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Insulation Resistance Tester

Fail

Demand is soft, at -33.1% this quarter, so Insulation Resistance Tester is a Fail.

Flapen Score
38
38 / 100
Ranks 1,956 of 2,225 DIY & Tools niches · −11 vs the category median of 49
Market size
£70K/yr21K searches / yr
90-day growth
-33.1%search demand this quarter
Competition
53%top-5 click share · 18 brands · 33 sellers

Flapen Score

Insulation Resistance Tester against its category

The dotted line is the DIY & Tools average. Past it, Insulation Resistance Tester is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Insulation Resistance Tester market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Insulation Resistance Tester 21K times last year and spent an estimated £70K. The top 5 brands take 57% of clicks. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 2.1% of those searches ended in a purchase.

Shoppers searched for this 21K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved -33.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £70K a year.

Searches, last 12 months
21K
Growth, 90 days vs prior 90
-33.1%
Conversion, latest week
2.1%
Market size, estimated
£70Ka year
Top search term
insulation resistance tester9K searches a year

02 · Price

A sale here is worth £152.39.

Listings sell for £152.39 on average, from £19.66 to £1013.94. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At £152.39 that is £0 to £15K a year per listing.

Average price
£152.39above the $15 to $100 sweet spot
Price range
£19.66–£1013.94
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
£0–£15K
Returns
4.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

71% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 2.3% of listings are out of stock. The average listing ranks #242 within Electrical. It carries 24 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
86%
Out of stock, average day
2.3%
Average rank
#242in Electrical
Average rating
4.50 starsAmazon United Kingdom average 4.36 stars
Average reviews
24per listing
Listings tracked
21

04 · Newcomers

0 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
53 months

Products

Top Insulation Resistance Tester products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 53% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£7K£11K£14K110100 Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

18 falling

Sellers

33

Est. top-5 brand share

57%

Top 20: 100%

Est. top-5 click share

53%

Top 20: 100%

Open market

36%

  • KooingTech19%
  • coczow11%
  • GOLDCHAMP10%
  • AOPUTTRIVER9%
  • GOYERRNES8%
  • KKnoon7%

Demand

Insulation Resistance Tester search demand

Weekly searches over the year. Pick a range.

500300Mar '26Apr '26May '26May '26Jun '26Jul '26

Search terms

Top Insulation Resistance Tester search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • insulation resistance tester9K/yr
  • insulation tester6K/yr
  • multifunction tester7K/yr

Reviews and returns

What reviews say buyers love and hate about Insulation Resistance Tester

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Quality-Overall”
50%of negative reviews mention “Quality-Overall”
4.1%of orders come back
“Cheap and nasty”
A buyer, on “Quality-Overall”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Insulation Resistance Tester questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data