Insulation Board
a small market ($38K/yr) — Insulation Board doesn't clear our bar today.
Flapen Score
Is Insulation Board profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Insulation Board is a £38K/yr Amazon United Kingdom market (108K searches/yr). The top 5 brands hold 77% of demand. Verdict: Skip it — 46/100.
Insulation Board: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -11.7% over the last 90 days and 0.9% of searches end in a purchase.
£38K
revenue / yr
Who owns the niche?
The top 5 brands hold 77% of demand, so 23% of the market is open.
23%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 42 products
Top Insulation Board products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
PIR Insulation Board 1200 x 450 x 50 mm; 47.2 x 17.7 x 2 in One Panel Covers 0.54m (5.81 ft) Rigid Thermal Panel with Aluminum Foil on Both Sides for Walls Roofs Floors and Sheds
- Price
- £12.76
- Rating
- 4.9/5
- Reviews
- 24
- Age
- 10mo ago
Triplast Expanded Polystyrene Foam Sheets EPS 70 (12 Sheets 1200 x 600 x 25mm Each) - BBA Certified Wall & Floor Insulation Board - Box Lining & Packaging Foam Board - White Blocks for DIY Projects
- Price
- £35.67
- Rating
- 4.5/5
- Reviews
- 325
- Age
- 2y ago
NOVECRAFTO PIR Insulation Board 1200 x 600 x 20mm (0.72 m) High Performance Rigid Thermal Insulation Panel Slim Aluminum Faced Board for Walls Floors & Roofs
- Price
- £14.62
- Rating
- 4.9/5
- Reviews
- 24
- Age
- 4mo ago
Insulation Board Foam XPS Underfloor Heating Thermal Acoustic 6mm 10mm 20mm 1200x600mm (10mm)
- Price
- £4.97
- Rating
- 4.7/5
- Reviews
- 91
- Age
- 4y ago
Triplast Expanded Polystyrene Foam Sheets EPS 70 (10 Sheets 600 x 400 x 25mm Each) - BBA Certified Wall & Floor Insulation Board - Box Lining & Packaging Foam Board - White Blocks for DIY Projects
- Price
- £15.46
- Rating
- 4.5/5
- Reviews
- 325
- Age
- 2y ago
Trending
90-day click momentum
Polystyrene Foam Boards 5 Pack Foam Board for Crafts High Density Craft Foam Sheets 20mm Thick Foam Board Rectangle Foamboard for DIY Crafts Modeling Sculpture 29x20x2cm
- Price
- £8.30
- Rating
- 3.5/5
- Reviews
- 6
- Age
- 6mo ago
NOVECRAFTO PIR Insulation Board 1200 x 450 x 100mm 1 Pack (0.54 m) Foil Faced High-Performance Rigid Thermal Insulation Foam Panels for Walls Roofs Floors & Garden Rooms
- Price
- £19.40
- Rating
- 4.9/5
- Reviews
- 24
- Age
- 2mo ago
AKOLAFE 35 Pcs Van Insulation Self Adhesive 25x18cm Van Sound Deadening 7mm Thick Reflective Aluminium Foam Radiator Reflector Panels for Floors Roofs Camper Vans
- Price
- £17.73
- Rating
- 4.0/5
- Reviews
- 21
- Age
- 1y ago
NOVECRAFTO PIR Insulation Board 1200 x 600 x 20mm 10 Pack (7.2 m) High Performance Rigid Thermal Insulation Panel Slim Aluminum Faced Board for Walls Floors & Roofs
- Price
- £77.69
- Rating
- 4.9/5
- Reviews
- 24
- Age
- 4mo ago
NOVECRAFTO PIR Insulation Board 1200 x 600 x 20mm (0.72 m) High Performance Rigid Thermal Insulation Panel Slim Aluminum Faced Board for Walls Floors & Roofs
- Price
- £14.62
- Rating
- 4.9/5
- Reviews
- 24
- Age
- 4mo ago
Newest
by launch dateNOVECRAFTO PIR Insulation Board 1200 x 450 x 100mm 1 Pack (0.54 m) Foil Faced High-Performance Rigid Thermal Insulation Foam Panels for Walls Roofs Floors & Garden Rooms
- Price
- £19.40
- Rating
- 4.9/5
- Reviews
- 24
- Age
- 2mo ago
NOVECRAFTO PIR Insulation Board 1200 x 600 x 20mm (0.72 m) High Performance Rigid Thermal Insulation Panel Slim Aluminum Faced Board for Walls Floors & Roofs
- Price
- £14.62
- Rating
- 4.9/5
- Reviews
- 24
- Age
- 4mo ago
NOVECRAFTO PIR Insulation Board 1200 x 600 x 20mm 10 Pack (7.2 m) High Performance Rigid Thermal Insulation Panel Slim Aluminum Faced Board for Walls Floors & Roofs
- Price
- £77.69
- Rating
- 4.9/5
- Reviews
- 24
- Age
- 4mo ago
Polystyrene Foam Boards 5 Pack Foam Board for Crafts High Density Craft Foam Sheets 20mm Thick Foam Board Rectangle Foamboard for DIY Crafts Modeling Sculpture 29x20x2cm
- Price
- £8.30
- Rating
- 3.5/5
- Reviews
- 6
- Age
- 6mo ago
PIR Insulation Board 1200 x 450 x 50 mm; 47.2 x 17.7 x 2 in One Panel Covers 0.54m (5.81 ft) Rigid Thermal Panel with Aluminum Foil on Both Sides for Walls Roofs Floors and Sheds
- Price
- £12.76
- Rating
- 4.9/5
- Reviews
- 24
- Age
- 10mo ago
Competition: brands, sellers & click share
The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.
Brands
19 rising
Sellers
24
Top-5 brand share
77%
Top 20: 100%
Top-5 click share
42%
Top 20: 80%
Open market
19%
- NOVECRAFTO28%
- Triplast21%
- LOWENERGIE11%
- Generic11%
- Cosyspace6%
- Pluto Packaging4%
Insulation Board demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Top Insulation Board search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- insulation board57K/yr
- pir insulation board7K/yr
- celotex insulation board7K/yr
- foam insulation board4K/yr
- insulation boards6K/yr
- kingspan insulation5K/yr
- insulation board 25mm6K/yr
- insulated plasterboard5K/yr
- insulation board 50mm4K/yr
- 25mm insulation boards3K/yr
What reviews say buyers love and hate about Insulation Board
What buyers mention most, as a share of all reviews.
What buyers love
92% of reviews“As advertised”
“No complaints”
“much cheaper option”
“Easy to use”
“Size good”
What buyers complain about
95% of reviews“It breaks up”
“Can't hear the Rats in the loft anymore”
“dimensions not correct”
“Could be a little denser in construction”
“Rubbish stuff awkward to use and missing glue”
Insulation Board return rate & reasons
Why buyers send it back, as a share of all return requests.
0.4%
Return rate
46%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Insulation Board questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
