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Ideal Standard Flush Valve Seal

Fail

Shoppers spend only $65K a year here, so Ideal Standard Flush Valve Seal is a Fail.

Flapen Score
48
48 / 100
Ranks 1,131 of 2,225 DIY & Tools niches · −1 vs the category median of 49
Market size
£65K/yr70K searches / yr
90-day growth
-9.9%search demand this quarter
Competition
59%top-5 click share · 18 brands · 33 sellers

Flapen Score

Ideal Standard Flush Valve Seal against its category

The dotted line is the DIY & Tools average. Past it, Ideal Standard Flush Valve Seal is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ideal Standard Flush Valve Seal market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Ideal Standard Flush Valve Seal 70K times last year and spent an estimated £65K. The top 5 brands take 73% of clicks. Demand peaks in Oct–Nov. Flapen scores it 48 out of 100, a Fail.

01 · Demand

10.4% of searches ended in a purchase last week.

Shoppers searched for this 70K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.4% of those searches ended in a purchase. Searches in the last 90 days moved -9.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £65K a year.

Searches, last 12 months
70K
Growth, 90 days vs prior 90
-9.9%
Conversion, latest week
10.4%
Market size, estimated
£65Ka year
Peak month
October1.7× the quietest month
Top search term
ideal standard flush valve seal17K searches a year

02 · Price

A sale here is worth £8.91.

Listings sell for £8.91 on average, from £2.70 to £38.47. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £8.91 that is £2K to £4K a year per listing.

Average price
£8.91under the $15 to $100 sweet spot
Price range
£2.70–£38.47
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
£2K–£4K
Returns
1.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

88% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 7.2% of listings are out of stock. The average listing ranks #83 within Kitchen & Bath Fixtures. It carries 246 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
96%
Out of stock, average day
7.2%
Average rank
#83in Kitchen & Bath Fixtures
Average rating
4.52 starsAmazon United Kingdom average 4.36 stars
Average reviews
246per listing
Listings tracked
26

04 · Newcomers

Amazon counts 0 of last year's 11 launches as successful.

11 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
11
Successful launches
0Amazon's first-year sales bar
Average brand age
26 months

Products

Top Ideal Standard Flush Valve Seal products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.

£0£7K£13K£20K£26K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

18 falling

Sellers

33

Top-5 brand share

73%

Top 20: 100%

Top-5 click share

59%

Top 20: 93%

Open market

21%

  • IDM-UTSL24%
  • Fox·Bunny23%
  • Generic10%
  • Geberit9%
  • Ideal Standard6%
  • Taps2Traps6%

Demand

Ideal Standard Flush Valve Seal search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 1.7×

Search terms

Top Ideal Standard Flush Valve Seal search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ideal standard flush valve seal17K/yr
  • ideal standard flush valve16K/yr
  • flush valve seal13K/yr
  • toilet flush valve seal4K/yr
  • armitage shanks flush valve5K/yr
  • toilet flush seal4K/yr
  • sv019674K/yr
  • amstd fastpart flush valve4K/yr
  • fastpart toilet flush3K/yr

Reviews and returns

What reviews say buyers love and hate about Ideal Standard Flush Valve Seal

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall15%+1.50

a bit larger

Not fitted yet

the item received is shorter in height than the previous item despite buying from exactly the same product listing

Functionality-Overall14%−0.26

Didnt work for me

So all 3 of these useless washers don't work

Did not work - Screwfix version works perfectly

Quality-Overall10%−0.03

stiill cheap

Poor quality

Awful

Advertised Vs Actual Product7%+0.51

The plumber said this had incorrectly been advertised as Ideal Standard compatible

They have etched 'Ideal Standard' on the rim. not shown in their photos.

not the stated 3mm

Leak-Proof7%

Didn't stop the leak

Toilets were both a problem dripping constantly flushing

I had a leaking flush system caused by a perished seal bought these items which came the next day

Love

Size-Overall27%+1.50

Easy fit

Easy to fit

Fits as stated

Advertised Vs Actual Product14%+0.51

Exactly what I needed

Does what it needs to

Did the job perfectly

Quality-Overall14%−0.03

Excellent quality kit from a trusted brand

Product is excellent, as described

Excellent Product

Value For Money8%+1.11

Good product and value

Great value

I think its great value for money

Leak-Proof7%

Fixed my leaking toilet perfectly

So far no leakage

Stopped leak so will pay for itself long term

Return

1.3% Return rate 64% Fixable by listing

Size-Overall58%▇█▆▇▇▇

a bit larger

Not fitted yet

the item received is shorter in height than the previous item despite buying from exactly the same product listing

Compatibility-Overall10%▅▂▃▆▆█

is no longer compatible

Incompatible

Functionality-Overall10%▆█▄▇█▄

Didnt work for me

So all 3 of these useless washers don't work

Did not work - Screwfix version works perfectly

Defective Material/Parts6%█▂▃▂▄▄
Advertised Vs Actual Product5%▁▂█▁▂▁

The plumber said this had incorrectly been advertised as Ideal Standard compatible

They have etched 'Ideal Standard' on the rim. not shown in their photos.

not the stated 3mm

FAQ

Common Ideal Standard Flush Valve Seal questions

Answered from the same tracked data.