house numbers plaques
Skip itPrices mostly outside the sweet spot ($2.75–$16.50) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Market size
Good£382K£382K/yr · 1.9M searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,297.73avg incumbent reviews — the moat a new listing must climb
Growth
Okay+9.9%90-day search growth — must beat 0% to launch
Avg price
Okay£10.08avg listing price — sweet spot $15–$100
Conversion
Bad2.0%search→purchase rate — share of searches ending in a sale
Brand share
Bad91%top-5 brand share — brand-locked demand
Price range
Bad£2.75–£16.50cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, house numbers plaques is a £382K/yr Amazon United Kingdom market (1.9M searches/yr). The top 5 brands hold 91% of demand. Verdict: Skip it — 47/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
house numbers plaques market data
- Units sold / yr
- 13K–15K
- avg 250–500/product
- Revenue / yr
- £126K–£151K
- units × avg price
- Conversion rate
- 2.0%
- Avg BSR
- #74
- Page quality
- 0%
- Prime
- 17%
- Sponsored
- 80%
- Out of stock
- 4.0%
- Avg brand age
- 42 months
- Avg seller age
- 182 days
Competition & brand share
The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.Brands
10 flat
Sellers
11
Top-5 brand share
91%
Top 20: 100%
Top-5 click share
47%
Top 20: 86%
Open market
7%
- K Smart Sign62%
- StickersWall16%
- Vicloon7%
- Numbers & Names by Atlantic Hardware3%
- Crafted Memories3%
- Badgemaster2%
- Open — no brand owns it (4 brands, 7%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +9.9% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top house numbers plaques search terms
- house numbers plaques531K/yr
- door numbers for outside145K/yr
- house numbers180K/yr
- door number plaques for wall169K/yr
- door numbers132K/yr
- house number87K/yr
- house numbers for outside81K/yr
- house signs for outside70K/yr
- door number74K/yr
- house sign59K/yr
Top house numbers plaques products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
K Smart | Bellisima H3 F31 Number Signs Personalised House Laser Cut 3d Door Street Address Grey Plaque | 300mm x 160mm (Matt Dark Gray & Copper Mirror)
K Smart Sign£10.784.5★1,393 rev
MODERN HOUSE SIGN PLAQUE DOOR NUMBER STREET GLASS EFFECT ACRYLIC ALUMINIUM NAME
K Smart Sign£7.474.7★8,522 rev
House Numbers Plaques Modern Black Door Plaques For Wall Address House Number Plates for Outside Personalised Front Door Number Perspex Acrylic Door Sign (Black Background & Clear Text)
StickersWall£6.024.7★671 rev
K Smart Sign | Exalted LED F2728 | Solar Light House Signs Door Number Plaques With Light Name Plaques For Wall (Matt Gray & Classic Font)
K Smart Sign£11.344.2★2,236 rev
K Smart Sign | Exalted LED F2728 | House Numbers Plaques With Solar Light House Signs Door Number For Wall With Light Name Plaques For Outside (Matt Black & Modern Font)
K Smart Sign£11.354.2★2,236 rev
Newest
by launch date
K Smart Sign | Bellissima S1 LED F32 | Square Solar Light House Signs Door Number Plaques With LED Personalised Name Address Sign For Wall With Classic Text (Matt Grey & Silver Mirror)
K Smart Sign£13.9633 rev
Personalised Solar House Number Sign Dual Charging LED Address Plaque with Auto Dusk to Dawn Sensor Custom Acrylic Door Number for Outside Wall Mounted UK House Signs (Black Silvery Rectangle)
Smvanoik£14.7043 rev
Crafted Memories - Rustic Slate House Sign | Personalised UV-Printed Address Plaque | Weather-Resistant | Easy Install | Slate House Numbers Plaques Split Address
Crafted Memories£14.06375 rev
Crafted Memories - Rustic Slate House Sign | Personalized UV-Printed Plaque | Weather-Resistant & Easy to Install | Slate Door Number Sign House Name Plaque
Crafted Memories£14.09375 rev
House Numbers Plaques Modern Black Door Plaques For Wall Address House Number Plates for Outside Personalised Front Door Number Perspex Acrylic Door Sign (Black Background & Clear Text)
StickersWall£6.02671 rev
Trending
90-day click momentumK Smart Sign | Bellissima S1 LED F32 | Square Solar Light House Signs Door Number Plaques With LED Personalised Name Address Sign For Wall With Classic Text (Matt Grey & Silver Mirror)
K Smart Sign£13.964.2★
Personalised Solar House Number Sign Dual Charging LED Address Plaque with Auto Dusk to Dawn Sensor Custom Acrylic Door Number for Outside Wall Mounted UK House Signs (Black Silvery Rectangle)
Smvanoik£14.704.2★
Engraved Slate House Number Sign - 1 to 99 (Select Your Number here) - Number 15 (Same Day Dispatch by 1st Class Post!!!)
Numbers & Names by Atlantic Hardware£14.944.8★
Crafted Memories - Rustic Slate House Sign | Personalised UV-Printed Address Plaque | Weather-Resistant | Easy Install | Slate House Numbers Plaques Split Address
Crafted Memories£14.064.5★
Satin Chrome Door Number 1 75mm 3 Inch Screw-On Front Door Numeral
SISI UK£2.754.3★
What buyers say about house numbers plaques
What buyers praise and complain about, mined from review topics.What buyers love
“looks quality with light”
“Not expensive”
“Easy to install”
“Elegant design”
“Easy to fit”
“As advertised”
“Easy to use”
“Lights up well”
“Easy to follow instructions provided in package”
“looks very stylish”
What buyers complain about
“Really flimsy poor quality”
“It has been very sunny so I guess its not meant to be very bright”
“Absolutely doesnt last”
“Beware the adhesive”
“Great item looks expensive”
“Overly complicated to install”
“Small”
“quite flimsy”
“Screws provided are not long enough to fit the plate on a wall”
“no response the items light will not charge even in a full day's sunlight avoid get something better”
Top return reasons
Common questions
- Is house numbers plaques profitable to sell on Amazon United Kingdom?
- The niche generates £382K/yr across 30 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is +9.9%. Flapen's verdict: Skip it (47/100).
- How competitive is the house numbers plaques niche?
- 10 brands and 11 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 91% of demand.
- What do buyers complain about in house numbers plaques?
- Top complaints mined from reviews: Quality-Overall, Brightness/Shine/Glow, Durability. The return rate is 0.1%.
- When does demand for house numbers plaques peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the house numbers plaques niche?
- Listings span £2.75–£16.50; the average listing price is £10.08 (sweet spot $15–$100). The average incumbent carries 2,298 reviews — the moat a new listing must climb.