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Honeywell Thermostat

Fail

Demand is soft, at -68.9% this quarter, so Honeywell Thermostat is a Fail.

Flapen Score
35
35 / 100
Ranks 2,091 of 2,225 DIY & Tools niches · −14 vs the category median of 49
Market size
£92K/yr86K searches / yr
90-day growth
-68.9%search demand this quarter
Competition
59%top-5 click share · 7 brands · 55 sellers

Flapen Score

Honeywell Thermostat against its category

The dotted line is the DIY & Tools average. Past it, Honeywell Thermostat is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Honeywell Thermostat market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Honeywell Thermostat 86K times last year and spent an estimated £92K. The top 5 brands take 95% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 35 out of 100, a Fail.

01 · Demand

An estimated 1.6% of those searches ended in a purchase.

Shoppers searched for this 86K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -68.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £92K a year.

Searches, last 12 months
86K
Growth, 90 days vs prior 90
-68.9%
Conversion, latest week
1.6%
Market size, estimated
£92Ka year
Peak month
November11.1× the quietest month
Top search term
honeywell thermostat56K searches a year

02 · Price

A sale here is worth £65.94.

Listings sell for £65.94 on average, from £9.20 to £128.48. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At £65.94 that is £7K to £16K a year per listing.

Average price
£65.94inside the $15 to $100 sweet spot
Price range
£9.20–£128.48
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
100–250
Revenue per listing a year
£7K–£16K
Returns
6.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

72% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #98 within Building Supplies. It carries 565 reviews at 4.22 stars, so a new listing needs social proof before a better product.

Sponsored listings
72%
Prime listings
89%
Out of stock, average day
0.0%
Average rank
#98in Building Supplies
Average rating
4.22 starsAmazon United Kingdom average 4.36 stars
Average reviews
565per listing
Listings tracked
18

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
46 months

Products

Top Honeywell Thermostat products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 59% of clicks. Leaders hold, but buyers still shop past them.

£0£9K£18K£28K£37K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

55

Est. top-5 brand share

95%

Top 20: 100%

Est. top-5 click share

59%

Top 20: 100%

Open market

2%

  • Honeywell Home52%
  • Honeywell31%
  • TotalHome6%
  • Hanicks4%
  • livager3%
  • LavaTap3%
  • Open — no brand owns it (1 brand, 2%)

Demand

Honeywell Thermostat search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Black Friday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 11.1×

Search terms

Top Honeywell Thermostat search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • honeywell thermostat56K/yr
  • honeywell wireless thermostat6K/yr
  • honeywell home thermostat6K/yr
  • honeywell home4K/yr
  • honeywell thermostat wireless10K/yr
  • honeywell smart thermostat4K/yr

Reviews and returns

What reviews say buyers love and hate about Honeywell Thermostat

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Quality-Overall”
15%of negative reviews mention “Functionality-Overall”
6.3%of orders come back
“The optimum start functionality is broken”
A buyer, on “Functionality-Overall”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Honeywell Thermostat questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data