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Jewellery Pliers

Fail

Prices span $3.31–$14.88, mostly outside the sweet spot, so Jewellery Pliers is a Fail.

Flapen Score
47
47 / 100
Ranks 1,252 of 2,225 DIY & Tools niches · −2 vs the category median of 49
Market size
£125K/yr215K searches / yr
90-day growth
-0.1%search demand this quarter
Competition
64%top-5 click share · 16 brands · 19 sellers

Flapen Score

Jewellery Pliers against its category

The dotted line is the DIY & Tools average. Past it, Jewellery Pliers is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Jewellery Pliers market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Jewellery Pliers 215K times last year and spent an estimated £125K. The top 5 brands take 66% of clicks. Flapen scores it 47 out of 100, a Fail.

01 · Demand

7.7% of searches ended in a purchase last week.

Shoppers searched for this 215K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.7% of those searches ended in a purchase. Searches in the last 90 days moved -0.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £125K a year.

Searches, last 12 months
215K
Growth, 90 days vs prior 90
-0.1%
Conversion, latest week
7.7%
Market size, estimated
£125Ka year
Peak month
February1.2× the quietest month
Top search term
jewellery pliers61K searches a year

02 · Price

A sale here is worth £7.54.

Listings sell for £7.54 on average, from £3.31 to £14.88. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At £7.54 that is £4K to £6K a year per listing.

Average price
£7.54under the $15 to $100 sweet spot
Price range
£3.31–£14.88
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
500–750
Revenue per listing a year
£4K–£6K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.2% of listings are out of stock. The average listing ranks #37 within Hand Tools. It carries 960 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
100%
Out of stock, average day
3.2%
Average rank
#37in Hand Tools
Average rating
4.41 starsAmazon United Kingdom average 4.36 stars
Average reviews
960per listing
Listings tracked
20

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
35 months

Products

Top Jewellery Pliers products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.

£0£13K£25K£38K£50K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 falling

Sellers

19

Top-5 brand share

66%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

27%

  • Reastar24%
  • CoKeeSun15%
  • Yibaijia12%
  • JAMAKALA8%
  • cridoz7%
  • WITPOCE7%

Demand

Jewellery Pliers search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.2×

Search terms

Top Jewellery Pliers search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • jewellery pliers61K/yr
  • jewellery making tools47K/yr
  • jewellery tools24K/yr
  • pliers for jewellery making14K/yr
  • jewellery pliers set16K/yr
  • jewelry pliers13K/yr
  • jewellery making pliers8K/yr
  • craft pliers7K/yr
  • jewelry making tools6K/yr
  • jewellery tool kit5K/yr

Reviews and returns

What reviews say buyers love and hate about Jewellery Pliers

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall37%−0.08

Low quality

Not great quality - not fine enough for jewellery

So low quality that you should just avoid

Grip8%−0.06

They don't grip

Dont grip anything, sent back and got a refund

That means that they rarely grip on anything without the item turning or slipping

Sharpness6%−0.07

Wire cutters have no ability to cut

The side cutters are very flimsy

pointed ends were not so pointed

Rusts/Corrodes6%−0.06

Rusted in 2 weeks

Wet and Rusty

these are just totaly rusted

Size-Overall6%−0.02

Not fit for purpose

quite small in size

The pliers are small

Love

Quality-Overall30%−0.08

Great quality set

Excellent product

Good quality tools

Value For Money17%+1.06

not expensive

Great value for money

Value for money

Advertised Vs Actual Product14%+0.28

Performs as it should

just what I needed thank you

As described

Ease Of Use13%+1.87

Easy to use

Very handy

Very handy set

Strength6%+0.26

Sturdy set

feel quite sturdy

Thr case everything comes in is very sturdy

Return

0.8% Return rate 39% Fixable by listing

Size-Overall29%█▇▅▅▆▆

Not fit for purpose

quite small in size

The pliers are small

Quality-Overall17%▆▆█▅▆█

Low quality

Not great quality - not fine enough for jewellery

So low quality that you should just avoid

Functionality-Overall10%▃▅▂█▇▅
Defective Material/Parts7%▆▂▂▆█▇

Not good for accessory making

Rusts/Corrodes6%▄▆▁█▄█

Rusted in 2 weeks

Wet and Rusty

these are just totaly rusted

FAQ

Common Jewellery Pliers questions

Answered from the same tracked data.