Insulation

Shoppers searched for this 405K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.8% of those searches ended in a purchase. Searches in the last 90 days moved -22.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £232K a year.

Searches, last 12 months

405K

Growth, 90 days vs prior 90

-22.1%

Conversion, latest week

2.8%

Market size, estimated

£232Ka year

Peak month

January3.1× the quietest month

Top search term

insulation roll74K searches a year

Listings sell for £20.24 on average, from £7.08 to £94.37. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At £20.24 that is £2K to £5K a year per listing.

Average price

£20.24inside the $15 to $100 sweet spot

Price range

£7.08–£94.37

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

10K–13K

Units per listing a year

100–250

Revenue per listing a year

£2K–£5K

Returns

0.4%of orders · Amazon United Kingdom median 0.6%

83% of listings pay for placement with sponsored ads. 42% ship with Prime. On an average day, 9.3% of listings are out of stock. The average listing ranks #46 within Building Supplies. It carries 785 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings

83%

Prime listings

42%

Out of stock, average day

9.3%

Average rank

#46in Building Supplies

Average rating

4.53 starsAmazon United Kingdom average 4.36 stars

Average reviews

785per listing

Listings tracked

48

5 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months

5

Successful launches

2Amazon's first-year sales bar

Average brand age

41 months