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Intercom

Fail

Demand is soft, at -16.8% this quarter, so Intercom is a Fail.

Flapen Score
48
48 / 100
Ranks 1,131 of 2,225 DIY & Tools niches · −1 vs the category median of 49
Market size
£95K/yr122K searches / yr
90-day growth
-16.8%search demand this quarter
Competition
49%top-5 click share · 19 brands · 39 sellers

Flapen Score

Intercom against its category

The dotted line is the DIY & Tools average. Past it, Intercom is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Intercom market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Intercom 122K times last year and spent an estimated £95K. The top 5 brands take 62% of clicks. Demand peaks in Nov. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 1.5% of those searches ended in a purchase.

Shoppers searched for this 122K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -16.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £95K a year.

Searches, last 12 months
122K
Growth, 90 days vs prior 90
-16.8%
Conversion, latest week
1.5%
Market size, estimated
£95Ka year
Peak month
November1.7× the quietest month
Top search term
intercom33K searches a year

02 · Price

A sale here is worth £50.76.

Listings sell for £50.76 on average, from £14.79 to £250.38. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £50.76 that is £0 to £5K a year per listing.

Average price
£50.76inside the $15 to $100 sweet spot
Price range
£14.79–£250.38
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£5K
Returns
4.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

76% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 11.1% of listings are out of stock. The average listing ranks #122 within Electrical. It carries 251 reviews at 4.00 stars, so a new listing needs social proof before a better product.

Sponsored listings
76%
Prime listings
96%
Out of stock, average day
11.1%
Average rank
#122in Electrical
Average rating
4.00 starsAmazon United Kingdom average 4.36 stars
Average reviews
251per listing
Listings tracked
25

04 · Newcomers

0 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
0Amazon's first-year sales bar
Average brand age
41 months

Products

Top Intercom products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 49% of clicks. Leaders hold, but buyers still shop past them.

£0£5K£10K£14K£19K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

19 falling

Sellers

39

Est. top-5 brand share

62%

Top 20: 100%

Est. top-5 click share

49%

Top 20: 94%

Open market

32%

  • HISUEKIG29%
  • Mercury11%
  • ChunHee9%
  • Sarini7%
  • HOSMART6%
  • Electrovision5%

Demand

Intercom search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Holiday '24Prime Day '25Spike '25SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 1.7×

Search terms

Top Intercom search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • intercom33K/yr
  • intercom systems for home30K/yr
  • wireless intercom12K/yr
  • intercom doorbell8K/yr
  • wireless intercom system5K/yr
  • door intercom system6K/yr
  • door intercom5K/yr
  • intercom system4K/yr
  • intercom system for home5K/yr
  • intercom for elderly4K/yr

Reviews and returns

What reviews say buyers love and hate about Intercom

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Ease Of Use”
15%of negative reviews mention “Charging”
4.5%of orders come back
“The monitor only last about 3 hours on a full charge”
A buyer, on “Charging”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Intercom questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data