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Hunting Knife

Fail

Buyers convert on only 0.2% of searches, so Hunting Knife is a Fail.

Flapen Score
47
47 / 100
Ranks 1,252 of 2,225 DIY & Tools niches · −2 vs the category median of 49
Market size
£28K/yr613K searches / yr
90-day growth
-22.5%search demand this quarter
Competition
51%top-5 click share · 22 brands · 28 sellers

Flapen Score

Hunting Knife against its category

The dotted line is the DIY & Tools average. Past it, Hunting Knife is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hunting Knife market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Hunting Knife 613K times last year and spent an estimated £28K. The top 5 brands take 59% of clicks. Demand peaks in Jan–Sep–Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 0.2% of those searches ended in a purchase.

Shoppers searched for this 613K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved -22.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £28K a year.

Searches, last 12 months
613K
Growth, 90 days vs prior 90
-22.5%
Conversion, latest week
0.2%
Market size, estimated
£28Ka year
Peak month
December2.2× the quietest month
Top search term
hunting knife297K searches a year

02 · Price

A sale here is worth £22.91.

Listings sell for £22.91 on average, from £6.12 to £113.47. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £22.91 that is £0 to £2K a year per listing.

Average price
£22.91inside the $15 to $100 sweet spot
Price range
£6.12–£113.47
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
1.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

32% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 12.2% of listings are out of stock. The average listing ranks #108 within Hand Tools. It carries 754 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
32%
Prime listings
96%
Out of stock, average day
12.2%
Average rank
#108in Hand Tools
Average rating
4.37 starsAmazon United Kingdom average 4.36 stars
Average reviews
754per listing
Listings tracked
28

04 · Newcomers

0 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
58 months

Products

Top Hunting Knife products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 51% of clicks. Leaders hold, but buyers still shop past them.

£0£1K£2K£3K£4K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

22 falling

Sellers

28

Est. top-5 brand share

59%

Top 20: 98%

Est. top-5 click share

51%

Top 20: 92%

Open market

35%

  • Wolfcraft19%
  • TOURBN16%
  • Helikon-Tex10%
  • SEAC7%
  • Hultafors7%
  • BKGDO6%

Demand

Hunting Knife search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KHoliday '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Jan, Sep, Dec · busiest ÷ quietest = 2.2×

Search terms

Top Hunting Knife search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • hunting knife297K/yr
  • survival knife141K/yr
  • hunting knife with sheath27K/yr
  • tactical knife28K/yr
  • hunting knives27K/yr
  • buck knife25K/yr
  • military knife14K/yr
  • knife hunting11K/yr
  • kershaw knife11K/yr
  • bear grylls knife8K/yr

Reviews and returns

What reviews say buyers love and hate about Hunting Knife

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Quality-Overall”
14%of negative reviews mention “Durability”
1.0%of orders come back
“likely to break”
A buyer, on “Durability”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Hunting Knife questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data