Homekit Plug
FailThe top 5 products take 100% of clicks, so Homekit Plug is a Fail.
- Flapen Score
- 40 / 100Ranks 1,848 of 2,225 DIY & Tools niches · −9 vs the category median of 4940
- Market size
- £136K/yr64K searches / yr
- 90-day growth
- -33.8%search demand this quarter
- Competition
- 100%top-5 click share · 3 brands · 29 sellers
Flapen Score
Homekit Plug against its category
The dotted line is the DIY & Tools average. Past it, Homekit Plug is stronger. Inside it, weaker.
Market
The Homekit Plug market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Homekit Plug 64K times last year and spent an estimated £136K. All 3 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 40 out of 100, a Fail.
01 · Demand
An estimated 10.9% of those searches ended in a purchase.
Shoppers searched for this 64K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 10.9% of those searches ended in a purchase. Searches in the last 90 days moved -33.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £136K a year.
- Searches, last 12 months
- 64K
- Growth, 90 days vs prior 90
- -33.8%
- Conversion, latest week
- 10.9%
- Market size, estimated
- £136Ka year
- Peak month
- December7.8× the quietest month
- Top search term
- hue plug11K searches a year
02 · Price
A sale here is worth £19.54.
Listings sell for £19.54 on average, from £7.96 to £28.42. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 3,000 to 4,000 of them. At £19.54 that is £59K to £78K a year per listing.
- Average price
- £19.54inside the $15 to $100 sweet spot
- Price range
- £7.96–£28.42
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 3,000–4,000
- Revenue per listing a year
- £59K–£78K
- Returns
- 2.7%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #21 within Electrical. It carries 633 reviews at 4.27 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #21in Electrical
- Average rating
- 4.27 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 633per listing
- Listings tracked
- 3
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 40 months
Products
Top Homekit Plug products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Philips Hue Smart Plug for Smart Home Automation. Works with Alexa Google Assistant and Apple Homekit White
- Price
- £22.23
- Rating
- 4.7/5
- Reviews
- 1,442
- Age
- 4y ago

Amazon Basics Smart Plug Matter Compatible Compatible with Amazon Alexa Google Home Apple HomeKit Matter Hub Required 2.4 GHz Wi-Fi only White 1-Pack
- Price
- £7.96
- Rating
- 4.0/5
- Reviews
- 229
- Age
- 7mo ago

Innr Zigbee Smart Plug Works with Hue* and Alexa works as Zigbee Repeater Power Monitoring 13A Smart Socket 2-Pack
- Price
- £28.42
- Rating
- 4.1/5
- Reviews
- 228
- Age
- 2y ago
Trending
estimated 90-day click momentum
Amazon Basics Smart Plug Matter Compatible Compatible with Amazon Alexa Google Home Apple HomeKit Matter Hub Required 2.4 GHz Wi-Fi only White 1-Pack
- Price
- £7.96
- Rating
- 4.0/5
- Reviews
- 229
- Age
- 7mo ago

Philips Hue Smart Plug for Smart Home Automation. Works with Alexa Google Assistant and Apple Homekit White
- Price
- £22.23
- Rating
- 4.7/5
- Reviews
- 1,442
- Age
- 4y ago

Innr Zigbee Smart Plug Works with Hue* and Alexa works as Zigbee Repeater Power Monitoring 13A Smart Socket 2-Pack
- Price
- £28.42
- Rating
- 4.1/5
- Reviews
- 228
- Age
- 2y ago
Newest
by launch date
Amazon Basics Smart Plug Matter Compatible Compatible with Amazon Alexa Google Home Apple HomeKit Matter Hub Required 2.4 GHz Wi-Fi only White 1-Pack
- Price
- £7.96
- Rating
- 4.0/5
- Reviews
- 229
- Age
- 7mo ago

Innr Zigbee Smart Plug Works with Hue* and Alexa works as Zigbee Repeater Power Monitoring 13A Smart Socket 2-Pack
- Price
- £28.42
- Rating
- 4.1/5
- Reviews
- 228
- Age
- 2y ago

Philips Hue Smart Plug for Smart Home Automation. Works with Alexa Google Assistant and Apple Homekit White
- Price
- £22.23
- Rating
- 4.7/5
- Reviews
- 1,442
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 100% of clicks. A locked shelf that new listings rarely crack.
Brands
3 flat
Sellers
29
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
100%
Top 20: 100%
Open market
0%
- Philips Hue86%
- Amazon Basics9%
- Innr6%
Demand
Homekit Plug search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 7.8×
Search terms
Top Homekit Plug search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- hue plug11K/yr
- hue smart plug15K/yr
- philips hue smart plug9K/yr
- aqara smart plug4K/yr
- homekit plug6K/yr
- philips hue plug7K/yr
- apple smart plug3K/yr
- philips smart plug3K/yr
- philips hue plug uk3K/yr
- hue plug uk3K/yr
Reviews and returns
What reviews say buyers love and hate about Homekit Plug
We read the reviews and the return reasons for every product selling here.
“then loose connection soon after”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Homekit Plug questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data








