indoor plant food
Skip itPrices mostly outside the sweet spot ($1.71–$12.25) — this niche doesn't clear our bar today.
Conversion
Incredible20.7%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Market size
Good£333K£333K/yr · 263K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad11,075.83avg incumbent reviews — the moat a new listing must climb
Competition
Bad75%top-5 click share — a locked-up shelf
Avg price
Bad£6.12avg listing price — sweet spot $15–$100
Growth
Bad-18.0%90-day search growth — must beat 0% to launch
Brand share
Bad94%top-5 brand share — brand-locked demand
Price range
Bad£1.71–£12.25cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, indoor plant food is a £333K/yr Amazon United Kingdom market (263K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Mar. Verdict: Skip it — 41/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
indoor plant food market data
- Units sold / yr
- 60K–80K
- avg 5,000–6,000/product
- Revenue / yr
- £367K–£490K
- units × avg price
- Conversion rate
- 20.7%
- Avg BSR
- #31
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 83%
- Out of stock
- 0.0%
- Avg brand age
- 54 months
- Avg seller age
- 172 days
Competition & brand share
The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.Brands
7 flat
Sellers
108
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
75%
Top 20: 100%
Open market
2%
- Baby Bio47%
- Miracle-Gro28%
- Westland8%
- Growth Technology8%
- MARPHYL4%
- GROWLANDS3%
- Open — no brand owns it (1 brand, 2%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -18.0% search growth over the last 90 days.Peak months: Mar · busiest ÷ quietest = 2.1×
Top indoor plant food search terms
- indoor plant food61K/yr
- house plant food49K/yr
- plant food indoor house plant42K/yr
- houseplant food25K/yr
- liquid gold leaf fertiliser7K/yr
- houseplant fertiliser7K/yr
- house plant feed9K/yr
- house plant fertiliser7K/yr
- indoor plant fertiliser7K/yr
- indoor plant feed7K/yr
Top indoor plant food products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 12 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Baby Bio Houseplant Food 175ml- Fertiliser for Growing Vibrant and Healthy Plants - Easy To Use House Plant Care - Concentrate Plant Food - Indoor Use Plant Nutrition
Baby Bio£1.714.6★21,572 rev
Miracle-Gro Pour and Feed Liquid Plant Food 1L
Miracle-Gro£3.194.5★5,273 rev
Houseplant Feed Concentrate 200ml
Westland£3.814.7★203 rev
Houseplant Focus Concentrated Liquid Fertiliser 1 Litre - Growth Technology Fertiliser for Indoor Plants - Professional Grade House Plant Food Concentrate with Kelp Seaweed Extract - Makes 200L
Growth Technology£8.994.7★315 rev
Home-APP Miracle-Gro 300157 Indoor Plant Food 48-Spikes 2.2-Ounce Garden Lawn Supply Maintenance
Miracle-Gro£7.424.4★46,443 rev
Newest
by launch date
Bronte Concentrated 1Ltr Houseplant Food Makes 250L of Organic Plant-Based Liquid Fertiliser Seaweed Enriched Pet-Friendly Perfect for Indoor Plants & Flowers Boost Growth & Vibrancy Naturally
Bronte Heritage Collection£9.5849 rev
Houseplant Feed Concentrate 200ml
Westland£3.81203 rev
Growlands Indoor House Plant Food - 300 ml - Indoor Plant Liquid Spray Fertilizer - With Seaweed Extract - Designed For Use on All Plants - Ready to Use Mist Spray
GROWLANDS£10.85402 rev
Houseplant Focus Concentrated Liquid Fertiliser 1 Litre - Growth Technology Fertiliser for Indoor Plants - Professional Grade House Plant Food Concentrate with Kelp Seaweed Extract - Makes 200L
Growth Technology£8.99315 rev
Organic Baby Bio Liquid Houseplant Food Concentrated Nitrogen Feed 175ml
Baby Bio£2.22772 rev
Trending
90-day click momentumOrganic Baby Bio Liquid Houseplant Food Concentrated Nitrogen Feed 175ml
Baby Bio£2.224.6★
Houseplant Feed Concentrate 200ml
Westland£3.814.7★
Bronte Concentrated 1Ltr Houseplant Food Makes 250L of Organic Plant-Based Liquid Fertiliser Seaweed Enriched Pet-Friendly Perfect for Indoor Plants & Flowers Boost Growth & Vibrancy Naturally
Bronte Heritage Collection£9.584.2★
MARPHYL All-Purpose Plant Food Organic Nutrient-Rich Fertilizer & Soil Enhancer for Indoor & Outdoor Flowers Vegetables Succulents Bamboo & Hydroponics
MARPHYL£12.254.3★
Miracle-Gro Pour and Feed Liquid Plant Food 1L
Miracle-Gro£3.194.5★
What buyers say about indoor plant food
What buyers praise and complain about, mined from review topics.What buyers love
“that encourages plant growth”
“Excellent value”
“Easy to Use”
“Reliable brand that performs as it should”
“Excellent as advertised”
“Have used this for years”
“Effective”
“Good size”
“Brilliant for indoor plants”
“The colour was much lighter. clear”
What buyers complain about
“The only drawback is its slight odour”
“Killed my plants”
“the bottle leaks really badly”
“It seems a little expensive at first”
“Big bottle”
“sticks were difficult to push into the compost”
“I cant open the bottle”
“Spray does not work at all”
“Product quality/performance lacking”
“some broke after trying to divide them”
Top return reasons
Common questions
- Is indoor plant food profitable to sell on Amazon United Kingdom?
- The niche generates £333K/yr across 12 tracked products. 90-day search growth is -18.0%. Flapen's verdict: Skip it (41/100).
- How competitive is the indoor plant food niche?
- 7 brands and 108 sellers compete. The top 5 products take 75% of clicks and top 5 brands hold 94% of demand.
- What do buyers complain about in indoor plant food?
- Top complaints mined from reviews: Smell, Plant Growth, Leak-Proof. The return rate is 0.1%.
- When does demand for indoor plant food peak?
- Demand peaks in Mar; the busiest month runs 2.1× the quietest.
- What does it cost to enter the indoor plant food niche?
- Listings span £1.71–£12.25; the average listing price is £6.12 (sweet spot $15–$100). The average incumbent carries 11,076 reviews — the moat a new listing must climb.