Skip to content

Impact Screwdriver

Fail

Shoppers spend only $66K a year here, so Impact Screwdriver is a Fail.

Flapen Score
48
48 / 100
Ranks 1,131 of 2,225 DIY & Tools niches · −1 vs the category median of 49
Market size
£66K/yr48K searches / yr
90-day growth
-3.4%search demand this quarter
Competition
72%top-5 click share · 14 brands · 54 sellers

Flapen Score

Impact Screwdriver against its category

The dotted line is the DIY & Tools average. Past it, Impact Screwdriver is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Impact Screwdriver market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Impact Screwdriver 48K times last year and spent an estimated £66K. The top 5 brands take 78% of clicks. Flapen scores it 48 out of 100, a Fail.

01 · Demand

7.9% of searches ended in a purchase last week.

Shoppers searched for this 48K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.9% of those searches ended in a purchase. Searches in the last 90 days moved -3.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £66K a year.

Searches, last 12 months
48K
Growth, 90 days vs prior 90
-3.4%
Conversion, latest week
7.9%
Market size, estimated
£66Ka year
Peak month
November1.4× the quietest month
Top search term
impact screwdriver37K searches a year

02 · Price

A sale here is worth £17.55.

Listings sell for £17.55 on average, from £6.85 to £49.04. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At £17.55 that is £2K to £4K a year per listing.

Average price
£17.55inside the $15 to $100 sweet spot
Price range
£6.85–£49.04
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
100–250
Revenue per listing a year
£2K–£4K
Returns
1.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

88% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #917 within Hand Tools. It carries 316 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
94%
Out of stock, average day
0.0%
Average rank
#917in Hand Tools
Average rating
4.37 starsAmazon United Kingdom average 4.36 stars
Average reviews
316per listing
Listings tracked
16

04 · Newcomers

Amazon counts 1 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
45 months

Products

Top Impact Screwdriver products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 72% of clicks. A locked shelf that new listings rarely crack.

£0£7K£13K£20K£26K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 falling

Sellers

54

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

18%

  • Hilka22%
  • Blue Spot Tools20%
  • Aurlloct15%
  • Arwealxs12%
  • Draper9%
  • Toolwiz4%
  • Open — no brand owns it (8 brands, 18%)

Demand

Impact Screwdriver search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Spike '25MayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.4×

Reviews and returns

What reviews say buyers love and hate about Impact Screwdriver

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability28%−0.25

Broke on first day

Bits break imediately

Broke immediately on first use

Quality-Overall11%+0.49

Poor performance

Poor quality

Just absolute junk

Functionality-Overall11%−0.13

Poor performance

Didnt seem to work

it doesnt work correctly

Instructions/User Manual/Troubleshooting6%−0.02

Instructions not much use

There were no instructions at all with the product

My only complaint was that it wasn't immediately obvious as to how to change the direction of the driver

Jamming/Clogging6%−0.06

both are broken one is Jamed up

jammed solid between the two settings

Love

Quality-Overall26%+0.49

Great build quality

Good Quality

Build quality seems fine, it's chunky and feels like it'll last

Value For Money23%+1.74

Value for money

Good value for money

Good value

Strength9%+0.61

has a good strong case

looks like very strong product

This is a brilliant little powerful tool

Advertised Vs Actual Product7%0.00

Did the job well

it's done the job

Its exactly what I wanted

Durability4%−0.25

Durable and easy to

a nice robust plastic carry case that also holds the supplied bits

Build quality seems fine, it's chunky and feels like it'll last

Return

1.9% Return rate 10% Fixable by listing

Functionality-Overall22%▆█▃▇█▆

Poor performance

Didnt seem to work

it doesnt work correctly

Defective Material/Parts15%█▄▅▁▅▄

Grt piece of kit

Size-Overall8%▇▄█▄▅▅

Not fit for purpose

Durability7%▂██▁▄▅

Broke on first day

Bits break imediately

Broke immediately on first use

Strength6%▄▅▄▁▃█

FAQ

Common Impact Screwdriver questions

Answered from the same tracked data.