Homekit Smart Plug

Shoppers searched for this 98K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.1% of those searches ended in a purchase. Searches in the last 90 days moved -30.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £110K a year.

Searches, last 12 months

98K

Growth, 90 days vs prior 90

-30.1%

Conversion, latest week

5.1%

Market size, estimated

£110Ka year

Peak month

December5.3× the quietest month

Top search term

meross smart plug57K searches a year

Listings sell for £22.09 on average, from £7.96 to £54.28. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £22.09 that is £2K to £6K a year per listing.

Average price

£22.09inside the $15 to $100 sweet spot

Price range

£7.96–£54.28

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

6K–8K

Units per listing a year

100–250

Revenue per listing a year

£2K–£6K

Returns

1.9%of orders · Amazon United Kingdom median 0.6%

82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 23.5% of listings are out of stock. The average listing ranks #61 within Electrical. It carries 1,772 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings

82%

Prime listings

100%

Out of stock, average day

23.5%

Average rank

#61in Electrical

Average rating

4.32 starsAmazon United Kingdom average 4.36 stars

Average reviews

1,772per listing

Listings tracked

22

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

2

Successful launches

1Amazon's first-year sales bar

Average brand age

35 months