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Indoor Plant Food

Fail

Prices span $1.71–$12.25, mostly outside the sweet spot, so Indoor Plant Food is a Fail.

Flapen Score
41
41 / 100
Ranks 1,774 of 2,225 DIY & Tools niches · −8 vs the category median of 49
Market size
£333K/yr263K searches / yr
90-day growth
-18.0%search demand this quarter
Competition
75%top-5 click share · 7 brands · 108 sellers

Flapen Score

Indoor Plant Food against its category

The dotted line is the DIY & Tools average. Past it, Indoor Plant Food is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Indoor Plant Food market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Indoor Plant Food 263K times last year and spent an estimated £333K. The top 5 brands take 94% of clicks. Demand peaks in Mar. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 20.7% of those searches ended in a purchase.

Shoppers searched for this 263K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 20.7% of those searches ended in a purchase. Searches in the last 90 days moved -18.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £333K a year.

Searches, last 12 months
263K
Growth, 90 days vs prior 90
-18.0%
Conversion, latest week
20.7%
Market size, estimated
£333Ka year
Peak month
March2.1× the quietest month
Top search term
indoor plant food61K searches a year

02 · Price

A sale here is worth £6.12.

Listings sell for £6.12 on average, from £1.71 to £12.25. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 5,000 to 6,000 of them. At £6.12 that is £31K to £37K a year per listing.

Average price
£6.12under the $15 to $100 sweet spot
Price range
£1.71–£12.25
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
60K–80K
Units per listing a year
5,000–6,000
Revenue per listing a year
£31K–£37K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #31 within Building Supplies. It carries 11,076 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#31in Building Supplies
Average rating
4.48 starsAmazon United Kingdom average 4.36 stars
Average reviews
11,076per listing
Listings tracked
12

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
54 months

Products

Top Indoor Plant Food products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 75% of clicks. A locked shelf that new listings rarely crack.

£0£33K£67K£100K£133K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 flat

Sellers

108

Est. top-5 brand share

94%

Top 20: 100%

Est. top-5 click share

75%

Top 20: 100%

Open market

2%

  • Baby Bio47%
  • Miracle-Gro28%
  • Westland8%
  • Growth Technology8%
  • MARPHYL4%
  • GROWLANDS3%
  • Open — no brand owns it (1 brand, 2%)

Demand

Indoor Plant Food search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar · busiest ÷ quietest = 2.1×

Search terms

Top Indoor Plant Food search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • indoor plant food61K/yr
  • house plant food49K/yr
  • plant food indoor house plant42K/yr
  • houseplant food25K/yr
  • liquid gold leaf fertiliser7K/yr
  • houseplant fertiliser7K/yr
  • house plant feed9K/yr
  • house plant fertiliser7K/yr
  • indoor plant fertiliser7K/yr
  • indoor plant feed7K/yr

Reviews and returns

What reviews say buyers love and hate about Indoor Plant Food

We read the reviews and the return reasons for every product selling here.

35%of positive reviews mention “Plant Growth”
14%of negative reviews mention “Smell”
0.1%of orders come back
“The only drawback is its slight odour”
A buyer, on “Smell”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Indoor Plant Food questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data