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House Numbers Plaques

prices mostly outside the sweet spot ($2.75–$16.50) — House Numbers Plaques doesn't clear our bar today.

Flapen Score

47
Skip it
Market size 55Growth 37Conversion 25Competition 63Returns 100Price range 11Avg price 34Brand share 22Review moat 42Quality gap 43
This niche Category average

Is House Numbers Plaques profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, House Numbers Plaques is a £382K/yr Amazon United Kingdom market (1.9M searches/yr). The top 5 brands hold 91% of demand. Verdict: Skip it — 47/100.

House Numbers Plaques: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +9.9% over the last 90 days and 2.0% of searches end in a purchase.

£382K

revenue / yr

Units sold / yr15K
Search volume / yr+9.9%1.9M
Conversion rate2.0%
Avg price£10.08

Who owns the niche?

The top 5 brands hold 91% of demand, so 9% of the market is open.

9%

open market share

Brands · sellers10 · 11
Top-5 product click share47%
Open market9%
Avg brand age42 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 30 products

Sponsored placement80%
New entrants (1y)3· 2 succeeded
Avg rating4.5★
Avg reviews2,298

Top House Numbers Plaques products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.

£0£38K£76K£115K£153K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 flat

Sellers

11

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

47%

Top 20: 86%

Open market

7%

  • K Smart Sign62%
  • StickersWall16%
  • Vicloon7%
  • Numbers & Names by Atlantic Hardware3%
  • Crafted Memories3%
  • Badgemaster2%
  • Open — no brand owns it (4 brands, 7%)

House Numbers Plaques demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume1.9MCVR2.0%Products30Brands10Top 5 Brands91%OOS Rate4.0%Rating4.5★Reviews2,298Avg BSR#74
45K35KSpike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Top House Numbers Plaques search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • house numbers plaques531K/yr
  • door numbers for outside145K/yr
  • house numbers180K/yr
  • door number plaques for wall169K/yr
  • door numbers132K/yr
  • house number87K/yr
  • house numbers for outside81K/yr
  • house signs for outside70K/yr
  • door number74K/yr
  • house sign59K/yr

What reviews say buyers love and hate about House Numbers Plaques

What buyers mention most, as a share of all reviews.

What buyers love

87% of reviews
Quality-Overall31%

looks quality with light

Value For Money20%

Not expensive

Assembly/Installation8%

Easy to install

Design-Overall7%

Elegant design

Size-Overall7%

Easy to fit

What buyers complain about

60% of reviews
Quality-Overall12%

Really flimsy poor quality

Brightness/Shine/Glow8%

It has been very sunny so I guess its not meant to be very bright

Durability8%

Absolutely doesnt last

Adhesion/Stickiness8%

Beware the adhesive

Value For Money6%

Great item looks expensive

House Numbers Plaques return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

38%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
23%
2Strength
17%
3Material Quality
14%
4Color
13%
5Quality-Overall
9%

Common House Numbers Plaques questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores House Numbers Plaques 47/100 on Amazon United Kingdom — Skip it. The niche generates £382K/yr across 30 tracked products. 2 of 3 products launched in the last 360 days are still selling. Search demand moved +9.9% over the last 90 days.
Search demand for House Numbers Plaques on Amazon United Kingdom is steady year-round — the busiest month runs 1.4× the quietest.