Is insulation profitable to sell on Amazon United Kingdom?

The niche generates £232K/yr across 48 tracked products. 2 of 5 products launched in the last 360 days are still selling. 90-day search growth is -22.1%. Flapen's verdict: Worth a look (56/100).

How competitive is the insulation niche?

29 brands and 44 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 64% of demand.

What do buyers complain about in insulation?

Top complaints mined from reviews: Adhesion/Stickiness, Value For Money, Thickness. The return rate is 0.4%.

When does demand for insulation peak?

Demand peaks in Jan–Feb–Nov; the busiest month runs 3.1× the quietest.

What does it cost to enter the insulation niche?

Listings span £7.08–£94.37; the average listing price is £20.24 (sweet spot $15–$100). The average incumbent carries 785 reviews — the moat a new listing must climb.

insulation

Worth a look

Shows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Avg price

Great£20.24

avg listing price — sweet spot $15–$100

Price range

Great£7.08–£94.37

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Great37%

top-5 click share — an open shelf

Brand share

Good64%

top-5 brand share — brands hold most of the demand

Review moat

Good785.15

avg incumbent reviews — the moat a new listing must climb

Market size

Okay£232K

£232K/yr · 405K searches

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Conversion

Okay2.8%

search→purchase rate — share of searches ending in a sale

Growth

Bad-22.1%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United Kingdom niche tracking, insulation is a £232K/yr Amazon United Kingdom market (405K searches/yr). The top 5 brands hold 64% of demand. Demand peaks in Jan–Feb–Nov. Verdict: Worth a look — 56/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

insulation market data

Units sold / yr: 10K–13K; avg 100–250/product
Revenue / yr: £202K–£253K; units × avg price
Conversion rate: 2.8%
Avg BSR: #46
Page quality: 0%
Prime: 42%
Sponsored: 83%
Out of stock: 9.3%
Avg brand age: 41 months
Avg seller age: 178 days

Competition & brand share

Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.

Brands

29 falling

Sellers

Top-5 brand share

64%

Top 20: 93%

Top-5 click share

37%

Top 20: 72%

Open market

33%

BLOSTM31%
Fabian Clarke London16%
SuperFOIL7%
Green Loft6%
Haltons4%
volila4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -22.1% search growth over the last 90 days.

Peak months: Jan, Feb, Nov · busiest ÷ quietest = 3.1×

Open Trend

Top insulation search terms

insulation roll74K/yr -27.7%2.4% conv.
foil insulation roll36K/yr +67.5%5.1% conv.
insulation77K/yr -37.7%0.9% conv.
loft insulation64K/yr -63.6%0.9% conv.
insulation foil18K/yr +39.6%3.5% conv.
shed insulation26K/yr -26.7%0.8% conv.
foil insulation17K/yr +34.2%4.3% conv.
loft insulation roll19K/yr -32.9%1.0% conv.
shed insulation kit10K/yr -25.1%1.0% conv.
reflectix5K/yr +108.7%3.4% conv.

All search terms

Top insulation products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

BLOSTM Foil Insulation Roll 25m x 60cm - Radiator Reflector Panels

BLOSTM£22.254.6★1,798 rev

BLOSTM Foil Insulation Roll 5m x 60cm - Radiator Reflector Panels

BLOSTM£10.024.6★1,798 rev

Radiator Foil Reflector Roll 10 Metres Heat Reflective Insulation Roll Foil Sheet Backing Thermal Bubble Wrap Energy Saving Radiator Heat Reflector Foil Insulation for Behind Radiators

Fabian Clarke London£14.434.6★357 rev

BLOSTM Foil Insulation Roll 1m x 25m - Radiator Reflector Panels

BLOSTM£27.354.7★515 rev

Green Loft 5m Thermal Insulation Roll - 370mm x 50mm - Non-Itch Moisture & Mould Resistant Loft Wall & Roof Insulation - Energy-Saving DIY Loft Roll for Year-Round Comfort

Green Loft£17.474.6★67 rev

Newest

by launch date

Radiator Foil Reflector Roll 10 Metre x 1M - Heat Reflective Insulation Roll Foil Sheet Backing - Thermal Bubble Wrap Energy Saving Radiator Heat Reflector Foil Insulation for Behind Radiators

Fabian Clarke London£13.8080 rev

7mo ago

Radiator Foil Reflector Roll 5 Metre x 1M - Heat Reflective Insulation Roll Foil Sheet Backing - Thermal Bubble Wrap Energy Saving Radiator Heat Reflector Foil Insulation for Behind Radiators

Fabian Clarke London£11.3180 rev

7mo ago

Reflective Radiator Foil Energy Saving Insulation with 3M Self-Adhesive Pads Easy to Install Cut to Size Reduce Heat Loss & Lower Bills 2pk Covers 18+ Radiators (10m x 60cm)

Haltons£13.22132 rev

9mo ago

Radiator Foil Reflector Roll 10 Metres Heat Reflective Insulation Roll Foil Sheet Backing Thermal Bubble Wrap Energy Saving Radiator Heat Reflector Foil Insulation for Behind Radiators

Fabian Clarke London£14.43357 rev

1y ago

Haltons Reflective Radiator Foil Energy Saving Insulation with 3M Self-Adhesive Pads Easy to Install Cut to Size Reduce Heat Loss & Lower Bills 1pk Covers 9+ Radiators (5m x 60cm)

Haltons£8.12132 rev

1y ago

What buyers say about insulation

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall19%

“Top quality and very easy to cut”

Value For Money15%

“Money well spent”

Ease Of Use14%

“Easy to use”

Advertised Vs Actual Product13%

“As advertised”

Size-Overall10%

“Easy fit”

Assembly/Installation9%

“so it didnt take long to install”

Efficiency5%

“Does the job”

Adhesion/Stickiness3%

“Sticks well”

Thickness2%

“The foil is a decent thickness with the bubble wrap layer”

Weight Light2%

“The foil itself is easy to work with—it's lightweight”

What buyers complain about

Adhesion/Stickiness18%

“need more adhesive”

Value For Money12%

“they wish it was cheaper - IT IS”

Thickness12%

“I would rather have bought one thick piece of material in the first place”

Quality-Overall8%

“This insulation roll is poor quality”

Size-Overall4%

“Needs two people to fit”

Advertised Vs Actual Product4%

“Misleading advert”

Ease Of Use4%

“awkward to work with”

Assembly/Installation4%

“yet, it seems a craze on installing this stuff recently”

Paint Quality2%

“The pads rip the paint off the wall”

Thin2%

“Thin and small”

Top return reasons

Size-Overall31%

Quality-Overall11%

Functionality-Overall11%

Thin7%

Compatibility-Overall7%

Thickness6%

Material Quality4%

Adhesion/Stickiness4%

Value For Money3%

Advertised Vs Actual Product3%

Common questions

Is insulation profitable to sell on Amazon United Kingdom?: The niche generates £232K/yr across 48 tracked products. 2 of 5 products launched in the last 360 days are still selling. 90-day search growth is -22.1%. Flapen's verdict: Worth a look (56/100).
How competitive is the insulation niche?: 29 brands and 44 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 64% of demand.
What do buyers complain about in insulation?: Top complaints mined from reviews: Adhesion/Stickiness, Value For Money, Thickness. The return rate is 0.4%.
When does demand for insulation peak?: Demand peaks in Jan–Feb–Nov; the busiest month runs 3.1× the quietest.
What does it cost to enter the insulation niche?: Listings span £7.08–£94.37; the average listing price is £20.24 (sweet spot $15–$100). The average incumbent carries 785 reviews — the moat a new listing must climb.