Homekit Plug
a concentrated shelf (top 5 take 100% of clicks) — Homekit Plug doesn't clear our bar today.
Flapen Score
Is Homekit Plug profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Homekit Plug is a £136K/yr Amazon United Kingdom market (64K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 40/100.
Homekit Plug: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -33.8% over the last 90 days and 10.9% of searches end in a purchase.
£136K
revenue / yr
Who owns the niche?
The top 5 brands hold 100% of demand, so 0% of the market is open.
0%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.
0/100
page quality · 3 products
Top Homekit Plug products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Philips Hue Smart Plug for Smart Home Automation. Works with Alexa Google Assistant and Apple Homekit White
- Price
- £22.23
- Rating
- 4.7/5
- Reviews
- 1,442
- Age
- 4y ago
Amazon Basics Smart Plug Matter Compatible Compatible with Amazon Alexa Google Home Apple HomeKit Matter Hub Required 2.4 GHz Wi-Fi only White 1-Pack
- Price
- £7.96
- Rating
- 4.0/5
- Reviews
- 229
- Age
- 7mo ago
Innr Zigbee Smart Plug Works with Hue* and Alexa works as Zigbee Repeater Power Monitoring 13A Smart Socket 2-Pack
- Price
- £28.42
- Rating
- 4.1/5
- Reviews
- 228
- Age
- 2y ago
Trending
90-day click momentumAmazon Basics Smart Plug Matter Compatible Compatible with Amazon Alexa Google Home Apple HomeKit Matter Hub Required 2.4 GHz Wi-Fi only White 1-Pack
- Price
- £7.96
- Rating
- 4.0/5
- Reviews
- 229
- Age
- 7mo ago
Philips Hue Smart Plug for Smart Home Automation. Works with Alexa Google Assistant and Apple Homekit White
- Price
- £22.23
- Rating
- 4.7/5
- Reviews
- 1,442
- Age
- 4y ago
Innr Zigbee Smart Plug Works with Hue* and Alexa works as Zigbee Repeater Power Monitoring 13A Smart Socket 2-Pack
- Price
- £28.42
- Rating
- 4.1/5
- Reviews
- 228
- Age
- 2y ago
Newest
by launch dateAmazon Basics Smart Plug Matter Compatible Compatible with Amazon Alexa Google Home Apple HomeKit Matter Hub Required 2.4 GHz Wi-Fi only White 1-Pack
- Price
- £7.96
- Rating
- 4.0/5
- Reviews
- 229
- Age
- 7mo ago
Innr Zigbee Smart Plug Works with Hue* and Alexa works as Zigbee Repeater Power Monitoring 13A Smart Socket 2-Pack
- Price
- £28.42
- Rating
- 4.1/5
- Reviews
- 228
- Age
- 2y ago
Philips Hue Smart Plug for Smart Home Automation. Works with Alexa Google Assistant and Apple Homekit White
- Price
- £22.23
- Rating
- 4.7/5
- Reviews
- 1,442
- Age
- 4y ago
Competition: brands, sellers & click share
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.
Brands
3 flat
Sellers
29
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- Philips Hue86%
- Amazon Basics9%
- Innr6%
Homekit Plug demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Nov, Dec · busiest ÷ quietest = 7.8×
Top Homekit Plug search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- hue plug11K/yr
- hue smart plug15K/yr
- philips hue smart plug9K/yr
- aqara smart plug4K/yr
- homekit plug6K/yr
- philips hue plug7K/yr
- apple smart plug3K/yr
- philips smart plug3K/yr
- philips hue plug uk3K/yr
- hue plug uk3K/yr
What reviews say buyers love and hate about Homekit Plug
What buyers mention most, as a share of all reviews.
What buyers love
88% of reviews“Easy set up”
“Overall, this is a reliable and easy-to-use smart plug that does exactly what you need, making it a great entry point into smart home automation”
“Good smart plug”
“Ive had no issues with connections at all”
“I think it's worth it”
What buyers complain about
83% of reviews“then loose connection soon after”
“and no matter how I tried it would not pair or work with Google”
“Doesnt work”
“Doesn't last long”
“Rubbish”
Homekit Plug return rate & reasons
Why buyers send it back, as a share of all return requests.
2.7%
Return rate
5%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Homekit Plug questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
