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Insulation Board

Fail

Shoppers spend only $38K a year here, so Insulation Board is a Fail.

Flapen Score
46
46 / 100
Ranks 1,352 of 2,225 DIY & Tools niches · −3 vs the category median of 49
Market size
£38K/yr108K searches / yr
90-day growth
-11.7%search demand this quarter
Competition
42%top-5 click share · 19 brands · 24 sellers

Flapen Score

Insulation Board against its category

The dotted line is the DIY & Tools average. Past it, Insulation Board is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Insulation Board market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Insulation Board 108K times last year and spent an estimated £38K. The top 5 brands take 77% of clicks. Flapen scores it 46 out of 100, a Fail.

01 · Demand

0.9% of searches ended in a purchase last week.

Shoppers searched for this 108K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -11.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £38K a year.

Searches, last 12 months
108K
Growth, 90 days vs prior 90
-11.7%
Conversion, latest week
0.9%
Market size, estimated
£38Ka year
Top search term
insulation board57K searches a year

02 · Price

A sale here is worth £37.10.

Listings sell for £37.10 on average, from £4.81 to £251.96. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At £37.10 that is £0 to £4K a year per listing.

Average price
£37.10inside the $15 to $100 sweet spot
Price range
£4.81–£251.96
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£4K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

50% of listings pay for placement with sponsored ads. 17% ship with Prime. On an average day, 17.5% of listings are out of stock. The average listing ranks #86 within Building Supplies. It carries 83 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
17%
Out of stock, average day
17.5%
Average rank
#86in Building Supplies
Average rating
4.51 starsAmazon United Kingdom average 4.36 stars
Average reviews
83per listing
Listings tracked
42

04 · Newcomers

Amazon counts 0 of last year's 9 launches as successful.

9 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
9
Successful launches
0Amazon's first-year sales bar
Average brand age
47 months

Products

Top Insulation Board products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.

£0£1K£2K£3K£5K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

19 rising

Sellers

24

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

42%

Top 20: 80%

Open market

19%

  • NOVECRAFTO28%
  • Triplast21%
  • LOWENERGIE11%
  • Generic11%
  • Cosyspace6%
  • Pluto Packaging4%

Demand

Insulation Board search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KBlack Friday '25Spike '26NovDecJanFebMarAprMayJunJul

Peak months: Jan, Nov · busiest ÷ quietest = 2.1× · 9 of 12 months tracked

Search terms

Top Insulation Board search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • insulation board57K/yr
  • pir insulation board7K/yr
  • celotex insulation board7K/yr
  • foam insulation board4K/yr
  • insulation boards6K/yr
  • kingspan insulation5K/yr
  • insulation board 25mm6K/yr
  • insulated plasterboard5K/yr
  • insulation board 50mm4K/yr
  • 25mm insulation boards3K/yr

Reviews and returns

What reviews say buyers love and hate about Insulation Board

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability20%−0.16

It breaks up

it all fell off

mine came off after 3 days so had to buy some more reliable adhesive tape

Noise Level20%−0.03

Can't hear the Rats in the loft anymore

Not sound deadening

Size-Overall15%−0.10

dimensions not correct

I thought they would have been much bigger

wrong dimensions

Strength10%−0.05

Could be a little denser in construction

Adhesion/Stickiness8%−0.04

Rubbish stuff awkward to use and missing glue

mine came off after 3 days so had to buy some more reliable adhesive tape

the tape that is supplied does not do a good enough job to hold it on

Love

Advertised Vs Actual Product25%+2.27

As advertised

Does the job

As described

Quality-Overall19%−0.01

No complaints

Excellent Product

Good quality

Value For Money14%+0.72

much cheaper option

Fair price

Good price

Ease Of Use13%+0.55

Easy to use

Great usable product

Easy use fast lay

Size-Overall6%−0.10

Size good

easy to fit

Good Size & Price

Return

0.4% Return rate 46% Fixable by listing

Size-Overall34%▇▇▅▇██

dimensions not correct

I thought they would have been much bigger

wrong dimensions

Material Quality13%▅▁▄▇▆█
Quality-Overall10%█▁▁▁▁▅

This insulation roll is poor quality

Poor quality, difficult to work with

Compatibility-Overall8%▁█▁▄▁▃
Advertised Vs Actual Product5%▁▁▅█▁▁

FAQ

Common Insulation Board questions

Answered from the same tracked data.