insulation board
Skip itA small market ($38K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Review moat
Incredible83.4avg incumbent reviews — the moat a new listing must climb
Avg price
Incredible£37.10avg listing price — sweet spot $15–$100
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay£4.81–£251.96cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-11.7%90-day search growth — must beat 0% to launch
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
Market size
Bad£38K£38K/yr · 108K searches
According to Flapen's Amazon United Kingdom niche tracking, insulation board is a £38K/yr Amazon United Kingdom market (108K searches/yr). The top 5 brands hold 77% of demand. Verdict: Skip it — 46/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
insulation board market data
- Units sold / yr
- 1K–1K
- avg 0–100/product
- Revenue / yr
- £37K–£46K
- units × avg price
- Conversion rate
- 0.9%
- Avg BSR
- #86
- Page quality
- 0%
- Prime
- 17%
- Sponsored
- 50%
- Out of stock
- 17.5%
- Avg brand age
- 47 months
- Avg seller age
- 186 days
Competition & brand share
The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.Brands
19 rising
Sellers
24
Top-5 brand share
77%
Top 20: 100%
Top-5 click share
42%
Top 20: 80%
Open market
19%
- NOVECRAFTO28%
- Triplast21%
- LOWENERGIE11%
- Generic11%
- Cosyspace6%
- Pluto Packaging4%
Demand
Weekly Amazon search volume, last 36 weeks — -11.7% search growth over the last 90 days.Top insulation board search terms
- insulation board57K/yr
- pir insulation board7K/yr
- celotex insulation board7K/yr
- foam insulation board4K/yr
- insulation boards6K/yr
- kingspan insulation5K/yr
- insulation board 25mm6K/yr
- insulated plasterboard5K/yr
- insulation board 50mm4K/yr
- 25mm insulation boards3K/yr
Top insulation board products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
PIR Insulation Board 1200 x 450 x 50 mm; 47.2 x 17.7 x 2 in One Panel Covers 0.54m (5.81 ft) Rigid Thermal Panel with Aluminum Foil on Both Sides for Walls Roofs Floors and Sheds
NOVECRAFTO£12.764.9★24 rev
Triplast Expanded Polystyrene Foam Sheets EPS 70 (12 Sheets 1200 x 600 x 25mm Each) - BBA Certified Wall & Floor Insulation Board - Box Lining & Packaging Foam Board - White Blocks for DIY Projects
Triplast£35.674.5★325 rev
NOVECRAFTO PIR Insulation Board 1200 x 600 x 20mm (0.72 m) High Performance Rigid Thermal Insulation Panel Slim Aluminum Faced Board for Walls Floors & Roofs
NOVECRAFTO£14.624.9★24 rev
Insulation Board Foam XPS Underfloor Heating Thermal Acoustic 6mm 10mm 20mm 1200x600mm (10mm)
Cosyspace£4.974.7★91 rev
Triplast Expanded Polystyrene Foam Sheets EPS 70 (10 Sheets 600 x 400 x 25mm Each) - BBA Certified Wall & Floor Insulation Board - Box Lining & Packaging Foam Board - White Blocks for DIY Projects
Triplast£15.464.5★325 rev
Newest
by launch date
NOVECRAFTO PIR Insulation Board 1200 x 450 x 100mm 1 Pack (0.54 m) Foil Faced High-Performance Rigid Thermal Insulation Foam Panels for Walls Roofs Floors & Garden Rooms
NOVECRAFTO£19.4024 rev
NOVECRAFTO PIR Insulation Board 1200 x 600 x 20mm (0.72 m) High Performance Rigid Thermal Insulation Panel Slim Aluminum Faced Board for Walls Floors & Roofs
NOVECRAFTO£14.6224 rev
NOVECRAFTO PIR Insulation Board 1200 x 600 x 20mm 10 Pack (7.2 m) High Performance Rigid Thermal Insulation Panel Slim Aluminum Faced Board for Walls Floors & Roofs
NOVECRAFTO£77.6924 rev
Polystyrene Foam Boards 5 Pack Foam Board for Crafts High Density Craft Foam Sheets 20mm Thick Foam Board Rectangle Foamboard for DIY Crafts Modeling Sculpture 29x20x2cm
BIgGouannie£8.306 rev
PIR Insulation Board 1200 x 450 x 50 mm; 47.2 x 17.7 x 2 in One Panel Covers 0.54m (5.81 ft) Rigid Thermal Panel with Aluminum Foil on Both Sides for Walls Roofs Floors and Sheds
NOVECRAFTO£12.7624 rev
Trending
90-day click momentumPolystyrene Foam Boards 5 Pack Foam Board for Crafts High Density Craft Foam Sheets 20mm Thick Foam Board Rectangle Foamboard for DIY Crafts Modeling Sculpture 29x20x2cm
BIgGouannie£8.303.5★
NOVECRAFTO PIR Insulation Board 1200 x 450 x 100mm 1 Pack (0.54 m) Foil Faced High-Performance Rigid Thermal Insulation Foam Panels for Walls Roofs Floors & Garden Rooms
NOVECRAFTO£19.404.9★
AKOLAFE 35 Pcs Van Insulation Self Adhesive 25x18cm Van Sound Deadening 7mm Thick Reflective Aluminium Foam Radiator Reflector Panels for Floors Roofs Camper Vans
AKOLAFE£17.734.0★
NOVECRAFTO PIR Insulation Board 1200 x 600 x 20mm 10 Pack (7.2 m) High Performance Rigid Thermal Insulation Panel Slim Aluminum Faced Board for Walls Floors & Roofs
NOVECRAFTO£77.694.9★
NOVECRAFTO PIR Insulation Board 1200 x 600 x 20mm (0.72 m) High Performance Rigid Thermal Insulation Panel Slim Aluminum Faced Board for Walls Floors & Roofs
NOVECRAFTO£14.624.9★
What buyers say about insulation board
What buyers praise and complain about, mined from review topics.What buyers love
“As advertised”
“No complaints”
“much cheaper option”
“Easy to use”
“Size good”
“Good poly sheets ideal for insulation”
“robust”
“also with noise funny enough”
“Nice thickness easy to cut”
“Used on back of garage door to help insulate the garage as described sticks to door no problem”
What buyers complain about
“It breaks up”
“Can't hear the Rats in the loft anymore”
“dimensions not correct”
“Could be a little denser in construction”
“Rubbish stuff awkward to use and missing glue”
“difficult to work with”
“This insulation roll is poor quality”
“Waste of money”
Top return reasons
Common questions
- Is insulation board profitable to sell on Amazon United Kingdom?
- The niche generates £38K/yr across 42 tracked products. 0 of 9 products launched in the last 360 days are still selling. 90-day search growth is -11.7%. Flapen's verdict: Skip it (46/100).
- How competitive is the insulation board niche?
- 19 brands and 24 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 77% of demand.
- What do buyers complain about in insulation board?
- Top complaints mined from reviews: Durability, Noise Level, Size-Overall. The return rate is 0.4%.
- What does it cost to enter the insulation board niche?
- Listings span £4.81–£251.96; the average listing price is £37.10 (sweet spot $15–$100). The average incumbent carries 83 reviews — the moat a new listing must climb.