Skip to content

Indoor Plant Food

Fail

Prices span $1.71–$12.25, mostly outside the sweet spot, so Indoor Plant Food is a Fail.

Flapen Score
41
41 / 100
Ranks 1,774 of 2,225 DIY & Tools niches · −8 vs the category median of 49
Market size
£333K/yr263K searches / yr
90-day growth
-18.0%search demand this quarter
Competition
75%top-5 click share · 7 brands · 108 sellers

Flapen Score

Indoor Plant Food against its category

The dotted line is the DIY & Tools average. Past it, Indoor Plant Food is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Indoor Plant Food market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Indoor Plant Food 263K times last year and spent an estimated £333K. The top 5 brands take 94% of clicks. Demand peaks in Mar. Flapen scores it 41 out of 100, a Fail.

01 · Demand

20.7% of searches ended in a purchase last week.

Shoppers searched for this 263K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 20.7% of those searches ended in a purchase. Searches in the last 90 days moved -18.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £333K a year.

Searches, last 12 months
263K
Growth, 90 days vs prior 90
-18.0%
Conversion, latest week
20.7%
Market size, estimated
£333Ka year
Peak month
March2.1× the quietest month
Top search term
indoor plant food61K searches a year

02 · Price

A sale here is worth £6.12.

Listings sell for £6.12 on average, from £1.71 to £12.25. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 5,000 to 6,000 of them. At £6.12 that is £31K to £37K a year per listing.

Average price
£6.12under the $15 to $100 sweet spot
Price range
£1.71–£12.25
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
60K–80K
Units per listing a year
5,000–6,000
Revenue per listing a year
£31K–£37K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #31 within Building Supplies. It carries 11,076 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#31in Building Supplies
Average rating
4.48 starsAmazon United Kingdom average 4.36 stars
Average reviews
11,076per listing
Listings tracked
12

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
54 months

Products

Top Indoor Plant Food products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 75% of clicks. A locked shelf that new listings rarely crack.

£0£33K£67K£100K£133K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 flat

Sellers

108

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

2%

  • Baby Bio47%
  • Miracle-Gro28%
  • Westland8%
  • Growth Technology8%
  • MARPHYL4%
  • GROWLANDS3%
  • Open — no brand owns it (1 brand, 2%)

Demand

Indoor Plant Food search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar · busiest ÷ quietest = 2.1×

Search terms

Top Indoor Plant Food search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • indoor plant food61K/yr
  • house plant food49K/yr
  • plant food indoor house plant42K/yr
  • houseplant food25K/yr
  • liquid gold leaf fertiliser7K/yr
  • houseplant fertiliser7K/yr
  • house plant feed9K/yr
  • house plant fertiliser7K/yr
  • indoor plant fertiliser7K/yr
  • indoor plant feed7K/yr

Reviews and returns

What reviews say buyers love and hate about Indoor Plant Food

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Smell14%−0.13

The only drawback is its slight odour

Very smelly

Too smelly for home

Plant Growth13%+1.37

Killed my plants

My plants have perked up

The plants I use it with are always bigger than the ones I don't use it with

Leak-Proof10%

the bottle leaks really badly

Leaking

Turned up 4 days late and leaking everywhere

Value For Money8%+1.04

It seems a little expensive at first

It isnt the biggest bottle of plant food for the price

expensive

Size-Overall8%−0.06

Big bottle

it needs to be bigger

Small bottle,

Love

Plant Growth35%+1.37

that encourages plant growth

Good vibrant plant growth

Plant growth improved

Value For Money17%+1.04

Excellent value

great value for money

Good price

Ease Of Use14%−0.08

Easy to Use

easy to use plant feed

Very easy to use measure

Quality-Overall11%+1.14

Reliable brand that performs as it should

Good value quality houseplant food

Excellent product

Advertised Vs Actual Product10%+0.73

Excellent as advertised

Does what it says

Exceeded expectations

Return

0.1% Return rate 12% Fixable by listing

Leak-Proof40%▄█▄▁▅▄

the bottle leaks really badly

Leaking

Turned up 4 days late and leaking everywhere

Defective Material/Parts9%█▁▁▁▃▁
Instructions/User Manual/Troubleshooting7%▁▁▁▁█▁
Functionality-Overall7%▁▁█▁▁▁

I cant open the bottle

Size-Overall7%▁█▁▁▆▁

Big bottle

it needs to be bigger

Small bottle,

FAQ

Common Indoor Plant Food questions

Answered from the same tracked data.