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Impact Driver Bits

Fail

The top 5 brands take 98% of clicks, so Impact Driver Bits is a Fail.

Flapen Score
42
42 / 100
Ranks 1,704 of 2,225 DIY & Tools niches · −7 vs the category median of 49
Market size
£957K/yr3.1M searches / yr
90-day growth
-5.3%search demand this quarter
Competition
73%top-5 click share · 6 brands · 129 sellers

Flapen Score

Impact Driver Bits against its category

The dotted line is the DIY & Tools average. Past it, Impact Driver Bits is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Impact Driver Bits market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Impact Driver Bits 3.1M times last year and spent an estimated £957K. The top 5 brands take 98% of clicks. Demand peaks in Feb–Jul. Flapen scores it 42 out of 100, a Fail.

01 · Demand

1.8% of searches ended in a purchase last week.

Shoppers searched for this 3.1M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -5.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £957K a year.

Searches, last 12 months
3.1M
Growth, 90 days vs prior 90
-5.3%
Conversion, latest week
1.8%
Market size, estimated
£957Ka year
Peak month
February3.0× the quietest month
Top search term
dewalt1.5M searches a year

02 · Price

A sale here is worth £17.28.

Listings sell for £17.28 on average, from £2.64 to £69.52. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 750 to 1,000 of them. At £17.28 that is £13K to £17K a year per listing.

Average price
£17.28inside the $15 to $100 sweet spot
Price range
£2.64–£69.52
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
40K–50K
Units per listing a year
750–1,000
Revenue per listing a year
£13K–£17K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

57% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.0% of listings are out of stock. The average listing ranks #30 within Power Tool Accessories. It carries 9,548 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
57%
Prime listings
100%
Out of stock, average day
2.0%
Average rank
#30in Power Tool Accessories
Average rating
4.61 starsAmazon United Kingdom average 4.36 stars
Average reviews
9,548per listing
Listings tracked
14

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
34 months

Products

Top Impact Driver Bits products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 73% of clicks. A locked shelf that new listings rarely crack.

£0£144K£287K£431K£574K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

129

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

0%

  • DEWALT85%
  • Hi-Spec4%
  • Bahco3%
  • Bosch3%
  • Draper3%
  • Amazon Basics2%
  • Open — no brand owns it (0%)

Demand

Impact Driver Bits search demand

Weekly searches over the year, seasonality beneath. Pick a range.

125K75KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Jul · busiest ÷ quietest = 3.0×

Search terms

Top Impact Driver Bits search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dewalt1.5M/yr
  • dewalt tools409K/yr
  • screwdriver bit sets205K/yr
  • impact driver bits215K/yr
  • dewalt drill bits sets81K/yr
  • screwdriver bits66K/yr
  • bit set62K/yr
  • impact driver bit set56K/yr
  • dewalt 18v51K/yr
  • dewalt power tools51K/yr

Reviews and returns

What reviews say buyers love and hate about Impact Driver Bits

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability21%−0.09

They broke

failed within 6 months

Bit broke after first use

Quality-Overall16%+1.85

don't like the quality of the trigger mechanism

Awful quality

Sadly not as good as the brand would suggest

Size-Overall15%−0.06

Item too big

It is small

its a really tiny box

Defective Material/Parts4%−0.01

Bits dont fit in extensions

Half of drills broke absolutely rubbish

Some of small bits kept snapping

Value For Money4%+1.31

Expensive for what you get

not worth the cost or the brand identity

Not worth the money

Love

Quality-Overall31%+1.85

Good quality set

Excellent quality

Great solid build quality

Value For Money20%+1.31

Good Value

Good value for money

Value for money

Size-Overall7%−0.06

Solid fit

Perfect fit

Goggle fit was good

Ease Of Use6%+0.25

Very handy

Ease of use

easy to keep everything organised

Comfort-Overall4%+0.10

Comfortable

comfortable to wear

It's quite comfortable in the hand

Return

0.5% Return rate 43% Fixable by listing

Size-Overall31%▅▃▆█▆▇

Item too big

It is small

its a really tiny box

Defective Material/Parts12%▇█▄▄▄▃

Bits dont fit in extensions

Half of drills broke absolutely rubbish

Some of small bits kept snapping

Quality-Overall10%▅▅▅▅█▄

don't like the quality of the trigger mechanism

Awful quality

Sadly not as good as the brand would suggest

Functionality-Overall7%█▅▃▇▃▆
Compatibility-Overall6%▄▅▄█▇▅

FAQ

Common Impact Driver Bits questions

Answered from the same tracked data.