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Hunting Knife

Fail

Buyers convert on only 0.2% of searches, so Hunting Knife is a Fail.

Flapen Score
47
47 / 100
Ranks 1,252 of 2,225 DIY & Tools niches · −2 vs the category median of 49
Market size
£28K/yr613K searches / yr
90-day growth
-22.5%search demand this quarter
Competition
51%top-5 click share · 22 brands · 28 sellers

Flapen Score

Hunting Knife against its category

The dotted line is the DIY & Tools average. Past it, Hunting Knife is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hunting Knife market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Hunting Knife 613K times last year and spent an estimated £28K. The top 5 brands take 59% of clicks. Demand peaks in Jan–Sep–Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

0.2% of searches ended in a purchase last week.

Shoppers searched for this 613K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.2% of those searches ended in a purchase. Searches in the last 90 days moved -22.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £28K a year.

Searches, last 12 months
613K
Growth, 90 days vs prior 90
-22.5%
Conversion, latest week
0.2%
Market size, estimated
£28Ka year
Peak month
December2.2× the quietest month
Top search term
hunting knife297K searches a year

02 · Price

A sale here is worth £22.91.

Listings sell for £22.91 on average, from £6.12 to £113.47. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £22.91 that is £0 to £2K a year per listing.

Average price
£22.91inside the $15 to $100 sweet spot
Price range
£6.12–£113.47
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
1.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

32% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 12.2% of listings are out of stock. The average listing ranks #108 within Hand Tools. It carries 754 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
32%
Prime listings
96%
Out of stock, average day
12.2%
Average rank
#108in Hand Tools
Average rating
4.37 starsAmazon United Kingdom average 4.36 stars
Average reviews
754per listing
Listings tracked
28

04 · Newcomers

Amazon counts 0 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
58 months

Products

Top Hunting Knife products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.

£0£1K£2K£3K£4K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

22 falling

Sellers

28

Top-5 brand share

59%

Top 20: 98%

Top-5 click share

51%

Top 20: 92%

Open market

35%

  • Wolfcraft19%
  • TOURBN16%
  • Helikon-Tex10%
  • SEAC7%
  • Hultafors7%
  • BKGDO6%

Demand

Hunting Knife search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KHoliday '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Jan, Sep, Dec · busiest ÷ quietest = 2.2×

Search terms

Top Hunting Knife search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hunting knife297K/yr
  • survival knife141K/yr
  • hunting knife with sheath27K/yr
  • tactical knife28K/yr
  • hunting knives27K/yr
  • buck knife25K/yr
  • military knife14K/yr
  • knife hunting11K/yr
  • kershaw knife11K/yr
  • bear grylls knife8K/yr

Reviews and returns

What reviews say buyers love and hate about Hunting Knife

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability14%−0.15

likely to break

Broken

its fell apart already

Size-Overall12%−0.03

Big

Very small

Very small knife

Rusts/Corrodes10%−0.09

Rust

Washed once and it rusted

the blade rusted after first time use

Locking Mechanism9%−0.05

Wish Id read the reviews on it as quite a few other people have had issues with the locking mechanism not working

Arrived today lock mechanism is broken cant close it

Isn't a locking mechanism

Quality-Overall7%+1.72

Poor quality screws

blade is also very low quality

Bad quality

Love

Quality-Overall26%+1.72

Good quality knife

Amazing quality

Very good quality tool

Sharpness16%+0.90

Very nice sharp knife

The knife is very sharp

Super sharp

Value For Money12%+0.92

Good value

Value for money

Amazing value for money

Ease Of Use4%+0.21

easy to use

Very handy thank you

EASY OPEN AND CLOSE

Strength4%0.00

A Nice Solid Set

It's quite sturdy

The handle is surprisingly strong

Return

1.0% Return rate 25% Fixable by listing

Size-Overall15%▄█▅▄▄▅

Big

Very small

Very small knife

Mechanism Issues11%▅▁▆▃█▅
Functionality-Overall10%▄▁▃▄█▃
Defective Material/Parts8%▆█▃▅▃▂
Locking Mechanism8%▆▇▅▅▁█

Wish Id read the reviews on it as quite a few other people have had issues with the locking mechanism not working

Arrived today lock mechanism is broken cant close it

Isn't a locking mechanism

FAQ

Common Hunting Knife questions

Answered from the same tracked data.