Intercom
soft demand (-16.8% this quarter) — Intercom doesn't clear our bar today.
Flapen Score
Is Intercom profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Intercom is a £95K/yr Amazon United Kingdom market (122K searches/yr). The top 5 brands hold 62% of demand. Demand peaks in Nov. Verdict: Skip it — 48/100.
Intercom: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -16.8% over the last 90 days and 1.5% of searches end in a purchase.
£95K
revenue / yr
Who owns the niche?
The top 5 brands hold 62% of demand, so 38% of the market is open.
38%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.0★ — the gap to enter on.
0/100
page quality · 25 products
Top Intercom products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Intercom Systems for Home 2 Way Wireless Intercom with Rainproof Design for Indoor Outdoor Household Office Interphone System Improvement Security
- Price
- £23.27
- Rating
- 3.9/5
- Reviews
- 41
- Age
- 1y ago
ChunHee Full Duplex Intercom Systems for Home 2 Way Contact intercom system
- Price
- £32.62
- Rating
- 4.0/5
- Reviews
- 307
- Age
- 11mo ago
2 Pack Intercoms Wireless System for Home Full Duplex Room to Room Communication Wireless Intercom for House Garden Garage Upstairs Business Offices 8 Volume Levels 4 Ringtones 1000 Feet Range
- Price
- £25.42
- Rating
- 3.8/5
- Reviews
- 9
- Age
- 6mo ago
Sarini 2 Way Voice Intercom System Super Long Range Wireless Intercom Waterproof Indoor/Outdoor Interphone Easy Install for Home Hospital Office
- Price
- £21.71
- Rating
- 4.0/5
- Reviews
- 41
- Age
- 1y ago
Bell System 801 Door Entry Handset - White
- Price
- £19.96
- Rating
- 4.3/5
- Reviews
- 597
- Age
- 19y ago
Trending
90-day click momentum
Wireless Intercom Systems for Home 2 Way Magnetic Radio Full Duplex Communication Interphone Auto Answer Direct Talk Broadcasting 500m Range for Home Hospital Office Classroom (2 Pack)
- Price
- £27.07
- Rating
- 4.0/5
- Reviews
- 1
- Age
- 2mo ago
Mercury 2-Wire Audio Door Phone System Clear Two-Way Communication Weatherproof Outdoor Unit & Electronic Lock Control Easy Wired Home Intercom System UK
- Price
- £23.36
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4mo ago
2 Pack Intercoms Wireless System for Home Full Duplex Room to Room Communication Wireless Intercom for House Garden Garage Upstairs Business Offices 8 Volume Levels 4 Ringtones 1000 Feet Range
- Price
- £25.42
- Rating
- 3.8/5
- Reviews
- 9
- Age
- 6mo ago
3PCS Intercom Systems for Home Wireless Intercom Doorbells 500m Waterproof Home Communication System Doorbell Intercom System for Home Office Hospital
- Price
- £43.28
- Rating
- 2.7/5
- Reviews
- 3
- Age
- 6mo ago
Wireless Home Intercom System for Elderly Two Way Talk Communication Caregiver Pager Nurse Calling Home Intercom System for Patient Senior Disabled Pregnant (White)
- Price
- £30.59
- Rating
- 4.4/5
- Reviews
- 12
- Age
- today
Newest
by launch dateWireless Home Intercom System for Elderly Two Way Talk Communication Caregiver Pager Nurse Calling Home Intercom System for Patient Senior Disabled Pregnant (White)
- Price
- £30.59
- Rating
- 4.4/5
- Reviews
- 12
- Age
- today
Wireless Intercom Systems for Home 2 Way Magnetic Radio Full Duplex Communication Interphone Auto Answer Direct Talk Broadcasting 500m Range for Home Hospital Office Classroom (2 Pack)
- Price
- £27.07
- Rating
- 4.0/5
- Reviews
- 1
- Age
- 2mo ago
Mercury 2-Wire Audio Door Phone System Clear Two-Way Communication Weatherproof Outdoor Unit & Electronic Lock Control Easy Wired Home Intercom System UK
- Price
- £23.36
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4mo ago
2 Pack Intercoms Wireless System for Home Full Duplex Room to Room Communication Wireless Intercom for House Garden Garage Upstairs Business Offices 8 Volume Levels 4 Ringtones 1000 Feet Range
- Price
- £25.42
- Rating
- 3.8/5
- Reviews
- 9
- Age
- 6mo ago
3PCS Intercom Systems for Home Wireless Intercom Doorbells 500m Waterproof Home Communication System Doorbell Intercom System for Home Office Hospital
- Price
- £43.28
- Rating
- 2.7/5
- Reviews
- 3
- Age
- 6mo ago
Competition: brands, sellers & click share
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.
Brands
19 falling
Sellers
39
Top-5 brand share
62%
Top 20: 100%
Top-5 click share
49%
Top 20: 94%
Open market
32%
- HISUEKIG29%
- Mercury11%
- ChunHee9%
- Sarini7%
- HOSMART6%
- Electrovision5%
Intercom demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Nov · busiest ÷ quietest = 1.7×
Top Intercom search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- intercom33K/yr
- intercom systems for home30K/yr
- wireless intercom12K/yr
- intercom doorbell8K/yr
- wireless intercom system5K/yr
- door intercom system6K/yr
- door intercom5K/yr
- intercom system4K/yr
- intercom system for home5K/yr
- intercom for elderly4K/yr
What reviews say buyers love and hate about Intercom
What buyers mention most, as a share of all reviews.
What buyers love
86% of reviews“Easy to use”
“Excellent Product”
“Reasonable priced”
“Very easy install works well”
“Good range within the house”
What buyers complain about
79% of reviews“The monitor only last about 3 hours on a full charge”
“Looks n feels cheap”
“1* for the fact that sadly this phone wasn't compatible”
“speaker phone seems to be louder than the previous”
“Does not work”
Intercom return rate & reasons
Why buyers send it back, as a share of all return requests.
4.5%
Return rate
10%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Intercom questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
