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Homekit Plug

Fail

The top 5 products take 100% of clicks, so Homekit Plug is a Fail.

Flapen Score
40
40 / 100
Ranks 1,848 of 2,225 DIY & Tools niches · −9 vs the category median of 49
Market size
£136K/yr64K searches / yr
90-day growth
-33.8%search demand this quarter
Competition
100%top-5 click share · 3 brands · 29 sellers

Flapen Score

Homekit Plug against its category

The dotted line is the DIY & Tools average. Past it, Homekit Plug is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Homekit Plug market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Homekit Plug 64K times last year and spent an estimated £136K. All 3 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 10.9% of those searches ended in a purchase.

Shoppers searched for this 64K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 10.9% of those searches ended in a purchase. Searches in the last 90 days moved -33.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £136K a year.

Searches, last 12 months
64K
Growth, 90 days vs prior 90
-33.8%
Conversion, latest week
10.9%
Market size, estimated
£136Ka year
Peak month
December7.8× the quietest month
Top search term
hue plug11K searches a year

02 · Price

A sale here is worth £19.54.

Listings sell for £19.54 on average, from £7.96 to £28.42. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 3,000 to 4,000 of them. At £19.54 that is £59K to £78K a year per listing.

Average price
£19.54inside the $15 to $100 sweet spot
Price range
£7.96–£28.42
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
3,000–4,000
Revenue per listing a year
£59K–£78K
Returns
2.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #21 within Electrical. It carries 633 reviews at 4.27 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#21in Electrical
Average rating
4.27 starsAmazon United Kingdom average 4.36 stars
Average reviews
633per listing
Listings tracked
3

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
40 months

Products

Top Homekit Plug products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 100% of clicks. A locked shelf that new listings rarely crack.

£0£34K£68K£102K£136K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 flat

Sellers

29

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

100%

Top 20: 100%

Open market

0%

  • Philips Hue86%
  • Amazon Basics9%
  • Innr6%

Demand

Homekit Plug search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '25Prime Day '25Holiday '25Spike '26MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 7.8×

Search terms

Top Homekit Plug search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • hue plug11K/yr
  • hue smart plug15K/yr
  • philips hue smart plug9K/yr
  • aqara smart plug4K/yr
  • homekit plug6K/yr
  • philips hue plug7K/yr
  • apple smart plug3K/yr
  • philips smart plug3K/yr
  • philips hue plug uk3K/yr
  • hue plug uk3K/yr

Reviews and returns

What reviews say buyers love and hate about Homekit Plug

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Assembly/Installation”
21%of negative reviews mention “Connectivity-Overall”
2.7%of orders come back
“then loose connection soon after”
A buyer, on “Connectivity-Overall”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Homekit Plug questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data