Intercom
FailDemand is soft, at -16.8% this quarter, so Intercom is a Fail.
- Flapen Score
- 48 / 100Ranks 1,131 of 2,225 DIY & Tools niches · −1 vs the category median of 4948
- Market size
- £95K/yr122K searches / yr
- 90-day growth
- -16.8%search demand this quarter
- Competition
- 49%top-5 click share · 19 brands · 39 sellers
Flapen Score
Intercom against its category
The dotted line is the DIY & Tools average. Past it, Intercom is stronger. Inside it, weaker.
Market
The Intercom market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Intercom 122K times last year and spent an estimated £95K. The top 5 brands take 62% of clicks. Demand peaks in Nov. Flapen scores it 48 out of 100, a Fail.
01 · Demand
An estimated 1.5% of those searches ended in a purchase.
Shoppers searched for this 122K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -16.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £95K a year.
- Searches, last 12 months
- 122K
- Growth, 90 days vs prior 90
- -16.8%
- Conversion, latest week
- 1.5%
- Market size, estimated
- £95Ka year
- Peak month
- November1.7× the quietest month
- Top search term
- intercom33K searches a year
02 · Price
A sale here is worth £50.76.
Listings sell for £50.76 on average, from £14.79 to £250.38. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £50.76 that is £0 to £5K a year per listing.
- Average price
- £50.76inside the $15 to $100 sweet spot
- Price range
- £14.79–£250.38
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£5K
- Returns
- 4.5%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
76% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 11.1% of listings are out of stock. The average listing ranks #122 within Electrical. It carries 251 reviews at 4.00 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 76%
- Prime listings
- 96%
- Out of stock, average day
- 11.1%
- Average rank
- #122in Electrical
- Average rating
- 4.00 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 251per listing
- Listings tracked
- 25
04 · Newcomers
0 of last year's 6 launches cleared the first-year sales bar.
6 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.
- Launched, last 12 months
- 6
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 41 months
Products
Top Intercom products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Intercom Systems for Home 2 Way Wireless Intercom with Rainproof Design for Indoor Outdoor Household Office Interphone System Improvement Security
- Price
- £23.27
- Rating
- 3.9/5
- Reviews
- 41
- Age
- 1y ago

ChunHee Full Duplex Intercom Systems for Home 2 Way Contact intercom system
- Price
- £32.62
- Rating
- 4.0/5
- Reviews
- 307
- Age
- 11mo ago

2 Pack Intercoms Wireless System for Home Full Duplex Room to Room Communication Wireless Intercom for House Garden Garage Upstairs Business Offices 8 Volume Levels 4 Ringtones 1000 Feet Range
- Price
- £25.42
- Rating
- 3.8/5
- Reviews
- 9
- Age
- 6mo ago

Sarini 2 Way Voice Intercom System Super Long Range Wireless Intercom Waterproof Indoor/Outdoor Interphone Easy Install for Home Hospital Office
- Price
- £21.71
- Rating
- 4.0/5
- Reviews
- 41
- Age
- 1y ago

Bell System 801 Door Entry Handset - White
- Price
- £19.96
- Rating
- 4.3/5
- Reviews
- 597
- Age
- 19y ago
Trending
estimated 90-day click momentum
Wireless Intercom Systems for Home 2 Way Magnetic Radio Full Duplex Communication Interphone Auto Answer Direct Talk Broadcasting 500m Range for Home Hospital Office Classroom (2 Pack)
- Price
- £27.07
- Rating
- 4.0/5
- Reviews
- 1
- Age
- 2mo ago

Mercury 2-Wire Audio Door Phone System Clear Two-Way Communication Weatherproof Outdoor Unit & Electronic Lock Control Easy Wired Home Intercom System UK
- Price
- £23.36
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4mo ago

2 Pack Intercoms Wireless System for Home Full Duplex Room to Room Communication Wireless Intercom for House Garden Garage Upstairs Business Offices 8 Volume Levels 4 Ringtones 1000 Feet Range
- Price
- £25.42
- Rating
- 3.8/5
- Reviews
- 9
- Age
- 6mo ago

3PCS Intercom Systems for Home Wireless Intercom Doorbells 500m Waterproof Home Communication System Doorbell Intercom System for Home Office Hospital
- Price
- £43.28
- Rating
- 2.7/5
- Reviews
- 3
- Age
- 6mo ago

Wireless Home Intercom System for Elderly Two Way Talk Communication Caregiver Pager Nurse Calling Home Intercom System for Patient Senior Disabled Pregnant (White)
- Price
- £30.59
- Rating
- 4.4/5
- Reviews
- 12
- Age
- today
Newest
by launch date
Wireless Home Intercom System for Elderly Two Way Talk Communication Caregiver Pager Nurse Calling Home Intercom System for Patient Senior Disabled Pregnant (White)
- Price
- £30.59
- Rating
- 4.4/5
- Reviews
- 12
- Age
- today

Wireless Intercom Systems for Home 2 Way Magnetic Radio Full Duplex Communication Interphone Auto Answer Direct Talk Broadcasting 500m Range for Home Hospital Office Classroom (2 Pack)
- Price
- £27.07
- Rating
- 4.0/5
- Reviews
- 1
- Age
- 2mo ago

Mercury 2-Wire Audio Door Phone System Clear Two-Way Communication Weatherproof Outdoor Unit & Electronic Lock Control Easy Wired Home Intercom System UK
- Price
- £23.36
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4mo ago

2 Pack Intercoms Wireless System for Home Full Duplex Room to Room Communication Wireless Intercom for House Garden Garage Upstairs Business Offices 8 Volume Levels 4 Ringtones 1000 Feet Range
- Price
- £25.42
- Rating
- 3.8/5
- Reviews
- 9
- Age
- 6mo ago

3PCS Intercom Systems for Home Wireless Intercom Doorbells 500m Waterproof Home Communication System Doorbell Intercom System for Home Office Hospital
- Price
- £43.28
- Rating
- 2.7/5
- Reviews
- 3
- Age
- 6mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 49% of clicks. Leaders hold, but buyers still shop past them.
Brands
19 falling
Sellers
39
Est. top-5 brand share
62%
Top 20: 100%
Est. top-5 click share
49%
Top 20: 94%
Open market
32%
- HISUEKIG29%
- Mercury11%
- ChunHee9%
- Sarini7%
- HOSMART6%
- Electrovision5%
Demand
Intercom search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov · busiest ÷ quietest = 1.7×
Search terms
Top Intercom search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- intercom33K/yr
- intercom systems for home30K/yr
- wireless intercom12K/yr
- intercom doorbell8K/yr
- wireless intercom system5K/yr
- door intercom system6K/yr
- door intercom5K/yr
- intercom system4K/yr
- intercom system for home5K/yr
- intercom for elderly4K/yr
Reviews and returns
What reviews say buyers love and hate about Intercom
We read the reviews and the return reasons for every product selling here.
“The monitor only last about 3 hours on a full charge”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Intercom questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data








