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Hooks for Christmas Decorations

Fail

Demand is soft, at -79.4% this quarter, so Hooks for Christmas Decorations is a Fail.

Flapen Score
30
30 / 100
Ranks 2,191 of 2,225 DIY & Tools niches · −19 vs the category median of 49
Market size
£43K/yr53K searches / yr
90-day growth
-79.4%search demand this quarter
Competition
100%top-5 click share · 2 brands · 60 sellers

Flapen Score

Hooks for Christmas Decorations against its category

The dotted line is the DIY & Tools average. Past it, Hooks for Christmas Decorations is stronger. Inside it, weaker.

30Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hooks for Christmas Decorations market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Hooks for Christmas Decorations 53K times last year and spent an estimated £43K. All 2 brands take every click. Flapen scores it 30 out of 100, a Fail.

01 · Demand

16.1% of searches ended in a purchase last week.

Shoppers searched for this 53K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 16.1% of those searches ended in a purchase. Searches in the last 90 days moved -79.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £43K a year.

Searches, last 12 months
53K
Growth, 90 days vs prior 90
-79.4%
Conversion, latest week
16.1%
Market size, estimated
£43Ka year
Top search term
decoration hooks14K searches a year

02 · Price

A sale here is worth £5.01.

Listings sell for £5.01 on average, from £3.29 to £8.64. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £5.01 that is £501 to £1K a year per listing.

Average price
£5.01under the $15 to $100 sweet spot
Price range
£3.29–£8.64
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
£501–£1K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.9% of listings are out of stock. The average listing ranks #99 within Hooks. It carries 15,998 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
100%
Out of stock, average day
9.9%
Average rank
#99in Hooks
Average rating
4.33 starsAmazon United Kingdom average 4.36 stars
Average reviews
15,998per listing
Listings tracked
4

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
37 months

Products

Top Hooks for Christmas Decorations products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

£0£6K£13K£19K£26K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 rising

Sellers

60

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Command82%
  • YLAB18%

Demand

Hooks for Christmas Decorations search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '26DecJanFebMarAprMayJunJul

Peak months: Dec · busiest ÷ quietest = 224.3× · 8 of 12 months tracked

Search terms

Top Hooks for Christmas Decorations search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • decoration hooks14K/yr
  • christmas decoration hooks16K/yr
  • christmas hooks8K/yr
  • christmas decorations hooks5K/yr
  • hooks for christmas decorations8K/yr
  • christmas hooks for decorations58/yr
  • sticky hooks for christmas decorations2K/yr
  • decoration hooks removable562/yr

Reviews and returns

What reviews say buyers love and hate about Hooks for Christmas Decorations

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Adhesion/Stickiness27%−0.25

Not sticking at all

Didnt stick at all

Not sticky enough

Quality-Overall13%+0.96

Bad quality

Absolute rubbish

Extremely bad quality

Value For Money11%−0.04

Not worth the money

a waste of money

Waste of money

Ease Of Use7%+1.64

are quite fiddly to start with

impossible to remove

Strength7%−0.06

arent very sturdy so wouldnt really recommend for hanging frames or much more than fairy lights and such

Weak

Love

Ease Of Use19%+1.64

Easy to use

easily removed will buy again

Definitely a simple

Quality-Overall19%+0.96

Excellent Quality

the quality is unmatched

Great product

Adhesion/Stickiness13%−0.25

the adhesive feels really strong

Stick well

Strong Adhesion, Works Well, Good Value

Value For Money8%−0.04

Good value for money

Good value

Price point has always been very reasonable

Efficiency8%+0.53

Works well

Works

Return

0.4% Return rate 38% Fixable by listing

Adhesion/Stickiness39%▅▅█▄▁▆

Not sticking at all

Didnt stick at all

Not sticky enough

Size-Overall36%▃▂▃▅█▁

Small

the hooks far too small to hang anything on it

Functionality-Overall11%▄▇▂▃▁█
Strength3%▆█▁▁▁▁

arent very sturdy so wouldnt really recommend for hanging frames or much more than fairy lights and such

Weak

Value For Money3%▆█▁▁▁▁

Not worth the money

a waste of money

Waste of money

FAQ

Common Hooks for Christmas Decorations questions

Answered from the same tracked data.