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Insinkerator Water Filter

Fail

The top 5 brands take 100% of clicks, so Insinkerator Water Filter is a Fail.

Flapen Score
43
43 / 100
Ranks 1,615 of 2,225 DIY & Tools niches · −6 vs the category median of 49
Market size
£108K/yr16K searches / yr
90-day growth
-15.1%search demand this quarter
Competition
92%top-5 click share · 4 brands · 21 sellers

Flapen Score

Insinkerator Water Filter against its category

The dotted line is the DIY & Tools average. Past it, Insinkerator Water Filter is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Insinkerator Water Filter market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Insinkerator Water Filter 16K times last year and spent an estimated £108K. All 4 brands take every click. Flapen scores it 43 out of 100, a Fail.

01 · Demand

19.0% of searches ended in a purchase last week.

Shoppers searched for this 16K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 19.0% of those searches ended in a purchase. Searches in the last 90 days moved -15.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £108K a year.

Searches, last 12 months
16K
Growth, 90 days vs prior 90
-15.1%
Conversion, latest week
19.0%
Market size, estimated
£108Ka year
Peak month
October1.4× the quietest month
Top search term
insinkerator filter11K searches a year

02 · Price

A sale here is worth £36.36.

Listings sell for £36.36 on average, from £16.48 to £62.91. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 250 to 500 of them. At £36.36 that is £9K to £18K a year per listing.

Average price
£36.36inside the $15 to $100 sweet spot
Price range
£16.48–£62.91
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
250–500
Revenue per listing a year
£9K–£18K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #112 within Kitchen & Bath Fixtures. It carries 585 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#112in Kitchen & Bath Fixtures
Average rating
4.59 starsAmazon United Kingdom average 4.36 stars
Average reviews
585per listing
Listings tracked
8

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 135 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
135 months

Products

Top Insinkerator Water Filter products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 92% of clicks. A locked shelf that new listings rarely crack.

£0£16K£32K£49K£65K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 rising

Sellers

21

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

92%

Top 20: 100%

Open market

0%

  • InSinkErator52%
  • Waterdrop38%
  • Finerfilters8%
  • Maxblue2%

Demand

Insinkerator Water Filter search demand

Weekly searches over the year, seasonality beneath. Pick a range.

450350Holiday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Reviews and returns

What reviews say buyers love and hate about Insinkerator Water Filter

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Leak-Proof23%

Leak after use

Went bang, water been leaking from unit all weekend

they then leak after turning off

Filtration20%+1.81

found that the filtration is not as good as the genuine filters

It has also damaged the filter connector

not as effective as genuine filters

Size-Overall10%−0.06

Did not fit in the space we have, too long

Ease Of Use10%−0.05

really inconvenient

Not fit for use

Spray/Flow5%−0.03

Also no good at controlling the flow of water

Love

Filtration41%+1.81

Great water filters

Really good filters

Good Filter Option

Value For Money18%+1.38

Value for money

Half the price of the insinkerator original refills

Good price

Assembly/Installation12%+0.73

Easy to install

Quick and easy to install and a quick service from amazon

Speedy Delivery- easy installation

Quality-Overall10%+0.55

Just as good as the original branded ones

.good quality

Good product

Size-Overall9%−0.06

Bargain and perfect fit

Easy to fit

Brilliant fit and easy to install

Return

0.8% Return rate 52% Fixable by listing

Size-Overall45%▅▅▅█▃▇

Did not fit in the space we have, too long

Filtration15%▅▄▁▆█▃

found that the filtration is not as good as the genuine filters

It has also damaged the filter connector

not as effective as genuine filters

Compatibility-Overall14%▃██▁▅▁

Where would we be without compatible items i ask myself

Defective Material/Parts6%▁▂▁▅█▅
Functionality-Overall6%█▁▅▁▁▁

FAQ

Common Insinkerator Water Filter questions

Answered from the same tracked data.