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Honeywell Thermostat

Fail

Demand is soft, at -68.9% this quarter, so Honeywell Thermostat is a Fail.

Flapen Score
35
35 / 100
Ranks 2,091 of 2,225 DIY & Tools niches · −14 vs the category median of 49
Market size
£92K/yr86K searches / yr
90-day growth
-68.9%search demand this quarter
Competition
59%top-5 click share · 7 brands · 55 sellers

Flapen Score

Honeywell Thermostat against its category

The dotted line is the DIY & Tools average. Past it, Honeywell Thermostat is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Honeywell Thermostat market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Honeywell Thermostat 86K times last year and spent an estimated £92K. The top 5 brands take 95% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 35 out of 100, a Fail.

01 · Demand

1.6% of searches ended in a purchase last week.

Shoppers searched for this 86K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -68.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £92K a year.

Searches, last 12 months
86K
Growth, 90 days vs prior 90
-68.9%
Conversion, latest week
1.6%
Market size, estimated
£92Ka year
Peak month
November11.1× the quietest month
Top search term
honeywell thermostat56K searches a year

02 · Price

A sale here is worth £65.94.

Listings sell for £65.94 on average, from £9.20 to £128.48. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At £65.94 that is £7K to £16K a year per listing.

Average price
£65.94inside the $15 to $100 sweet spot
Price range
£9.20–£128.48
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
100–250
Revenue per listing a year
£7K–£16K
Returns
6.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

72% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #98 within Building Supplies. It carries 565 reviews at 4.22 stars, so a new listing needs social proof before a better product.

Sponsored listings
72%
Prime listings
89%
Out of stock, average day
0.0%
Average rank
#98in Building Supplies
Average rating
4.22 starsAmazon United Kingdom average 4.36 stars
Average reviews
565per listing
Listings tracked
18

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
46 months

Products

Top Honeywell Thermostat products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.

£0£9K£18K£28K£37K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

55

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

59%

Top 20: 100%

Open market

2%

  • Honeywell Home52%
  • Honeywell31%
  • TotalHome6%
  • Hanicks4%
  • livager3%
  • LavaTap3%
  • Open — no brand owns it (1 brand, 2%)

Demand

Honeywell Thermostat search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Black Friday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 11.1×

Search terms

Top Honeywell Thermostat search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • honeywell thermostat56K/yr
  • honeywell wireless thermostat6K/yr
  • honeywell home thermostat6K/yr
  • honeywell home4K/yr
  • honeywell thermostat wireless10K/yr
  • honeywell smart thermostat4K/yr

Reviews and returns

What reviews say buyers love and hate about Honeywell Thermostat

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Functionality-Overall15%−0.13

The optimum start functionality is broken

G. Does not work useless

or the link doesn't work

Compatibility-Overall15%+0.16

Cant use my boule4 without it

Honeywell T3. Yes but not suitable for my system

after several hours it unpairs again

Assembly/Installation12%

a little awkward to install

Difficult to Set Up

Find it quite difficult to set up

Connectivity-Overall12%0.00

Bad Google home connection

It didnt connect at first

or the link doesn't work

Heating8%−0.10

the heating then goes off

Excessive self-heating due to load current makes it useless

heating stays on

Love

Quality-Overall14%+0.92

Good Quality and make- very well known- value for money- works perfectly- easy installation paperwork provided- just take the pictures before removing old ones- wiring is very easy- sets temperature is accurate

Seems well made enough

Quality is good

Advertised Vs Actual Product13%+1.16

It does everything required of it

Does the job

Works as it's supposed to

Assembly/Installation13%

Easy to install

Easy to set up

Setup was straightforward

Size-Overall7%+0.55

This fitted perfectly

Easy to fit

Fits into standard wall box

Value For Money7%

Excellent product, Excellent price

Great Value

Happy with what I paid for it

Return

6.3% Return rate 8% Fixable by listing

Compatibility-Overall37%▇▆▆█▆▇

Cant use my boule4 without it

Honeywell T3. Yes but not suitable for my system

after several hours it unpairs again

Functionality-Overall12%▆█▄▄▃▆

The optimum start functionality is broken

G. Does not work useless

or the link doesn't work

Connectivity-Overall10%▃▄▄▃█▂

Bad Google home connection

It didnt connect at first

or the link doesn't work

Heating9%▆▅█▃▇▅

the heating then goes off

Excessive self-heating due to load current makes it useless

heating stays on

Defective Material/Parts7%▆█▃▅▄▃

FAQ

Common Honeywell Thermostat questions

Answered from the same tracked data.