Skip to content

Hooks

Maybe

An estimated 0.4% of orders come back. But prices span $2.66–$7.63, mostly outside the sweet spot, so Hooks is a Maybe.

Flapen Score
58
58 / 100
Top 12% of 2,225 DIY & Tools niches · +9 vs the category median of 49
Market size
£1.3M/yr3.2M searches / yr
90-day growth
-6.7%search demand this quarter
Competition
44%top-5 click share · 32 brands · 99 sellers

Flapen Score

Hooks against its category

The dotted line is the DIY & Tools average. Past it, Hooks is stronger. Inside it, weaker.

58Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hooks market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Hooks 3.2M times last year and spent an estimated £1.3M. The top 5 brands take 55% of clicks. Demand peaks in Nov–Dec. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

An estimated 8.0% of those searches ended in a purchase.

Shoppers searched for this 3.2M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 8.0% of those searches ended in a purchase. Searches in the last 90 days moved -6.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.3M a year.

Searches, last 12 months
3.2M
Growth, 90 days vs prior 90
-6.7%
Conversion, latest week
8.0%
Market size, estimated
£1.3Ma year
Peak month
December2.3× the quietest month
Top search term
hooks518K searches a year

02 · Price

A sale here is worth £4.83.

Listings sell for £4.83 on average, from £2.66 to £7.63. Amazon reports units sold in ranges. This niche sold 250K to 300K a year. The average listing sells 6,000 to 8,000 of them. At £4.83 that is £29K to £39K a year per listing.

Average price
£4.83under the $15 to $100 sweet spot
Price range
£2.66–£7.63
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
250K–300K
Units per listing a year
6,000–8,000
Revenue per listing a year
£29K–£39K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #18 within Bathroom Hardware. It carries 4,653 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#18in Bathroom Hardware
Average rating
4.49 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,653per listing
Listings tracked
40

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
33 months

Products

Top Hooks products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 44% of clicks. Leaders hold, but buyers still shop past them.

£0£50K£100K£150K£200K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

32 falling

Sellers

99

Est. top-5 brand share

55%

Top 20: 90%

Est. top-5 click share

44%

Top 20: 82%

Open market

40%

  • pickpiff15%
  • AOMEES13%
  • Command10%
  • Jiaweixiang10%
  • Kiemeu7%
  • JAPONC5%

Demand

Hooks search demand

Weekly searches over the year, seasonality beneath. Pick a range.

125K75KHoliday '24Spike '25Holiday '25Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.3×

Search terms

Top Hooks search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • hooks518K/yr
  • self adhesive hooks346K/yr
  • hooks for hanging291K/yr
  • adhesive hooks274K/yr
  • wall hooks231K/yr
  • hook239K/yr
  • stick on hooks214K/yr
  • sticky hooks273K/yr
  • screw in hooks72K/yr
  • hooks stick on135K/yr

Reviews and returns

What reviews say buyers love and hate about Hooks

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Strength”
21%of negative reviews mention “Adhesion/Stickiness”
0.4%of orders come back
“Weakest adhesive ever”
A buyer, on “Adhesion/Stickiness”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Hooks questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data