jewellery pliers
Skip itPrices mostly outside the sweet spot ($3.31–$14.88) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Conversion
Great7.7%search→purchase rate — share of searches ending in a sale
Brand share
Good66%top-5 brand share — brands hold most of the demand
Review moat
Good959.7avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Market size
Okay£125K£125K/yr · 215K searches
Growth
Bad-0.1%90-day search growth — must beat 0% to launch
Avg price
Bad£7.54avg listing price — sweet spot $15–$100
Price range
Bad£3.31–£14.88cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, jewellery pliers is a £125K/yr Amazon United Kingdom market (215K searches/yr). The top 5 brands hold 66% of demand. Verdict: Skip it — 47/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
jewellery pliers market data
- Units sold / yr
- 15K–20K
- avg 500–750/product
- Revenue / yr
- £113K–£151K
- units × avg price
- Conversion rate
- 7.7%
- Avg BSR
- #37
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 90%
- Out of stock
- 3.2%
- Avg brand age
- 35 months
- Avg seller age
- 187 days
Competition & brand share
The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.Brands
16 falling
Sellers
19
Top-5 brand share
66%
Top 20: 100%
Top-5 click share
64%
Top 20: 100%
Open market
27%
- Reastar24%
- CoKeeSun15%
- Yibaijia12%
- JAMAKALA8%
- cridoz7%
- WITPOCE7%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -0.1% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.2×
Top jewellery pliers search terms
- jewellery pliers61K/yr
- jewellery making tools47K/yr
- jewellery tools24K/yr
- pliers for jewellery making14K/yr
- jewellery pliers set16K/yr
- jewelry pliers13K/yr
- jewellery making pliers8K/yr
- craft pliers7K/yr
- jewelry making tools6K/yr
- jewellery tool kit5K/yr
Top jewellery pliers products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 20 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Jewellery Pliers - Reastar 3 PCS Pliers for Jewellery Making Jewelry Making Tools with Jump Ring Opener - for Jewelry Beading Cutting Wrapping and DIY Craft Supplies
Reastar£5.624.6★1,796 rev
5 PCS Plier Set Jewellery Making Tools Mini & Chain Nose & Round Nose & Diagonal Pliers for DIY Handmade Craft Supplies and Jewelry Repair
CoKeeSun£5.074.5★341 rev
Jewellery Making Tools Kit Needles Nose Plier Long Chain Nose Pliers Wire Cutter Jewelry Plier Craft Tools for Beading Jewelry Necklace Making Repair Supplies (Combo Set 4 Pcs)
Yibaijia£5.764.4★1,716 rev
JAMAKALA Round Nose Pliers Round Nose Pliers for Jewelry Making Tools Small Mini Long Piercing Round Nose Plier for Jewelry Making Jump Rings Making Wire Wrapping.
JAMAKALA£3.344.4★86 rev
4.92 Inch Needle Nose Plier Compact Mini Precision Plier Soft Grip Jewelry Plier for Crafts Wire Wrapping Jewelry
WITPOCE£3.314.4★107 rev
Newest
by launch date
Jewellery Making Tools Kit Needles Nose Plier Long Chain Nose Pliers Wire Cutter Jewelry Plier Craft Tools for Beading Jewelry Necklace Making Repair Supplies (Blue Pointed)
Yibaijia£3.427 rev
4Pcs Rustproof Jewelry Making Tools Ergonomic Non-Slip Round Nose Jewelry Pliers Beading Cutting Needle Nose Pliers Kit for Rings Making Repairing
ChaoShaner£4.224 rev
WISEUP 8pcs Mini Pliers Set Needle Round Flat Long Curved Nose Diagonal End Cutting Linesman Pliers for DIY Electronics Jewelry Making with Bag
WISEUP£13.96489 rev
WISEUP Set of 3 Jewelry Pliers Needle Nose/Chain Round Nose and Wire Cutter for Jewelry DIY Repair and Wire Wrapping
WISEUP£6.59514 rev
6 Pcs Jewellery Pliers Set Jewellery Making Tools Diagonal Round Nose Bend Needle Nose Pliers for Crafting with Tweezers Ring Ruler
Xiaomoyu£6.82447 rev
Trending
90-day click momentum4Pcs Rustproof Jewelry Making Tools Ergonomic Non-Slip Round Nose Jewelry Pliers Beading Cutting Needle Nose Pliers Kit for Rings Making Repairing
ChaoShaner£4.224.4★
6 Pcs Jewellery Pliers Set Jewellery Making Tools Diagonal Round Nose Bend Needle Nose Pliers for Crafting with Tweezers Ring Ruler
Xiaomoyu£6.824.4★
JOLCEEY Jump Rings Kit Silver Gold Open Jump Rings with Jewellery Pliers for Jewellery Making Bracelet Earring Necklace Repair (4mm 5mm 6mm 8mm 10mm)
JOLCEEY£5.034.4★
Jewellery Making Tools Kit Needles Nose Plier Long Chain Nose Pliers Wire Cutter Jewelry Plier Craft Tools for Beading Jewelry Necklace Making Repair Supplies (Blue Pointed)
Yibaijia£3.423.8★
Glarks 8Pcs Jewelry Making Pliers Tools Kit: Needle Nose Pliers Wire Cutters Wooden Awl Tweezers Thimble Ring U-Shaped Scissors for Repair and Beading
GLARKS£9.214.2★
What buyers say about jewellery pliers
What buyers praise and complain about, mined from review topics.What buyers love
“Great quality set”
“not expensive”
“Performs as it should”
“Easy to use”
“Sturdy set”
“Good size”
“It covers loads of options and needs, and each one feels genuinely well made and durable”
“easy to grip”
“they look just what I need for various little jobs”
“Just what I needed for my craft project”
What buyers complain about
“Low quality”
“They don't grip”
“Wire cutters have no ability to cut”
“Rusted in 2 weeks”
“Not fit for purpose”
“cant imagine theyll last very long if theyre already damaged”
“The side cutters are very flimsy”
“Not all as described”
“not able to use”
“Not good for accessory making”
Top return reasons
Common questions
- Is jewellery pliers profitable to sell on Amazon United Kingdom?
- The niche generates £125K/yr across 20 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -0.1%. Flapen's verdict: Skip it (47/100).
- How competitive is the jewellery pliers niche?
- 16 brands and 19 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 66% of demand.
- What do buyers complain about in jewellery pliers?
- Top complaints mined from reviews: Quality-Overall, Grip, Sharpness. The return rate is 0.8%.
- When does demand for jewellery pliers peak?
- Demand is steady year-round — the busiest month runs 1.2× the quietest.
- What does it cost to enter the jewellery pliers niche?
- Listings span £3.31–£14.88; the average listing price is £7.54 (sweet spot $15–$100). The average incumbent carries 960 reviews — the moat a new listing must climb.