Insulation Board
FailShoppers spend only $38K a year here, so Insulation Board is a Fail.
- Flapen Score
- 46 / 100Ranks 1,352 of 2,225 DIY & Tools niches · −3 vs the category median of 4946
- Market size
- £38K/yr108K searches / yr
- 90-day growth
- -11.7%search demand this quarter
- Competition
- 42%top-5 click share · 19 brands · 24 sellers
Flapen Score
Insulation Board against its category
The dotted line is the DIY & Tools average. Past it, Insulation Board is stronger. Inside it, weaker.
Market
The Insulation Board market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Insulation Board 108K times last year and spent an estimated £38K. The top 5 brands take 77% of clicks. Flapen scores it 46 out of 100, a Fail.
01 · Demand
0.9% of searches ended in a purchase last week.
Shoppers searched for this 108K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -11.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £38K a year.
- Searches, last 12 months
- 108K
- Growth, 90 days vs prior 90
- -11.7%
- Conversion, latest week
- 0.9%
- Market size, estimated
- £38Ka year
- Top search term
- insulation board57K searches a year
02 · Price
A sale here is worth £37.10.
Listings sell for £37.10 on average, from £4.81 to £251.96. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At £37.10 that is £0 to £4K a year per listing.
- Average price
- £37.10inside the $15 to $100 sweet spot
- Price range
- £4.81–£251.96
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 1K–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£4K
- Returns
- 0.4%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
50% of listings pay for placement with sponsored ads. 17% ship with Prime. On an average day, 17.5% of listings are out of stock. The average listing ranks #86 within Building Supplies. It carries 83 reviews at 4.51 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 50%
- Prime listings
- 17%
- Out of stock, average day
- 17.5%
- Average rank
- #86in Building Supplies
- Average rating
- 4.51 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 83per listing
- Listings tracked
- 42
04 · Newcomers
Amazon counts 0 of last year's 9 launches as successful.
9 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 47 months on average, so the names here are settling in.
- Launched, last 12 months
- 9
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 47 months
Products
Top Insulation Board products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
PIR Insulation Board 1200 x 450 x 50 mm; 47.2 x 17.7 x 2 in One Panel Covers 0.54m (5.81 ft) Rigid Thermal Panel with Aluminum Foil on Both Sides for Walls Roofs Floors and Sheds
- Price
- £12.76
- Rating
- 4.9/5
- Reviews
- 24
- Age
- 10mo ago

Triplast Expanded Polystyrene Foam Sheets EPS 70 (12 Sheets 1200 x 600 x 25mm Each) - BBA Certified Wall & Floor Insulation Board - Box Lining & Packaging Foam Board - White Blocks for DIY Projects
- Price
- £35.67
- Rating
- 4.5/5
- Reviews
- 325
- Age
- 2y ago

NOVECRAFTO PIR Insulation Board 1200 x 600 x 20mm (0.72 m) High Performance Rigid Thermal Insulation Panel Slim Aluminum Faced Board for Walls Floors & Roofs
- Price
- £14.62
- Rating
- 4.9/5
- Reviews
- 24
- Age
- 4mo ago

Insulation Board Foam XPS Underfloor Heating Thermal Acoustic 6mm 10mm 20mm 1200x600mm (10mm)
- Price
- £4.97
- Rating
- 4.7/5
- Reviews
- 91
- Age
- 4y ago

Triplast Expanded Polystyrene Foam Sheets EPS 70 (10 Sheets 600 x 400 x 25mm Each) - BBA Certified Wall & Floor Insulation Board - Box Lining & Packaging Foam Board - White Blocks for DIY Projects
- Price
- £15.46
- Rating
- 4.5/5
- Reviews
- 325
- Age
- 2y ago
Trending
90-day click momentum
Polystyrene Foam Boards 5 Pack Foam Board for Crafts High Density Craft Foam Sheets 20mm Thick Foam Board Rectangle Foamboard for DIY Crafts Modeling Sculpture 29x20x2cm
- Price
- £8.30
- Rating
- 3.5/5
- Reviews
- 6
- Age
- 6mo ago

NOVECRAFTO PIR Insulation Board 1200 x 450 x 100mm 1 Pack (0.54 m) Foil Faced High-Performance Rigid Thermal Insulation Foam Panels for Walls Roofs Floors & Garden Rooms
- Price
- £19.40
- Rating
- 4.9/5
- Reviews
- 24
- Age
- 2mo ago

AKOLAFE 35 Pcs Van Insulation Self Adhesive 25x18cm Van Sound Deadening 7mm Thick Reflective Aluminium Foam Radiator Reflector Panels for Floors Roofs Camper Vans
- Price
- £17.73
- Rating
- 4.0/5
- Reviews
- 21
- Age
- 1y ago

NOVECRAFTO PIR Insulation Board 1200 x 600 x 20mm 10 Pack (7.2 m) High Performance Rigid Thermal Insulation Panel Slim Aluminum Faced Board for Walls Floors & Roofs
- Price
- £77.69
- Rating
- 4.9/5
- Reviews
- 24
- Age
- 4mo ago

NOVECRAFTO PIR Insulation Board 1200 x 600 x 20mm (0.72 m) High Performance Rigid Thermal Insulation Panel Slim Aluminum Faced Board for Walls Floors & Roofs
- Price
- £14.62
- Rating
- 4.9/5
- Reviews
- 24
- Age
- 4mo ago
Newest
by launch date
NOVECRAFTO PIR Insulation Board 1200 x 450 x 100mm 1 Pack (0.54 m) Foil Faced High-Performance Rigid Thermal Insulation Foam Panels for Walls Roofs Floors & Garden Rooms
- Price
- £19.40
- Rating
- 4.9/5
- Reviews
- 24
- Age
- 2mo ago

NOVECRAFTO PIR Insulation Board 1200 x 600 x 20mm (0.72 m) High Performance Rigid Thermal Insulation Panel Slim Aluminum Faced Board for Walls Floors & Roofs
- Price
- £14.62
- Rating
- 4.9/5
- Reviews
- 24
- Age
- 4mo ago

NOVECRAFTO PIR Insulation Board 1200 x 600 x 20mm 10 Pack (7.2 m) High Performance Rigid Thermal Insulation Panel Slim Aluminum Faced Board for Walls Floors & Roofs
- Price
- £77.69
- Rating
- 4.9/5
- Reviews
- 24
- Age
- 4mo ago

Polystyrene Foam Boards 5 Pack Foam Board for Crafts High Density Craft Foam Sheets 20mm Thick Foam Board Rectangle Foamboard for DIY Crafts Modeling Sculpture 29x20x2cm
- Price
- £8.30
- Rating
- 3.5/5
- Reviews
- 6
- Age
- 6mo ago

PIR Insulation Board 1200 x 450 x 50 mm; 47.2 x 17.7 x 2 in One Panel Covers 0.54m (5.81 ft) Rigid Thermal Panel with Aluminum Foil on Both Sides for Walls Roofs Floors and Sheds
- Price
- £12.76
- Rating
- 4.9/5
- Reviews
- 24
- Age
- 10mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.
Brands
19 rising
Sellers
24
Top-5 brand share
77%
Top 20: 100%
Top-5 click share
42%
Top 20: 80%
Open market
19%
- NOVECRAFTO28%
- Triplast21%
- LOWENERGIE11%
- Generic11%
- Cosyspace6%
- Pluto Packaging4%
Demand
Insulation Board search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Nov · busiest ÷ quietest = 2.1× · 9 of 12 months tracked
Search terms
Top Insulation Board search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- insulation board57K/yr
- pir insulation board7K/yr
- celotex insulation board7K/yr
- foam insulation board4K/yr
- insulation boards6K/yr
- kingspan insulation5K/yr
- insulation board 25mm6K/yr
- insulated plasterboard5K/yr
- insulation board 50mm4K/yr
- 25mm insulation boards3K/yr
Reviews and returns
What reviews say buyers love and hate about Insulation Board
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
It breaks up
it all fell off
mine came off after 3 days so had to buy some more reliable adhesive tape
Can't hear the Rats in the loft anymore
Not sound deadening
dimensions not correct
I thought they would have been much bigger
wrong dimensions
Could be a little denser in construction
Rubbish stuff awkward to use and missing glue
mine came off after 3 days so had to buy some more reliable adhesive tape
the tape that is supplied does not do a good enough job to hold it on
Love
As advertised
Does the job
As described
No complaints
Excellent Product
Good quality
much cheaper option
Fair price
Good price
Easy to use
Great usable product
Easy use fast lay
Size good
easy to fit
Good Size & Price
Return
0.4% Return rate 46% Fixable by listing
dimensions not correct
I thought they would have been much bigger
wrong dimensions
This insulation roll is poor quality
Poor quality, difficult to work with
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Insulation Board questions
Answered from the same tracked data.








