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Insulation Resistance Tester

Fail

Demand is soft, at -33.1% this quarter, so Insulation Resistance Tester is a Fail.

Flapen Score
38
38 / 100
Ranks 1,956 of 2,225 DIY & Tools niches · −11 vs the category median of 49
Market size
£70K/yr21K searches / yr
90-day growth
-33.1%search demand this quarter
Competition
53%top-5 click share · 18 brands · 33 sellers

Flapen Score

Insulation Resistance Tester against its category

The dotted line is the DIY & Tools average. Past it, Insulation Resistance Tester is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Insulation Resistance Tester market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Insulation Resistance Tester 21K times last year and spent an estimated £70K. The top 5 brands take 57% of clicks. Flapen scores it 38 out of 100, a Fail.

01 · Demand

2.1% of searches ended in a purchase last week.

Shoppers searched for this 21K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.1% of those searches ended in a purchase. Searches in the last 90 days moved -33.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £70K a year.

Searches, last 12 months
21K
Growth, 90 days vs prior 90
-33.1%
Conversion, latest week
2.1%
Market size, estimated
£70Ka year
Top search term
insulation resistance tester9K searches a year

02 · Price

A sale here is worth £152.39.

Listings sell for £152.39 on average, from £19.66 to £1013.94. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At £152.39 that is £0 to £15K a year per listing.

Average price
£152.39above the $15 to $100 sweet spot
Price range
£19.66–£1013.94
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
£0–£15K
Returns
4.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

71% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 2.3% of listings are out of stock. The average listing ranks #242 within Electrical. It carries 24 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
86%
Out of stock, average day
2.3%
Average rank
#242in Electrical
Average rating
4.50 starsAmazon United Kingdom average 4.36 stars
Average reviews
24per listing
Listings tracked
21

04 · Newcomers

Amazon counts 0 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
53 months

Products

Top Insulation Resistance Tester products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£7K£11K£14K110100 Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

18 falling

Sellers

33

Top-5 brand share

57%

Top 20: 100%

Top-5 click share

53%

Top 20: 100%

Open market

36%

  • KooingTech19%
  • coczow11%
  • GOLDCHAMP10%
  • AOPUTTRIVER9%
  • GOYERRNES8%
  • KKnoon7%

Demand

Insulation Resistance Tester search demand

Weekly searches over the year. Pick a range.

500300Mar '26Apr '26May '26May '26Jun '26Jul '26

Search terms

Top Insulation Resistance Tester search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • insulation resistance tester9K/yr
  • insulation tester6K/yr
  • multifunction tester7K/yr

Reviews and returns

What reviews say buyers love and hate about Insulation Resistance Tester

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall50%−0.38

Cheap and nasty

Not the best quality

Advertised Vs Actual Product33%−0.21

i think it's not mentioned in items description

Love

Quality-Overall26%−0.38

Great piece of kit

overall its a worthy upgrade

Good price and quality

Value For Money18%+2.49

well priced

Great tool for the money

Great value

Ease Of Use16%−0.06

Easy to use

Simple and easy to use

very easy to use

Advertised Vs Actual Product8%−0.21

Does the job

As described, works well

Performance as specified

Design-Overall7%−0.09

Id imagine there is a good design reason why Kewtech have done this

Did just what it said well constructed

Return

4.1% Return rate 9% Fixable by listing

Functionality-Overall37%▂▄▆▄█▇
Compatibility-Overall13%▁█▅▁▇▁
Defective Material/Parts10%█▁▂▁▁▁
Quality-Overall8%█▅▅▁▁▁

Cheap and nasty

Not the best quality

Advertised Vs Actual Product8%▁▃▁█▁▁

i think it's not mentioned in items description

FAQ

Common Insulation Resistance Tester questions

Answered from the same tracked data.