Insulation
Insulation shows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Flapen Score
Is Insulation profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Insulation is a £232K/yr Amazon United Kingdom market (405K searches/yr). The top 5 brands hold 64% of demand. Demand peaks in Jan–Feb–Nov. Verdict: Worth a look — 56/100.
Insulation: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -22.1% over the last 90 days and 2.8% of searches end in a purchase.
£232K
revenue / yr
Who owns the niche?
The top 5 brands hold 64% of demand, so 36% of the market is open.
36%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 48 products
Top Insulation products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
BLOSTM Foil Insulation Roll 25m x 60cm - Radiator Reflector Panels
- Price
- £22.25
- Rating
- 4.6/5
- Reviews
- 1,798
- Age
- 2y ago
BLOSTM Foil Insulation Roll 5m x 60cm - Radiator Reflector Panels
- Price
- £10.02
- Rating
- 4.6/5
- Reviews
- 1,798
- Age
- 2y ago
Radiator Foil Reflector Roll 10 Metres Heat Reflective Insulation Roll Foil Sheet Backing Thermal Bubble Wrap Energy Saving Radiator Heat Reflector Foil Insulation for Behind Radiators
- Price
- £14.43
- Rating
- 4.6/5
- Reviews
- 357
- Age
- 1y ago
BLOSTM Foil Insulation Roll 1m x 25m - Radiator Reflector Panels
- Price
- £27.35
- Rating
- 4.7/5
- Reviews
- 515
- Age
- 1y ago
Green Loft 5m Thermal Insulation Roll - 370mm x 50mm - Non-Itch Moisture & Mould Resistant Loft Wall & Roof Insulation - Energy-Saving DIY Loft Roll for Year-Round Comfort
- Price
- £17.47
- Rating
- 4.6/5
- Reviews
- 67
- Age
- 2y ago
Trending
90-day click momentum
Foil Insulation Roll 2 Pack (5m x 60cm) - Thermal Insulation Foil for Floor Roof Wall & Ceiling - Heat Retention Barrier for Attics Lofts Garages Sheds Greenhouses Boats & Pet Homes
- Price
- £16.45
- Rating
- 4.5/5
- Reviews
- 14
- Age
- 1y ago
Radiator Foil Reflector Roll 5 Metre x 1M - Heat Reflective Insulation Roll Foil Sheet Backing - Thermal Bubble Wrap Energy Saving Radiator Heat Reflector Foil Insulation for Behind Radiators
- Price
- £11.31
- Rating
- 4.5/5
- Reviews
- 80
- Age
- 7mo ago
CUQOO Radiator Foil Reflector Roll 5m×60cm Thermal Reflective Radiator Insulation Foil & Heat Deflector Panel Radiator Backing Foil EnergySaving SelfAdhesive Radiator Reflector
- Price
- £9.59
- Rating
- 4.5/5
- Reviews
- 1,786
- Age
- 3y ago
Radiator Foil Reflector Roll 10 Metre x 1M - Heat Reflective Insulation Roll Foil Sheet Backing - Thermal Bubble Wrap Energy Saving Radiator Heat Reflector Foil Insulation for Behind Radiators
- Price
- £13.80
- Rating
- 4.5/5
- Reviews
- 80
- Age
- 7mo ago
EconoHome Radiator Reflector Foil - 3mm Foam Insulation Core Double-Sided Aluminum Heat Shield Sheet - Light Reflective Insulation Thermal Material for Weatherproofing Condensation Sound
- Price
- £13.84
- Rating
- 4.5/5
- Reviews
- 140
- Age
- 3y ago
Newest
by launch dateRadiator Foil Reflector Roll 10 Metre x 1M - Heat Reflective Insulation Roll Foil Sheet Backing - Thermal Bubble Wrap Energy Saving Radiator Heat Reflector Foil Insulation for Behind Radiators
- Price
- £13.80
- Rating
- 4.5/5
- Reviews
- 80
- Age
- 7mo ago
Radiator Foil Reflector Roll 5 Metre x 1M - Heat Reflective Insulation Roll Foil Sheet Backing - Thermal Bubble Wrap Energy Saving Radiator Heat Reflector Foil Insulation for Behind Radiators
- Price
- £11.31
- Rating
- 4.5/5
- Reviews
- 80
- Age
- 7mo ago
Reflective Radiator Foil Energy Saving Insulation with 3M Self-Adhesive Pads Easy to Install Cut to Size Reduce Heat Loss & Lower Bills 2pk Covers 18+ Radiators (10m x 60cm)
- Price
- £13.22
- Rating
- 4.4/5
- Reviews
- 132
- Age
- 9mo ago
Radiator Foil Reflector Roll 10 Metres Heat Reflective Insulation Roll Foil Sheet Backing Thermal Bubble Wrap Energy Saving Radiator Heat Reflector Foil Insulation for Behind Radiators
- Price
- £14.43
- Rating
- 4.6/5
- Reviews
- 357
- Age
- 1y ago
Haltons Reflective Radiator Foil Energy Saving Insulation with 3M Self-Adhesive Pads Easy to Install Cut to Size Reduce Heat Loss & Lower Bills 1pk Covers 9+ Radiators (5m x 60cm)
- Price
- £8.12
- Rating
- 4.4/5
- Reviews
- 132
- Age
- 1y ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.
Brands
29 falling
Sellers
44
Top-5 brand share
64%
Top 20: 93%
Top-5 click share
37%
Top 20: 72%
Open market
33%
- BLOSTM31%
- Fabian Clarke London16%
- SuperFOIL7%
- Green Loft6%
- Haltons4%
- volila4%
Insulation demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jan, Feb, Nov · busiest ÷ quietest = 3.1×
Top Insulation search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- insulation roll74K/yr
- foil insulation roll36K/yr
- insulation77K/yr
- loft insulation64K/yr
- insulation foil18K/yr
- shed insulation26K/yr
- foil insulation17K/yr
- loft insulation roll19K/yr
- shed insulation kit10K/yr
- reflectix5K/yr
What reviews say buyers love and hate about Insulation
What buyers mention most, as a share of all reviews.
What buyers love
90% of reviews“Top quality and very easy to cut”
“Money well spent”
“Easy to use”
“As advertised”
“Easy fit”
What buyers complain about
70% of reviews“need more adhesive”
“they wish it was cheaper - IT IS”
“I would rather have bought one thick piece of material in the first place”
“This insulation roll is poor quality”
“Needs two people to fit”
Insulation return rate & reasons
Why buyers send it back, as a share of all return requests.
0.4%
Return rate
39%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Insulation questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
