Homekit Plug
FailThe top 5 products take 100% of clicks, so Homekit Plug is a Fail.
- Flapen Score
- 40 / 100Ranks 1,848 of 2,225 DIY & Tools niches · −9 vs the category median of 4940
- Market size
- £136K/yr64K searches / yr
- 90-day growth
- -33.8%search demand this quarter
- Competition
- 100%top-5 click share · 3 brands · 29 sellers
Flapen Score
Homekit Plug against its category
The dotted line is the DIY & Tools average. Past it, Homekit Plug is stronger. Inside it, weaker.
Market
The Homekit Plug market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Homekit Plug 64K times last year and spent an estimated £136K. All 3 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 40 out of 100, a Fail.
01 · Demand
10.9% of searches ended in a purchase last week.
Shoppers searched for this 64K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.9% of those searches ended in a purchase. Searches in the last 90 days moved -33.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £136K a year.
- Searches, last 12 months
- 64K
- Growth, 90 days vs prior 90
- -33.8%
- Conversion, latest week
- 10.9%
- Market size, estimated
- £136Ka year
- Peak month
- December7.8× the quietest month
- Top search term
- hue plug11K searches a year
02 · Price
A sale here is worth £19.54.
Listings sell for £19.54 on average, from £7.96 to £28.42. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 3,000 to 4,000 of them. At £19.54 that is £59K to £78K a year per listing.
- Average price
- £19.54inside the $15 to $100 sweet spot
- Price range
- £7.96–£28.42
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 3,000–4,000
- Revenue per listing a year
- £59K–£78K
- Returns
- 2.7%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #21 within Electrical. It carries 633 reviews at 4.27 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #21in Electrical
- Average rating
- 4.27 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 633per listing
- Listings tracked
- 3
04 · Newcomers
Amazon counts 0 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 40 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 40 months
Products
Top Homekit Plug products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Philips Hue Smart Plug for Smart Home Automation. Works with Alexa Google Assistant and Apple Homekit White
- Price
- £22.23
- Rating
- 4.7/5
- Reviews
- 1,442
- Age
- 4y ago

Amazon Basics Smart Plug Matter Compatible Compatible with Amazon Alexa Google Home Apple HomeKit Matter Hub Required 2.4 GHz Wi-Fi only White 1-Pack
- Price
- £7.96
- Rating
- 4.0/5
- Reviews
- 229
- Age
- 7mo ago

Innr Zigbee Smart Plug Works with Hue* and Alexa works as Zigbee Repeater Power Monitoring 13A Smart Socket 2-Pack
- Price
- £28.42
- Rating
- 4.1/5
- Reviews
- 228
- Age
- 2y ago
Trending
90-day click momentum
Amazon Basics Smart Plug Matter Compatible Compatible with Amazon Alexa Google Home Apple HomeKit Matter Hub Required 2.4 GHz Wi-Fi only White 1-Pack
- Price
- £7.96
- Rating
- 4.0/5
- Reviews
- 229
- Age
- 7mo ago

Philips Hue Smart Plug for Smart Home Automation. Works with Alexa Google Assistant and Apple Homekit White
- Price
- £22.23
- Rating
- 4.7/5
- Reviews
- 1,442
- Age
- 4y ago

Innr Zigbee Smart Plug Works with Hue* and Alexa works as Zigbee Repeater Power Monitoring 13A Smart Socket 2-Pack
- Price
- £28.42
- Rating
- 4.1/5
- Reviews
- 228
- Age
- 2y ago
Newest
by launch date
Amazon Basics Smart Plug Matter Compatible Compatible with Amazon Alexa Google Home Apple HomeKit Matter Hub Required 2.4 GHz Wi-Fi only White 1-Pack
- Price
- £7.96
- Rating
- 4.0/5
- Reviews
- 229
- Age
- 7mo ago

Innr Zigbee Smart Plug Works with Hue* and Alexa works as Zigbee Repeater Power Monitoring 13A Smart Socket 2-Pack
- Price
- £28.42
- Rating
- 4.1/5
- Reviews
- 228
- Age
- 2y ago

Philips Hue Smart Plug for Smart Home Automation. Works with Alexa Google Assistant and Apple Homekit White
- Price
- £22.23
- Rating
- 4.7/5
- Reviews
- 1,442
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.
Brands
3 flat
Sellers
29
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- Philips Hue86%
- Amazon Basics9%
- Innr6%
Demand
Homekit Plug search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 7.8×
Search terms
Top Homekit Plug search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- hue plug11K/yr
- hue smart plug15K/yr
- philips hue smart plug9K/yr
- aqara smart plug4K/yr
- homekit plug6K/yr
- philips hue plug7K/yr
- apple smart plug3K/yr
- philips smart plug3K/yr
- philips hue plug uk3K/yr
- hue plug uk3K/yr
Reviews and returns
What reviews say buyers love and hate about Homekit Plug
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
then loose connection soon after
Constant connectivity issues
disconnects all the time
and no matter how I tried it would not pair or work with Google
Does not work with Apple Home
it proved to be incompatible
Doesnt work
It does not work consistently
I went onto routines and disabled them both
Doesn't last long
they both failed after 12 months
Garbage stopped working after 2 months
Rubbish
Completely rubbish and con
Love
Easy set up
Setup is simple
Setup is quick and easy, making it accessible even if youre new to smart home devices
Overall, this is a reliable and easy-to-use smart plug that does exactly what you need, making it a great entry point into smart home automation
Good quality smart plugs
It seems to be of good quality
Good smart plug
This is a good smart plug thats easy to set up
Smart plugs are so useful
Ive had no issues with connections at all
Very easy to connect
I haven't had any connection issues at all
I think it's worth it
Good value product
is good value for money
Return
2.7% Return rate 5% Fixable by listing
then loose connection soon after
Constant connectivity issues
disconnects all the time
Doesnt work
It does not work consistently
I went onto routines and disabled them both
and no matter how I tried it would not pair or work with Google
Does not work with Apple Home
it proved to be incompatible
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Homekit Plug questions
Answered from the same tracked data.








