Is honeywell thermostat profitable to sell on Amazon United Kingdom?

The niche generates £92K/yr across 18 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -68.9%. Flapen's verdict: Skip it (35/100).

How competitive is the honeywell thermostat niche?

7 brands and 55 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 95% of demand.

What do buyers complain about in honeywell thermostat?

Top complaints mined from reviews: Functionality-Overall, Compatibility-Overall, Assembly/Installation. The return rate is 6.3% — above our launch gate.

When does demand for honeywell thermostat peak?

Demand peaks in Jan–Oct–Nov–Dec; the busiest month runs 11.1× the quietest.

What does it cost to enter the honeywell thermostat niche?

Listings span £9.20–£128.48; the average listing price is £65.94 (sweet spot $15–$100). The average incumbent carries 565 reviews — the moat a new listing must climb.

honeywell thermostat

Skip it

Soft demand (-68.9% this quarter) — this niche doesn't clear our bar today.

Avg price

Great£65.94

avg listing price — sweet spot $15–$100

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Review moat

Good564.61

avg incumbent reviews — the moat a new listing must climb

Price range

Good£9.20–£128.48

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Okay59%

top-5 click share — leaders hold, buyers still browse

Market size

Bad£92K

£92K/yr · 86K searches

Conversion

Bad1.6%

search→purchase rate — share of searches ending in a sale

Returns

Bad6.3%

return rate — above 5% kills the launch gate

Brand share

Bad95%

top-5 brand share — brand-locked demand

Growth

Bad-68.9%

90-day search growth — must beat 0% to launch

Signals High Returns High Price

According to Flapen's Amazon United Kingdom niche tracking, honeywell thermostat is a £92K/yr Amazon United Kingdom market (86K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Skip it — 35/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

honeywell thermostat market data

Units sold / yr: 2K–3K; avg 100–250/product
Revenue / yr: £132K–£165K; units × avg price
Conversion rate: 1.6%
Avg BSR: #98
Page quality: 0%
Prime: 89%
Sponsored: 72%
Out of stock: 0.0%
Avg brand age: 46 months
Avg seller age: 161 days

Competition & brand share

The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.

Brands

7 falling

Sellers

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

59%

Top 20: 100%

Open market

Honeywell Home52%
Honeywell31%
TotalHome6%
Hanicks4%
livager3%
LavaTap3%
Open — no brand owns it (1 brand, 2%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -68.9% search growth over the last 90 days.

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 11.1×

Open Trend

Top honeywell thermostat search terms

honeywell thermostat56K/yr -73.1%2.8% conv.
honeywell wireless thermostat6K/yr -50.5%1.7% conv.
honeywell home thermostat6K/yr -58.9%2.5% conv.
honeywell home4K/yr -35.8%1.4% conv.
honeywell thermostat wireless10K/yr -78.9%1.8% conv.
honeywell smart thermostat4K/yr -59.4%0.7% conv.

All search terms

Top honeywell thermostat products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 18 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Honeywell T3R Y3H710RF0053 Wireless Thermostat 7 Day Programmable & Receiver

Honeywell£57.974.5★497 rev

Honeywell Home T6 Wired Smart Thermostat - Black - Touchscreen Heating Control with Geofencing Alexa Apple & Google - 868 MHZ - Easy Install & App Setup for Combi Boiler & More - CM907 Replacement

Honeywell Home£117.744.3★1,035 rev

Honeywell Home MT1 Mechanical Environment Thermostat

Honeywell Home£14.544.3★2,752 rev

Honeywell Home T3 Wired Smart Thermostat Kit - Wall Thermostat with Flexible Programming & ECO Mode - Battery Operated Compatible for Combi Boilers & Heat Pumps - CM907 Replacement (T3C110AEU)

Honeywell Home£40.284.2★796 rev

Honeywell Home T3R Wireless Smart Thermostat Kit - 7-Day Programmable Wall Thermostat with Intuitive Controls - 868 MHZ - Large Backlit Display Flexible Scheduling & Compatibility

Honeywell Home£58.164.5★903 rev

Newest

by launch date

Central Heating Room Thermostat Mechanical with Neon Indicator Adjustable Dial Stat Compatible with Honeywell T6360B TC-RSTATL Energy Saving for Using To Control The Central Air-Condition In Restaura

livager£9.2017 rev

8mo ago

Central Heating Room Thermostat for Honeywell T6360B TC-RSTATL Mechanical Adjustable Dial Stat with Neon indicator Boiler Wall 2 Wire Thermostats Control Panel Replacement Energy Saving

XINZHIZHU£9.979 rev

9mo ago

TotalHome - Wireless Room Thermostat & Receiver (Honeywell/Resideo) CM927 CM921 CM727 CM721 CMS927 CMS927B1049 (Mk2 Replacement) (TTHWFP) White

TotalHome£56.1375 rev

1y ago

LavaTap Pro Honeywell Wireless Programmable Thermostat CM927 CM921 CM727 Replacement 7 Day Central Heating Programmer Boiler Plus Compliant White Standard

LavaTap£69.12165 rev

3y ago

Honeywell-Resideo Totalhome CM927 CM921 CM727 CM721 CMS927 CMS927B1049 (Mk 3 Replacement) Wireless Room Thermostat & Receiver TTHWFP - Hanicks

Hanicks£73.05242 rev

4y ago

What buyers say about honeywell thermostat

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall14%

“Good Quality and make- very well known- value for money- works perfectly- easy installation paperwork provided- just take the pictures before removing old ones- wiring is very easy- sets temperature is accurate”

Advertised Vs Actual Product13%

“It does everything required of it”

Assembly/Installation13%

“Easy to install”

Size-Overall7%

“This fitted perfectly”

Value For Money7%

“Excellent product, Excellent price”

Instructions/User Manual/Troubleshooting6%

“Instructions are clear to those with knowledge”

Connectivity-Overall5%

“The WiFi connectivity makes it easy to control from your phone”

Functionality-Overall4%

“ok with changing daily”

Efficiency4%

“Works great”

Compatibility-Overall3%

“Worked brilliantly and compatible with existing system”

What buyers complain about

Functionality-Overall15%

“The optimum start functionality is broken”

Compatibility-Overall15%

“Cant use my boule4 without it”

Assembly/Installation12%

“a little awkward to install”

Connectivity-Overall12%

“Bad Google home connection”

Heating8%

“the heating then goes off”

Noise Level7%

“Bit noisy, why”

Instructions/User Manual/Troubleshooting5%

“The instruction manual is awful, sparse and lacking in any detail”

Display-Overall2%

“Replaced a Honeywell CM921 on which the display had lost lots of the imaging”

Value For Money2%

“It's a waste of money”

Top return reasons

Compatibility-Overall37%

Functionality-Overall12%

Connectivity-Overall10%

Heating9%

Defective Material/Parts7%

Advertised Vs Actual Product4%

Product Condition4%

Size-Overall3%

Maintenance And Repair2%