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Intercom

Fail

Demand is soft, at -16.8% this quarter, so Intercom is a Fail.

Flapen Score
48
48 / 100
Ranks 1,131 of 2,225 DIY & Tools niches · −1 vs the category median of 49
Market size
£95K/yr122K searches / yr
90-day growth
-16.8%search demand this quarter
Competition
49%top-5 click share · 19 brands · 39 sellers

Flapen Score

Intercom against its category

The dotted line is the DIY & Tools average. Past it, Intercom is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Intercom market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Intercom 122K times last year and spent an estimated £95K. The top 5 brands take 62% of clicks. Demand peaks in Nov. Flapen scores it 48 out of 100, a Fail.

01 · Demand

1.5% of searches ended in a purchase last week.

Shoppers searched for this 122K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -16.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £95K a year.

Searches, last 12 months
122K
Growth, 90 days vs prior 90
-16.8%
Conversion, latest week
1.5%
Market size, estimated
£95Ka year
Peak month
November1.7× the quietest month
Top search term
intercom33K searches a year

02 · Price

A sale here is worth £50.76.

Listings sell for £50.76 on average, from £14.79 to £250.38. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £50.76 that is £0 to £5K a year per listing.

Average price
£50.76inside the $15 to $100 sweet spot
Price range
£14.79–£250.38
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£5K
Returns
4.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

76% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 11.1% of listings are out of stock. The average listing ranks #122 within Electrical. It carries 251 reviews at 4.00 stars, so a new listing needs social proof before a better product.

Sponsored listings
76%
Prime listings
96%
Out of stock, average day
11.1%
Average rank
#122in Electrical
Average rating
4.00 starsAmazon United Kingdom average 4.36 stars
Average reviews
251per listing
Listings tracked
25

04 · Newcomers

Amazon counts 0 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
0Amazon's first-year sales bar
Average brand age
41 months

Products

Top Intercom products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.

£0£5K£10K£14K£19K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

19 falling

Sellers

39

Top-5 brand share

62%

Top 20: 100%

Top-5 click share

49%

Top 20: 94%

Open market

32%

  • HISUEKIG29%
  • Mercury11%
  • ChunHee9%
  • Sarini7%
  • HOSMART6%
  • Electrovision5%

Demand

Intercom search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Holiday '24Prime Day '25Spike '25SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 1.7×

Search terms

Top Intercom search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • intercom33K/yr
  • intercom systems for home30K/yr
  • wireless intercom12K/yr
  • intercom doorbell8K/yr
  • wireless intercom system5K/yr
  • door intercom system6K/yr
  • door intercom5K/yr
  • intercom system4K/yr
  • intercom system for home5K/yr
  • intercom for elderly4K/yr

Reviews and returns

What reviews say buyers love and hate about Intercom

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Charging15%−0.24

The monitor only last about 3 hours on a full charge

Stopped charging after two months

These dont ksst long when charged up waste of money

Quality-Overall13%

Looks n feels cheap

not very good product

Rubbish

Compatibility-Overall9%−0.04

1* for the fact that sadly this phone wasn't compatible

TMEZON not compatible with the TMEZON system i had in 2019

Audio Volume8%

speaker phone seems to be louder than the previous

Theres also no volume control as suggested in some reviews

Volume could be louder

Functionality-Overall7%−0.09

Does not work

Love

Ease Of Use19%+2.00

Easy to use

For me, it's made life just so much easier

Easy to use and reliable

Quality-Overall16%

Excellent Product

Very good balance between cost and quality

Great piece of kit

Value For Money9%−0.03

Reasonable priced

Worth every penny

Good value

Assembly/Installation8%+0.35

Very easy install works well

easy set up

Installed this as per instructions

Range8%+0.59

Good range within the house

Range is good

Works very well, good distance

Return

4.5% Return rate 10% Fixable by listing

Compatibility-Overall18%███▅▃█

1* for the fact that sadly this phone wasn't compatible

TMEZON not compatible with the TMEZON system i had in 2019

Functionality-Overall15%▆▃██▆▆

Does not work

Connectivity-Overall10%▄▅▃▆▄█
Charging9%▇▄▄▆█▃

The monitor only last about 3 hours on a full charge

Stopped charging after two months

These dont ksst long when charged up waste of money

Defective Material/Parts6%▄▁▃▃█▃

FAQ

Common Intercom questions

Answered from the same tracked data.