Impact Driver

Shoppers searched for this 1.3M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -7.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.2M a year.

Searches, last 12 months

1.3M

Growth, 90 days vs prior 90

-7.6%

Conversion, latest week

1.3%

Market size, estimated

£1.2Ma year

Peak month

March1.4× the quietest month

Top search term

impact driver481K searches a year

Listings sell for £67.98 on average, from £16.20 to £216.32. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 100 to 250 of them. At £67.98 that is £7K to £17K a year per listing.

Average price

£67.98inside the $15 to $100 sweet spot

Price range

£16.20–£216.32

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

15K–20K

Units per listing a year

100–250

Revenue per listing a year

£7K–£17K

Returns

1.9%of orders · Amazon United Kingdom median 0.6%

70% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 22.9% of listings are out of stock. The average listing ranks #44 within Power Tools. It carries 592 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings

70%

Prime listings

83%

Out of stock, average day

22.9%

Average rank

#44in Power Tools

Average rating

4.49 starsAmazon United Kingdom average 4.36 stars

Average reviews

592per listing

Listings tracked

46

13 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months

13

Successful launches

7Amazon's first-year sales bar

Average brand age

42 months