Homekit Smart Plug
soft demand (-30.1% this quarter) — Homekit Smart Plug doesn't clear our bar today.
Flapen Score
Is Homekit Smart Plug profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Homekit Smart Plug is a £110K/yr Amazon United Kingdom market (98K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 45/100.
Homekit Smart Plug: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -30.1% over the last 90 days and 5.1% of searches end in a purchase.
£110K
revenue / yr
Who owns the niche?
The top 5 brands hold 95% of demand, so 5% of the market is open.
5%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.
0/100
page quality · 22 products
Top Homekit Smart Plug products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Meross MSS305 Mini Smart Plug with Energy Monitoring 2-Pack
- Price
- £15.42
- Rating
- 4.6/5
- Reviews
- 1,207
- Age
- 2y ago
Meross MSS315 Matter Smart Plug Mini with Energy Monitoring 4-Pack
- Price
- £37.42
- Rating
- 4.3/5
- Reviews
- 1,039
- Age
- 2y ago
Meross MSS305 Mini Smart Plug with Energy Monitoring 4-Pack
- Price
- £27.80
- Rating
- 4.6/5
- Reviews
- 1,207
- Age
- 2y ago
Meross MSS315 Matter Smart Plug Mini with Energy Monitoring 2-Pack
- Price
- £22.44
- Rating
- 4.3/5
- Reviews
- 1,039
- Age
- 2y ago
Amazon Basics Smart Plug Matter Compatible Compatible with Amazon Alexa Google Home Apple HomeKit Matter Hub Required 2.4 GHz Wi-Fi only White 1-Pack
- Price
- £7.96
- Rating
- 4.0/5
- Reviews
- 229
- Age
- 7mo ago
Trending
90-day click momentum
Aqara Wall Outlet H2 UK Matter over Thread Double Socket 20W USB-C Energy Monitoring & Automations Voice & App Control Supports HomeKit Alexa Google Home Zigbee Required Aqara Hub
- Price
- £54.28
- Rating
- 3.8/5
- Reviews
- 12
- Age
- 11mo ago
SONOFF S60ZBTPG Smart Plug (Requires Zigbee Gateway) Remote Control Energy Monitoring Timer Schedules Overload Protection Zigbee Repeater Compatible with eWeLink App
- Price
- £10.10
- Rating
- 4.5/5
- Reviews
- 155
- Age
- 1y ago
Meross Matter Smart Plug with Energy Monitoring & Simple Setup(MSS) Feature
- Price
- £10.95
- Rating
- 4.3/5
- Reviews
- 6,121
- Age
- 2y ago
Philips Hue Smart Plug for Smart Home Automation. Works with Alexa Google Assistant and Apple Homekit White
- Price
- £22.23
- Rating
- 4.7/5
- Reviews
- 1,442
- Age
- 4y ago
Eve Energy (Matter) UK-Smart Plug Control and Automate Lights/Appliances Secure and Private Easy Setup Future-Proof with Matter and Thread Works with Apple HomeKit Alexa Google Home SmartThings
- Price
- £29.10
- Rating
- 4.3/5
- Reviews
- 442
- Age
- 3y ago
Newest
by launch dateAmazon Basics Smart Plug Matter Compatible Compatible with Amazon Alexa Google Home Apple HomeKit Matter Hub Required 2.4 GHz Wi-Fi only White 1-Pack
- Price
- £7.96
- Rating
- 4.0/5
- Reviews
- 229
- Age
- 7mo ago
Aqara Wall Outlet H2 UK Matter over Thread Double Socket 20W USB-C Energy Monitoring & Automations Voice & App Control Supports HomeKit Alexa Google Home Zigbee Required Aqara Hub
- Price
- £54.28
- Rating
- 3.8/5
- Reviews
- 12
- Age
- 11mo ago
SONOFF S60ZBTPG Smart Plug (Requires Zigbee Gateway) Remote Control Energy Monitoring Timer Schedules Overload Protection Zigbee Repeater Compatible with eWeLink App
- Price
- £10.10
- Rating
- 4.5/5
- Reviews
- 155
- Age
- 1y ago
Meross Smart Power Strip 65W GaN Fast Charger 4 Outlet + 2 USB C + 1 USB A WiFi Plug with 2 PD Ports Support Apple HomeKit Alexa Google Home and SmartThings Voice/Remote Control 2.4GHz Only
- Price
- £36.10
- Rating
- 4.0/5
- Reviews
- 81
- Age
- 2y ago
Meross MSS315 Matter Smart Plug Mini with Energy Monitoring 4-Pack
- Price
- £37.42
- Rating
- 4.3/5
- Reviews
- 1,039
- Age
- 2y ago
Competition: brands, sellers & click share
The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.
Brands
8 rising
Sellers
65
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
60%
Top 20: 98%
Open market
2%
- meross77%
- Amazon Basics9%
- Eightree4%
- Tapo3%
- Philips Hue3%
- SONOFF2%
- Open — no brand owns it (2 brands, 2%)
Homekit Smart Plug demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Nov, Dec · busiest ÷ quietest = 5.3×
Top Homekit Smart Plug search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- meross smart plug57K/yr
- homekit smart plug10K/yr
- homekit plug6K/yr
- aqara smart plug4K/yr
- smart plug apple homekit8K/yr
- smart plug homekit5K/yr
- apple homekit smart plug5K/yr
- smart plug meross3K/yr
What reviews say buyers love and hate about Homekit Smart Plug
What buyers mention most, as a share of all reviews.
What buyers love
83% of reviews“Easy to install”
“Great plug”
“The build quality feels solid”
“Easy to use”
“Ive had no issues with connections at all”
What buyers complain about
78% of reviews“Poor Connectivity”
“Fail after several months of use”
“Utterly rubbish”
“Issues with set up”
“Not worth the money”
Homekit Smart Plug return rate & reasons
Why buyers send it back, as a share of all return requests.
1.9%
Return rate
4%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Homekit Smart Plug questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
