hunting knife
Skip itWeak search conversion (0.2%) — this niche doesn't clear our bar today.
Returns
Great1.0%return rate — above 5% kills the launch gate
Avg price
Incredible£22.91avg listing price — sweet spot $15–$100
Price range
Great£6.12–£113.47cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great59%top-5 brand share — no brand owns this niche
Review moat
Good754.04avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Growth
Bad-22.5%90-day search growth — must beat 0% to launch
Market size
Bad£28K£28K/yr · 613K searches
Conversion
Bad0.2%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United Kingdom niche tracking, hunting knife is a £28K/yr Amazon United Kingdom market (613K searches/yr). The top 5 brands hold 59% of demand. Demand peaks in Jan–Sep–Dec. Verdict: Skip it — 47/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
hunting knife market data
- Units sold / yr
- 2K–2K
- avg 0–100/product
- Revenue / yr
- £34K–£46K
- units × avg price
- Conversion rate
- 0.2%
- Avg BSR
- #108
- Page quality
- 0%
- Prime
- 96%
- Sponsored
- 32%
- Out of stock
- 12.2%
- Avg brand age
- 58 months
- Avg seller age
- 183 days
Competition & brand share
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.Brands
22 falling
Sellers
28
Top-5 brand share
59%
Top 20: 98%
Top-5 click share
51%
Top 20: 92%
Open market
35%
- Wolfcraft19%
- TOURBN16%
- Helikon-Tex10%
- SEAC7%
- Hultafors7%
- BKGDO6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -22.5% search growth over the last 90 days.Peak months: Jan, Sep, Dec · busiest ÷ quietest = 2.2×
Top hunting knife search terms
- hunting knife297K/yr
- survival knife141K/yr
- hunting knife with sheath27K/yr
- tactical knife28K/yr
- hunting knives27K/yr
- buck knife25K/yr
- military knife14K/yr
- knife hunting11K/yr
- kershaw knife11K/yr
- bear grylls knife8K/yr
Top hunting knife products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
TOURBON Leather Fixed Blade Knife Sheath for Belt Straight Knife Holster with with Fire Starter Holder and Pocket
TOURBN£25.854.4★95 rev
Wolfcraft Folding Knife with 75 mm Serrated Blade and Safety Lock
Wolfcraft£8.134.4★2,524 rev
Helikon-Tex Bushcraft Line
Helikon-Tex£26.974.7★243 rev
SEAC Unisex 0550017520000a Hammer Diving Knife for Apnea and Scuba Diving Dagger with Straps Black One Size UK
SEAC£19.634.3★675 rev
BKGDO High Carbon Steel Multi-Functional Outdoor Tool - Lightweight with Rubber Handle Hand-Stitched Sheath Perfect for Hunting Climbing Adventure Rescue Camping - Ideal Mens Gift (TYPE-B6)
BKGDO£34.894.0★5 rev
Newest
by launch date
TOURBON Genuine Leather Boning Knife Sheath for Belt Bushcraft Camping Hunting Straight Knife Holster
TOURBN£16.651 rev
13PCS Survival Kit Camping Tools - Survival Gear and Equipment with Folding Shovel & Extension Rod & Survival Axe & Pliers & 16-in-1 Multi-Tool Outdoor Tool Kit for Camping Hiking Bushcraft
Sxnmmweu£30.3712 rev
Mubero Trade Knife with Stainless Steel Blade
Mubero£37.9121 rev
BKGDO High Carbon Steel Multi-Functional Outdoor Tool - Lightweight with Rubber Handle Hand-Stitched Sheath Perfect for Hunting Climbing Adventure Rescue Camping - Ideal Mens Gift (TYPE-B6)
BKGDO£34.895 rev
HONZIN Multitools Pliers Foldable Multi-Purpose Stainless Steel Multifunctional Pliers Multitool with Nylon Pouch Bottle Opener Screwdriver Ideal for Camping DIY Outdoor Gift for Men
HONZIN£13.4048 rev
Trending
90-day click momentum
Cressi Gara Modular Impulse Blade White
CRESSI£37.353.4★
TOURBON Genuine Leather Boning Knife Sheath for Belt Bushcraft Camping Hunting Straight Knife Holster
TOURBN£16.654.0★
Helikon-Tex Bushcraft Line
Helikon-Tex£26.974.7★
13PCS Survival Kit Camping Tools - Survival Gear and Equipment with Folding Shovel & Extension Rod & Survival Axe & Pliers & 16-in-1 Multi-Tool Outdoor Tool Kit for Camping Hiking Bushcraft
Sxnmmweu£30.374.0★
Mubero Trade Knife with Stainless Steel Blade
Mubero£37.914.8★
What buyers say about hunting knife
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality knife”
“Very nice sharp knife”
“Good value”
“easy to use”
“A Nice Solid Set”
“Comfortable grip”
“Fits most belts”
“comfortable to use”
“is so durable”
“design is beautiful”
What buyers complain about
“likely to break”
“Big”
“Rust”
“Wish Id read the reviews on it as quite a few other people have had issues with the locking mechanism not working”
“Poor quality screws”
“Bit chunky, but, useful”
“BAD TITLE”
“Finally not holding edge”
“the attachment from the hook then the case broke off in the matter of a week”
“It is just leather with out knife”
Top return reasons
Common questions
- Is hunting knife profitable to sell on Amazon United Kingdom?
- The niche generates £28K/yr across 28 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -22.5%. Flapen's verdict: Skip it (47/100).
- How competitive is the hunting knife niche?
- 22 brands and 28 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 59% of demand.
- What do buyers complain about in hunting knife?
- Top complaints mined from reviews: Durability, Size-Overall, Rusts/Corrodes. The return rate is 1.0%.
- When does demand for hunting knife peak?
- Demand peaks in Jan–Sep–Dec; the busiest month runs 2.2× the quietest.
- What does it cost to enter the hunting knife niche?
- Listings span £6.12–£113.47; the average listing price is £22.91 (sweet spot $15–$100). The average incumbent carries 754 reviews — the moat a new listing must climb.