House Numbers Plaques
FailPrices span $2.75–$16.50, mostly outside the sweet spot, so House Numbers Plaques is a Fail.
- Flapen Score
- 47 / 100Ranks 1,252 of 2,225 DIY & Tools niches · −2 vs the category median of 4947
- Market size
- £382K/yr1.9M searches / yr
- 90-day growth
- +9.9%search demand this quarter
- Competition
- 47%top-5 click share · 10 brands · 11 sellers
Flapen Score
House Numbers Plaques against its category
The dotted line is the DIY & Tools average. Past it, House Numbers Plaques is stronger. Inside it, weaker.
Market
The House Numbers Plaques market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for House Numbers Plaques 1.9M times last year and spent an estimated £382K. The top 5 brands take 91% of clicks. Flapen scores it 47 out of 100, a Fail.
01 · Demand
2.0% of searches ended in a purchase last week.
Shoppers searched for this 1.9M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.0% of those searches ended in a purchase. Searches in the last 90 days moved +9.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £382K a year.
- Searches, last 12 months
- 1.9M
- Growth, 90 days vs prior 90
- +9.9%
- Conversion, latest week
- 2.0%
- Market size, estimated
- £382Ka year
- Peak month
- August1.4× the quietest month
- Top search term
- house numbers plaques531K searches a year
02 · Price
A sale here is worth £10.08.
Listings sell for £10.08 on average, from £2.75 to £16.50. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At £10.08 that is £3K to £5K a year per listing.
- Average price
- £10.08under the $15 to $100 sweet spot
- Price range
- £2.75–£16.50
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £3K–£5K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
80% of listings pay for placement with sponsored ads. 17% ship with Prime. On an average day, 4.0% of listings are out of stock. The average listing ranks #74 within House Numbers, Plaques & Signs. It carries 2,298 reviews at 4.49 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 80%
- Prime listings
- 17%
- Out of stock, average day
- 4.0%
- Average rank
- #74in House Numbers, Plaques & Signs
- Average rating
- 4.49 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,298per listing
- Listings tracked
- 30
04 · Newcomers
Amazon counts 2 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 42 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 42 months
Products
Top House Numbers Plaques products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
K Smart | Bellisima H3 F31 Number Signs Personalised House Laser Cut 3d Door Street Address Grey Plaque | 300mm x 160mm (Matt Dark Gray & Copper Mirror)
- Price
- £10.78
- Rating
- 4.5/5
- Reviews
- 1,393
- Age
- 3y ago
MODERN HOUSE SIGN PLAQUE DOOR NUMBER STREET GLASS EFFECT ACRYLIC ALUMINIUM NAME
- Price
- £7.47
- Rating
- 4.7/5
- Reviews
- 8,522
- Age
- 10y ago
House Numbers Plaques Modern Black Door Plaques For Wall Address House Number Plates for Outside Personalised Front Door Number Perspex Acrylic Door Sign (Black Background & Clear Text)
- Price
- £6.02
- Rating
- 4.7/5
- Reviews
- 671
- Age
- 1y ago
K Smart Sign | Exalted LED F2728 | Solar Light House Signs Door Number Plaques With Light Name Plaques For Wall (Matt Gray & Classic Font)
- Price
- £11.34
- Rating
- 4.2/5
- Reviews
- 2,236
- Age
- 2y ago
K Smart Sign | Exalted LED F2728 | House Numbers Plaques With Solar Light House Signs Door Number For Wall With Light Name Plaques For Outside (Matt Black & Modern Font)
- Price
- £11.35
- Rating
- 4.2/5
- Reviews
- 2,236
- Age
- 2y ago
Trending
90-day click momentum
K Smart Sign | Bellissima S1 LED F32 | Square Solar Light House Signs Door Number Plaques With LED Personalised Name Address Sign For Wall With Classic Text (Matt Grey & Silver Mirror)
- Price
- £13.96
- Rating
- 4.2/5
- Reviews
- 33
- Age
- 2mo ago
Personalised Solar House Number Sign Dual Charging LED Address Plaque with Auto Dusk to Dawn Sensor Custom Acrylic Door Number for Outside Wall Mounted UK House Signs (Black Silvery Rectangle)
- Price
- £14.70
- Rating
- 4.2/5
- Reviews
- 43
- Age
- 3mo ago
Engraved Slate House Number Sign - 1 to 99 (Select Your Number here) - Number 15 (Same Day Dispatch by 1st Class Post!!!)
- Price
- £14.94
- Rating
- 4.8/5
- Reviews
- 3,000
- Age
- 16y ago
Crafted Memories - Rustic Slate House Sign | Personalised UV-Printed Address Plaque | Weather-Resistant | Easy Install | Slate House Numbers Plaques Split Address
- Price
- £14.06
- Rating
- 4.5/5
- Reviews
- 375
- Age
- 1y ago
Satin Chrome Door Number 1 75mm 3 Inch Screw-On Front Door Numeral
- Price
- £2.75
- Rating
- 4.3/5
- Reviews
- 171
- Age
- 5y ago
Newest
by launch dateK Smart Sign | Bellissima S1 LED F32 | Square Solar Light House Signs Door Number Plaques With LED Personalised Name Address Sign For Wall With Classic Text (Matt Grey & Silver Mirror)
- Price
- £13.96
- Rating
- 4.2/5
- Reviews
- 33
- Age
- 2mo ago
Personalised Solar House Number Sign Dual Charging LED Address Plaque with Auto Dusk to Dawn Sensor Custom Acrylic Door Number for Outside Wall Mounted UK House Signs (Black Silvery Rectangle)
- Price
- £14.70
- Rating
- 4.2/5
- Reviews
- 43
- Age
- 3mo ago
Crafted Memories - Rustic Slate House Sign | Personalised UV-Printed Address Plaque | Weather-Resistant | Easy Install | Slate House Numbers Plaques Split Address
- Price
- £14.06
- Rating
- 4.5/5
- Reviews
- 375
- Age
- 1y ago
Crafted Memories - Rustic Slate House Sign | Personalized UV-Printed Plaque | Weather-Resistant & Easy to Install | Slate Door Number Sign House Name Plaque
- Price
- £14.09
- Rating
- 4.5/5
- Reviews
- 375
- Age
- 1y ago
House Numbers Plaques Modern Black Door Plaques For Wall Address House Number Plates for Outside Personalised Front Door Number Perspex Acrylic Door Sign (Black Background & Clear Text)
- Price
- £6.02
- Rating
- 4.7/5
- Reviews
- 671
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.
Brands
10 flat
Sellers
11
Top-5 brand share
91%
Top 20: 100%
Top-5 click share
47%
Top 20: 86%
Open market
7%
- K Smart Sign62%
- StickersWall16%
- Vicloon7%
- Numbers & Names by Atlantic Hardware3%
- Crafted Memories3%
- Badgemaster2%
- Open — no brand owns it (4 brands, 7%)
Demand
House Numbers Plaques search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top House Numbers Plaques search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- house numbers plaques531K/yr
- door numbers for outside145K/yr
- house numbers180K/yr
- door number plaques for wall169K/yr
- door numbers132K/yr
- house number87K/yr
- house numbers for outside81K/yr
- house signs for outside70K/yr
- door number74K/yr
- house sign59K/yr
Reviews and returns
What reviews say buyers love and hate about House Numbers Plaques
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Really flimsy poor quality
Not great quality
Poor quality control
It has been very sunny so I guess its not meant to be very bright
Light not bright enough
light very dim
Absolutely doesnt last
Poor durability
has cracked in half
Beware the adhesive
Dont stick
Poor glue
Great item looks expensive
Looks more expensive
Looks more expensive than it is
Love
looks quality with light
Amazing quality
the build quality feels really solid
Not expensive
Amazing value
Great value for money
Easy to install
Easy to assemble
Easy to put up
Elegant design
Absolutely gorgeous design
Plain clean design
Easy to fit
Good size
Straightforward to fit
Return
0.1% Return rate 38% Fixable by listing
Small
difficult to fit
HUGE in size
quite flimsy
As others have noted it is flimsy
Flimsy
Really flimsy poor quality
Not great quality
Poor quality control
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common House Numbers Plaques questions
Answered from the same tracked data.