Skip to content

Honeywell Thermostat

soft demand (-68.9% this quarter) — Honeywell Thermostat doesn't clear our bar today.

Flapen Score

35
Skip it
Market size 23Growth 0Conversion 20Competition 43Returns 20Price range 71Avg price 87Brand share 11Review moat 73Quality gap 80
This niche Category average

Is Honeywell Thermostat profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Honeywell Thermostat is a £92K/yr Amazon United Kingdom market (86K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Skip it — 35/100.

Honeywell Thermostat: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -68.9% over the last 90 days and 1.6% of searches end in a purchase.

£92K

revenue / yr

Units sold / yr3K
Search volume / yr-68.9%86K
Conversion rate1.6%
Avg price£65.94

Who owns the niche?

The top 5 brands hold 95% of demand, so 5% of the market is open.

5%

open market share

Brands · sellers7 · 55
Top-5 product click share59%
Open market5%
Avg brand age46 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.

0/100

page quality · 18 products

Sponsored placement72%
New entrants (1y)2· 0 succeeded
Avg rating4.2★
Avg reviews565

Top Honeywell Thermostat products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.

£0£9K£18K£28K£37K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

55

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

59%

Top 20: 100%

Open market

2%

  • Honeywell Home52%
  • Honeywell31%
  • TotalHome6%
  • Hanicks4%
  • livager3%
  • LavaTap3%
  • Open — no brand owns it (1 brand, 2%)

Honeywell Thermostat demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume86KCVR1.6%Products18Brands7Top 5 Brands95%OOS Rate0.0%Rating4.2★Reviews565Avg BSR#98
5K3KSpike '24Black Friday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 11.1×

Top Honeywell Thermostat search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • honeywell thermostat56K/yr
  • honeywell wireless thermostat6K/yr
  • honeywell home thermostat6K/yr
  • honeywell home4K/yr
  • honeywell thermostat wireless10K/yr
  • honeywell smart thermostat4K/yr

What reviews say buyers love and hate about Honeywell Thermostat

What buyers mention most, as a share of all reviews.

What buyers love

76% of reviews
Quality-Overall14%

Good Quality and make- very well known- value for money- works perfectly- easy installation paperwork provided- just take the pictures before removing old ones- wiring is very easy- sets temperature is accurate

Advertised Vs Actual Product13%

It does everything required of it

Assembly/Installation13%

Easy to install

Size-Overall7%

This fitted perfectly

Value For Money7%

Excellent product, Excellent price

What buyers complain about

77% of reviews
Functionality-Overall15%

The optimum start functionality is broken

Compatibility-Overall15%

Cant use my boule4 without it

Assembly/Installation12%

a little awkward to install

Connectivity-Overall12%

Bad Google home connection

Heating8%

the heating then goes off

Honeywell Thermostat return rate & reasons

Why buyers send it back, as a share of all return requests.

6.3%

Return rate

8%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Compatibility-Overall
37%
2Functionality-Overall
12%
3Connectivity-Overall
10%
4Heating
9%
5Defective Material/Parts
7%

Common Honeywell Thermostat questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Honeywell Thermostat 35/100 on Amazon United Kingdom — Skip it. The niche generates £92K/yr across 18 tracked products. 0 of 2 products launched in the last 360 days are still selling. Search demand moved -68.9% over the last 90 days.
Search demand for Honeywell Thermostat on Amazon United Kingdom peaks in Jan–Oct–Nov–Dec, where the busiest month runs 11.1× the quietest.