Skip to content

Immersion Heater Timer

Maybe

Products sell for $21.93 on average, inside the sweet spot. But shoppers spend only $73K a year here, so Immersion Heater Timer is a Maybe.

Flapen Score
57
57 / 100
Top 14% of 2,225 DIY & Tools niches · +8 vs the category median of 49
Market size
£73K/yr68K searches / yr
90-day growth
-1.6%search demand this quarter
Competition
43%top-5 click share · 21 brands · 50 sellers

Flapen Score

Immersion Heater Timer against its category

The dotted line is the DIY & Tools average. Past it, Immersion Heater Timer is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Immersion Heater Timer market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Immersion Heater Timer 68K times last year and spent an estimated £73K. The top 5 brands take 62% of clicks. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

4.9% of searches ended in a purchase last week.

Shoppers searched for this 68K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.9% of those searches ended in a purchase. Searches in the last 90 days moved -1.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £73K a year.

Searches, last 12 months
68K
Growth, 90 days vs prior 90
-1.6%
Conversion, latest week
4.9%
Market size, estimated
£73Ka year
Peak month
April1.4× the quietest month
Top search term
immersion heater timer34K searches a year

02 · Price

A sale here is worth £21.93.

Listings sell for £21.93 on average, from £6.32 to £70.06. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £21.93 that is £0 to £2K a year per listing.

Average price
£21.93inside the $15 to $100 sweet spot
Price range
£6.32–£70.06
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
2.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

50% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 8.7% of listings are out of stock. The average listing ranks #401 within Electrical. It carries 175 reviews at 4.28 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
86%
Out of stock, average day
8.7%
Average rank
#401in Electrical
Average rating
4.28 starsAmazon United Kingdom average 4.36 stars
Average reviews
175per listing
Listings tracked
42

04 · Newcomers

Amazon counts 2 of last year's 8 launches as successful.

8 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
2Amazon's first-year sales bar
Average brand age
52 months

Products

Top Immersion Heater Timer products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£4K£7K£9K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

21 flat

Sellers

50

Top-5 brand share

62%

Top 20: 100%

Top-5 click share

43%

Top 20: 81%

Open market

31%

  • Timeguard25%
  • ANTREATU12%
  • HBN11%
  • Optimum8%
  • Candeo7%
  • LOWENERGIE6%

Demand

Immersion Heater Timer search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '24Black Friday '24Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Immersion Heater Timer search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • immersion heater timer34K/yr
  • immersion heater timer switch14K/yr
  • immersion timer6K/yr
  • timeguard immersion heater timer4K/yr
  • timeguard timer4K/yr
  • timeguard5K/yr

Reviews and returns

What reviews say buyers love and hate about Immersion Heater Timer

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability19%−0.27

Broke after the months

Failed after 18 months

Broke after one year

Connectivity-Overall11%−0.10

Will not connect to Wifi

Slightly fiddly connections requiring a bit of patience

will not reconnect at all

Quality-Overall7%+0.56

Poor quality, dangerous device

Poor Quality

Garbage

Functionality-Overall7%−0.08

Doesnt work

Not working on the clock setting

Worked once then nothing

Value For Money6%+0.99

But the cheaper ones are worse

A bit pricey

I also noticed that this product was more expensive

Love

Quality-Overall17%+0.56

Excellent product

Good Quality switch

Really good device

Ease Of Use12%+0.43

Easy to use

easy to control

easy to read

Value For Money11%+0.99

Excellent value for money

Great value

not expensive

Advertised Vs Actual Product10%+0.80

It works as it should

All works as it should

Works as expected

Assembly/Installation9%+0.66

Easy install

Easy to set up

has been installed

Return

2.4% Return rate 18% Fixable by listing

Functionality-Overall17%██▄▇█▄

Doesnt work

Not working on the clock setting

Worked once then nothing

Compatibility-Overall13%▇▆▅▇█▄

No earth terminals so not suitable for UK wiring

Not suitable for 40A

Alarm/Timer Accuracy12%▇▇█▄▅▄

Original Timeguard switch faulty so bought this as a replacement, certainly flimsier and has metal pegs to set on/off periods, however minimum time is 30 minutes because of peg head diameter

Unable to turn dial to set time

Connectivity-Overall11%▇▄▅▅▆█

Will not connect to Wifi

Slightly fiddly connections requiring a bit of patience

will not reconnect at all

Size-Overall11%▅▅▇█▅▂

FAQ

Common Immersion Heater Timer questions

Answered from the same tracked data.