%
Strength6%
Mechanism Issues5%
Product Condition4%
Value For Money3%
Socket/Port/Plug3%
Compatibility-Overall3%

Common questions

Is jigsaw profitable to sell on Amazon United Kingdom?
The niche generates £425K/yr across 40 tracked products. 2 of 7 products launched in the last 360 days are still selling. 90-day search growth is -5.5%. Flapen's verdict: Worth a look (60/100).
How competitive is the jigsaw niche?
25 brands and 88 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 58% of demand.
What do buyers complain about in jigsaw?
Top complaints mined from reviews: Quality-Overall, Durability, Functionality-Overall. The return rate is 3.0%.
When does demand for jigsaw peak?
Demand peaks in Nov–Dec; the busiest month runs 2.6× the quietest.
What does it cost to enter the jigsaw niche?
Listings span £13.75–£72.07; the average listing price is £34.10 (sweet spot $15–$100). The average incumbent carries 692 reviews — the moat a new listing must climb.