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Homekit Plug

Fail

The top 5 products take 100% of clicks, so Homekit Plug is a Fail.

Flapen Score
40
40 / 100
Ranks 1,848 of 2,225 DIY & Tools niches · −9 vs the category median of 49
Market size
£136K/yr64K searches / yr
90-day growth
-33.8%search demand this quarter
Competition
100%top-5 click share · 3 brands · 29 sellers

Flapen Score

Homekit Plug against its category

The dotted line is the DIY & Tools average. Past it, Homekit Plug is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Homekit Plug market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Homekit Plug 64K times last year and spent an estimated £136K. All 3 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 40 out of 100, a Fail.

01 · Demand

10.9% of searches ended in a purchase last week.

Shoppers searched for this 64K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.9% of those searches ended in a purchase. Searches in the last 90 days moved -33.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £136K a year.

Searches, last 12 months
64K
Growth, 90 days vs prior 90
-33.8%
Conversion, latest week
10.9%
Market size, estimated
£136Ka year
Peak month
December7.8× the quietest month
Top search term
hue plug11K searches a year

02 · Price

A sale here is worth £19.54.

Listings sell for £19.54 on average, from £7.96 to £28.42. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 3,000 to 4,000 of them. At £19.54 that is £59K to £78K a year per listing.

Average price
£19.54inside the $15 to $100 sweet spot
Price range
£7.96–£28.42
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
3,000–4,000
Revenue per listing a year
£59K–£78K
Returns
2.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #21 within Electrical. It carries 633 reviews at 4.27 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#21in Electrical
Average rating
4.27 starsAmazon United Kingdom average 4.36 stars
Average reviews
633per listing
Listings tracked
3

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
40 months

Products

Top Homekit Plug products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

£0£34K£68K£102K£136K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 flat

Sellers

29

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Philips Hue86%
  • Amazon Basics9%
  • Innr6%

Demand

Homekit Plug search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '25Prime Day '25Holiday '25Spike '26MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 7.8×

Search terms

Top Homekit Plug search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hue plug11K/yr
  • hue smart plug15K/yr
  • philips hue smart plug9K/yr
  • aqara smart plug4K/yr
  • homekit plug6K/yr
  • philips hue plug7K/yr
  • apple smart plug3K/yr
  • philips smart plug3K/yr
  • philips hue plug uk3K/yr
  • hue plug uk3K/yr

Reviews and returns

What reviews say buyers love and hate about Homekit Plug

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Connectivity-Overall21%−0.06

then loose connection soon after

Constant connectivity issues

disconnects all the time

Compatibility-Overall14%−0.02

and no matter how I tried it would not pair or work with Google

Does not work with Apple Home

it proved to be incompatible

Functionality-Overall14%−0.06

Doesnt work

It does not work consistently

I went onto routines and disabled them both

Durability13%−0.06

Doesn't last long

they both failed after 12 months

Garbage stopped working after 2 months

Quality-Overall5%+1.12

Rubbish

Completely rubbish and con

Love

Assembly/Installation15%+1.30

Easy set up

Setup is simple

Setup is quick and easy, making it accessible even if youre new to smart home devices

Quality-Overall15%+1.12

Overall, this is a reliable and easy-to-use smart plug that does exactly what you need, making it a great entry point into smart home automation

Good quality smart plugs

It seems to be of good quality

Socket/Port/Plug15%+0.17

Good smart plug

This is a good smart plug thats easy to set up

Smart plugs are so useful

Connectivity-Overall10%−0.06

Ive had no issues with connections at all

Very easy to connect

I haven't had any connection issues at all

Value For Money9%+0.95

I think it's worth it

Good value product

is good value for money

Return

2.7% Return rate 5% Fixable by listing

Connectivity-Overall36%▆▆▆█▂▄

then loose connection soon after

Constant connectivity issues

disconnects all the time

Functionality-Overall20%▄▅▄▃▃█

Doesnt work

It does not work consistently

I went onto routines and disabled them both

Compatibility-Overall14%▄▃▄▄█▁

and no matter how I tried it would not pair or work with Google

Does not work with Apple Home

it proved to be incompatible

Socket/Port/Plug5%▆█▂▁▁▃
Defective Material/Parts4%▂▄▃▂█▂

FAQ

Common Homekit Plug questions

Answered from the same tracked data.