Ideal Standard Flush Valve Seal
FailShoppers spend only $65K a year here, so Ideal Standard Flush Valve Seal is a Fail.
- Flapen Score
- 48 / 100Ranks 1,131 of 2,225 DIY & Tools niches · −1 vs the category median of 4948
- Market size
- £65K/yr70K searches / yr
- 90-day growth
- -9.9%search demand this quarter
- Competition
- 59%top-5 click share · 18 brands · 33 sellers
Flapen Score
Ideal Standard Flush Valve Seal against its category
The dotted line is the DIY & Tools average. Past it, Ideal Standard Flush Valve Seal is stronger. Inside it, weaker.
Market
The Ideal Standard Flush Valve Seal market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Ideal Standard Flush Valve Seal 70K times last year and spent an estimated £65K. The top 5 brands take 73% of clicks. Demand peaks in Oct–Nov. Flapen scores it 48 out of 100, a Fail.
01 · Demand
10.4% of searches ended in a purchase last week.
Shoppers searched for this 70K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.4% of those searches ended in a purchase. Searches in the last 90 days moved -9.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £65K a year.
- Searches, last 12 months
- 70K
- Growth, 90 days vs prior 90
- -9.9%
- Conversion, latest week
- 10.4%
- Market size, estimated
- £65Ka year
- Peak month
- October1.7× the quietest month
- Top search term
- ideal standard flush valve seal17K searches a year
02 · Price
A sale here is worth £8.91.
Listings sell for £8.91 on average, from £2.70 to £38.47. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £8.91 that is £2K to £4K a year per listing.
- Average price
- £8.91under the $15 to $100 sweet spot
- Price range
- £2.70–£38.47
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £2K–£4K
- Returns
- 1.3%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
88% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 7.2% of listings are out of stock. The average listing ranks #83 within Kitchen & Bath Fixtures. It carries 246 reviews at 4.52 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 88%
- Prime listings
- 96%
- Out of stock, average day
- 7.2%
- Average rank
- #83in Kitchen & Bath Fixtures
- Average rating
- 4.52 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 246per listing
- Listings tracked
- 26
04 · Newcomers
Amazon counts 0 of last year's 11 launches as successful.
11 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 11
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 26 months
Products
Top Ideal Standard Flush Valve Seal products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Flush Valve Seal for Ideal Standard SV01967 Replacement kit 2 Pcs Black
- Price
- £5.00
- Rating
- 4.6/5
- Reviews
- 61
- Age
- 1y ago

Flush Valve Seal for Ideal Standard Replace of SV01967 Flush Valve Seal & Clip (2 Pcs)
- Price
- £4.93
- Rating
- 4.5/5
- Reviews
- 313
- Age
- 2y ago

Geberit 816.418.00.1 Flush Valve Base Sealing Washer - Clear
- Price
- £2.70
- Rating
- 4.5/5
- Reviews
- 3,772
- Age
- 14y ago

3 Pack Flush Valve Seal Compatible with Ideal Standard Toilet Cistern Replacement Seal & Clip for Ideal Standard Armitage Shanks Flush Valves SV01967SV93467EV98167
- Price
- £7.67
- Rating
- 4.6/5
- Reviews
- 36
- Age
- 1y ago

2 Pcs Replacement Toilet Flush Valve Outlet Seal Washer for Siamp Storm 33 and Skipper 45 Flush Valves Black
- Price
- £5.12
- Rating
- 4.5/5
- Reviews
- 17
- Age
- 1y ago
Trending
90-day click momentum
3 Pcs Flush Valve Seal for Ideal Standard Toilet Cistern Replacement Seal & Clip Compatible with Ideal Standard Armitage Shanks Flush Valves SV01967 Black
- Price
- £5.12
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 4mo ago

QIHAWN 3Pcs 63x33x3mm Toilet Flush Valve Seals for Dual Flush Cisterns
- Price
- £4.91
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 4mo ago

Flush Valve Seal Compatible with Ideal Standard Toilet Cistern Replacement Seal & Clip for Ideal Standard Armitage Shanks Flush Valves SV01967SV93467EV98167 (2)
- Price
- £5.35
- Rating
- 4.6/5
- Reviews
- 36
- Age
- 6mo ago

1 Pcs Flush Valve Seal and Clip Compatible with Ideal Standard Armitage Shanks SV01967 - Replacement Rubber Washer for Toilet Cistern Maintenance
- Price
- £3.48
- Rating
- 4.0/5
- Reviews
- 5
- Age
- 5mo ago

Ideal Standard Genuine SV89567 Delay Fill Univalve Inlet Valve 1/2 BSP Bottom Entry Toilet Cistern Fill Valve 340mm
- Price
- £19.96
- Rating
- 3.9/5
- Reviews
- 10
- Age
- 10mo ago
Newest
by launch date
QIHAWN 3Pcs 63x33x3mm Toilet Flush Valve Seals for Dual Flush Cisterns
- Price
- £4.91
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 4mo ago

3 Pcs Flush Valve Seal for Ideal Standard Toilet Cistern Replacement Seal & Clip Compatible with Ideal Standard Armitage Shanks Flush Valves SV01967 Black
- Price
- £5.12
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 4mo ago

1 Pcs Flush Valve Seal and Clip Compatible with Ideal Standard Armitage Shanks SV01967 - Replacement Rubber Washer for Toilet Cistern Maintenance
- Price
- £3.48
- Rating
- 4.0/5
- Reviews
- 5
- Age
- 5mo ago

Flush Valve Seal Compatible with Ideal Standard Toilet Cistern Replacement Seal & Clip for Ideal Standard Armitage Shanks Flush Valves SV01967SV93467EV98167 (2)
- Price
- £5.35
- Rating
- 4.6/5
- Reviews
- 36
- Age
- 6mo ago

Watermark Dual Flush Valve Kit WMKA20080 AS1172.2 Toilet Cistern Replacement 2 Outlet WRAS Approved Push Button Fixing Kit 290mm
- Price
- £15.50
- Rating
- 4.6/5
- Reviews
- 14
- Age
- 6mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.
Brands
18 falling
Sellers
33
Top-5 brand share
73%
Top 20: 100%
Top-5 click share
59%
Top 20: 93%
Open market
21%
- IDM-UTSL24%
- Fox·Bunny23%
- Generic10%
- Geberit9%
- Ideal Standard6%
- Taps2Traps6%
Demand
Ideal Standard Flush Valve Seal search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov · busiest ÷ quietest = 1.7×
Search terms
Top Ideal Standard Flush Valve Seal search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- ideal standard flush valve seal17K/yr
- ideal standard flush valve16K/yr
- flush valve seal13K/yr
- toilet flush valve seal4K/yr
- armitage shanks flush valve5K/yr
- toilet flush seal4K/yr
- sv019674K/yr
- amstd fastpart flush valve4K/yr
- fastpart toilet flush3K/yr
Reviews and returns
What reviews say buyers love and hate about Ideal Standard Flush Valve Seal
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
a bit larger
Not fitted yet
the item received is shorter in height than the previous item despite buying from exactly the same product listing
Didnt work for me
So all 3 of these useless washers don't work
Did not work - Screwfix version works perfectly
stiill cheap
Poor quality
Awful
The plumber said this had incorrectly been advertised as Ideal Standard compatible
They have etched 'Ideal Standard' on the rim. not shown in their photos.
not the stated 3mm
Didn't stop the leak
Toilets were both a problem dripping constantly flushing
I had a leaking flush system caused by a perished seal bought these items which came the next day
Love
Easy fit
Easy to fit
Fits as stated
Exactly what I needed
Does what it needs to
Did the job perfectly
Excellent quality kit from a trusted brand
Product is excellent, as described
Excellent Product
Good product and value
Great value
I think its great value for money
Fixed my leaking toilet perfectly
So far no leakage
Stopped leak so will pay for itself long term
Return
1.3% Return rate 64% Fixable by listing
a bit larger
Not fitted yet
the item received is shorter in height than the previous item despite buying from exactly the same product listing
is no longer compatible
Incompatible
Didnt work for me
So all 3 of these useless washers don't work
Did not work - Screwfix version works perfectly
The plumber said this had incorrectly been advertised as Ideal Standard compatible
They have etched 'Ideal Standard' on the rim. not shown in their photos.
not the stated 3mm
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Ideal Standard Flush Valve Seal questions
Answered from the same tracked data.








